nn~n! ·~a!l,ba~~r Job Ua. 986 85 Irsc?c~h Rcaart ?o, I~IIR~ Znd StltceS!r,~~~ ~OI!BC Inc~e~e e Ipal ST99hT Ab ~BODRBi Ocport bf: J, Bu~ca Ippracd b: J,C, 2rtnn~n ~~8!9~~ Messrl. P,9, Sn!th C, ~nold Ch~a ~.J. Dring J, D, lap~ P, Y, Soith O, Pa!nrlthcr I.1. Blchardson Chaplin htcalre r~atl!l R, J, WeJt Polo~icto P!11 ?11431 1 YeCead~ Ith Saptca~r, 1965, Bool 1, nocr 6, 10,00110~30a (!lrla a~ia Ert, 36~ b~ 3rd Scptab~r if Jou will be att g -· ·-· ClibPDF - v~~fastio.soni i. ~INTSODYCTIO?L The 1985 Smoli!ng Incidence Sur7eT, conduci.ed in Sydney and Heljourne during Hay 19E51 updates irfonation on the incidence of smoking within age and sex groups. One occupant from each of appro~oately 2,000 dwellings in both Sydney and Melbourne provided information about the age, sex and smoking habits of each person, aged 16 years or over, living wltbin the household. I~° survey yielded information about 4,894 people in Sydney and 4,894 people in Ec~lbourne, a total of 9,188 people in all (see Table ? on page Trended data alalysis reveals a surprising lift in incidence amongst some sexlage categories (e,g, male 16-20) for 19w. The overall trend, however, suggests that this lift is artificial and the result of some farm of statistical aberration or sampling error. eence the 19811 fiaues should be assessed with some caution (Note Table 3A, page 9), 2, .MAIN FINDINGS TABLE 1: ~VICIDEIJCE: OLSIIORERS, EESI1P~~RS AID '?IF'IER SMM[ED' BASE:: ALI AESPOKSE~S SI~~r I : SMOKEBS 29,8 30.8 SX·SMOKERS za,3 26, 4 o a Smoking incidence is slightly ~~er in IlelSourne than Sydney, whereas the incidence of those who have never smoked is slightly higher in Sydney. The incidence of ex-smokers in each city is virtually identical, These results are consistent with previous incidence surveys, and are presented graphicallY in figures 1 and 2 on page 3, C: I i I; P-Q F--·!::!~!::!~!:·f·;i~~t~l e:en I1;I ·2· tdSLB~~ fBgl~llTII ~OUBCIPBIP bS~O(;SS~ ~I-~~~BS P l_NEVEP s~or~l ~S6: 4LI_BESPgDE~S I I II J I 081I I ' 1 I I "1 '9"~ "P~ bZ1 bP4 (4894)/(s338 ( r~81)( (4 926 ~ [ 177 4~ (4 894) 3319 j1,9 28,6 31,'1 / 29 18 3119 1~1 32~6 3215 30.8 16,1 20,0 1 2010 20,j 18~5 1811 19,8 ,41 bo.O h ~h Ipa~ from 1ses, Sydney ~n:idePce levels have been de~l) dsclidn( since lgb0, n!boPa has declined after a relatively stable period since 1981, 1YI slight d·ard trend is represented in figures 3 and 4 on the f9llowing PaBe, IXBLE 11: rPgBDIII Ol_laIXCIBCDSIC~ QT!II SE1.GR~ 3Ug: _al~ BB9POlllS - ~D1~ Up 1ELBOORI CC~·~IIIIELL S,,, 1 I I : I FQlllr 1910 jB,o 28, O FF,aROARY 1912 31,6 41, 6 JONE 1995 36,1 45~3 28 ,z Jn~E 19'11 J5,2 43,3 21·5 NOVEMBER t 918 3s,o 42,2 26 ,0 OOTOBEIl 1919 34.9 42,1 21,3 OCTOBB 1980 34,4 41, 3 n~l oaasa 1981 36~9 26,f OOToBER 1982 1 30,6 1 36,1 25 ,2 b~a 19811" 32,0 1 38,2 i 26 ,3 MllY 1985 1 ~3 1 35~ The combined male and female data reveals that the overall decline has been mainly