M. 1 (11 vi-CT-.,'F I W I A!,
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QTI FL. a
1. MSITIM PAPM
2. WWIN'ra' PARTIES' FrE?,IRTS M"ID 1UZ11 DECISIaZ
3. TASK FT\~z ATFACil,aff
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Rr-.VTSED IC'jST F07,ITION PAeER
1. The second neZtinv. of jr~iSj (Brill:i-icourr,
Switzerland,
November 13 & as.-reed to ;cc~!pt a -,Aper haaded
"PHE
Proposed Hociii-ication to Anendmctnt of ?:,sicion
Paper".
The document r-~places the wiLsole of the
rsr4.7,inal docume.-ir's
paragraph 1,
2. The meeting alsn to delete 9 entitled
"Declaration of ConSLiLoents" in iLS entiTPty.
Please refer "R~:vj.s,~f~ Positioi, "ap:!.r"
ov~-rleaf.
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October 1999


POSITION PAPER
1. Medical. Ccntrovcray
We acknowledtr_- that there is controversy over
=nny aspects of the
gune-ral probjem of smoking and health. 'There is
disagreement among
.ncJ_!ca3 experts as to whether the reported
associations between .
smoktng and variouE diseases are causal or not.
Accoraingly, -there
is z conL_:_nu!n% nued for further research into
the causes of such
diceases and iu remains our policy to support such
research. To be
effective it 1z desirable Lhat the tobacco
industry as a whole is
ri;en to be rc,5poiisible and, within its area of
competance, authori-
tative. Yoreover, we believe it is better to speak
as an industry
.with -,tic voice ein such matters and that this
can often best be
accownlished by nr-Lional associations of
manufacturers. In this
ccrtnectir= ve I)clipve it important that the
industry assure that
=-~rubers are kept ad-.,ised of pertinent
scientif-c,
poli-ical, -ocial Lnd other 6evelopments.
2. Sc.:!L,1 Avarenesn, R~sponsibility and tha
Ile,-ial Acceptabilitv of _,~.Dokin-,
Bcczi:sP there ic genezal sensicivity in respect
of our produc:s per se,
%;L should at all Limen be particularly vigi.'.anc
in ensuring that we
remain beynnd reproa-z-h concerning .he ordir,3r
duties and obliGations
y
we owe bct', our z-.on-umers and our wc~rkers.
Whil,;L Lhe eppone;%ts of smokinG use emotional
arguments rather than
scicnzific fa(.rs in their attempts to mama
smoking socially unacceptable,
we vust cr~_-ure th.-.- we never 'knowingly
-itislead our consumers who must
velie-.e C-at a!~ c.anufacturers at all timc3 iYe
are acting responsibly
and ccnccrr ~or -their interests. WL: should state
quite properly
and respeasibly 0,at view of the smoking and
health controve7sy t:hat
recogr.*zes that tha causation issue remainq
controversial and unresolved.
Ve take.- tz--~ view that to date there is no
rerstasive scientific evidence
tc ~;up;~or- Lh= con(.cation that t,.e non-smoker
15 harned by the tobacco
FMI%c cf 11rToever, it 13 our positiun that both
smokers and
nnn-syack,:rs shcald'be considerate of each
o,;her.
3. Disclost-re of Information
We should infitience, as far as proper med.,:n1
ar.! official opinion against
incautious imposition of constraints and ~ny
unn--cessary restrictions on
smoking. To do this it may be necessary Lo talk to
medical authorities
and Government agencies.
Our legitimate -L.J--ctives must include
protection of the interests of
our consumers.
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Page 2.
Where the Industry is sponsoring health research
it shoulJ, as appropriate,
keep ochers, includina members of the industry in
oz!,er countrics, informed.
An ind%~t;try in one country might, when
approprint2, mal.F- k,~-,,wa the research
in other countries.
4. The Role of Government in a Free Society
The Industry believes that smokers are well awarL
ol t*,.-,-, clzimed health
effects-of smoking. Information is available Io
t:--e from a
variety of sources. The traditional role of
ravernceriL 4L s kz-e
society with reference to legal products is ro
i7form peuple, to gi-e
them the facts or to see that they are given t1na
fact.s. and ir~ lEav~.
the exercise of free choice to the individual.
7 :
5. Warn4Lpft Clauses
If C:,vc:ru:,evts propose wording implying or
StaLirq :,moking cuses cirtain
Ziseases, Ccmpanies must strenuously resist with
all. iiaLnt zt their di~i- 11
6. L-aa,uc Tclllcs
So far rhere is no valid scientific basis for
Mear.0 e.-ZCn.:s Of
differsnL cl.enical cczpounds in the smoke of an
individ-al C4e3rCtLe
bra-d iNt:, a single inA-ex number as to represent
a mv.-rire .-,! impliid
hazard rc!Lative to or-her brands. Such
aggrega:ica impli.S unju&L.`.~1.abla
juJ~-M-E.,Lr. Of the strength of association
between chc:Ucal d- an
disea.-es. Such arbicrary indices of hazard ar-d
their introdu-_:r`1un sho,,Id
be resis:,~d wherever possible.
