San BY:IHPERIAL TOBACCO 1TO ; h-Za·Bt ; ~:5BPI ; S;CRE;RIAL~ 0112120122;1 1 :i) ~hcado - C~I FROM: RoperAc~mnn TO:~drrm~mcmCommit~ Mtun, Mn DedE6EC~IX RScbwutl .\j IUB~ gX~aCm~VB SUlldbMPY ?he CIMC is in the prcleLa of preporiag i Ic~cr t6 me~nbn o[I~liamenr the Ontdo rceislat~re Md tbs Ql~bb~ Nn~ioaal A9c~bly ~ich will inCiade m ensondvn ~Pm~uy Pad tbcjadgcmentin its eadaQ, ~as~bed to Ihls lPoo i I mW df Pa acePtive Illmmny wMch we propoQe to athcb to the Itttcr, fIhwsb~~ ~ccPtive ~Mrmrl would a bf iotera~t to yw u I I~c~PI wdine of the]ud$cmmlu Ippal procc~, ~U~o for yepinfor~o~tian, pleuobpdlt~hd~eop~ormewe~veaunmtypcpmd~ EAoelmuie, Gamia ~n~ their EiieeL 'I~ is fptmdcd IcP intmul use oary. etc, hdts, Mt, Rmd~ie~ Wells ·~B&W i Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ~ ··_ _·· ·__ I _ _·C·_ ·_·· _·__I SENT BY:IYPERIAL TOBACCO LTO 1 8-11-11 ; 1:51Pll ; SECRETARIAI· 011222012210 3 i·--·e Cppt'C / OCllvl: rCF~UI/ II. DI1FT ~lt~eflTNg pluofhpy b Tob~oco ~d·Bm J~plcnt or coil 16, 1111 ~bL4~PP: ' L, Jeriol jco·Jude ehabot of O Buparior court of pu~bef, T~P~: iW11 Hacoonald Ino, Iad ~npci~l Tobacco ttd, "' ),ttornaf OSP)~I1 Ot CPII~L (EYO #31nt( procsedipgl Soin~d Ior trial and u9~~nt)l L' The,i~dAm~nt: · Thl Tobacco Roducb Control Act (T)CA) doubly Ilazon~t~ lutional: It ~p (IleDtillll I ban of oildn .adrtrtiling Llld ii 11W12ltibp dthill. Ixcluaivilp provincial jurLdlctiosl . b) rt is I p~ol~~lon o~ th' Caoodiau chakt of Aiobto ~dl Fr#dou IIPOa it Piolltaa tho Fnr~Ptl oi' fraodcn ol )I(Pnaajiop 1196 OIDDOt be ju~tffLd la I~nl 'Dd dbmoarat~o lociatp, ~siaa: OPlr I Ilar lono, with so htuiPo~ dala, jo 'nitnew~, Spo exhibitl Uld thep II mnttu of bPl~bbhtionr, sc ~~ndlapll The ~c~ L tot h,~lth I~gisbtion, It bau noth~ag to dao~ directfy with my of fba DtOb101Pll Ilid to 1I"1I( froP tobacco lal or, L iodwd, dth tobaeM lua, Ilwltb hsLl~Eh i! anJaay Pot ~be prerogleiva of rha fadaral Oevcraasnt, ~T~I pe~ is ut an cxlroL of tba EE~PIRI~ low power, riael thora L Pothlop ctLk1 rbout Jat~dnp 1 product kpll~ lold. . · `:. ;· '·' TPd#d the BU IwrPo to pl~ua~l tb( l~(r~tim~op of tobacco ~d~artSling bp IDlciiiclllp 'XLIPgtinp tobaooo ~dwrtidDp · ~:oripin~t~ag abrocld, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 S[CI~~RI~ gB II: IIPEBIL~p~o U ·P- · ThIrI IO 00 ~~il~ncl ~It CoDIdiIll ~'C' ~~rti~Lg hid biODIII9lPblil 01 IUCh n~tioPd aoma Lit Q' iOdltIl I~'roannf · I~Pld 10 JI( 10 tP1 j~l~ctiol Ira tII g~~ipC(~ ( Tbo ptP'~e~~" lIith tob~~e~ ~Clrtil~ Ibould tbII III f~t,ll I~~Lt Icrlll~tir'' dlo EDOOll ~~ th, Ostal) · y~rti~l# ~~e1~14 :d4b ~ IloIIlinp a! 40 chutIr thjd iP fillrio to tdle ~~crtid~)· y~~~~ ialudla br·l ~'drb~ 1II L~~rla *~1~1 t3uli"d Lip !