he to a decline in male smaking incidence lads, Female incidence levels have remained relatively stable since 1910 decreasing by odl Z,B presntaC pinrC wbertaj ~ae iad~P~ has dccrcoasd by 124 percentage points. These figures are presented gaphical!y on cage C, eThis santJ uas not aoderta~co in 1983, ;rrUpward shift apparently caused by posjible sampling error. C3 r d, ClibPDF - v~nfasti~:~ni - '"" P~3 tl C f II 1 8 ··E cl ii N O W ct U r E W C~ O 3 Hi O EJz2 13 n w US ~$~g~qs~oo *Q-~ 2~ e i - in L~' u~ g I w w uI 6~ R 0 6M 'D I .. Y L"t U r* M rj C1 Ir a 3~ C -ol osa%as~~~· c c c Clit; PDF -!::!!::I!::!.f3 StlC.i: 0111 4 G9QPH 36 TREW OAIA ON SMOKING INCIOENCE HIIB!N SEX .:ILFBS16 o F~ALES 10 I; 30 blji, ~I~ii~b71i411 1~8 1P:4 19~ 1981 19 1984 1985 O C I~ C C: I i I; eD~FU~::I!::I~::I-f~a·~tl e?sn Iliil S rlBte3B: _S~A~1CIPC~Dege9.9~ ~E ~!?BI9~S~ Blsr: bit RgS~Bgg~S .S~eT dQe~flBOGaPE C~BI~~ : I Z II I I ~c~S I I i I 16 - 20 356 ; 3B,P / 32,2 28.2 j ~1~6 33.31i rr,9 21 · 30 1 48,0 4?,4 1 40,9 ) j9,2 j 46,0' 43,9 3~-~0 44,0 i 45 2 i 40,1 i 31,'T al * 50 45,6 i 47~4 j 4312 1 42,5 3818 40·9 ( 38,5 51-60 38,5 1 41.8 1 34,?! 36,? . 3'7,5 1 31.8 60~ 32.8 j 28~~ i 31,1 1 23~1 n~7 · 25~9 j 28.9 PE~IIE~ 16-20 28,7 i 26,9 28.t 1 29,5 1 2113 , 2?.9 1 2519 21 · 30 33,0 j n~4 i 36,3 36,1;33.0 i 36,5 / 35,2 31-40 nls I zs~ 29,6 1 25~ : 2~.7 ld.l 41-40 26.1 In~r 24,a 25,1 a~t i 24,4 25,8 51·60 25~6 22.2 25.11 21,j1 20.0 1 23.6 / 19~3 bo~ 111,5 16~8 1 14,31 lb,5! 14~1 i 15,6 ; 15.1 1 42,2 1 42,1 j 41,3' 36,9 : 36,1 38~2 35,2 at FEMAtEs 26,0 1 2?,3 ' 26 ~1 25 ,2 26,3 ~ 25,2 I PPttinf thc 1964 SPng to oa aide, tFsndcd data acr thc last ligbt JlsliPdiclts a dccl!n in t1e iPcidcPce ai 4aoldng in 41 catcgoriea with Dc likely crcaption of Icldes 21·30 uhiQ hit :nhca~cd irol 33"r i tg?8 to 351 in 1985, Prsaantly, tha ag category 21-30 h~ the hig~est ineidcnee oi consPption at 43,91 for oalea and 35,~ for fcnales, 'Crpward ahiftn apparently caused by posaibla sapling error, C O CllbB~~p~~f3stlo.canr -- 6 1 _TABIE ~C: SMOltTSG.fNCI~ENCF 3Y dEi: ~HD SEX · SYI1rG II o ~e~s 9, 2a19 16·20 21-30 32,1 31 - 40 40,1 3'1,4 41 - 50 3'1,2 36,4 51 · do 33.6 bo~ 25,9 2119 FFM~LE~ 16-to 26,9 28.2 21 - 30 29~9 34,5 31 · 40 26,5 24.8 41·50 25~6 25,6 51 · do 20,6 1911 ; 60+ i Its comparing the 1962 and 1985 results, incidence levels in Sydney have shown increases in the male 21·30 years and 60~ group, All other male categories decreaseG, aises in incidence were evident aPongst young females (16-20 and 21-30 years). TABLE 1~:_SIOKI1~G _INCIIIENCE 9Y RG3 R~D SEI · MELaOLTRBE ~C~S br 16-20 28.5 1 29 ,1 21 · 30 45,4 46,3 3~·~0 43.2 1 38 ,0 41 c 50 90,1 40,7 51·60 40,0 1 36,2 60~ 29,5 1 26.1 EE~AIES 16-20 27,6 1 23,9 31·so 25:1 35.928.1 j 21-30 35 41·50 zs~j 26.2 ( 51-60 / Ig,a '"'P I II.? t Compariag the 1982 and 1985 results in Melbaurne reveals decreased incidence for the male 31-110, 