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BATCo document for Province of British Columbia 11
November 1999


RESTRICTED
GR&DC RESEARCH PROGRAMME
Progress Review: Work Area 516.00
Period ending March 1985
This document reviews all work at GR&DC,
Southampton, not
covered by the Central Group Research Programme
and is predominantly
concerned with the technical support to non-CAC
Operating Companies and
Millbank Departments.
Distribution:
No.1's of Operating Companies.
For Information
Mr. A.L. Heard
Dr. R. Binne
Mr. R.G. Nicholls
Dr. C.J.P. de Siquaira
Dr. P.J. Dunn
Harr. E. Rittershaus
C=)
UP14
1983 BrW&b AAwdcan Tob6m Co. LAL TN. mm no be P a
pdo- 2. -dwdd pwm ~0-
BATCO document for Province of BritiSh COlUmbia 11
November 1999


RESTRICTED
CR&DC RESEARCH PROGRAMME
Progress Review: Work Area 516.00
Period endinx March 1985
PRODUCT DEVELOPMENT AND TECHNICAL SERVICES
Work Area Key Task
516.01 Technical Support to Operating
Companies, except BAT (UK&E)
516.02 Brand Analysis
516.03 Specific Investigations
516.04 Technical Audit
516.11 Product Innovation
516.13 Technical Support by Psychology
516.14 Flavour Development
516.21 Flavour Manufacture
516.31 Product Development for BAT (UK&E)
516.32 Brand Analysis for BAT (UK&E)
516.33 Materials Testing for BAT (UK&E)
516.35 Blend Analysis - Corby
516.45 Equipment and Process Evaluation
516.61 Materials Testing for Purchasing Department
Page No.
3
6
7
8
9
16
22
23
24
25
26
27
28
34
1985 British American Tobacco Co. Ltd. This must
not be copied or sho-n to w4uthorised persons.
BATCo document for Province of BritiSh Columbia 11
November 1999


Work Area 516.01
Key Task Technical support to Operating Companies,
except BAT (UK&E).
Strategic Objective
To provide Operating Companies with product
technology
xpertise as necessary to meet existing and
projected
:
ompany and consumer needs.
Status In the case of companies with
well-established 1:1 liaison
linksv Product Development and Technical Support
provided
to the Cigar Group, Finland and Switzerland has
remained
at a very high level and the last period bas seen
a
ignificant increase in the support provided to our
:ompanies in the Far East, Kenya, Nigeria and
South Africa.
The level of support provided to other companies
e.g. New Zealand, India, Cyprus, Mauritius,
Mexico, Chile
etc. has also increased over the last period and
this
trend is expected to continue In the future. In
addition,
significant product development support has also
been
provided to Millbank Departments for exploiting
Opportunity
Markets - most notable example in this cage being
the
development work for Turkey and Canary Islands
(for Spain).
The following examples illustrate the range of
product
related activities of the Operating Companies in
which
contributions have been made:
a) A procedure for the development of DIET core
blend
suitable for high level of inclusion in a product
has
been recommended to a number of companies.
Application
of this procedure in one company has resulted in
the
Identification of a core blend which is acceptable
in
C:)
%1 C
%-C
1985 British AmeA= Tobacco Co. Lt& This mot not be
copW at shown to unauthadsed p-
cc
BATCo document for Province of BritiSh Columbia 11
November 1999


- 4 -
terms of smoking quality and cost. 25% inclusion
of
this blend in an existing product is scheduled for
trials this year with a view to implementation
early
next year.
b) Development of reduced sidestream, products is
being
pursued with several companies.
c) Design and manufacture of low weight cigars
suitable
for markets with weight related duty structure.
These are currently being tested.
d) Design of project aimed at improving smoking
quality
of domestic tobaccos via appropriate casings and
flavourings formulation and heat treatment.
a) Critical examination of both the subjective and
objective characteristics of market specific own
and
competition products with a view to developing
more
effective product portfolio.
f) Technical support in relation to different
styles of
league tables published in various countries e.g.
tables based on partially blocked ventilation
holes
(Hong Kong). tables based on 10 smoke constituents
in
Switzerland and more recently tables based on
deliveries
estimated by 'sampling from the mouth'.
This support is in addition to the contribution
made
in the more conventional aspects of product
development
g. product improvement in existing brands based on
r*oject BROLAM which has now been implemented,
development
;
0 1995 British American Tobacco Co. Lid This man
act be copied or shown to unauthorized pe
BATCo document for Province of British Columbia 11
November 1999