~~IL4~ to ~ illlonId OhOiIII 01001 whdt thlJ k 8~ ~"' CLl~ld Ilnlr Lid 4il i~ rIIItioD 16 Ih)lfllr gsa,rllly)l II ~h, Ple~ tll~ietl YI Cttda or oxptdIIlon 0001001001 II C ~tct II rc~tilfil OOnt(at oi I ~~II~ JI~ ~o'hO '~L1L ~~IYI~' Oithout r~ tlIht to ~yrlhtl thII to ~11~ ~, ~1~ lot ~ dIPouItio ,0'lllf' (jl OOFdI ar 40 u't"l ~III it Io1II ts llIt (I~! oII ol 40 ~oprtlolll~g t,~b lIlb dorn m 40 lulrIII · Court ol ~~61: 10 rIriollIl eO~ -... ~~ ~t~olf ~II edl *t ylrnOl - thdt tbo bo o! ~lr Jlr~~'OY l·lr tL bOp~~OP 01 toIIoIol 11tYIti0d I'~'' da othIt OouaviII ~~I d~cl~t~d .h*IY 'po PrIIItllI t,~ll 1 thl ~,~a~l totIlirv" Ii tI' laaartlrir i" ~L lf31' I)O""'i' 410 tbI ~O II prlIlatsb lor i~nr rOOdinP did rt ~~list tilt · OdlOO - · c- ~~1 HI g ~b~ on sl~~'e :· ClibPDF - v~~fastio.soni C _ I· ·_ r I·· _ L~ na~au ~~~ m ; ~~~I ; ~"~" ' K"'""L' ""n~~" i ,3· I TtI till 100tliDI I DUlhlt Oi 11ICI1 r~~hl~l~lr ~I~LO I ~ple~io IwIPtion dt I~l~til~ OrigiPlti~ ~btodl ~tbt~l~ IXIqtiop OIkII thI T1P 'o PookorY" i ThI gor~rnnf did no ntpdi,I nglr~l tbo liioct a or,rIll Oonnl00t500 o~ tbs fartia, ~x~qtd dnrtl~lap ot oi thi llPIttriblltod boIlth Ylllglll - ~I 'noefIl r01n,lrin0', tho "It~tl lotllir~' oi tL na oIanOt bl IlIn ii 1 i' ~in~l ~l~nnt ol i Qrflr-~lr·~lld ~r,tdo~l We a*rt~~ll~81,1 bldl ~I*~ lsA thI ·od ~lre ii PO prli of 00l 1110~$1) Ili,etol ~·~IPI(I~ ~b,l ~·(e Id~ mpinlotlg ond uI iP~c~l ~~~ thI aot~ prlnoipll~ oi I itll IPd dloor~tio locll~t Po dP~~llria~nf · tbl n0 OoIo mcb iUrtblr thn P)Ol(lltl to IokiIrI ·f oi ib dlel~d ObjootivIoi · 1 totIl bin of CldilD ~lltillll Oooo too ~lt; - a Ln~~~~~ IwIroPIII oi tbo rl~~~ ~t~ibpt~d to tObIooo rl it ii wt 01Clll~ tO iarbid Ittributloa o~ Itlt~·i~~ld hIIlth lloIIIOIIi ·Ilnr~lll~~ ipfmolvo Ilt~nlti~l~ r#~ ~r~il~bll to tbo OovIrIuoPt, ad con~id,td bt it, without IPJ ntttPot to t~rii~, lot O1ao prot,, rbjoh ~lt~ro~fi~~ Pioht ~~t ~ft~in thI drloorld objIetitIll - ObI Irtmilr a~ thI RQ d~~ill logic: how eIn thl aIllIdu MIuriIr a 11~8t~r (prOhilitIa bt thl ~ct) k I pc~t~r rllhdlr oC aotL( tb~ ttl IlgbtIr itIllit 'I ClibPDF - v~~fastio.soni ----~ ICRETAR1AI~ 01'1110111:1 6 ~:IIIRIIL IBRCCO CID i 1-1C.BI ; I:II)Y ; ·41 Th~ TDe~ L n toro o~ o~uonhlp ~nd ~od~l ouoinoorlou iocaaD9lbh lllth the nry ooooooo oi~~n~~nd dsPocntiP coeLGI TL ~DCI, i~~tan 0luOletpl(Dtll pltefllllilm or totllitai·~ni~uolesP~lble LR( free end d~oerst~e ~oei~ffl Fhe twChniwo to eupptole Inll wl~F n9lrdlnp taboceo II11I tbo St~te.sP02~090d aoooooo nnd, ult~lU1YI to ebp2ral peopll's thoueh~ll sbout fobeooo, ~he TOU dlellleJ lhel cltbP~ ell ~DI~CLd i, to bor, I th, ~of~d~ncl tl~~din9 the bailth 1I1dl #~d to to UPkd to tokeco luo Io irtrllvant to tbl~ oucltico o~ niion3 conascrion lad oPl~f noedloell]l cdlDun the dabbb 1 LGh~tb~~Por~I it !e ulnad bl ."~x~pOlntlO~U oud CPDblEle~"' 5411PJdI Th' ;LtrorP~ Oonnl DI CIIIIAa hit nppeeled to the pulbse Court a~ ~ppc3t ~m, eDDII1 1111 'b, bs~rdr ett,r wr~tun plJ~np, us fild, · b~~ioaing oP, bell 111 I~gl' bY L bench or tbr*~ · bnp furtblr IDplll~~b~r uDJ plrtf~ would he to ··tb lupnlal Court or Ceuedo end would npuire lllOI to rPO#ll · O Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ~ CCI ·.