lindin~ 5trong relationship between demographics 6 lifestyle · No marked differences in lifrstvle between brands which could not be bC~bd ay llr1~~ Inaa· · Basic sep~entation along priceltype II - socio e ~nomic clesJ i BATCo document for Legal Se~ices : Health Canada 19 May 1999 ~' ~···C· I). i, Introduc~nn The prinl~:p I~;c~on o( ~n~rirSnF rcac~rch is tlw~rd Cs~a· a~~~cs~~ns, f:sm ~~ c~:r:lncr to ~~r colnpln~. T~r~r illlv;rrl E~nlm~~csdons can ariZinlrr ~idl the L~naumcr (hl~ wdnts ~nd drsi:r s, ~:~ so sn] or ~1:~~~~~~~ ~~y n,~~ be p;~~·is~k 13ncea~d ~~h the conlutncrs' reaction to some action by d~ Company ~~~3 che consumer undcrs:oud son~ adver~~ing me~iajiesdn tile ws~ ~hich the compJn~ intended), or they may be tllC le3Etion to SIlme cx3cr~ncni prupalcd by Ih~ Rcsc~rcher. In csn~nunic~donl with the con~u~ncr, tile iundaln~~HI prc· rc;~is~e is 6rst to Ust~~, anj to observe, BEl~re ue ~~~ PrDFC~1Y pian any speoiIie rcscird~ ~e need 35 ~~1 nC un~erut~nding ~r ~ossitle of t!;e csasualcr, to~ s~l6kers ol various sPrts see sl~okinp ~~d d~ part ir plays i:i th:ir ~~c~, The ~ayl hi ~hich !hL~ ~il~ the br~l~s nlade ~va~~ble to them ~~ the various mauuracturerl, how they ~I~ 3ho~l the subject and (hF wo~dP they ~~:, This ~r~ee3s ei ~s:cn~~ and obrr:~inR is bc:l dcncr~~cj at EXP13t~~~~' r~se~rch, bccsu~, I~al is rxai~~ what it is. it is inton~~~lv. 5~n~lin~s~ is rn~~d ~~~~l~a~vc" Ec~c~lch. ~1 th;p it is to be distin5oished iro~n "Gcan~ta~iv~' ~~ac~rc~ whic:l is conecrncd with cxte~livr, rcprcsent~~~e lalnplcs, us~~ll~ at a :csu is:c~sive irval, 2. Tr~~n!c~~l Tbr Icc~~ilur s n;ost su~~:le 1Pr ExploratPry R~sca rch J:e those ~hich crca:e situations in ~hich eo~sue~rs can talk ea~~g ~a~ !reely, The tto methods moJr ORC3 used ale Gruup diacur sions, in ~tich a sln311 numbe r o[ pcopic (6~~ 5 to Ci discuss a tOPil ;OSElhCT, In~nai~e i~:rr~ir~s ~~b individual con~umero, In both caJcs ~~e di!cus~i~: if not Iormally strulbufd~ b~l topic is ~~roJu~ed for disc~ssiun, A varied alnount al guid~nce to the discussion nn~ bt app~cd zcc~rdinC to the particular otjraivcs C[ the pr~jcct Somclinlea Group lliscussions onl~ are used, aomcdmPs Intonsive : Intc:~ic~s only, it n~y be valuable on occasion to ulC both, ~dcnsive fntcrvic~s h5ve use when it is important to atu~y in~vid~J1 P rcac~ons, not in ~ ~ro~y ~~i~~o~, cF, the corllrnunication o[ ~d~er~si~g Q mesel~ls, B~I c~cn hcrr g:~up d:sc~sdon~ co\lld be uscd:o in~cs~C:te O the ~ud~cintjons arcueei h~ a pi~~e o[ Idvcr~sin~, 'I - BMCo doclmont for Legal Sorvicoa : Health Canada 19 May lggg ~ ···--~·- c~· Sl,lnrlinlcr hlerkclirll: I'E~F1' i"'"Ei"' that Illrrr is a '!ellolv· my·lcadrr' silua~ion in group rii!ic~lr,siol:s ii; which nlrn:lcrs w/ll Lend La agree with anyone with atronl; oyiniorls, i Other Mark~tinl: people have remarked that gm~p dircussions are unproductive Seclua; there iBI1o COIIICI1SUB O[ O?illiO:: within the group, Do~h these views are in error (givr.n that the grou?? a:r carried out by P1'OPCrlY CtP~ril']lCCd resc~rcbets), Most groups sbpuld have a i mixture of agreement and dila~rcement, i '· trouu Discussions Group discussion is a rcsenrc)l technique which is Fk::emcly usc· hi and necessary as a prclimil~ary stage in "1Y kind of marie~ study. (I) ~he ohirct D(ErOU? discussions The object must Sc to make as honest an attempt as nossibic to see and understand the subject, dntcvcr it is, l:on 6e point of vj,, of the co,lz;llner. Z'ids involves an appreciation of ~~e lel·mJ in ulhich they think of the subject, the words which ttcy use F to describe the various aspects of it, and the images r~ich it evcke a in their minds, I Crony discussions are an essential Frclimincry to the aski!lp of any question of "v:hy?", and are of great value to the design of any field surny. (2) ~ho should carry out ernop disosni6nl Group discussion is not a technique the use of which is restricted to psyeholo~isls~ Psychologists can do !Irrl effective viork using this method, hut so also can na~·psychalogist researchers provided they take the trouhle to acquire the necessary skills, In many countries there is a shortage of psycholo is;s who have an understanding of the m;lrketing process and b;:~cse of this the work they carty out may he of academie rather than pr~ Itical value, i In Ihii ton of ritualipr, Ihe b~r~ solu;ion is ioi rim hllrltll Researcher himself to carry out group discussion work at:h: i Surface level, where there is often much of great value to be learnt, ~hile using the psychologist !o exercise his own skills by digging deeper in certain areas, It is important however Iblt tJle Marketing Rcsearc!lcr carries out ~ O his own part in this ee~ ne cannot delegate it to such ~cci~\~ ·i 2$ IiC search Sllprrvi sors eI 5:l;ICrui IOIy (!IPn ·nanlSCmcnlJ ~:ade s, O (3j The size of Ike group CIJ blor: pcd?ia, if driirn~cile ~ il:he righi spi:i'~ ale rrri· hnppy to ~3 !:!k ill group ~i~r~:~sions. Sj Ill~t ~vlrl' one can make his Fcntributioa, i" i: is Ilg~cs:tci !hn: the Fi:~ ci jn~ ont: Group should be: .