51-60 and 60~ age groups, Female downward shifts were evident for the 16-20 and the 41-50 age groups, Upward shifts occurred for the female 31-40 age category, Cc~' Clit; PD Frrlrl!::!:f3StlC, i: nill ·I· TA9I~4A:_~ PROF~I~. OPSI·1OI(EB$_BY dCE W~THI~SEX aAS~: dll_H.4~L~L:~!1AIES~.OK~S ·_SYIIEIEY a: ~ JjlD3j~~1020): (917) 1 cejli (sol, 1(899, i ca3n ::I ' '1'''1: ~ES 16·21 13) 111 io) I io) / 1ol I 12) · 9) 21-3a 22)53 2'1)51 21)591 25)581 22)j6 30)60; 30)61 31·40 18) 19) 22) 23) ~ 21) 18) 22) 4;·50 zl) 18) )19) .18) i 1 B) re) 16) 51-63 16)42 15)43 1 111)41 12]42115]44 12)10:10139 / 12) I 11) 10] 131 60~ 10) 10) 8) FEMP~tS S: (642) (728) (631) iisl liapol [609) 16120 16) 10) 1 14] II) i I~) /:I : I f i r i 11I) 21-3o z~)ao· 28)61 ) t9)65/ 29364; 251601 31)62, 32166 31140 20) 23) 22) 21) ! 211 1 201 ) 201 41·50 I'T) 1S) ; 151 1 1~) 19) 1 ~I) j 15) 51-60 14)40 12)39 j 131351 10)35; 12140j 11)39 9)34 60~ 9) i 12) ?) j 10] 9) : 11) / 10] MblES I 61 5B : 61 55 51 58 58 FEMALES 3lr 42 39 45 43 92 42 III On an incidence basis over the last eight years, the relative importance of the under 40 years has increased for both male and raale in Sydney, In 19'18, this ratio for males was 53151 and is now 61139, The female ratio has a similar pattern, 19'18 - 60140 to 1985 · 66131, .8- TABLE 48: _PBOEI~,~:.DLSI1ORERS.3Y JGE.yITHIW.SEI BASE: JL1_MGLS~SM~LG* SMOK~AS- ~EIB~U4~E N: 1( 994) (1029 (1012) (911) (963) (913) (880) Z I 16-20 12) 9) 11) 11) 9) 21-30 25)57 24)51 28)60 25)57 25)58 25)55 28)46 31-40 20) 21) 23) 20) 21) 19) 19) 41-50 15) 21) 16) 1?) 18) 19) 11) 51-60 16)112 13)42 14)40 13)43 14)42 15)45 13)44 60~ 11) 8) io) 13) 10) 11) 14) FEMALES 80 1(669) (628) (6'15) [623) (642) (642) (623) Z 'r S Z I 16-20 12) 15) 10) 12) Ill) 13) 21-30 3o)j8 30)65 31)64 30)64 31]64 29)63 30)63 31·40 16] 20) 23) 22) 19) 20) 20) 41-50 1S) 14) Is) 18) 13) 16) 51·bo 14)42 13136 12)36 11)36 10136 13)38 9)31 60~ i 11) 8) to) to) 8) 12) 12) I i ) i ~s,, ii E1I: in contrast to Sydney, the Melbourne profile of smokers has remained almost static for males over the last 8 years, In 19'18 the ratio of under 40 years to over 40 was 51142 and is now virtually unchanged at 56144, The female ratio changed from 58142 to 65136 between the years 19'T8 and 19'/9 but sines then there has been little deviation, The present ratio is 63/311 9 facH~ c SYIZNEY A)IO Mfl~PUA~E_Cn_~Si~\iFD dll , Z r C C r C I 16-20 3.3 1.3 i j.2 S.B 9~9 5d 2,6 21·30 10,5 8.3 i 10.1 14,5 13.2 13l6 11.0 31-110 11~3 15.8 i 18.1 I zl,u 23.6 j 22.3 19,6 Il.jO 21 ,Z 18.7 1 25,6 i 25,6 26,9 29l0 1615 51.60 26,3 31.6 35,0 1 3Tll 311,6 i 33,1 j 20,0 111,0 · b'1,2 11 E~M~ 16-20 a.T i 3~8 i U.1 6,1 1.2 51'1 21-30 B,T ?,2 1 11, B 13·9 13lj 1311 1 191'7 31-so io,j 12,5 i 13~3 16,0 11,0 i 15.S 21,6 41-50 12.2 10,9 i 13,1 11·4 13.5 13.9 1510 51·60 12,2 14,4 1415] 15t51 111,9 ia.o ?n.4 AU EWL?S 18,0 18.5 i 21,1 23,8 24,1 21,8 25 ,3 nU FE~BIES 10.3 10,4 12.1 · ~3~3 14~3 ia,g 15,3 a.