dbI1IOBbl ~~S

  1, Given increasing Irht tlaluQ beta and an increasing aophasis on
      collaotint better lualitY infornation IrP relltivelY asila test
      populations, it is advised tbet Wills raia adltioal leans of
      gaining loeesl to consulers vhieb Plia 1 lora direct control over the
      research proaeJs and cost, i,e, iprc~sd relss to the otilife
      Southern Reeearch facility, an atsrntbe oi8a~t, coolrr etudieJ
      oantrl andlcr 1 postal approach to collecting pl~calnt Lilt data
      YiWlOut b It~ibl~ CldB OP laDlJMf 8·P&~P~I inhCrlnr ii the

      Gerplan lodel of prcQet teeting,

  2,  It is atroagk Fccoradtd that the use of untrained in-houee
      volunteere in pack placelsnt teeta he avoided, The dcgce of
      respondent bias is u~ca~ptlbl;.

  3~  nt use of thb triad elicitation Iethod or interviewing is advised for
      generating attributes Ir use in ao··ar product tilts id ell
      etpdies,

      It would he valuable for P~ personnel in the probff dnclopcpt
      function to have rd~P sight Or oons\uper cQpldnt data, and to gain
      experience observing focus groups used by be Irbtiag function in ~
      gualitative preduct evaluation,

  51 In coaParative evaluations of hslrafa products it is soleffles
      apparent that although irritation differences in ttns of lagnitude
      are not notable, there are ~at dillsraacts in terP of irritation
      nPalit~, MI is an ilportant observation since lost r~~pro~ct
      tests OPE use lagnitude scales and lay Lr,rare das a obsoure
      genuine irritation sualltY differences,
      IT reflect a spontaneous coosatr attelpt to express differences in
      irritation pMlltl in a situation pLr( no differences aalprnl
      I~at In tona of irritation lagnitude. Irritation gPality sodes 18
      be incorporated in product test vehicles wherever a quality difference
      say be suJpclcd. ~4 Ippraprllta attributes to be considered (using
      q~ph~a salts) would be IIICB and 1I~IO,


ClibPDF - v~~fastio.soni -

   6, ~ithin a strong emph~sls on consumer elicitation of product attribute
      vocabulary, certain physiologically based 'universals' should
      nevertheless be l~olred out for, and jemantic equivalents derived and
      'educated in' to the product test situation wing nominal definitions
      if necessary,

       As an example, most Group research shows that a reasoMble universal
       core vocabulary would look at least something as follows:

       ~AGKEFFORT:        The amount of effort necessary,
                          sucking or inhaling on the cigarette, to take in a
                          usuallsatisfactory puff of smoke,

       .SHOKe TEXTUReQB~PUrHFU1: Ihe amount or density of ~oke filling the
                          mouth on taldng a usual puff of mnoke,

       ~OIITH.BURN:       ~p~ an taste, but a temperature hotness, tickling,
                          prickling, turrlng, or related ~f~ in the mouth
                          andlor on the tongue,

       rHRILAT BOAil:     game as mouth turn, Cut located at the very back
                          of the mouth and in the throat, an after effect of
                          irhalation rather than an immediate effect, and a
                          Ifnned~p sensation,

       ~HR~BTCATCKIHLT: Only felt specifically at the paint of inhalation
                          a mnaatarr rush, hot, or gripping feeling at
                          the throat or upper chest felt as the smoke goes
                          down,

       ICB~TE;            The aPIPI1P~ of taste wNch the cigarette gives,
                          irrespective of the pleasantness or unpleasantness
                          of the taste net a physical sensation, tut a true
                          taste,

       qqe~L~a;           The aualftv of aroma which the cigarette
                          gives, ~9~ a physical sensation but a true aroma, h'


       AFTERTASTE:        The ineunt of lingering taJtelmouth coating in the
                          mouth area left over frcm smoking the cigarette, C


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