~~...~Fv~ ~'·~,m~*~n.~.*nr*rrF·'.. ··'.'-*. nWI·Y1·. ·.'I.. ~Ccl· BATCo document for legal Services : Health Canada 19 May 1999 __ __ c3· where all the mrn~bFrr of the group irlcludinll lhr Research Executive have a comlnon language · six to eight, where there is no common language and translation is necessary · lour or five (~I) Thcmcmbcrs of the RrouE Any one group should not include members from see:ions of society which differ too greatly, Suggested compositions of groups · farmers, labourers, petty traders, craltamen, · lower grade clerks and distributive workers, · middle and upper clerical Rradrs, teach of these terming a separate group), in gcncriil, urb:in aed rural mixiuFoe do not u·ork very well, Age mixtures, on the other hand, Fan be useful, so long as the extremes are avoided, n group whost members 111 belong to the same limi:cd kin- ship group is likely to be useless, with the senior member acti as spoke rman, and the rest deferring to him, The composition of a group will depend on what are the objectives of the research study, and in deciding this account s!loujd be ta e~ hrcalEtfinic group '· Age Occupation Literacy Consumption Habits Purchasing Habits l~lcdia exposure ETC, (5) How many Iro~lps sholld be held. ~ar most subjects three to five group discussions is sufficient, The object is not to carry out a survey, but to obtain insight. A large number of group discussions on one subject is not likely to serve any useful purpose. According to the subject however, discussions should be held with groups of different composition and in different areas. (I) Wbcre the Rrollp should he held You must go On to their ground. Do not ask them to come on to yours. At the very least the ground should be neutral, O A Compally office is most uaauilllb)r, ;~s is also a distributor's ~D office, W The best sort of place is a private room in a modest hotel, how modest depending on the composition of the group, ~""~·~ BATCo document for legal Services : Health Canada 19 May 1999 c·l· In J vililge, ii is uelally poesiMe to obr;lin Lhr usr of die house of one of Be members of the BrOUP' An important person's house should of course he avoided. It is essential to keep out other people who may want to join in. This is not always easy. (7) Time o14a1l The tine must be one which will be convenient to the sort of pceple ~o~ want to include in the Rroup~ This Means that usually the best time for a group discussion is in the early evening, It is however necessary to take meal times into account, h hungry group doe a not lead to a very profitable discussion. (t]) Recrei:infi and inducements, It is usually best to send out investigators the day before a group discussion to locate people of the sort required. In doing this they should avoid friends and relatives, and people clolcli~ concerned with the tobacco business, They Should also avoid seeicing out Iexperts' OF '~OOd smokers', when suitable people are found arrangements for their attendance should he made, and they can he told what inducement kill he given them, fhey may also be told what is the general subject of the discussion, but it should be explained that they do not need to prepare themsclPcl in any special way, A printed or typed invitation card is often useful, Members of the group should be compensated reasonably for their time and trouble, This compensation should not hov:ever appear to be 'p~)ncnt', because then there is some ot,lisation to try to earn A useful fiction is to pay for the members' 'transpori' on a scale which in fact compclleatea them for their time also, in general this is better than gifts such as cigarettes, Du:il,p the discussion soft drinks can useh~ily be offered, hut alcohdlic drinks are bpllcr avoided. (Y) Translation, Ii Iransiation is necessary use the very best inlcrprclcr you Q ran get, O The inle rpretcr must be one who ran be relied on not to ~D 'imprPre' or 'solles' wtlalis said, Ch/ The interpreter must also translate what a person is saying ~O sentence Sg sentence. lie should not allow a person to ray a number O[ sentences and then summarise what the person has said, BATCo document for Legal Services : Health Canada 19 May 1999 F5 · IlO) Scatilg Arraaprncnts II is best to sit in a circle around a small(able, The Research Executive himself lormillg part of this circle, II all interpreter is