~ 4 la,2 i lo Ir. E~~EX-~3~SgERS ~A~C~UP SM~I(IIIC WITHIKTHE.TZ MI)~TI~.~AIORM UITSRJII~). BBSS: AILAESPONDENTS. SYINn_~~04!90UAllc~:0MB~_~I1 I __.. , . . I /X 5 19~8 2,5 3 .O 2,2 19T9 2.0 2.3 1,B 1980 2,5 2,9 2.1 1981 3,4 1,1 2,'1 1982 3,3 3~8 1984 3,4 3,9 2,9 i~e incidence of recent ~dtters has increased slightly for males but rontrastingly has decreased notably fcr fences, Overall incidence far recent quitters has a?so decr?ased, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 10 Ta_Bte S:_I!e!ogacp ~~tHa nvellr~~_accnPb~Iop OP.3EQD Oi ~S~PIP BASE: all_RPPmEgTt PAae!SsIo~a~Maa~Ear IL j 1 I I I 19?8 48 52 94 j 56 ~9g9 (N:200 approx) 50 50 · 43 1 ST 1980 48 52 45 55 1981 42 58 : 42 58 1982 29 i ~1 : 34 i 66 1983" 198bni 32 1 68 42 58 1985 40 1 60 38 i 62 YB~C~I~B 1918 48 ; 52 50 . 50 19'f9 (N:600 approx) 53 i 1? 50 1 50 1980 48 i 52 49 51 1981 j 44 1 56 48 52 1982 45 i 55 : 41 53 1983~ 1984t1 43 / 5'1 48 52 1985 44 i 56 4'f ' 53 ~9~8 1 55 i 05 55 45 19?9 (N:600 approx) 1 50 1 46 51 99 1980 j 55 1 45 55 95 1981 1 53 ; s~ II 49 1982 1 98 ; 52 53 4g 1983' 1984re 1 57 / 43 55 45 1985 1 46 j 54 gj 45 SIMI_~ .UB~IIIEP 19P 8 1 61 i 39 i 51 43 1919 [N2600 approx) 1 58 i 12 ; 62 ' 38 1980 1 60 1 40 : 60 : 40 1981 t 56 j 44 1 51 · 43 1982 1 50 1 50 56 ; 44 1983' 198411 51 13 59 41 i / n i 19?B 53 ~p 53 4~ 19~9 (N:ZooO) 54 46 53 4'T 1980 54 ' 46 54 4? igB1 50 50 51 49 : I ' 1982 46 54 50 50 8L :-: : : "1983 not collected, "poaJible sampling error (I smoker dwelling is defined as one which contains at least one smoker 16 years or over), The incidence of rclcr dwellings in Sydney appeara to have increased for profesJionaUlanaeer4 and white collar categories but decreased for the skilled and C semi unskilled categories, C aowcocr in Melbourne, minor decreases in uMte collar categories are evident, C ad little or no change for blue collar categories, u ClibPDF - vww~~io.coni 11, TA3LE I:-.148~IP~IDBCE S~RW BISE: ~PEA~TAGE9F R~SPOIICENTSSy~~kX,?CE $IID CIIY N:4894 N:4894 N:9788 J t Males 16 ·20 5.9 5~8 5~8 21 - 30 12,3 10,9 ii,g 31 . Co io,z 9~2 9,6 II · 51 '1,6 1~6 '116 51 · 60 6,9 6,1 6,6 60~ IB 91 TOTAL 50,1 19,3 119.8 Females 16 .20 6 ,4 6,'1 6,6 21 · 30 11.3 10,6 11,1 31 · 40 10,0 9.2 9,6 II · 50 1,4 1.8 ?,6 51 · 60 5~9 6,~ 6,1 6(k ~1 UL2. TOTAL ~3 iIL2 U1 Respondents 100,0 100,0 1 100,0 ClbPDF-\:IIII::! fasiio.zom it - 1 -- ------~!iE------·---·i r-- 53- -- -· FU. Ou il~ I;tlI;E CC11~ ~Eli-U i5T4 X~ ib·?O 51·;3 iE'i~i5 i~il~ si94 j~yl IS;2 li91 :1:1 li3l ~D 1111 I~J 1~3 ii ~I t 1) t 1'IG~w~EiiiS 2iL 28,3 ~,? ~,S :t,0 IS j~,::!,~ i?~l lS,3 14 4,9 j.j,0 6: ~ i ii TvO TC~GCD 3,i ;.i ,9 1,8 i,? I.i :,i !,1 3,1) 3,5 i,7 5~1 it r j) ~i~ r~BE~CI, A ,3 I,J ,6 ,i 1,; 111! 