7. 1.!a%i-rum_"TL:` and Nicotine Limits
tie imposition of maximum "tar" and nicotine
yielLs. :s -.-all a~. att-enpts
*7 ~. Covarnments to tax high "tar" producLs
differentiai.Ly to L'iosc with
...... l..)%,;cr deliveries, should be resisted.
S. Advert!Z:IRS
It is th,- Tnduttty view that there is no valid
evid;_nce to support the
contentio-i that advmrtising increases total
consumption of cigarectt-;.
Adverzini,q: may affect the sales distribution
amonC individual compan~cb
or specifi.--_ brands. In attempting to obtain the
best pz7ssible shares
of the uL,rket cJ.garatte manufacturers have used
Lompetitive andvertisive.
to infor-a the consumer of product availability,
modifie~ations and irujo-.;d--
tions.
In vJew of the existence of the medical
controversy, in any advertising,
cl-ins, express or implied, that one cigarette is
healthier or lc.%s
harmful t*,)an another should be avoided.
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Page 3.
We should resist restrictioiss on media
ad.,ertisinG; however, in the
area of voluntary agrec-nents with Govcrnnnencs we
shoit1d recognize
that there is a 1~init beyond which the Indn3cry
can11OL inake furLher
concessions.
9. Research
Research plays a key role in our reaction to the
attacks on sinsking.
It is incumbent or.a -~.spaasiLla manufactarer to
tLiderstand the
allegations agaiast: c;1noking -productsi and to
acquire on a continuing
basis as much kacw1eCS-j as po-sible of hiq
products.
It is our policy rr. further suppo-zt work on the
scientific smoking and
health controve.' -.;Y. The resulr, of such
-,;-ie:nr;ific investigations must
be made availabliu ro the public by apprc?ria.-~e
means.
10. Product Liabi.,.I-,v
We should keep aware of, examin,.:: carefull'y aO
take appropriare a-zti~,n
when advisable w."th rrappct to &.he law.3 and
proposed changes i;, r~i. aws
concer-aing product.liability.
11. Cigarette Manufactiu~-crs' Asso,.iations
We accept the neei of n-ar-ional cigaretce
=ar-,fa--::u-.ers' assoc:.a-~i=.S and
give them full svpport.
We believe that the Industry's activities in tht
s=okinz and healrb "ield
should be carried Dut by ut thic-ugh the Associa t
ions, wl-enever ch,'.s '.S
appropriate.
CDO
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October 1999


WORKING PARTIES' R7PORTS AND ICOSI DECISIONS
1. Medical/r,.~:hnvioural Revearch Wor)(ing PArty
(MBF)
When reading the following, pleave bear in mind
the ICOSI decision
that the Smoking Behaviour Working Party -ISBP)
has completed its
assignment.
ICOSI accepted cert..Ar. recowran-~at ions by that
group and they will
be dealt with b7 rbe ,czamee Medical/Behpvioural
Research Workin;
?arty (nP), with one nxception:
The Social Acr.praiicd V'uzking PArty (SA:'~ will
deal with recommenda-
tion E, pa(,e ~ 4," the ^riginal SH rerorc, which
reads as follows:
I'Exairinati~n of th. dffference,~ in aztitj,4,23
and fealings between
smokers and nou-swokers".
In view of the a6dicior,31 wor!:-1.,ad arc; rez,
of expertise of t-I)e
Y_B2, - ICOSI deci4e6 tha,. the M~Br Chairm--t,
Dr. Banzley, be givec.
the option to co--nnt tA-7-emberz. of the
disbzr,"z~ SBP to serve -~n
his group, as aril whqr. requirer..
T'he following rezommendat-ons -.;,are acrspr-~
b-y :='SI and udill. be
handled by the MBF:
a. Measurement of car%on monoxide and nicctiro
.-;n smoking
enviror.=entr, usiug t!,e Stanford Rezearnh
Tastitute instr-,Lmznt
under standardised conditions;
b. Development cf the Stanforti Rese2rch
In!,rit.L:e instrument to
deteruLine particulatc. matter, using c,n,,zny
rasearch and dcv':tjo7-
ment facilicies;
c. Development of in analytical. oRth-l fnr
=:~asuring nirrosamines
and investig~.ticn of backgioui,J. le-;4J_-.. This
Project ~hot;ld Be
Given First PrLUILAU-
d. Commisslonin& research by indepen.;ert
cintractors to '~_.e-sure
all four con5titunnts in i-e;U--1ife situatioas;
e. Evaluation of ar-ceptable risks and ruisanzes.