used he should sit on one side of the Research Executive, 3150 forming part of Ihe circle, (II)The Discussion To start the ~i~c~ssion introduce yoursdl, but Ininiinise your connection with the Cooipiny, Make it clear that you have come to listen to the group, nut to talk to it, Explain that no·one can speak for the consumer except he himsci[ aid this is an occasion on which he is being consulted. Make it clear that whatever any one says no offence will be taken, Emphaaisr also th;il m~~mbcra of the group do not h;lve to agree with one another, Evtri~ one can have his own persorlal opinions, After this allcu the m~nlbers in turn to introduce themselves, including uhat each nlcmber's occupation is and where he comes from, Often it is dcs::ahle not to plutl~r straight into the subject hut to allow a warming uF period in u~hich for exlnlple gPu may ask people to sag what they like and dislike about the various brands, II tile Juiljf ct is Cil~illlltP6, h;lVe a packet of each of the various brands, includine;fi~ compc~itive brands, on the tablr, and allow i. them to help thcmsri~e a to whichever tile y fancy, For the main s~bjr~~ oi;he discussion have 1 list of headings which you in(rodue~ into the discussion one at a time. Some of dec will no doubt come up in the course of the discussion without your having to introduce them, Ever)' now and again in the course of the discussion check uaubt rurj very through your,list of heading s to sec which have not been covered lip far, In the discussion it is necessary 10 show considerable genfril interest, There is however one danger you b~aa~ be alert for, ThrP~lgh natural couttF sy de members of the group may try to please you, Thus jndil a tion r you rive of ape ci:l] inte r e st may set up a highly drtilici;ll Sitll~livr, in which you yourself are to ;I large dcgrrr illllucn~ili~ ~Jlal P'.0i'l'. sa~, btiku sure Iha: FeFry mernbrr of the prouy has a thasFr 10 nlakce a contribution and that Ihe dia~uesion is not donlinslcd by or~e or two more talkative individuals, In general, a disccs sion will last st least one hour, sometimes ~ two hours, (1~)Recordi~ ~C There are tu~C n~clllodS, each with its own advantages and disa~vantagcs. (a) ~np~ Recordr:E ~ BATCo document for Legal Senrices : Health Canada 19 May 1999 ·eb- Tape recorders provide a good record but in Ic se slphisticJ~c·d groups these may c;luse suspicion, and even in more sophislic;l!ed groups self·eonaeicuaneas may be caused. There Ire alaP the interruptions with most portable self·eonlaincd models when changing the spools. There are also problems in identifying the speakers if one wishes to relate together what specific individuals said, (b) Notc-takieg This may cause uneasiness among less sophisticated groups, but [,r~,vidcd you do your notu·~aking unobtrusively this can usually b~' rlverCome, it is recommended that when people are intrcdufillg themselves at the beginning you get them to do this starting with the person on your left or right and then continuing round the circle, In your notes you identify the first mao as i, the second as Z and so on, This will enable you relate together uhat the individual members said in the various parts of the discussion, (13j Application of the results The object of carrying out group·dilcussione is to gain u~der· ' standing and insight, you will discover what sort of ideal pr opinions pedple have and what ~hr range of there ideas and opinions is, Also what the range of behaviour is, This is invaluable for the design of almost all field surveys, since you will find out how people lalic about the various aspects of the subject, This enables you to develop questions which will be meaning:ul to the people interviewed in a field survey, and it allows you in turn to have an unl:lerstanding of what their responses really mean, In a general sense group discussions also allow you to develop ideas about the structure and dynamics of the market, Cl~oup·ditcuaeions pre not however to be regarded in any sense as quantitative evidence, and important points will need to be validated by a representative field survey, 5, intensive interviews Intentive llllerviews are carried out with individual people, ol~e at a O time, and sc,metime a in a lead of, Group Ui scus~ionl as part of the O preliminary stage of ally Market Research project, ii) Th~ ~bj~ct Pt I~tengiv( i,,,,,,,, The object must be to enter the consumers' thinking and establish what are the various aspects of the subject as he sees it, This technique enables the researcher to explore individllal reactions and individual behaviour and attitudes, uninnucnccd by the presence of ether people. BATCo document for Legal Services : Health Canada 19 May 1999 __ it may sometimes he Isrd to cover a subject unsuitable lor;l Conventional interview, (2) li~lrthode Two methods call be used: (a) llnstru(:turrd · uaillji this methoci Ile topic is itltroduccd alld the informant is allowed to say vh;l~cvcr he likes oil the Iclpir, In this process he is r·nro~ngcd to bring out all he has to 8;ly, but he is not dircciud i:i any way, jb) Srmi·etruc~urcd · usi~llt this nlethod the interview is directed, usually by introducing headings one 3ta time, i~lld get~illfi the informant to talk about that aspect, (3) Who should carry oul~!nlcnsive Interviews The same considerations apply here as to group UjeruRRions in Para 3(2) above. ~ype c: of Respondents Some people leg, those in the modern sector of the population) will be quite at ease and able to talk freely L the Intensive Interview situation, Others (ep, those ill tilt: traditional sector of the populllibn) a re 1 less accustomed to thinking and acting as iadi~idu~l~, and are more used to being in some sort of social group, fhiJ must be taken into account when planning intensive interviews, II the object of the Inlcasivl Interviews is to inrcstigale what s!lrt of messages are communicated (tg, by a piece of advertising material) 91 1 On the other hand,in ccrt;~in areas of beha\iour and attitude, it may be Bat their reaction in the individual interview situation will be different from their rcal·liie reaction within their social E plOUP. Apart from these considcral;on~, the types of respondents I l~uid bl rrlalld to Iho obj,rtivla oi MI Ldy in hrma al Age Occupation Literary nrc;~/C~hnje group Consumption Habits Purchasing Habits O b Media Exposure O Etc, ~lor many inlcn~ive Intrrvilwe should br Earril~d out ThL will depend gn Be ebjcclivel of the study: if the abject is exploratory aid the study is concerned with only one sort of person the number may be between I and tO, The point to rrnll.mbcr is that the process of intensive interviews should be co~~limvd until the researcher is satisfied that the carrying out of [urdler il,:l.rviews will no! ~dd any further BATCo document for Legal Services : Health Canada 19 May 1999 ___ __ rH . new reactions or ~~iludC6 or aspects of tile situ;l(ion, If the Iludyi~ concerned with several difIcrentgroups of people leg. ~lhnif Groups, nreao etc.) then suIlieienl work must he earri('d out in c~ch proup. ii cllr ob~~~~· of I~· ahidy is ~, ~rrive at a definitive, quantified, rcsu~ then ~I s3~9uRL~ number Oi inlcrvicw! must be carried out, In ~n~ny cases this would require ]10 intensive illtl'rvieWs 01 more. Yiork O( thjs nature requires experience and skill, it is rel;llively rxprn~ve and take:; time. Before considering such work on an ~xir~sivr scale, one would need to be sure tilat other nlrlhodr could not be used, Where to bold ]~lrnnvr Inlcrvirws Comp~ny offil.cs or those of dislrijiitorS should not he used. h~ private room in ~ quiet hotel suited to the rcspondcnlr, or a romm~nity c~nlrc, or 1 roonl iii ~ nli~~b]~ privalf huusr ca~ be used. it is essenli;ll (hjl any people waiti:lg 10 ~r itlterviewed Jbould not be ablr to overhear a previous pcrs~~ brjnR ~lurvicwrd. Siinil~rly as soon ~s sn interview is ~sidied tile n·apondrni should Co ~way without h~vin~ ~~ opportunity of discuasin~ with ~hy ~a~inb persons what the ~uh~·rl of tlle intervie:\ is, REETU~j~ and indurr~cnis it is be~l to Jnld out invea~Cllors :hr day beiore to locate people of the required sorts, and see i! they u~l be availllhle, and make arr~ngcmrntr fur ~~ir ~urndn~n~, Tr~ to xrr~n~e IOr ~lrm cO come at suitable ~ilerv~]s, so th;lt they are not kept wai~nr lot a ;ong tinle, DurinK the course of the interviews it rna Y he necessary cc employ one invra~galor to nuk~ sure 1~11 people ~~v~cd, ~an up at the rifiht time, The inducernllt olIered should be sufIicient to Ret people, of the sort required, to rank~, but ii ahou~l no: be iou Ligc. II it is too I~rKc, respondents n~y Iccl w~cr ~II o~~Rndo~ to p(cssc, or to try harder than they would normally. Timhlg ~~e time of ~~~ must be one EOnv~~en( to tile rr6pond~als to be ~dcrvic~cd, in tile ~~s~ ol some prop~ it is ~~y ~~ the cvcn~~ tll,lt d~cy are su~icin~ly free, In such circuma~~ccs there ia no Jke rpidve but to do tile work ~~ tile cvadng, t The Bilcrvirr rhe first Icw nnn~c~ dlould be spellt puttinE tile respondent at his else. You Jlculd he ~b~: to detect ii he is nervous u~d you P d·~d Pet prcn*d ~kh BI inlfrvicw I~U lpl ~rr Ildd~d Ihll any nrrvouairsr ~IR ~~n IUlnlirnljy o\~r~on~, The durilioo ul ~I intensive I~irr~if~ will depend On: BMCa doeunPnt for Legal Borvicae : Health Canada lg May 1999 c9 · how IPnll ii takes ID Bet the