Group Research & Development Centre,
British-American Tobacco Co..Ltd.,
SOUTHAMPTON.
JAL/CAL/46B-10 4th February 1981.
INDEPENDENT FILTER TECHNOLOGY REQUIRED FOR "TRUE"
(Report No. RD.1780-C Restricted)
SUMMARY
In 1978 BAT Industries acquired the non-U.S.
cigarette business
interests of Lorillard. Included in the licencing
agreement was BAT's
access to a number of Lorillard's brand names and
patents, including
"TRUE". However the arrangements precluded the
transfer of technical
expertise between the companies.
As an adjunct to a proposal to project "TRUE" as
an international
brand, GR&DC were asked by the Millbank Product
Development Committee to
provide technological support for the activity,
particularly in respect
of the construction of the "TRUE" filter.
The "TRUE" filter is a dual-filter, the mouthpiece
of which is
constructed from polyethylene incorporating a
unique and readily
indentifiable motif. This portion of the filter
presents no impedance
to the smoke or ventilating air which enters near
to the junction of the
filter sections.
GROC have identified the key elements governing
the successful
manufacture of the extruded plastic component, and
in conjunction with
Bardex Plastics Ltd., Chertsey, England have
established an extrusion
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capability to produce tubes on a production scale.
This facility offers
the ability to manufacture dies and rods for
initial product and marketing
studies at short notice, and a base of expertise
for the immediate transfer
of manufacturing technology to Operating
Companies.
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BATCo document for Province of British Columbia 5
November 1999