22 I,S 1,5 1,3 i~ r 8 Cj~j` 5? .5 .9 ,2 ,,' ,i I,? i,9 ,b D i,: I ~c? f~6iiG~~ ( 1) 'iEj ITi3 p,3 f,i 15,J b~·j 1:,3 2!l5 I!,j 9,1 ii,: :S,li :3,7 5,s ~ 1 21~ 13 49.1 53,0 51.0 Sb,J ii,! a,3 a,S ::,! ;I,: ~,i tlj.2 1,3 :8,~~ I?I S ik~ ~J3i~? ( ii LESS ilbltl I ~r~TH 53 .5 ,i ,5 ,5 ,7 ,3 ,i ,3 ,b ,7 .j ,G ti 1 1:3 1,S 1,7 1,: 1,7 1,3 1,3 1,6 I,P 1,1 I~Q 1,1 i,l ( 31 7 · 12 tlOMi~j 11I) 1,1 1,3 1,O 1,? 1,1 I,J 1,0 ,j 1,~ ,i 1,6 Ci: 55 ,C ,5 ,i ,7 ,i ,5 .1 ,3 ,I i? ( 51 18 ~WTHS · 2 YE6RS 1(18 1~1 I,? 1,0 !.1 1.3 .9 i,O ,I l.d 1.0 1.0 [ bl iil~m 2 is · 5 is 3,J J,s :,s .p 3,J 1,6 J,: :,j 3,i, ?,j i i, 08 5 TE~iS tl~ 16,2 5, 1 3,1 11,7 13,: 3,0 19,3 Ib,: 1C,D iC O Q !: I:PCF - I ~:.l:laii o _ a n ----------- Tha~ 3 I~;~E ~E 15 n~I~ ~E~ ~~i~~l a;~: ~l:2aa S~Fi : E~ID ~B;~WU ir Sir pi i ai~t~3 ----------~---------t ~---60---i c~ Fak; s - ao 11 - ~ o;us PfE CW ~X ib ·:O 31·:9 FliiiIie Ek~~~ i~l~ a: 91111 J340 18is ~al 12c2 !al ~p u~t w~ Is3~ 1~9 30b ~7 Ilbl r~ ~3 (13 78 al b;? R tb nPE 9~ ( I)B CIO~S ]II p,B 31,0 a,s ;a 1 ,;7,3 :ho :87 1,3 ~,3 311 33,7 ( a ~ ~Rm 1:1 15 bO 10 11 ~3 ~3 2.5 ~I 1~ :,S 2t 1j fl ;t ,b 1,1 ,1 ,2 cD ,1 ,i ,8 13 ~b 1,3 ,8 i: (~CT~ :7 ,6 ,9 ,2 ~O ,5 10 1,1 ,? ,3 ii 1,3 ii ,5 ~ 0:7 88 S~? 59~ 2~3 ;CJ 1B I ~? 1~3 :iJ 315 :~B ~,P llj ii (~W 2:30 17,7 11,2 bX3 115 ~,S J67 6,2 33,2 31,8 It~ 3~: :C 0:3 F~SJI~11 ~~ ( !)~~1~~ 18 ,J ,3 ,3 ,3 ,3 ,I ,t ,J ,: Ic I 2) 1 · 6 tlO~lTHj 13 1S 12 ~f 18 ,7 1,2 ,8 11 ,8 ,a ,s l,b ;e (87-12~THS 110 12 ,8 10 12 1,3 11: ,3 ,8 ,J ,f ,2 1 8 13-18 ~MS 22 ,7 ,b ,t ,i bl ,3 ,3 ,5 ,1 ,J ,b ,! I 5) 18 n~ · 2 ~ 57 1,1 I,: 1,! 1,5 1,3 ,3 ,9 ,8 1,1 ,8 IC IY~ZW·58 ;il C6 ~a Is io 16 ri 13 c~ is ~; bs 13 ib ;; ( 71 t~ 5 8~ 111 15,2 3,i ,7 11 IE! ;db lae uj o ru C c c O ClibP~F - vww~~io.coni - TABIE C 351~5 ;7~ !5 :~~~G B~~ iBQ~ .~~ ~~IE : ~xac ~y, B; EI :;E ', x~:~:l p48 ~--------fE--------" Al f · a J1 · a s:~ ~9 16·!d g·U !I·P ~fiBB ~628 ;sae a: pin nn ~892 1:&8 mb 18~ 1;31 1:12 173( I U7C I~ IS '3 ~1 2313 1~ b01 1~ a s~ 9(; :st 545 tb eb ( 118 CIGA~ 2,6 2,9 9~7 31~5 363 :20 5,3 B~S 13, I 1?,7 $,1 (C 12)~1~ 11l 13 bd ,I :I tl 10 :t :! ~3 1,: J,2 ia ~ ( 31 P~i Ti3fi~CM 10 l,S ,5 ,P ,8 ,p ~1 2,0 1,7 1," [C (:I CI~S 14 ,S ,8 ,2 ,3 ,j ,7 ,S 2,3 ,9 10 ,7 ~ O: i ( I, ~S s~ 2~5 21,3 5,5 lZ1 !O,t ~,J 3l,J ~,b ;LI ?3,3 2,? IC 2371 ~,5 36,7 ~,O ?6,2 id 1 C~I J~b ~,S 3,4 23,2 ~,S CC 01 a ( 1) ~~ ~ 1 ~ ,f ,8 ,5 ~7 1,1 ,1 ',O ,1 ,8 .3 1 2) 1 · b ~~ ii i,b I,1 1,3 1,0 It ~o 2,0 13 I;s ti 1,5 ~I 1 3) i-12~mf~ 1,2 1,3 1,1 1,5 I,s 1,5 ,8 ,s I,I 19 I,s I,o ,1 !e i i) 13-13 mN~ 23 ,S ,J ,b ,i ,3 ,8 ,1 ~? ,7 ,3 ( 5) 18 ~~ ·:~ I,a 1,: ,1 I,? 1,6 I,I ,r 1,1 1,3 ,3 ,7 cc ( 6) ~ 2 ~tS - 5 B 1~3 13 ~? ~1 ,1 0: 15 bl ~S ~b :3 ~5 1~ b! CC ( 7) ~~ 5 ~9 mP It,l 7,7 ,3 26 10,i :1,9 :ib Iii ilB CC C C ClibPDF - v~~fastio.soni :~3~ D: Part II Males i~fZ~E ~ 35 ~A IE S O# IY ~ ~ B~T I~IB -----r------- u 31·]0 TIX ~·a n·w n·w i;1~3 2~ P~I1 SilJ l:W ~U IBi3 1181 I:J? li33 '~ pg 1131 931 7~ bJl EI R 1: i 1E ~Eii ( Ilm aca~ 1~1 n,~ :al p~ ;xo a,i s.! r~ d i r tA ~ Ig at 11 II ?,s bP 61 (d e i P ~A TOm 6? 