reapondrnl at his else the interest which the respondent has in the topic, the extent to which we ask him t9 perform mental tasks which may lead to fatigue, An intensive interview will olten last for half an hour and in favourable circumstances may last coneidcrablybnger. Translation If translation is necessary, ~hcn make sure you use the very best interpreter you Call find, He should translate Sentence by sentence, making the Lranslation;s literal 1II he can, Do not allow him summarist what the respondent is saying, It ma y happen that the concc~ts in one lan~usge cannot be exactly translated into another, This is something to watch for with great care, i. ChoolinE B~I~Ecn Group Dilcussion and Inlrllriv~ i~l~ruieui (1) Each method has its own ad~an~agcs and disad~ancages Group discussions are espceially valuable to get a gene ril appre ciatiun, Intensive interviews are especially valuabic'ta obtain individual reactions, Sometimes the best result is achieved by using both methods, (2) Examples for consideration: Reactions to a poster design Reactions to a ecw blend Reactions to pack design Assessment of a radio commercial Preliniin~ry Study of some general probir·ii~ The best method pr combination of methods will he dc~or· mined by the objectives of the research, (3) Other Considrralions The more sopliisticaied sort of person does well in boP Group discussions and indj vidual 1 The less sophisticated tend to do better in O I group dis~ulrhl. O i. EThc"~ntctprtllllpn cl Glouy niaruasiona and Inlrlrive inlrlvicws W B (1) The first thinp to consider is what dimensions have been discovered, i ~O By this we mean uhat sorts of ways oIlockin~ at things, what 0~ g BATCo document for Legal Services : Health Canada 19 May 1999 c10 · b] We also have to consider how wt an describe these things, and what concepts we should use to describe them. ,,,,,,,,,,,, ,,,,,,: · in the ease of behaviour what is the range of behaviour discovered in the case of opinions and attitudes what is the B range of intensity discovered in the case of associations, in what Dorts of ways are they perceived (eg, prestige being perceived in terms of what sort Pi PCOPIC Use a plOdUCt 01 brand), (2) All the nrx~ step we: must consider ~ht relationships between B the different dimensions may there be, Can we begin to construct an hlpothesis to cover the !ituation. Ib;r hipad~c.l or aerial ii iyjal*l.l ~iull* .Fi:~ or bcitlg stated in a fairly concise form, Generaiisation us to say: The results of group discussions or intensive interview enable some people do ,,,,,,,,,, othersdo ,,.,,.,,,, some people think ,,,.,,,,., others think,,,.,,,, some people aseo ciate .,..,, others associate ,,..., We cannot on the basis of the group discussions themselves say 'most people' or a'lew people' do some particular thing or have some particular feeling or association, (unlces~we have carried out a very large number indeed of such discussions "',,,,,,,I If we wish to interpret oar group discussions etc, in a general way we can do so only on the basis of external evidence, and in relation to it. We must be quite explicit when we do this, and not lead people to believe that we have resenrfhed the field and 1~ come up with definite answers, External evidence may be. Published information, eg, census data Sales figures · Market information (so long as it is carefully evaluated and not held out to be more than it is), F(esl:arch survey data of various aorta, tither already carried out, or carried out specifically to validate O the exploratory findings, O W It is important when considering how far external evidence may support a particular hypothesis, that WE also look carefully for evidence which may ?i~~mve Ihe hypodrsis, \O u BATC~ document for legal Senriees : Health Canada 19 May 1999 __ Y. 3 3 it is to he emphasised that we must distinguish clearly bct~ccn: i the hypothesis we have formed as I result olour qualitative work (group discussions or intensive interviews) · any external evidence we refer to support ou~hypo~lc~ir C any conclusions about marketing policy or actions which we arrive at (J) Ceneralisation in relation to a model of the market Va can sometimes gcncrl~~e from our qU1UtldvC WPI~ by reladng it to a general model of the market which we have B developed, We must however he cludoul~ doing this, and be quite clear that this is what we are in fact doing, (5) Rcpor~ d A report on a series of group discussions and or intensive 1 interviews should lu~nmarile the different aspects of the situation which we have found, and should offer an explanation olthem, in terms of a series of intcr·relatcl hypotheses whic" r is our interpretation, WI must of