of a line extension to be launched in Finland this
Autumn,
advice on designing blended product with and
without heat
treatment (India)* substitution of raw materials
mostly
for cost saving purposes (e.g. tow for Kenya,
adhesive
for Nigeria etc.) and delivery assurances through
appropriate design and analysis of products
destined
for the Middle East narkets (for Kenya).
In terms of technology transfer, the following
highly
successful courses have been run:
a) Two Product Technology Seminars involving
delegates
from Hong Kong, Malaysia, Singapore, Indonesia and
one from Bangladesh were run in Jakarta in
November
1984.
b) Two day introductory seminars were run for RAT
(UK&E)
in July and October 1984, and for W.D. & H.O.
Wills
(New Zealand) in November 1984 and Finland in
March
1985.
c) Contributions were made in various courses at
Chelwood
(MTC and MDP) and in courses run by Marketing
Department, Millbank (Marketing Managers Course,
Brand Managers Course etc.).
d) OMEGA T&F Workshops were run in Sierra Leone,
Malaysia,
Panama and in the U.K. involving delegates from 36
Operating Companies and now OMEGA has been
established
as the Group standard sensory evaluation method.
In the next period, two Product Technology
Seminars are
currently being planned to be run in the Indian
Sub-
Continent and nominations of 30 delegates from the
five
companies have already been received. Continued
contributions
at Chelwood and in Marketing Courses are also
expected.
C=)
1995 British American Tobacco Co. LUL This must
not be copied or shown to unauthorised peno.L
BATCo document for Province of BritiSh Columbia 11
November 1999


6 -
Work Area 516.02
Key Task Brand Analysis for Operating Companies.
Strategic ObJective
To provide an effective brand monitoring service,
as
required by Operating Companies.
Status Inter-Laboratory Cross Check Test No.14 has
been completed.
This test included expanded tobacco, density and
firmness
measurements and was the first of a series of
improved
cross-check tests designed to meet the changing
requirements
for cigarette monitoring procedures.
In conjunction with Production, Planning and
Development
Department, Millbank, a density/firmness review of
the
Operating Companies was conducted and reported.
A specific cross-check with an Operating Company
laboratory Is in progress following the Technical
Audit
carried out in February 1985.
CZ>
1995 British American Tobsoco Co. LAd. This must
no be copied or shown to ~thoriud pasons.
BATCo document for Province of BritiSh Columbia 11
November 1999


Work Area 516.03
Key Task Specific investigations and service to
operating Companies
provided by GR&DC Croups other than the Product
Applications
Group.
Strategic objective
To apply GR&DC resources to specific non-routine
investigations
as required by Operating Companies.
Status Sidestream yields of 21 brands of
cigarettes from the U.S.
market have been determined. A wide range of
values for
PMWNF, nicotine and carbon monoxide were found.
However,
whet corrected for the weight of tobacco burned
during
smoking, the sidestream yields for each parameter
were
consistent across the range of samples.
A visit, of five weeks duration, was made to
B.A.T.
Mauritius to advise in the installation of
equipment and
commissioning of the new laboratory.
1985 British American Tobacco Co. Ltd. This must
am be copied or sh-n to unmaborized persons.
13 ATCO document for Province of BritiSh Columbia
11 November 1999


8 -
Work Area 516.04
Key Task Technical Audit Service.
Strategic Objective
To ensure that laboratory services within
Operating
Companies are to the standards required to support
effectively relevant company operations.
Status The regular Technical Audit service will
begin later this
year. However, a return visit to central American
laboratories audited in December 1983, together
with an
audit of another laboratory within the same area
was made
in February/Xarch 1985.
We have been requested by Millbank to consider the
installation
of a laboratory in Tanzania, as part of the
co-operation
that exists between us. This will be covered
during the
planned audit of our laboratory in Kenya in May.
C:>
110
1985 British American Tobacco Co. L%& This m= am
be copied or shmm to Lwaudmxised persom N.)
BATCo document for Province of BritiSh Columbia 11
November 1999