·- -·cC 011222012q;i 1 SENT BY:rYPERI~l T0BRitO lTO I 0·11-81 ; ·1:51PI; SiCREIAAIRi' I~achIAz15 ~BMI~J~IP~ OVgB9~E~ 5mXiMENT GTRIE[NO D6SN TQB~CCO PR0~9~CTS CONPIOL IICT (TPCA) pJR·Macdonald alleged total ad~cteling. banbp iedezal povernment invaded Ilxclusitr~ ptov~ocial jurisdiction and violated i~da o~ urpnssion Pll~b~t iedaral ehart~ of Rle~hta - It abo all~ad Mattrihutsd health wslqs viol~t~d ~ro~do~p ol ~xpreealon puebte Supecior Ceurt upheld the pclltion or IWA·lbacdonsld the court Sound the TPg, by~~sno priv~to advuti~i~ i' aetivitl8 Ecmcrabg onl Ipoiile pr0du3 ~iollkd pcwipdial jurLd~ctieo under tbL Canadian eorJtltPE~on the court dLagreed that the TPR Wae v~p erfalnal L I tha Court also danied t~at a national health probla dated whic~ the prov~EPr could not r~pulats oiaoe holllth is a provincial ~attar ·~' th~govar~ahtIs oantontia that the lav vas a reaaonable 1S~it on tb~ industry's rl~hts WP also denfea the Court h36 that tbe act oolatjtutsd 1 tora DI IOCi~ Bnpfnaorirrl vhieh uas unaeccpeabls in a fra and denacrafia society uls sover~PsntI, ~t~tion that a total bdvo~tio~n9 ban wo~8 r6eulE in the rsductfon pi tobncoe oonsulaptln rs~Paino speculative tha Haol Zealand roxi~e 8ubatanoa Board trport van disaauded boeausa oi·it~ acr~oue srronl o~ laetbodoloPY Pad lack d oeien~iie rtgwr 9·w~ult witnva Jdflry ttarria wsa disbaliavad in his bttompt to lint adv~tislPg· d canauPption due to Iscle oi objoFThityl unr3lab~e data and slanted Ipethodology( toe ~urE Stated that ttu total ban on Idvorti~in~ is too ranota iros ehl objsetiw o~ ootbin~ conslnaptioa Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 .~~C -C 0111110121;11 i 5ECR~TARIRI'' .. ...,,m lm ; 8·16.81; IIZBPLI I SEHT Br:IBPERIAl IU"VUV ~'· apemm~a~eaR~9~WPP9~T. )gplia~nf~ RJ~I~CdWIPld mo. (caJRW) lad $pBfW Tobacao ~tdl (RfTL") s~J(h Llarsricm tMt tbo jlau3 TPbn~Po pmd~8 Eoafrpl4bt (npCA") ~ unconAib8ioPd~ booa~r irooQn Oi imade~ p~ineiar jotidi~tiP~ ~pa violator eantoBcd by tM )It~ornoy cwpaoidnl' TbcL nppliontionn "C Glntnl gI CaMda (Ihe l~e"), The IPPC1 bane a6,lrtinln4 of ca~dlan LobsocO gmductl 1~ nltri~t~ othet prob0tia~l in Canada ·~nd prohibl~~ " 'v Ifba TDCA allo prPvidu ~05 aotbitiu xith esqsct to tobawo~ Undato~ hoaltb ne~~agelo tOblCW pJC1~H tqb( ~I~Lib~d Tb~ ngulltlcne i~pw, tnu Oaaaegea by tsg~l~tiPn~l ~tt~~,, Uu povtnny;; o~ tho ~PCR L ~ out in scion St J, 11~12~1~ pnnpooo n~; Th, 4umeaLP' ~bUL~,~llt;j~,P~~ ~f~camb~P oi pzrafn4 aon~~ftlr~ Mdl jn P~f~rC:;L~I~C ~~~adl~M9~t~~h (al ~o~p~E~·4h~LP~;~'~~msr~cau~r FYIIWY~'- m~p~mae ~il~tu~ In tbs i~id~noo 0( debilitating and ht~ digO'CBt ..., Mlma PPlPP1Ib d otboffr (b) ~iepEpJ~i~L*4~~bl~ in a iron to thl cntd ~bat L Md de~LOFCatlO aooiotyr ~E~d~lb~(gul~;;;i ulLfe~P140e-P~Pd~C~ and 'CtbSIDt MP .I,,r·ac ai the ~spcnaancr O~~ -~enheP~·l~b~ea~te~ !~,_,I=, ~~~cn~aa~ ~a2aml-uc, oi fi~rifFRnt d~oat~vtwanati~m to eonlr~ of tobacc~ pwduoto, . (eapbaelo ny the Cwrt) r · :· ' ~:'·rr~~· .