course make a clear distinction between the findings and cur interpretation 0[ tllem, 11 must also be remembered that thr findings of group discussions and small scale intensive interviews are gual~a~~ Wt cannot say "); percent of our informants had 1 certain idea", nor can we say, for example, "six out of ten had a certain idea", We can onl~ say that some people had it, The report should thus shaw: findings · a technical appendix giving dtt;lils of the Broupsl~~crpreiation future action proposed intensive interviews carried out (6) Recerds Do not destroy your notes taken in the group discussionsl intcn~~e interviews, It often happens ~1~1 it is useful to refer to them later, I o i A note on a model of the market in developing countries is given in Appendix C-A, BATCo document for legal Services : Heath Canada 19 May 1999 DES;( BESEIBCI II TZE ~OSACCO ISDDSPaY Bk~~ k~ach P14~ ~* O BArCo doclmllt for Lagal g,ntes : Health Canada 19 ray 1999 CST~S Pcce 1 2~ Iz~sk Bsea~h 1 - 2 3. T~E fT~g~iZ~L~ O~ ~fk ~seuc~ 2 :~ Usls d Ce,e~ f~s~~c~ 2 - 3 5. hCbjerLce 3 6. P~r~~d ha Q~ories 3 - 4 7. cie~em I~zta C~te~cr~s ~ - s 8. S~Llees 5 4. SL~FBS 5-3 10 ~ Si~v O BATCo document for legal Services : Health Canada 19 May 1999 1~ IBTaOSUCTION "~z~e~en~ is iE~te~ ~t~lCz-~ ~E~ szr~ ct: Lr,u~rticn" T~is pl:c~nt r~~r~ i~lks E·at rm~elren: is rrr~·!ssz=i~y zcvir~~ d~ tco ~~ ~t~ t~rt i;c~r~e use~ it is art2inlY tP c~n t~t Es: ae~slis~ticr~ I~iW ~IZe ~~ E"E1 i~Y ~u~~, d t~ :~~s~s t-s ~ : tie po~e ~v~3 C~!CC~ t'e ir,~z~ E? at ~~w ~E plC~8 m CSa it; cedrTI 2~ ccn~7L~s s~s~~ms cf ~'i~ d:i::l~n L'a ~es ~a UC, ~ t~E~ Cwl Iicr;es~n, crc~ ~ F;~w: ir--r~ C~T~N r~·essi~~ tie ~~ c,: ~c~t~cn i~rt is rot r~ied ra~iv, ir~ re T~E i~3~~E~~ Ci Irit':C~: ~t~ t~ ~e ~cis~cn Ir~er~ ~n ur,'ccs~ss is c~ar. 5 'rrs~e~er.t' c~ L;T: ~2riCt~ ir_S~yr~l~~Cn 5~Tc~ 2~C~ t~t~ ·PLP~~-~C Ci ~~: cze is ~~e~· ~5; ~t~t. 1~ DiSK a2sE~Rcs ti: are P;cerni ~y s;i~il k~ior;rttien d a s;tis~ie~ ~tae, Or' cx~x, r~l~tlr rrrr;:ernlt rt~iles i~ir;m~icn CWlZinCCCslV ard i? I~L~ ~X;TS t~~ riel u t~k Fe:e cf 'zh: her' u es3~nriily r~~ ~lrt r:~s~E ~ t~~ce~ d~~ is bt~~e~ tk~'n n;lriet teauc;l. E~ r~-kt rese~~ is t,~y erscc~is~? irr h) P~~y RSCS~ - CEttiw reu j~fcrrr~ion t~rclxh t~ ~i:i~on c~ ~rols ~i~~~ res~~c~ t~~h~c~zs - Pcs~s! CPS~C~L:2ir~; ~:ssn~ Ir-~views; ~l~aSlh~ Lrt~vie~ ~ BouF Dis~ussiocs ..,.~~ n;eti~r: ~u vlll h h~i~ a let E~L: in h nx~ L~~ da~rs, d a) bcadry a~ Ces;e kseuch - il-leh~tion ~u Fi~h ~on ~Ecr~ ela, e~~n r~?ac D as I~:.-:~cc,P resrrc5 w'~!ly E·~ eas~~ an~~~la ~~!is:~:. XL'~CS~ So, k2 lu~! ~Z IO~J~ at VEkt t~t2 i:r~ldLciCn t3 t~ ~:i~r, or' I~s:r Pse-~~ c~, as u fs.6 ga~mre~, it is cs~lv ~ a Ful~ti~ scL*e r~ t3e:e~7e K;cc·ms 'i`a~t' hs - sir:? 25 pyeiz~ ra~E, r~~: s~z-· r~ ~~t, p~~?i~ S~:-StiCS, ~ C~~I~LLi~S P·C~tSI blre ir~~es a:z?iszl cl o~ fECtXs ki~iC:l 2fftC: t~E ~It'~V; - C~l~ti~ aci,ivit~, s~W J1:r~ ic~~fic·~, d:~rc~slT d~, e~~ k~e~o2:, hYYI~I~II t~: L~e PiP~i~eS Cf QI~ Ch~!eC:i:~~ t~C~T,~1?1~S Ci L;~Fsi~, E~ ~-~ds ;~ dztr plwntl~cr, ds: Erdv t~ ot~r ~~CiES Ci ~c~:c~tlu d .Te·~c~r rcs~s~:i 2~T~ iU:C~i~-e: ~r·CrLi~~~ ii a~ ~~;~ss - f~r~, pdc~c~c~, e~ ~ O BATCa document for Legal Services : Health Canada 19 May 1999 -L- ~::~ ci ar~ ahs a ~ h~ taaaeb:! A F~ 6d :las:~r is a p:~ ~ b ~ ~~:!v ~ sv!~z~ ~~ an ea~ ~ i-~-~e ~rla - eoilec~, dpis, ~~~d t~eg~ci ~ g~t(g) ~ 1 ~~ :C.C~i!d~ Ci ~5~ ~t~S~C ~II ~ ~rs~ ef ~~r e~~i~s ~ g~ n ~:e~l, b ~ ~ ~v ~ e~-~ia ~ ~ls~ d ~~ ha ~ ~ h ~t ~ c~nL~ca ~ is ri?~ ~ MntCh~~t. ?~ TaE Iaponrllce oP oEsR B; seAptE a~ ~xP:~ ~~ ~ '31 a re!~~~v c~4 ~:~, p~ I:J;: ~y ~ P~I n+~:db at ~~~ i~ b n~r I~~e ts ~~~~ ~~s. P7r~!ers, rsst c~b ~ p~ a ~~e:~e ~mt oI ~ ~ ~y a; 6L :rrr:~ - ~c~a~ ~ ~ d ~a~ p~! d ~e~ul ~ dp i: - a!~: ~ogh a Ssk remh;? B~~~t (~re ~ ~s~ ~ ~~~), ~ ~e~a~ as ~: ~ a ~ ~hg o: ~~r:~ ab~ jCE (~ra ~ c:r= it ~~an)~ ~~ 4v er:e~ns c~rz~el raralv cet ~1 ~O ~a ~~ hsk:!a~d, ; I·t cLa i; L, ht hen b c~ds ~ Ft p ~; RC~ c~!tc~ ~ ~ ratiEr ~ ~~~ ~ ns~ it cf~e:!~!v, ~ ~c~e o: h~ rcas:~ is d~ t3 ~k~, d g c~ as C ~L, c? Bdd ~*r b ~rdad, dl~ 8s~ ans;~: a ~as:an~ch rc~cn, ~:I tiz ~ is ~~ ef4halv, c~ ~k a si~i~er: a ~sk r?r~eh: a~dd ~ in r~dr ccn~ ~ ~I cff:r d b ~kt·e c;' ~t is nc~ii, ~n d ~. 4. OSgE OP DESK BkSEAPCE h~ b p~fP a ~ko~ ~c~ b h,L~ p3cass ~ e~c~ ct ~v ~ k~ ~B~ ~~, fa cx~s, ig of~n pec!~ ~ 6~ rzrreh, ~~1:lv4v cl ~~r tcrCI ~ n ~Li~ c~ nv Bs!;:~:1, ijcw BATCo document for Legal Services: Ho~th Canada 19 May 1999 ~ L d51:J ~ d &!d dy~ s~ ~ scc~~ P~ ~ rl~~ ~E CC52~ d~ ~ C~S~:~ iiC ~~~s~cn h t~ ~~:!