Work Area 516.11
Key Task Product Innovation.
Strategic Objective
To develop new products to meet existing and
projected
consumer needs.
Status The projects are described under the four
broad consumer
needs which were identified during the Joint
Marketing/R&D
Conference in 1984:
1. SmokinR Pleasure and Satisfaction
The three main projects in this area (KILT, SMITH
and FELT) have the common objective of designing
low
and/or ultra low tar products with high taste to
tar
ratio. The differences lie in the approaches
adopted
to meet this objective.
Project KILT is aimed at achieving enhanced
subjective
characteristics of the products by changing the
pattern
of smoke emanating from the filter. The work
to-date
has, therefore, concentrated on the design and
manufacture
of novel prototype filters. As a result. three
basic
designs have been patented and are being
evaluated.
a) Filters having air passageways provided by
small
tubes extending from the periphery of the filter
to
the centre of the mouth end.
b) Filters having a single air passageway provided
by a
deep slot in the filter.
LN
1985 Bdtith Amaican Tobacw Co. U& This mun ow be
copW or shod to -Owdud pefsom
BATCo document for Province of British Columbia 11
November 1999


- 10 -
c) Filters having a single central air passageway.
Encouraging results having been obtained in small-
scale subjective test using hand-made filters.
Recent
work has concentrated on securing large enough
supplies of
these filters of consistent quality for large
scale tests.
Various avenues are being explored viz using the
GR&DC
spin-moulding technique in conjunction with the
technique
developed for inserting tubes along the length of
the
filter. In-house development is in progress for
filters
a) and c), Filtrona (Germany) have already
supplied 20,000
filter rods of design b) but these require further
modifications. Filtrona (Germany) have again been
approached on this and parallel development is
being
conducted in-house. The possibility of using
Injection
moulded mouthpieces to achieve the design of
filters b)
and c) in also being actively pursued with two
separate
companies within the U.K.
Project SMITH attempts to further enhance the
subjective
characteristics of the products by modifying the
KILT
filters and introducing cigarette design features
which
optimize the performance of the cigarette
according to our
current understanding of human smoking behaviour.
Thus,
the development of filters within this project
will
follow closely the development for Project KILT.
More
specifically, based on lab-scale objective tests,
a number
of potentially useful filter/cigarette design
combinations
have already been Identified and are currently
awaiting
supply of filters for larger scale subjective
tests.
In addition, within this project, a set of three
products
have been designed such that the effect of
changing smoke
pattern on the subjective characteristics may be
separated
from the affect due to human smoking behaviour.
The
objective tests on these products have been
completed and
are awaiting subjective testing.
1985 9MM Amwi=. Tab. Co. L&& TUs mod not be copW
or dwwa to nawtbiud pe.
BATCo document for Province of BritiSh Columbia 11
November 1999


- 11 -
In contrast, the initial approach in Project FELT
in
to work within conventional cigarette design
technology
and to maximise the satisfaction from the first
third of
the cigarette by optimising the contribution from
the
principal design elements. Exploration of
different
types, levels and location of additives in the
cigarette
(including the filter), as the first stage, in in
progress.
2. Value for Money
Again, three current projects fall within this
area:
Projects ETNA, RUGBY and FLISHET.
The objective for Project ITNA was to re-design an
existing full-flavour Virginia product with 25%
DIET.
Working in collaboration with Leaf Department,
Millbank
and Wokiug, a new core blend was designed by
smoking single
grades pre and post expansion. 25% inclusion of
this expanded
core blend in a suitably modified product design,
including
a modification in the unexpanded portion of the
blend.
resulted in a product match as judged by the
In-house T&P
panel. Consumer test, with the potential of
evaluating
product performance on a range of attributes not
Included
in the in-house test, is in progress.
The objective for the final stages of Project
RUGBY
was to re-design an existing European product with
maximum
level of DIET Inclusion. At 80% inclusion levelv
acceptable
Taste and Flavour characteristics were obtained,
however
the ash stability and ash appearance were inferior
to the
existing product. Better ash stability was
obtained by
reducing the level of DIET to 602 but still the
ash
appearance was unacceptable though ash stability
may be
acceptable. As a final effort in matching the ash
characteristics of the target product, It is
planned to
test four unconventional variants of cigarette
papers.
L985 Bridsh Ame&w Tab== Co. LA This aria so be
oo*d w shown to unaudwrisW puzons.
C,
BATCo document for Province of BritiSh Columbia 11
November 1999