1: 3 1~ IS 15 :1 1P ~ (U tw8 8 J ? 11 10 1( 1 ~e g: 7 ~ ~~8? ( 118 ~7 11J 3~ aJ s,~ 8~? ~ 1~7 ~~ 6~7 ~~1 g: Q ~BI ~81 I II ~D a Ima 1 6 J j , i~i-b ~N~ 8 11 1? 17 13 23 1~ II C;: I~l·U~I~ 61 b? 11 1,I 21 12 ,d IU D~g ~B ,5 .1 ,i ,5 3 ,5 Q (PII·2~ 1: 1~ 15 1~6 ill G~:18~·IrB 1~ ~O ?1 II 1J ~d ii 1~0 I Il p 5 rec ab u~ ,I nl uJ :ts 1~ cc c C C C ClbPDF-yin!b~u;an --------- - T~BS2 5: Part ? -13mal;s ...,... ;IdF: i3i~?~5 Si~8 ~a:I~E ~Ca61::ES Fi~l; 1~9 I_____c~:Ce~,ll,, ~Yt Jij :t~ iOFi lil·~i~ 51-6~ ' 3i73 19W 1~1 ~I? 1075 732 ij7 5)2 .i~ i3 BI ,, ~'i~E ~Ypr~:~D i 1)M Ci96iTiEj I:iP :d,3 :11l9 :9,5 gl! :7,1 15,J I:; i 21 nYO i3~F~ :3 ,p i. I,S ,j ~Z ~8 C i ;, nfiE icla~fir~ j ,5 ,? ,3 0,ii O,d 0,3 ~C I 1) CIt23 7 II ,! 6.0 ,3 ,3 d,3 ~,3 iZ B: i iJije S~P~ i !I vEs iE3 j,a I3,a 1;,5 o,; Is,p 13,1 ~ :8; B,d 67.i ~,S 9,1 3.1 6i,8 e:,6 ~ d: 3 i I) LE3S TiWN I I1QITH ,5 1,1 ,3 ,3 ,1 IC i 21 !-b IY~IYT~ SO 1,2 I,s 1,1 ,7 ,7 ,i i 3) '1 - 12 rCtlTHS I,O 117 ,b ,3 ,3 ,9 iC (~I 13·18~1~MHj ;2 ,i .7 1.? ,1 ,7 ~I cr· 1 51 19 nOlTiT~ · 2 YE~j f~ 1,3 I,S I,! ,1 ,5 2,9 ,j !,i J,~ 3,! ;,e if C n: i 7) ~~ fi BRS 8,1 ,5 ~,a :3,5 7,~ C C 'J·1 TABLE Z: Part 1 - ~~!es isI~~bl e;E 55 liFI 53il]Iij,S ---·W!;--~---·IC·II~~ U a-lo ~~ ras ;1319 51·id 37~ c~l 13i~ IQ 11L2 173s ja ?~S ~3 fi~b 111 3~ 313 577 ra ill b i:rri fJlOk~ 7a a;,o ;5,1 ( ii Rvg TiiE~ii~ pi 9,;1 f,i i.b 3,8 (31PIPEI~S~X~C11 27 1,1 d,B ,i 1,6 I,! l,.j I ii SiF~ g ~? 0,0 1,( 1,i i.? ,3 Q: 7 ( I) IES pi 2P.I i.l t,l 13,5 11: [21~ li~F~ ~1~2 M,I ?1.3 !,3 S,;: !J.? 3,: ~ rJ: 8 F~F;~RLY ~Sli~ZO? 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A, Chowa g,l, Dring J,D, Angus P,V, Smith A, I, Elchardson R, J, Chaplin G, K, Metcalfe P, J, Tunstzll R, J, West M, Polovilleo D, Fdrweather File Presentation Monday 22nd July, 1985 Southern Research Services office, auay Level 10400-10.30am advise Ext, 364 prior 19th July if ErOU wish to attend CI I: PUF -~III!::, :;TI~---------- I~ YGHT.JLS_BEAltY ~OI~~S The following information is based on the October, data, for Sydney only!, ·I . One of the first questions asked in the 12tiorzl Market Index is the following: "Hat many pecks of cigarettes do you smoke in a ueekl", The information thus gathered enables the grouping of smokers into light versus heavy ~okers, here defined respctfPely as those who smoke 6 or less packs and those who smoke 'I or more pacts per week, The information that follows looks at some of the major differences between these two smoldng groups, TABLE 1: 4ERCE~I~R~E OF SMOKERS WAO SElOgE 6 PECKS OR lFSS PER ~~ u.r. f.fr,HT I WLLES ) FE~I1ALES sMoRc~as"~ I I Z I AU CIGARETTES 44 3'1 '19 VIRGINIA 39 34 44 MILD II~ 1 42 t 50 MEN'I~1OI, 55 55 i 5'7 From the above table it can be seen that males tend to be heavier smokers than females. Further, virginia smokers tend to be heavier smokers followed by mild noters, with