~Ii~i-~ axis~ 8~~ ~~ ~;~h ~ rerds d pevias ~d~ ~aa H rep8 m t: ~~d ~ S nv r~raci r ~ ~w ~~~ el~. C~ b a ~~ic~ ~ ~ ~ r~h~ hse ~ b enl ~re ~ La ~3*nr m ~ rBd 8~r~da~ ~ a~-~ c: ~hf ~a~:s, a~ ~ ~~ r~s, ~e ~4 ~~e m e~ iS 'C~26' Is~ ~ t~li~e d ~~t ~$ EC. M~I ~s~kd ~l~s a a~n h 4-~ ~P S~i ~:~ ~~05~ Pie!C :ea~e c~a F~~: :t~pc~~ly. 0. ~~s!~ct S~rd~es ~ c~titcrs r! a a~e d ~g bs~ r:as8 u o d ~tc~a~, ~ct n~er~ cf sd~s, ec, cn b c:iie~ ~~ C~-~v np~, hF raisrs, ~rrih ~pil EPPJ, ~Brs rlp~, ct~erc!8 ~ec~h; ~ ~ ~ch~8 ~las~ ~r~2~n m c~~~ s~vi~ ~ o~? b g: 4w ~ t~e FLLI, cfi~!L 5. TEE CSjECTIVE b ~~ec~9 ~ ~ pa~ m~2Sen~, ~~ Eb~ ~ ~~:a, ~~ ~ ~~~~ ~ r~ efii:h~l ~ cn~a ~ ~ ~~ ~ ~a efjci~!~~ b ~5~~ ~ h r8ca:, ~to~~ ~ ~~r, 6~ GIFEflL Da: h c~rEcoRIEs ~: ~s cf 4~nra~cl re ~~t rda~t ~ b s~t~ m ~ cn;r:? A) ~~~~: ~ Fe~l~ cf ~s w ~h:, ~es k~as 2. ~a:a~ Lc~:s ~. ~f~ mp:~ P) ~S~C~i~:~ : X! l~s d rJ;mr~:a~et - R::ie, PSSF!E, ~S, Dia~~~a: c~-~!s ~~, ra~ ~ ~ n~b BA~o doclment lor teel Icnkes : Hl~tb Caaadl 19 YI~ 1699 ·__ C/ E~Ct~IC : Ri n~o~s cx~e b"~e. 1~ BniB : ~Fdl';-, rd~ i~re : ~~s ~ ~~~m ~~~~ ~: ~ ~ c~o~l 2~ ~~~~ ~c5 d b ~kt ~~ ~ h ~ $~SC~ : gb~, ~ ~f~L, e~. D. ~!~~ : ~ ~-= of ~ ~kt ~~!v 1~ ~id Cas·a : Z ~, C!, ~, DhE 2~ ~izic Bc~l 3~ 4. ~b~u JCEI L FOL~I~I,·: h ~~r 1 ~i~~ d pan ~4 m ~ b·~!5 r!~wii~ b e~r~Pm: ~y ~ m, rc~~ o~ d~~s~, l~!fa~ ~ a~~ syErds, d ~ ~!ec~p ~ b ~~~ : ~ ~ q Jt~ ~ hhtl 1, 1~ Oi~~ricn 3~ k~t~ : Yes ~;C~r~l~ 4. R~s 5, F~S~3~LiX : ~ Q r ~~ ~ ~cwl hl~ss red~~ rsd c~c~, ~ ~rl·g p~e ~ ir;Ett~ ~ ?~ CIC1BerTE err; ehrEsoRIEs ~t ~s ct ~~E~ t! ~~ rol!~ ~ ~ ek~ a'~ ktt~n ~ ~ c~st~ bP~I1! B~ m k~t - a~ SLpg Cf ~tl~S, C~r9 ~ ~~ ~CIC::! $ ~ mi~ ~ ~av~ 8~ S2~:~ - m skt b ~m d ~ae~ p:~a~n ~~d~e Ic~~, fus:ls~l ~;;$, Mid, dam ~~ ~s~:pnts (r, ~3~9, ~~ Ii1~12(~), C~ Pia S~~t~e - & c4~ato ~ht ~ ~~ d p~ dasas ~ ~~ ~ p~t c: Qw cf ~ ~Pfac~z: ~, r ~ibre~, ho ~ ~~ oi ~Uv O: ~ ZOkil, D. Lkt ~~t!Dn - ~ ~ ~re~ ~kt b ntt o b Qa cf ~stg, ccr~~~c, ~d x~~ ~ esci~~ BATCo datumelt br loCI Slnices : Holth Clnsds ~g rq l~g E~ paee S~~~e - ~~sers, ~a~~~s, ~esaers, ~~ers ~ i. C3~~on·- ~~ ~:I~, ~~fl~a~, po~~n$. ~CI~C~J, H. Sales ~ - w ~ c~~~t sales PT~TI~CC~ ~ ~~. I. ~r~~~ P~ - ~d~ n~ a~S~~~ re~ic~s, 'ct;l ~F~re, ~d p~~c~ d ~d ·pr~i;rt ~ dsr~s~ J. S;oke:~oMe - CI~~~, ~i~ence, ~L~t~cn ~ @e~J~ ~f:s. 8. SOURCES A. Pri~er~! t~at~, e~~s ';~:~yi ar ~nn rea~d t~'OL~h ~Ski~' ~ES~CI1S OT' LLP ir~Lt F1~-~· B. S~rc~sr_v h-~ e~es ~e~ ~1~4 cz·4ty or' slurcs ~fiic'n m $Yrdly h Clus:~ieS as ~1~F a) Salts S~tisL~s b) Sales ~trs~ c) ~'RC ~~tS ii) OITSICE S~t~ii~S a) Cllr;:P : llTr~-n5~ ~Sz~saticns, (I1J, I~, CECC, et~), C~~i~:~ea d e~as, art fusi~s Crcda~s (~cn, ec~), b) ~I~CC3 : ~~ ~rcl!~MS, E~e Journals, [S~Z~~w7~ C~nFEIE~ ~cc~r.'s, P~: ~! P~1 Ca~ (C;nt~n?r~ rexrr:1), Sales nciEre Sc$~es, Grr:~ Crs~r 92tegs, P~iis~d Rt~ (I~;IP., ~~ulne!l, ef~)~ ~~ STAPES we ~ce h~ der:~ j25C sirt ;r~ic~t Qt~ pu wt c~ k~ ~~ u~: i;, O t~e:e E'2 ~ t~ hz~ rea~ct hsk C31:ecm: E~cl~cn: C S~~S~e: ~l~is E~ ~~~, Us~ meet:, j~?m t~ex s~-~~s ate ran~vs r~~-e~ s as t~E \o BATCo document for Legal Services : Health Canada 19 #ay 1999 -6- A~ MLILffIQ : ~~s of ~ ~lee~bo h3~ hc~r a ~ mas ~ d a~~Bi~, of ~ ~~, P a e~~ d~ ~$ all rgeat ~~e?r, d~ r~nni~ ~ ~e;~ ~ ~ inforztion ~ +ttirr m ~ nt~s ci c~iff~. ~~s ~ h a ;fik~~ as mss~e cl~arFr ·· · dy t"e Qn t4at 4 nbC a ~ay ~ hdy a ~aeMe~ ~~ Fn~TI~ ~~nlLJSLAT!a : k;t ae ~c~d he d~ e~~~ ~~ ~ ~~cy, (L i: ~t u (Gas it 1~ r~ ~ aP Y I~~ i: ~?c~y!/, Bre r re ex~c;raC 'kith ~~~cn ne~fa - th3ir inoa ~ ~~ - ad in p~c~z m ·~ of ~ox~. S~~e L p~ny a' ~ ~I d~ ~ s~~ d ~ t;1~9 15 ~P a ~Ofi~. ii) Ec~~ n#, ~ bra K as CC~L~iE. ~~daly ~ ~ ~~ s~~~r d :d?~ alss~~:~m of ttpse ~~r in ary lap d~s, ~t is Lm~B '9 ~~l~~n~ ~ah 5 ~x~ ard ~~ b~ if p ae to hria m~ ~a h~ it. ~ 82 6a:aa a ~ s~~ S~SL~P a", a ~i~c4~y nq ~r~ ~1 ~~~g resdt in ~ff~ie~. Mi ~s of ~lb (~ cog ~ c~:l :e~ir~ pbni·g, ~ ~y d~ rc~aC ~ ~ h~ ~ ie b~ ~ ~~ ~ A~n ~ also in ~~ of ~ ~ ~ at cf i:~ is 98 rcle~ ~ ~ 6~1~ a E~L~n ~e hgie ~~ ~~is can te ~ ~~ E, ~~r b~e retrieval. 01 ll~S~ ~ I~iplPI~fQ : b wr of ekt 8~ is mt ~~r2sB1 ~ h~ cxlf~~d dth a ·ss d .6~t~-~C B MlltS ~ ~ ~t ~Y ·f : ~ i5 5~~~1 ~ k relawt, ~: as ~ ~rl~ ~l~s~ B~ rrb tO h ~v~ d ~4:~2~ i". tte ~ naSt ~~ $ ~ recicil:: ~ B~ ~'~d ~ m 8~ n~Ec~r ~ 6~~ ~: ~~n~a ~geP~ ~4 d ~' ~ n~ it BATCo document for Legal Services : Health Canada 19 Mg 1999 i) ~ pis : · a) Ti~ : ~ ~~ ~dd ~bt h~ b ~~dl ~s B~~s c~Ly O ~ re~!~~ d ~r~ ~ carry ~k-c~er~ I~~ntic~ ~b W~pd TCt~~- hnf Y~Y, acatYv ~ady, a~s~lg -~ h % b Ic~~ dy m ~~ - ~ ~. ~ a~e, a n~: ~ m aes q ~ ahd ed u?