~···II ·' IU Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ;1:it2oiZZ;1 " SECREfARIAI* SiHT By:1BIII# TOBCCO LTO ; O~ltiBI ; I:IIPY ; 1211 JmrePrenad non a wr~ax IoLUtt i. L ~IG Lnrplisl tuo hud,oi ~dldiotlrm cii" rP the ~~d~tal govcr~ant by tbs CoAitutionr tint the newer to nka crlalnal Ic, sud wccnd, tba rrlidu3 poulr in rs4sct of tha puoa, D~der and good SOvclIIPent ol Canadal C' ~pLPPe~LtYMt~ Tbs purpose ot~b~ rlpg L laid to bl publio b~slth to address tbs hultb p~6bl~n peotaotl"nl Y"t the lau;iaill diraotlyl Tt aieply ban~ Idvrftirin~ Le' tobneeP pDduct~ and inBolos ~ountor·adv~Cefn~ Mfhe iot~ o~ health ~ee~qln~ ~n #feaco tbettbn the bealtb dbj~cfive is at best Nlpote, !Judamant, PPI 16~32) 6, ~ertllin~ In itnnli L Mt ~P nll U1d dMI Mt irparii public h~alth~ II~ Ilristotlo (7) said, tbs Mid ~ao~~ ower ~~'e a~oae(" i (4~9~s~~ pi J1) d tba ~a~a~ ohs~ot~rl T~uy ?I ~e health raa~s~ are do not proteet hwlth blnctlYI but we a tora oi advartil~slq Impols8 vitbwt attribution tO ~wiaol pMpl' bet tO "IDOkel (4191PPI~~ P' 12) ~' cr~al~ulfi~x WIlX !7j 0.' ' .::L TPCh does not dlr~rm~ d(al vlth UI, Ict~l nill auoc~at~d with 1~·~ Cr'si"bi that of'tohaoco use aad dilea~Pcr I~giPlatim cpnlista i" IPs'DU~L sdogted to di~wtly supprme Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ~L1 LI ~-P.b P160 ·3· coP8et ~i~ ~ ola I~ pjPdb~ ~ ~, ~t~fs r ~ pm~ or pr~aty within it, ~ oanduat ~ quortia n~st ~~~ ~ r~ ehari~etb~ti~ o~ ~ a~iPinal ~( coprrei~ ~dvrrli~~ ol ~ Irodu~ b eoaroh r~ L 2 b aatun crLlml eetlduet, ft i~~rot ~ ~I111 hmN1~ ~1~1 ~I I3·~lh!~~~kb~ 10~ iardgn Codwts k bn~ ~li~L, ~ ol ~ ·I o~ ~~ Dunh~l trad~ oark · r~~ol~cco I~duct~, c~o~~~ ~t ~~ p~P~d ~oodu~ II p~ huldu~t~~f orlln~l ~ Mturc~ Y~, ·A 101 b~ ootjtutu lii~ r~gul~· oi ea3uur~~ ~~~ d~ ~ tti~u b puload~ng ~p~apl~ ~ rdopt ~ oourol oi oo~~ iot ~ cjMOtl~ ~1~~ Oi Iwi~l (hd~unt, P, 40) ~'U*PLL~UL~L~' ~II ~ ilb~al (A~nt a r~ ~~ gavul ~ ororr~l~ ~ provin~~l ~ord~ to ~dopt d~ ~~r olol~~~ fo ~dbru~ ~ p~ll ~I i~ ~iod L I~g~l ~~ ~oP~tnunt do~ a~ I~i~b ~r ~puircm~o ~ h'~PIY tO I$P ngul~~ Jbld~ or ~ ~oliio pMdum~ · ~r ha PalB ~ rd p~ll dr ~I ~ II~ ~i92lt ~, ~(~p~t, 40·17) ClibPDF - v~~fastio.soni 0112226122;sii SECRETARIAL* SC~BY:IDIRIB TOBbtCO LiO : 1·11.11 ; 1:00PY; ·II la, in any avant public Malth aa a rule L within protthcial jurirdMion and the TOCII it not It~b m h,ing bOYODa the ability o~ tbs pmvincol to Ilpislate pn tblir ovn. (Jpdcmant pp~ 47-51) CapqillaiQb In ca~olo~ion thl TPC1 in 1~~ Intfnty is a MPpl~t~PY code oi advartilin(l and hence, a law ngrlafing a pa~tlcular activify within tha protrine~l. ]J luah tha TPQ ialL within ewclueive provincial Sut~J·rdictlon over proporty and civil ri~ht~ or eattara ot pxlly priVdcelqr local MMcl ~Sl~klB~Pf, Po. ~1'53j rRaaoaw or aamaaaaIon Inirinaaaact d IttsdPID u, Iroodom oi O~riPn pPIMtOOd by aeCloP l(b) ., tlhe ebarter will be inirinpd p~ovldad, lint, tbst the Cj pppliec~b' pNyitkl ~b~l Y~th~ thl ymtcotd Iphur o( exp28llll0n Mdr