- 12 -
These papers are expected to be available by the
end of
April and the evaluation should be completed by
the end of
June. No further trials are planned vithin this
project.
In the meantime, Karketing/R&D Liaison Group felt
that in
markets with veight related duty structure and for
companies
who manufacture cheap and/or generic products, the
product
requirements say not be as stringent as those for
the
identified European product. Since individual
companies
are In the beat position to evaluate the marketing
opportunities and the financial implication of
such products,
it has been decided to vriteup Projects EM and
RUGBY
an a single Product Development Reviev. This is
expected
to be issued in the second half of this year.
The final project - Project FLISMET - relates to
the
design and manufacture of stem filters. Filter
rods have
been manufactured using a number of variants In
the preparation
of the flue-cured stems and their physical
properties have
been determined.
Cigarettes have been assembled vith these stem
filters
and filtration efficiencies and physical
properties are
currently being determined. Control cigarettes
have been
included vitb CA filters at comparable pressure
drops
and filtration efficiencies.
In addition, cigarettes have been assembled using
the
Xanuella vith 8mm and 5mm CA filters under 24mm
tipping.
These lengths were chosen since Souza Cruz are
currently
producing 8mm CA filter tipped commercial products
and
have made extensive machine trials vith 5mm CA
filters.
These products vill be assessed subjectively and
the vork
will be reported in a Product Development Reviev.
Work on bleaching stem is continuing. Problems
vere
encountered with drying the very vet bleached stem
to an
acceptable moisture content and retaining the stem
in a
suitable form to allov filter rod manufacture.
1985 Bdtisb A-erkan Tobsom Co, LaL This ==I am be
wpW at Amm to wwwhwbw pasm&
BATCo document for Province of BritiSh Columbia 11
November 1999


- 13 -
In collaboration with RAT (UK&E), a new project
aimed at developing a blend philosophy for the
optimination
of DIET core blends has been initiated. Individual
grades
of tobaccos selected on the basis of country of
origin,
plant position and degree of ripeness will be
examined
pre and post expansion In terms of smoking
quality, process
yield and FPI. A selection of grades, including
some
that would not normally be purchased by RAT, have
been
ordered and a cross-check to ensure that the
performance
of the GR&DC DIET plant in comparable to CORBY has
been
carried out. The expansion work will commence as
soon
as all the required grades have been received.
3. Personal Re-assurance
Project LOCO - aimed at producing guidelines for
designing products with low 00 to tar ratio but
with
acceptable smoking characteristics - is now
complete and
has been reported in Product Development Review
No.15.
4. Social Re-assurance - Project TROUT
Reduction In visible sidestream to the level
achieved
by Ecusta magnesium oxide papers (about 50%)
continued as
the main eldestream product objective, in
conjunction with
De Maudult.
Cigarette paper formulations which achieve the
objective have now been developed. Cigarette
making
trials at 4000cps for up to 10 minutes gave
satisfactory
results and superior to that achieved with Ecusta
paper.
Die printing was satisfactory with no dust
problems. Ash
characteristics were satisfactory. Internal
smoking
trials indicated that taste properties were
satisfactory,
supporting results from a Charter Research
consumer test
%%C
11 C
N~
1995 Britith Ametican Tobacco Co. L&L Thh mug am
be copied at zbown I* mautborised pasom cc
BATCo document for Province of BritiSh Columbia 11
November 1999


- 14 -
an an earlier version of the paper, recorded in
the previous
report. A very recent consumer test in Finland
confirms
earlier findings that the use of this paper
results in
higher mainstream Impact and Irritation when
compared
with an equivalent delivery conventional product.
This
suggests that a better approach In product design
term
would be to match the impact and irritation of the
target
product by reducing deliveries and blend nicotine
and
perhaps reducing the burley content of the blend.
Product development based on this approach is
already in
band.
Burn rate was faster than from conventional
cigarette
papers and this property was also criticised in
the Finnish
consumer test. This can be partially corrected by
modifications to cigarette and blend design. In
parallel
with this, a series of papers sized at correcting
this
have been investigated without success and further
paper
formulation changes are being pursued with De
Mauduit.
Ecusta and De Maudult papers give no significant
difference on sidestreas irritation and odour
relative to
conventional papers. They do not reduce sidestreas
vapour
phase components such as carbon monoxide. The
research
programme indicates that nicotine may be a
significant
contributor to sidestream irritation and Is
investigating
methods of reducing sidestream nicotine. ' This
will
require further joint developments with De
Mauduit, but
the terms of a further agreement with then have
not been
finalised.
Meanwhile, the only route to reduction of all
sidestresa
components. and hence irritation and odour, is to
reduce
the amount of tobacco burned to sidestreau. Thus
the low
weight cigarette design approach In combination
with
Ecusta and De Mauduit papers is being
reconsidered.
U-
1915 DrkM Annim Tbacw C. LA& Tbis mm &a be w Awn w
mautbadsW pavom
BATCo document for Province of BritiSh Columbia 11
November 1999