~, c te~t ~ w ~ c~~i~ol ~I~ o~ ~~ P1~3 ~ annz! rl~t ~ ~ dv~jgs d ~ ~ cmErtiterJ, ~ d ~ n~~ ~ ~t~~ k p~$, ~ed kpn~, ~ ~ ~~ ~ bB~ e~a~~ b) ~re re ·~ly ~ee e$c45 ~ '~' dpir : ) n~ far~ a b~0 ~ P:~ (d~S~ ~fb f ~~ d ~Y ~ bd-~k : c~p~~ p:fcr~-~ ~ a he raace, ~!P ~ l~st pr ~ b a ~PC?O:. ~c~ : ~~$ ekt ~ w a ~ ~M. ~] ~tpota~ : 1 5~ Lkt ~p, ~ ~~ ~ ~ ~P~ O ~lca ~ ~ ~~, ~ b ~e ~ sxt~ ~ L r!!cd ~ ~ ~ala i~ s~~~. B ~: b ~e ~ ~~:~ct ~ it~x~~. w al ~ ~ ~nip ~ ~~~ct $2~ a~O~h Y PC~I ~8 ti~lPPt a~s~ iml c ~ 18~' i~uedh ~ ~It ~ ~t ~ ro~ 61~ ~ k ~?iz~ ~ ~ r ~ SQ5 be ~ ~ Cas ~ Q L ~~d : t ny ~~~ tad~ ~ mixr ~a~es ~Jt~ic~ ~ bslg t ny ~a~c~~p ~~n ~ r~;es ~: ~ ~re ~t ~ ~ht ~~ ~1 to ~~ I 1 ~~s~d bc~ims I ~c~eda df ~ Rkt BMCo documllt kr logll Sonicos : H,a~h Csnsb ~O Yq ~999 IC* ~ s Of BCp~y ~~~d ~c~r~s ~ b ·r! ~~ ~C i 'a*n~' La trries d 8~ - fee crdc, $es, ~ aeolicatioII of a EO~ t~ Q d~~~~V a? ~X ~eI, b 1 tife srb~ i~es ar Cp;l ~ ~~t) ~! ~~MY b c ~ ~ds are ~owir.g, h~ f d~ F~ b 9h E;';rcn: t~ a~esj~ hd ~ ~~t he ~~~ P~~ddl~~ ~ ~ ph~ h~er re rzIyees cf b~ d~ st~rc~ (5ierd, ai2a, c~), ud ~~ ~ se~b or ~, ~ hrt ~ L~t ~Y~ h 1~~ ~ ~css~e!l~~~ jn t"e ~~ a 5~ Scnsd ~a~Jls~ of tie ekt(r) is a~ o~W ~ ~ dpt~ ~s ~~o~ assists in ~7~ ~ ~pf~ ~ ~ ~~x: d $ prp~ve ard ensues Qt ~~rae~~ Of ~ 'fwr' is aPsB1!~ m aB= ~pt ~dd 8~ ~ ~ ~~~ a ~ ~~t arC ~~ h~e gt~ ~ I. I~RTZ~ ~ FRESEMT~IQ : It is i~~y ~a ~t t"s r~t ~~ 1~0k5 ~ b C~I~I~C~~ ~ red~ of ~ ~k, B ~ b c~o of Ip~~ ~ pppnct~ t3 ~z~jez~ ~ is alemt,~a~, d ~L~Of~b, ~e rp car~ ~ ~ ~~ $~p~ Oa?l b plot~ d $ e~ dl bp~ m ~ ~jcct r~ (~nt~~ ~ ~n): ~ ~ rec~~~ ue; d ~ Qjeda of ~ ~~i~~ m am n~s re as ~1~ ~ l~cr a re~t ~ Ices l~~v ~ is ~ b re~, 6:c~c, ~M ui~ Io$g ro~~, ~~5, ~ar, ~? E2 8~8~ d it is ss~n~izl tp ensLrrl t"at b ap:: a) is af out in ~~eQ ac~cr~ ~~ a did ~C4~~ cf ~ is ~Bd in ~· ac~s. b) ~~s I FenrP s~nrl:oi ~ ir~~ firl2~s~ c) be s~~ ~ et ~ b3O:s i? a a:~l of e~kls, ~h re re~~~ ~ in t]e ~ of ~ :e~t, C) Yerk~ ~ bat~l ~: #? t3 b hoy~ t3 b ~fi~l~ ~s lray ~~ a!m~ ~ h~ 'via~ly' (~~ F!~I Y~~, e-r.) ~:e i; L:elcz; s Q o. Y!~ ~s c~~~ I ~dl also p: ~ 'P~ ~~' ~ cf rc~=~ Br?, ~ ~;er ~~s a a~: Bet ~~ ~, a~, dFre~ ~ls ~ is Fo~~d ~d O ~r~ s~la d ~s eas~es ~t 8! r~~b are r4~ r s b~. It Is, of O coal, ~~ relevant ~ ~ ~ Of h~ ~: tp ~;2: reeje ~:~~!y at M~ eAtCo document br Lid Services : Helnh Canada 19 Tty lggg S~icr= he~~~r : ~n bt ~s~i!~ d ~ ~a :~ ~s~ ~ ~ ~r er~as~, d ~ ~sJr! pe~3taticn~ ~ ~~ cas b akt ~p adh ~ err~a~ ~ ~t h ~~rJ O h rP!e~ ~ ~ Ile~ ~ s~ ~c~r~!y ~Cg. ~ ~lct~ ':lcr' m P~~ ~ hC1EtEtiCn d Rd~ ~ ~ 5~1~ : t t ~ S Cr~E~F~ ~~ RCLT~T P B Sli~T 1~ · P151~ as rsYwrl~o~ r rcc~L t · ~ ,c~l~Q D I~i~J1~~ P ~5~ ~MP~OR~ ~ ~ a!~i~sl~uunxlrs · ~ ~8 F~Z~P~~O t~l~Yf I~Y~E~!~~ · I~CU~E 1 ,F~CI Q ~ r~~ ~ CONCUIS~ 10. SCgMABY ~C~g ~EPcZc?~~ L ~Y ~lb~( ~~ ~CI CC t~ ~~~d ef ~: ~ m ~~ss ~a bs ~~ ~eas~ll ~~p~t~3 ~~ ~~r~g ~ ~ d~ d Ca~ an~e ~ ~ rcdem m~EFe: ~ t~crPr3m, ~ ~! B~rs he hos~ ~ f ~ d~ero~ ~ e~~: - ~ rre~ac~ ~s ~ b ~ ~ d~ ~ C~ ~ c~~~ ~ ~ rclcd ~ em;~a~v m ~ j~e~;~ hP4 ~ a ~~c~ aspd d ~ at:. E t ~ Il~leni~ d ~ $P resrc$: ~ eae ~ h if ~ly ~t of ~: ~~p~ ~ a6d $ na~mnt, ~ ~ b ~~, ~ ~ ~:. ~y m ~ hr~ d a ~1 ~rs~$ d ~J~4g~ ~6Ana~Z slds bdd ~ rt ~~ $Icc~, rdat~, R~ ~p~ ~:m~ aht l~r as n~ic~dy ~ ~~y is ~s;~c, BATCa documlnt br Isgsl Slnk# : HlalL Csnlb ~9 Y~ ~)99 ·II· ERIEP ~ ~t'rcted tables r~h~ to a fictitious r~t called ~ ~~k of Ban~a. m object of ~ t~SCib ~ to hY ganeral ccnclm~ frcm ~ data ~0vi~d O 1~ ~~ ~act~ akt ad its onstittent s~jI~~ ard h~s. 3. ~s~~laicn~ 1~ kasa~ of fata : Q min~-~o, 2~ SL~l~tl ard OX1C1Q~1 I 5 mi'llltEl~ h ~ pnti~e~ is ireseotd ~~~I h ~ t~re~ years 19~1)83 d p are t; assess ~ nat]plt a a ~am~aty 1~~ T;1GLGS (X) 3asic Cigarettp ~ht n~ - ~ ~a m~nies in Flantania mrab a ~lrlf ~~ sales ~~ ~~~, ~6 sales by c~s~ier. Rot ~ ex~ce ~ b3sic ~w~ is $t~, Sales ~o spesad in tarns cf b!!a~s to re~~ ~~. (~e j\) (B) L~ ~: B~ Shtg - in eddition to b sales ~$ rh,'B~l.r. t~ a re~~ h~ es~ ~~ ~hic;ll is based ~ a 1\ de of all n~ ~c~,.~e B traces the r~t ~cs of ~ ~ ~~s ~s$l ~ ~ outlet ~~ (C) L~n Wit ~~~~ution - ~ p~rly au3it 98 Ircnitcrl distribution B ~~ $ outlet tyFe. ~ mt ~re relates ~ pran~ of outlets k~iC~ ~d ~ trend at 0 ~ ~~ ~ qoarter; ~ be~ ~~e is t"p ~a3~ of c~e~ ~fiich ~ ~ branl r~ly i I~ at ~ ~ or' ~ ~lt; ~ ~btl~ is ~ olt of stcok FositiRl cc" & (~e C) BATCo document for Legal Services : Heath Canada 19 Yay 1999 SU~Y ~P re r~ ~ ~mra~~, ~ drmr~, ~rs b ~ ~lodrg ~rtions: 1~ ~ re ~ ~ te~ d~ ~ ~kt ~ ~ ~ 8~~ ~a by charged h$ ~ ~a r~ pr~ (~e 1) 1, Y ~r ~ rcl~ ~aitiot~s Of ~ ~~ cc~paniel) (~ 1). 3, ~ ~ m ari~ d ~ w conpYiy d hd~l (~s A)~ 4~ ~~ m exa~ti~e~ ~ ~ L~~ Audit hd ~e ~ ; - ~ dif~ra~ ~~~J, ~ q, ~ h ~~ ~~ takirg b ~t 8~ r op~ms~ ~ m ~d 2ata? (~ Ir 8) - ~ be ~ ~~~~ ~m ~ ~tt ~ h~l (~e gi 5. k~ r ~xami~aticn ~ ~ LaU P~u~it ~~~uticn b~ : (~O C) - ~ tC m ~ n~rc~t b~n ~at ~ ~ m ~~s7 ~ B~~.T.'s ~d ~stbL~icn ~siaetay ~ a ~a q u~srs7 #TCo dbclnent br Lcgd S,ni~r : Hll~h Ql~dl 19 ray 181