IWOOd, that the PIVPOI) OT (~bOt Oi UII T~ is web as to rsltrict tha ~Ja~ant~~l ~mlvftiu ubieh eosg .,tte~p~ to oonv~ a ~eaninCI by any meba~ othU thul vialmee art prote~ed, Ii tboz~ B Wrfagc~snt oi the hrsda, than tba bPrdan vlll ha on tha po~uc~knt to daaoOutrata that th~ TPB is 1 tralonablo l~nlt pn tho gcaraataob ri9bt· I~Ud~man~l'PPI 91·61) 151 As tba aVidenoa ahowel ad~ntulllng ~ Pa"U"l Md tobacco IsdLinp in partioniar baY! oupeosive Eantsnt, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 0112220121;F12 pna:luRRn.icm Lm i nHI i 1:pin : E~IIII ·J· ~dvsrtlif~q attonpta to EemwJ a pU~~~ to Morn, to ~n~luULL1B or to oanPlna, Tt b Mt 1 Violent 10~ 01 qnaion, i"lnallyr thl eoprclu enlrt~ol canada I Idmoul~dg~d that ~nadom o~ arpranaion axtenda to oonnareiel speech Includin~ adPertieJlgl (~idrrme~t, ppl 6aI69) CI Ib, Likvi~r mda of ~x~olclion ~Mlud~l the riBRt to r~nin silnt and acoordingly the im~a~ftlon ol wattribuPsp rceages by the gwensent is ofieneive, (Jllae~cnt, ppl ao~n~ 17( ~h~ very gurpo~e applloantr' ovproooltm by barmin~ ~dw~illng on tho ono hrA and inposing baalth MeaaPM on the otbarl Tbr TPCIL a~din~~ oonltitutel II direot violatioa Pi iraodos Pi I~LIIWLI (~udransnt, gp· 72·73) Bl~onrhlkdmif:.. (eptiaa i.Tertr i) is, b 8upr(oo court oi Cana4atbr laid dnm flu taota to dmtlrPllae Yhethar iaPj,alation OM~I~U~CI II rnaaoMhla lioit ubil L drae2lptnbry juCtlild In a lrsa anb dR~o~ntio eotmtry, · 191 )~nt the pw~z~m~fst ob)octlpa nnat dlto to mncbml vbll ~I pn~ei~ Md aubatantial in a int Md d~Pocz~atle ooai~t~l ZO, · · Gacond thc.~an~·th~oa~~vs Mat beer proportion to the objtct~ve~ which regtliree thatt Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 __·_C__ SEM I~IIPERI~ TOB~ee0 Im ; 1-21.11 ; ~~p~ I SECR~~'"' 0112220122rX13 1(1 ,) & rulurol rt bo aa~~ dolionld to lain tho ~Jletito, b) ~ ~urw lhoui3 ioplit a iittlo ll pollitll ull right a tIdol h guatial O) b I Le proporti~i8 b~Hv~n ~~ ~~~a ~i~~ o~ ~ llalura a ~ irda ad tha ~leti\n loPght, !Jllldoaont, pt 11 ad Re 1('(1) tT, b papal oi ~ FPCI a laid out in l(letion 1 L ttl it that: oall' 1~~~ lubotantill ooaon raiald ill thil all aLtr to ttl ballth eor~u~nel~ o~ t0blooo I~DMI1OP Oi in6Pe~ente Md Vlo ahoIloaat oi ~lio ~M~LII~I ~ltl to tbo an ohoaln to rupond to tho a~oa in qoootia, O Vol~minr ~d ddinea 3dduoad t ~1 a tllo haalth illuo ·l PI~J IrrdlV~tl OlJUI oDttk~d ~II Illlpltbtiol ad rialp ~~N~d to 01~ tlu dsbatol ~ 3331 kr lipslv wal to Iltoninl ~~e tbur r ~noupb Mormltjon a tba tabaao Mo ~~ CI~OI'~ jllltilY. OQY~Plllt llCtiOnl CINOr~UUlt lotion Q11 not have to nit ~okntiiL c~xt~inty, rt ~~ loll ~ltBl~d that tobaoo 1133 br a auol ol ~~tiau~ oooesm hot only ill eallldl bat wrlbid~. ~ ~trjgplr l9linlt t~~~oo Valid : p~arr~ntal wou2a wlrrat r~~i~ion~ on gu~xulk~d ri~~l (~sncnt, pp, 78113) ClibPDF - v~~fastio.soni ellll··U nn;ll: '·'P '·1Y ~ ga6rtlob~l~ ~~~t 121 ~ Cwrt k, ~ I~ ~ ~ (k a~~ ~ oq~ ~o~kl rb~ advroc~d o Y1 la ~~ b ~Pld ~ irll~ ~r on ~~ ~a, to J~b ~ aftr~oth 0.