- 15 -
In addition, working with the Flavourist, two
projects
based an empirical product development approaches
to
reducing irritation and modifying/masking odour
are being
planned and are expected to start In May.
Further developments by Ecusts. have been limited
to
production of a higher permeability magnesium
oxide paper
which is claimed to improve the taste and
mainstream
Irritation properties which have been a problem
with
their commercial formulation. This claim is the
subject
of a current Internal panel test. However, Ecusta
have
stressed that this formulation is not commercial
because
of supply problems on the Kenaf fibre used to
achieve the
higher permeability objective. An alternative,
potentially
commercial, approach Is being investigated, but
Ecusta
cannot predict a date for a successful outcome.
1995 Britbb Amun=n Tobacm Co. LA& Tkk oran am be
copW at abom to unwdwdzw
BATCO document for Province of BritiSh Columbia 11
November 1999


16 -
Work Ara& 516.13
Key Task Technical Support by Psychology.
Strategic Objectives
To provide technical support by Psychology, which
together
with Marketing activities, strengthens the
Interface
between BAT and the consumer.
Status Work In this area splits evenly into two
complementary
activities:
1. Activities concerned with relating consumer
attitudes,
motivations and preferences to the product (e.g.
product testing, subjective evaluation, concept
testing and segmentation methodologies).
2. Activities concerned with communicating product
attributes. qualities and concepts to the consumer
(e.g. brand image measurement, optimising visual
stand out of packs at the point of sale,
optimising
communication of concepts).
1. RelatinR the Consumer to the Product
a) Innovative product testing
Methodology for small scale consumer evaluation of
prototype innovative products designed to produce
modified smoke flow patterns has now been reported
as a technical memorandum. The reference project
for this technical support was KILT.
1985 British Anwncaa Tobacco Co. U& This must am
be copied or shma to onssabmised
BATCo document for Province of BritiSh Columbia 11
November 1999


- 17 -
Methodology has also been developed for observing
and analysing the physical smoking and handling
characteristics of cigarettes, with particular
reference
to ash stability. The method is based on video
recording of consumer Interviews with subsequent
analysis. This methodology 'has also been reported
as a technical memorandum which details two
validation
exercises. The reference project for this
technical
support was RUGBY.
A research plan is currently being formulated to
provide consumer validation of the level
profile/front
end lift concept. Pending suitable products from
the reference project (FELT) level profile design
effects will be simulated by the use of serial
presentation of part-smoked cigarettes and/or
progressively manipulated ventilation levels on
cigarettes presented to consumers.
b) Product testir-
A test method designed to measure the effect of
levels of concept awareness on consumer perception
of products to currently in draft as a technical
memorandum. The method has been used twice In
support of the sidestream research programme to
evaluate reduced sidestreas cigarettes and to
determine the affect of level of consumer
awareness
of the sidestream concept on their evaluation of
the
sensory characteristics of such products. It was
shown that weight of and type of concept has a
significant effect an sensory perceptions in the
short term.
Growing interest from Operating Companies in a
consumer product test method allowing relative
1985 Bridsh Amrican Tobacco Co. LuL This sma oft
be copied or sbown to unaudwrind persoaL
BATCO document for Province of BritiSh Columbia 11
November 1999


- is -
product sapping now Indicates a requirement to
formally report the NILE methodology (a test
approach
based on a large sample variant of the DELTA
technique).
A GR&DC report will be prepared In the next
quarter.
Pilot work has commenced on a -new product testing
model for predicting consumer preference (BETA).
The basic model is derived from project BROMLEY,
one of the precursor studies Involved in the
development of the OMEGA group standard panel
technique. Development of the method Is
anticipated
to require six months. Pending a successful
outcome, the technique will be promoted throughout
the OMEGA T&F Network as the natural consumer
product test parallel to OMEGA In7-house sensory
testing activities.
c) Sezzentation
Project MARINERS. a three year cohort study
relating
consumer attitudes (i.e. smoking and health,
social
pressure, price sensitivity) to their smoking
'behaviour (i.e. quitting and switching patterns)
was completed with a final data collection from
the sample of 800 consumers in November 1984.
Effort is now diverted to constructing the
historical
data bases and subsequent analysis (largely
discriminant analysis). Reporting will commence
within the next quarter.
A companion project, SONAR, was designed and
completed to data collection stage In December
1984/January 1985. The objective of the project
is to consider the relationship between consumers'
attitudes and quitting/switching career*, and
C--
`10
1985 British American Tobacco Co. Ud. Tbis invat
not be copied or ab-a to usaudwised pefsona.
UN
BATCo document for Province of BritiSh Columbia 11
November 1999