menthol smokers being the lightest. Overall, the heaviest smokers are male virginia smokers (onlY 341 snake less than 'T packs per week) and the lightest smokers are female menthol ~aPokers (57: smoke less than 1 packs per week)~ eIt was necessary to use October, 1984 data for this seZion because certain questions used in these analyses were not asked in April, 1985. Fortunately, it is unlikely that this data is very dyndc, and would most O likely have teen little diffenent in Apri: 1985. In addition, due to IC~ l~m~ted computer n~Jber·crunchin~ capc!ty, these analyses have been Ei restricted to one city o~y, · C C I i I; P D F~::~l:a::L.f ast I.c...;: n~a~ -2· ~91E_2L AGE__OF L~GHT_S~OY;ERS 18-20 61 21-25 5'1 26-30 45 31-40 40 41-50 33 1 5~65 1 _/ YGU): 18·65 1 at Additionally, then Is a very clear relatlons~!p between age and amount smoked per reek, Younger smokers are lighter smokers, l,e, the older the snaker, the greater the likelihood of ~b~dng'i pacl·s a week or more, However, this tread is turned around slightly with the 51·65 year old smokers, who tend to aoke less than the 41-j0 year olds, i ) Iwertheless, the 51·65 year old smokers are the 2nd heaviest smoking age group, only exceeded by the 41150 year olds, TABLE 3: bENGTILOF TI,~ES,~~O~;~'~IC_CICARETI1ES UP TO ONE YEAR 96,2 3,8 1001 OVER 1 6 DP TD Z YEARS 86,0 19,0 1001 OVER 2 h UP TO 5 YEARS 68 ,4 31,6 1001 Heavier aokers tend to have been smoking for longer periods of time than lighter smokers, This can be seen from Table 3 above where, for example, only 3,8~ of people who have been ~rmoking for a year or less are heavy smokers, whereas 6013ib of people who have ken smoking over five years are heavy smokers, This appears consistent with the observation that heavier smokers tend to be older, Nevertheless, over 80~ of light smokers have beea ~oking for over 5 gears, suggesting that the reasons why these p~o:le are light smokers are C not simply functions of length of time smoking or age, h' ·· -31 bnds Smoked hu_lishtanUeaw Smokers The table below (Table II) s~o~fs the incidence of major brands amongst all smokers, amongst light smokers and an~oags: heavy smokers, It can be seen, for example, that Benson at Hedges S,F, has a higher incidence amongst heavy smokers, whereas the Extra Mild version has a greater incidence ~aongst light ~okers. T891~4L,yA10R BRAha INCIDENCES I Ij I ALPINE LIGHTS 25 2.3 2,9 ALPINE (REG) 25 3,0 3,8 2,3 BENSON b HEDGES S,F, 20 ~,8 8,2 lr,0 BENSON h HEDGES E,M, 20 1,5 9.0 6,3 CRAVEN A o,B 0,4 1.2 JPS E,N, 25 1.5 0,9 1,9 PETER JACRSON E,M, 30 2,8 2,9 2,6 PETER JA~SMI·V, 30 2,8 2.1 3·4 PETER STO~ESANT V, 20 2,'1 2,2 3,0 PETER STCY~ESANT E,M, 20 1,8 l,g 1,8 RANSOM 20 0,9 1~3 0,6 flO~~il~S V (20 h 25) 1,6 1,0 2,1 ST, MORlTZ 0,8 1,2 0,6 STERLING S,M, 25 3.6 4,0 3,3 VISCOUNT it, 1,0 0,5 1.3 UINFLEID E,M, 25 10,4 12,6 8,8 WIIJFJ~E~D V, 25 i 16,2 16,0 16,11 mn~Pn~oias 