~1 b ~ ~I~ Irt~ ~ pal~ I*~ u~cot~ C~ ~ rd ~ ~~~ edront~tia b~hr~· ~~o ~nkn~ d ~lic 1~~1 ~I LI~1~ trslou a advanc~d ~ ~ (o~nnu~nt r I psrtlwlar eat~xt Ire ~ Ir no2blpg to addru~ ~ piobl~ li~uctly y ratha da~l~ b ~~~ ~ ~IM~L( ~'~PPLICIII~J ~eordi~lf ddld vllu~ i~rljnt ~ cc~uro~4 rp~ch bt Il~o v~ul~ plZklininp b ~~ ~ IYPHII~ ~ ~~ ~ ~ ~~ih~ ~ol~l (h~d, ~1 98-9t) Cclllcrc~d ~xprc~~~ ptdu~ li~kna r ~llr qukr d pip ~ ~i~ilod bL L q)~ ~~II g ~ ~o~ rono~o b~~ · I~art~nt ~r~ oi O hd~rid~ul IPb~lPY ~ pcnon~l ~~~ (Judans~, ~I 91·~QI) II~ 1 ~a~~ ~ ~lrtWlrJ ucwg~ L $1 ba d-~~r ~I tup~tod dim~~ ~ ~ol~ ~ cantnty I~ thlaush hulth wqml~, a ~ ccartitutb~ ~ ~~ ~ .rorPhip j ~tdQ mpirwinll ~ L b~~l~ ~ br g *~j ci ~ ~~ J aa~olPD~, b ~~0~11 ~lhind ~ Q~kr ~ ~diolka !1~ parti~~ onc~ption tl L pla~ oi ~ ~i~ in ~~~' 111~ ~ t O LI ~· . ClibPDF - v~~fastio.soni SENI BYIIHPERIAl TOBRkC ITO ; 8-26·81 ; 2:OZPI; SEtREIARIAL~ OH2518121;k15 ,g* his personal goals, aspirations sad valuer dholll eubordinated to those of the oollectfvity, (~d~mm~, pp, 105Il09) 2a, I9itb the TPeA, the Btate seelu to control the thoughts, hellels and bebbviour of its citfzens, This toro ol pat~nra~iePI or tota3itnrfania it unaooeptable in a tree and i' asocratlo~Pei~ty, The ability Piindl~ld~lal~to~Rkeits~and informed decidonl is central to tbs aoncept'of a free society, The gworaoPant lputt reepeot cholceo ~ade by jndfviduall and avoid subordinating ths~e ehcQI to arri oils ooncaption of. the good l~e, Zaeh ~ndi~idual tbo proper guardian ct hit can bealtbl ~Laa~nd are gteater'b~jnsrr ~t IruiSc~n~ each other to live as they see dr for tl~osl~s than by Eo~P~Uing uoh to live at eaena good to the reat, IJPdPm~ pp, 109·113) ~sl The ~C ~trace~l the need to protect yd~u~g people and objeets to partirmlar forms oi advertising eueh as reasepring or led~atlve adplrUlllngl Tbs ~PCI~ however does not limit itself to advertising of alUI partioUlaF Xind or directed to raa vulnerable ~wp~, It limpq bane 111 adv~ril~g ct oenadisn producte in canada; (~ud~ment, pe, 1131312) zl~ Tha ewrt L accordingly ct the opinion thatthe TPch is so fuhdanenk,lly inconsistent vfth the Qarkt prl~olplas that ~it ear~ot~be ooneidered at a nasanablo linit on the guaranksd· ireedolp, ISlldamcnt, pp, 1211323) C: I i I; PDF -!::!!::!!::!.f3 StlC.i: 0111 _cec·--· t 0112220122;ul8 ; g-2ti91 I 1:OIPH I giCRtTIRlb SENI BY:IYPERtAL TOBACCO ITD 19· Rational apnnaotion · Is, Tb~ ratlooal amnwtion t3 n03we that fhe to soblere tbs Is~isl~titn luaeuni by ~ursiully deeiOllsd ob3~~Uve and, in the aagatfv~~ tbet they not be axbitrsrgl unialr.or bPsad on irrational ~oluiderationsl Tb~ etated purpov b~a L health proteetich and the pssnr ch0lm in tb~ L' ~"~nltiOP"~MY induuPent to cO"NDpUon and the i~ositfon ,~ deterrent ~slPgesl Ifhe ~hr~ad boldiag tbeee together ie tbs idea that any advltti~lnp o~ thaes p~6duets constitutes an' indnoscant and is ha~iul. ~YPI~LPt~ W· ll(jy5) adve~i~fxp is ba~nlNI the The idea being that any TPa o0llakns a nlmbet ed lo~ie~ wak~e~ll~ lagcrrd ~ubll~a~ono containlPg advo~Llnp~ tar iorol~n tobaoco pwduotJ are ~lowed ,tho~h ~p~icm MgalLl aeoount ior bSI oi ~1 psriodiPals sold in CMads and reach iAb ~plllion people Per year In~ CwAa: .