- 19 -
behavioural measures of smoking 'style' I.e. the
way these consumers actually smoke cigarettes to
achieve deliveries of tar/nicotine. The research,
undertaken in collaboration with Smoking Rehaviour
group, used a sub sample of MARINERS consumers
segmented by tar brand and stability/instability
of
quitting/svitching propensity. Smoking behaviour
monitoring was conducted In the field. Data
analysis is currently underway to allow reporting
within the next half year.
A successor project to MARINERS, which aims to
develop a method for consumer segmentation based
on
lifestyle and desired product benefltss received
preliminary attention within the last data
collection
phase of MARINERS. A battery of lifestyle items
were exposed to the consumers and results will be
factor analysed prior to further questionnaire
development.
2. Communicating the Product to the Consumer
A GR&DC report Is In final draft, producing a
comprehenalve methodology for measuring prominence
of
design elements within pack layouts. The approach
uses
the 'tachistoscope', a device for presenting pack
stimuli
at very short durations. This has the effect of
highlighting
the most efficient parts of the pack in terms of
visual
prominence. The report presents general action
standards
for pack prominence studies and Illustrates
appropriate
methods while at the same time considering
cross-cultural
stability of such measurement through two studies
conducted In the U.K. and Finland respectively.
C=)
1985 British Axm-i~ Tobseco Co. U& Thb mun am be
capiod or sb~ to mumbodsed persaw.
BATCo document for Province of BritiSh Columbia 11
November 1999


- 20 -
A key question relating to prominence measures is
whether they really relate in any way to
subsequent consumer
recall of pack material. An additional study was
incorporated Into this report comparing visual
prominence
with consumer recall functions and results show a
strong
positive relationship between these factors.
As previously stated, technical developments using
high resolution computer graphics now mean that
consumers
can be tested on novel pack designs generated as
scale
realistic images by computer software onto a
monitor
screen. This approach has now been developed to
allow
hard copy of graphics generated designs which can
be
mounted on actual packs for use In point of sale
studies.
Detailed analysis of eye gaze and brand
information
recall studies of outdoor advertising (project
POSTEX) is
now completed and a CR&DC report in In first
draft.
Point of sale research (in-store shelving for the
display of packs) receives current priority. The
aim of
the research remain: (a) to measure visual
scanning
behaviour of consumers looking for packs at the
point of
sale, in such a way as to determine areas of
optimum stand-
out and M to determine ways of manipulating the
point of
sale structure to re-direct eye gaze to those
areas which
would be advantageous in terms of pack positioning
freedom.
Having established"the methodology in U.K.
studies,
two major cross-cultured investigations are being
conducted
in collaboration with Singapore and Mayalsian
Tobacco
Companies during February/Mareb 1985. The
objectives of
this work are: (a) to determine how generalisable
results
obtained in the U.I. are to overseas markets (b)
to consider
the hypothesis that reading style may be the major
determinant of point of sale scanning behavour (c)
to
IM br"h Anwnmo Tobawo Cc, LaL Thu mm ow be at shmn
to unwaborind pasom
BATCo document for Province of BritiSh Columbia 11
November 1999


- 21 -
demonstrate the relevance and usefulness of such
measures
in applieA contexts.. A key question relating to
visual
scanning behaviour Is whether optimised pack
positioning
stratexies (guided by visual scanning
measurements) actually
translate Into significant Increases in consumer
recall
and/or off-take at the point of sale. In order to
address
this issue, follow up studies are planned with
Singapore
and Malaysian Tobacco Companies in which research
guided
point of sale manipulations will be made to a
limited
number of outlets in the respective market places
and
post purchase recall measures and sales off-take
will be
monitored, to be subsequently compared with pre
and post
manipulation recall and sales from these sites.
,NO
1935 Rntnh Ame== Tobsom Co. LAdL Thu MW am be
copod or sbmn to vnavtb~ pe
BATCo document for Province of BritiSh Columbia 11
November 1999