2,9 1,2 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 Pack Sizesusebbv ti~htand II~Evy Smokers The table below (Table 5) 3hO'nlS that 39,31 of all ~okers have a 20'3 main brand, 52.2% a 25'9 main brand, and 8.51 a 30'9 main brand, Of particular interest is the fact that the proportion of "heavy" (pack) smokers is higher amongst 20'9 smokers than amongst.25'9 smokers and that the highest proportion of "heavy" smokers is amongst 30'9 smokers, This suggests that 30'9 may have skimmed off the particularly heavy smokers from the 25'9 segent, whereas the 30'9 offer was less attractive to the heavy 20'9 smoker, TABLE 5: .PACKSIZE_INC~DEIICE If I Z Indeed, 30'9 smokers tend to smoke more pae$ than the average, suggesting that they are heavy smokers indeed and reinforcing the economy aspect of smoking 30'9, When claimed pack consumption is converted to a stick basis, it can be seen that then has been a m?ll drop in claimed EPn3option Ly 201s ed 25'9 smokers, whereas 30'9 smokers have held steady. This gives support to the proposition that 30'9 have skimmed off the extra-heavy smokers who are looking for economy or conve~ence in relation to their high level of usage (see Table 6 below), TAEE 6: CtA~O BEEKLr~CZ6.4ETTE CONSVMPTICII (Number of cigarettes per week) 20'9 139 1411 140 25's · 1 ~64 163 161 30'9 i~f 1 212 j 212 All 155 j 160 rS? 15- II. ~I"TE~I1TS AT QUITTING Respondents were asked: "Have you attempted to quit smo~ng in the last 6 months of sb?"f Of all smokers interviewed, 3~ said YES, Roportionally, more mild brand smokers had attempted to quit than had menthol or virg~~a ~aookers (see table below), TAB1E'T: AITEMPTZI1TO PUIT1 (Incidence amongst all smokers) VIFEC;Ni~ 35 MILD 113 MEh'~IOL 3'1 Despite atte=4ts to quit, these people were still current smokers, i, e, their attsefts to quit had failed, They were then asked how serious they were about quitting, Of those who had attempted to quit, the following table shows the percentage that claimed future intent to quit. TABLE 8: FUTURE IRTENT TO OUITAMONGST hTTEMP~~D QUITTERS VIilCCNIA 49 MILD 59 MEHI~HDL 59 Pf~r, 511 That is, or those smokers who had attempted to pldt, mild and menthol smokers had a higher stated resolve to quit in the future compared to their virginia sloking counterparts, Clil;P`CiF - !::!!::!!T.t3sllc.;:nlil -. ·6· Taking attempts to quit and resolve (to quit in the future) together, reveals the following, TABLE o: FUTrIS~~T~T ~ TO QU~T RmEX ~ne above percentage figr~s represent the number of smokers who have attempted to quit and still have a strong intention to quit, The figure is lowest amongst virginia Jmokcr: and highest amongst mild smokers, That is, l?dp Of all virgirla smokers have attempted to quit ~ still intend to quit, vh~eas 25: of all mild smokers have atteapt~d to quit ~I~ still intend to quit. 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