· say arbitnrily aaaeptir4 this vast atr i;! oi ~~ICI~IP~ b TPC1 baaceaa a ~nookeryl " ·' · (glp~nt~ PPI ~1~6) 3al .~hs eonneotlon between h~alth protection and tobacco adwrtisiog is tanuouu and rple~llriV~~ If is illuuotY tp believe that the al~nin~tion oi tobaaoo advo~f~ing will won part~ally ins the ~w~J unrl~a~i~nt oi the presence oi oi~srsttoll as a ta~dU or inducownt~ (~Zudaant, PPI IZblUT) j . Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 0112220112;1111 SBBrlllPBIK TPBDdO LTD : 1·11-11 : 1103PY ; SFCRIQRIII· - id e Tb~ evicloneP available to the qavercPPent did not ehow that an advertising ban:vould ai~cat cono~ptionl L Ifnt nathodioal atCampt at linkLq advartfelnp wieh ca~ptlan is the 1989~roport oi the Toxfo Bubshnw Board oi Ilw asaland, But the loriow Ippthodolopial ~rra~s and lack ol eeientilie ripour in thil report oaks it devoid o~ any pmh~ valaa, ~t is I report with an obvious paint or view and its canolosions i) nn~et that POIPt 01 dOY. (5udra~~n~, ppl llFUB) (2918811 I, ppl 11I30) 32, Pr, tlnrris onb~h"f4 ci the goVMmPent alllo attcaptd to eatablieh a comlatien ~~t~iln Idv~i~t~sinp bane and conrP~pt~ion, de etruc): the court ·lo cxer~ly intelligent and ekilLd in the ~anipulation oi ideaa and rtatiatio, but ha did not d~oanskats the ~cisnt~~ic objlcrivft~ to be expected ireaP an expert witness d bh Itatutel 81~ anevera were otten evaalve and soli-j~ti~yi~, de 9998 unreliable data and a POthOdb~ogl which neae~arlly led to th9 dsaired ndt, 989 Cwrt gmtlraly apreel ~tltb the analysk in BSR1I apUIDMt and (j aceord~ no prabative value to Dr, Ha~ic' ~v~dMcc, rsuamdant, PP~ 128*;L29) tAluleX Il pp, 31uJI) ]1, In UIY event Drl Barrill put ~UQ ~U~iiiO~t~Ol~ to Ril oonclueione that hL tPeti~nony I~ accepted would indicate ~prsly a pP~ibPity that advartising ai~o0t aoIuuMptionl h the hee o~ all the dac~tm~n~ation available prior to the ~et, thie paoibilitl' goes no nurlher than ~pe~Platfcnl (Judamant, ppl 129431) Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 _1___ _ SENT BYIIMPER~AL TOSACtO ITO ; 8·21·91 ; 2;03PY I SECRETARI~ 011212~112;Xll 1~11 II, b corlP~i~n thl I~~ oi r ntiorl aoFnooUon hrtvooo tbo *114)1 oaoptod k tto TPcn ~1 tho objoctlre 10P~ ii dofioiMt if not aobd~tont, 1J1) lltoiul ~b~m~nt Ta( Cld *1 ill Id ~ pihu Dptionl I~ I~ oi r total odvortioioC too tot bn~d to orrry out q 4d II m rPd ~~~I. Tto oVidlool 1JI Y 011 or tbCCC l~ellr ~ltalt~ war rCoormondod by thC a~ll 1~1~ bnt, lovcr~P~ took a~~ ~ thl OOP~~IJIQ ~D~ k~ CDUhOll 6e~Pll~ltP It ~~~ to diroloro it, Mr ottitud( ~~ at P91d, (~ua~ncPt~ W~ 1I1-11() Is, L apud~ unrttrlbutCd r~ll~~ tbC cDvlrrpnnt PCdC PC atkmpt tO ~L~ thPt throC ~d bl a liiiat~ thaP '"llr ~ibut~d to b I~, muttrlbptol ~~~r appur to o~ tPw tbr tobrCPC Indtut~ ~~~ ~ do n~ o·ltitttto '~~le $~~ncnt, ThoPo iC no nit ~ thofP ~ ~I~ ohould Pot bl idontifiod, (Ldrat, pp. ~11·~14) ~0~*I~ hetrCCP ~il~lrl ~cpt~ 11, Ior al~o· oivoC c~ip, L ~ L dr Ulr oPMcm th"t th' tYP" oi oCoiol m9lsrCriPg CttoPptod by tbo W ~I c ~al~ rCriPUP $Li~~ pp tbl p~iPl~pl· ~d ii 1 b ·d dTdfe oooioty ~~Q it dfoProportlonoto to thr objeotivo, ' ClibPDF - v~~fastio.soni O1IZ1IUIBlil( ; 1 OIPY S&RETWIAI~ "~"' SE~ BYIIIIPER[LI TOBBEDIT[I ~ ; 1·11·81.;L I ··-· : · I· * "· ·· ~· ~· · '' J .$I *i. 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IIC' r~ Q IU W W 9 U1 O Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 _·__ PS ~ ,12 SEP 1991 · NOTED: THe MAIRIIAN EIR If BRO~[;I~MN A;I53/JE~H 12th Seate~e~ 1991 CANAOA I 40BACC[LPBOD[~SCbN~r(OL ACT The Attorney General has proposed that the appeal in this z ease should be beard in May 1992 and has requested as two week bearing, The length of the hearing is unusual I normally appeals are considered on written submissions with only a very short hearing of a day or so, A decision is likely to be forthcoming in late autumn 1992, A~f~ JI)HNSPN Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 -- c~L ~' 'dl~ m 148dd YEm IlmiadnimfC SllO, mt g.A~~lr Pnd ~prt ts, 1991 ~I~+1RP.HICIIS pu) I~bn~l P.O. eox asoo cR Yo~d~, P.P. 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I ~~cnn~vtlknaacb·~y,"wu~; (~·c~n~ ~k~d~N~f~bn~,It~CP~DW&UIS~~ ~~~mnu~ ~'nMpnory · j Iklu~scLe4~wnn~~r~ ~d~L~F~~,t~*c'4 "UHC~y~k~~~~fY~mlh~dm(lll~ , ClibPDF - v~~fastio.soni ( ~"I ·~'r·lll .I·ls I*I1·*I· lllllllYr4~VI BEFRIURIK~I 1 Idf~r~sri 1B:s Fidn ~O C~N~~ P,e~I~B12 CI~NAPnl~MB~CCD~BODVCrsCONIBOLACF, I tbcfohewProGJeD ConoP1 Aa 1988 mFY it one dlhe ~69 ~div~ ~eeq of tnd·tobrca dv~isllcli~llphnmrplIfflby~ 'U~OPI1PdLrmdt J~PPlbVCd bylUlf~CID~i~p0~i6C(Ip~t~,itrm oprpppCd by eOtndn'e SCDIC nod BOFDI OICDIIUPDPI in JUFC j9~1. IT~c~adPPrpa~ DftiuAcl~ topta~e~r5ulth, PIP~Ftpoplpe~pic ipduamlab to Imob Ind aukp PWP~ IWVC dBb~l of ~mo~ingl Th, olr~utrwP~dacdniadn~apoaW~d~mwlrhyof mhcco iPs~df~b trt~ipa, ~o, Oowfp~Pe~ ~ mt~nt don6cmeo~, Tbne mault~ w#e doe 16 k t~ptrpemcd bYJID~P9 let 1999, Q fuah4blploa~iCa~tad~JlbaPdr " be phutd in by 19m,lb~ie~iP~ on poilt of ale dv~ra~$ the a af ~dcm~'"4dll~~wjlipalIpotJd cula~nleventrwero~oome~d, Be Act alro indodcd p~ai~ioa~ep~ benrdol ~mPldqe~ fedcc~ o~etl~Pdonfb~~rJpl~lctnmpe~t~d. imp0ftd Ml~lbPd Wlfi ~r on "CO pa~ehda~ i~ha, Iht An EXdOdcd IdYCblBpWI in ~mldctn p6lle~bbp~ ~hieh lecnrmfcp uPYnd toro Ikird~ of the tOblEEO adve~i~nb Kw by Coodioo, ~2 C~IALIENCE TO TEE ACT Trro of Conndn'I t6r# Islae mb~w m~rmhchmn ·~MrPea~ld Inc. (I mbddioy ofRIX N~Wd ud Impuid TcbLCCO (C1NdlJ (UI ~OSi~tE afBdS Indnmleg. ]mmcdiHcly lupJlcd I cPartipdonl eh%n~em thr Act in tbe ea~dhn callo, Tb~cW ~pd fm nua Ulpfay: f~f~ $ el~ilacu! 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