2. ~W Assizament on Cardiovascular Diseases.
Smoking in Pregnancies
and Respiratory Diseases
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Page 2.
It was agreed that oic inr Group would prepire a
document to be submittee,
to ICCSI ncwhers by Ft-bruary 1, 1978 on tho most
importaut co-varlablcs
astsociated wlLh Lhc discascs and conditions
r0ferred to above. Th! s
toork is to L~t completed before any further
consideration is given to
--lic specific rcsearch projectsrecommended in Lhe
report.
3. MiSv Assignments Ex Working ?artv on Smoking
Behaviour
A.s s~-ated ta,-Iier, it was agreed to re-assign
most of the proposals
containaA ir the report of the Smoking Behaviour
Working Party to the
K11'. The ~27, will submit feasibility, estimated
timing and costs to
:M~I mc~:uerr by February 1, 1978 covering the
following items:
c. Examining role of smoking in influencing what
is known as "the
lava! of arc~:sal" and aggressive feelings. Such
an investigation
woulC in-iolve both the stimulazing aad relaxing
effects of smoking.
The T.IC and Ph are working on this issue and will
prcvide results
of thzir work tu the MMP when avjil:ible.
b. To determine rlic importance of smoking in
mental health, both in
norm-il situations (coping with stre3sas of
everyday life) and in
Pbnormal si~uat.ions (mental hospitals). The 1RC
is working in this
area. When available, results will be provided to
the XBP.
c. Somc smokers stop s=oking or othcti,*4se modify
their smoking behaviovr.
it is cr-nsidered worthwhile studying the
circumstances under which
ruch actitns are being. takem and the axtent to
which they occur. E:J
will design a study, prepare a propczal and come
up with a cost esLimaLt.
d. T~, att(-Mpt LO predict the likely soc2.'al
consequences in the event of a-
rapic: dtL:IinL in the smoking habit As a result
of external pressuie on
Lhe i-moker. Imperial and rallaher will prepare a
feasibility study
covzring rlLis item.
e. To dLvelop tests for various kinds of
psychological stress and to study
the effects of smoking on these stre!zses.
5. Social AcceDtability Working Party (SAP).
(Please ref,-*r f,rst report SAP, pages 14-16)
It was agreed to accept the SAP proposals in toco,
albeit with some re-
allocation of priorities. Additionally, the SAP
was asked to assume
responsibility, -`or recommedation E-page 2 of the
original report of the
SBUTP (now defunct), which reads as follows:
"Examination of the differences
in attitudes av-1 feelings between smckers and
non-smokers". This will be
referred to P3 proposal number 13 hereinafter.
CZ)
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Page 3.
The following is the first priority task of the
SAP. They have been
requested to recommend first counter measures,
their ioplementation
and cost estimates for these proposals by February
1, 1978 (proposals
for next activity by SAP Nos. 1, 2, 3 & 7).
1. Initial Concentration on Passive Smoking.
The Working Party will concentrate on recommended
counter-
measurezs for the passive smoking area of social
acceptabil.ity
issues. Later, after this top priority item has
been addressed,
the Work-Ing Party can develop recommendations, as
desired hV
ICCSI, in the areas of "courtesy" and "social
costs".
2. Sur..narizc Scientific ~Data on Passive
Smoking.
The Workl,-g Party proposes that ICOSI asks its
research Working
Paiz;y to prenare an international suzonary of
scientific sLudies
an passive sm-Aing, with st.L=ary ~ranslatcd into
layman's language
in-toiar as pcjzsible. This would proviCe an
essential factual
bas.is for all subsequent planning and recomending
of counter-
measures, Tresocial acceptabilit-i party assu-m-es
that the
11 1.
scientists conducting the survey will also point
out any V? s
in the rRzeazch and that ICGSI or its member will
co=ission any
further research needed to fill the "gaps".
3. Anaivsis oi New Opinion Survey Da,~a.
Tho Working Party proposes to carefully analyze
the results of
extensivF. opinion research now beirg conducted in
the U.S. The
nim -aould be to determine which "themes" and
communications
teuhnt.3.~;es are most effective in c:.=unicating
the facts about
passi7a sm.->king to the general public and other
critical audiences.
Th.'s incerest in shaping public opiiions reflects
the Working Party's
6 ~.sire tu go beyond Bird industry's traditional
practice of li=itin.-
ftg countermeasures to governmental agencies and
officials.
7. Analyz-~ Feasibility of International
Clearinahouse.
The Work3.ng Party proposes that ICOSI AuLhuriie
them to study the
feasibility of establishing an "in:erna,ional
clearinghouse and
info-tmaLion service." if properly structured,
such a group could
be effactive as a coordinating b.Ay for planning
and activating
counterme3sures. Additionally, this grow? could
play a pivotal role
in the monitoring systems which are discussed
below.
It was agrctd that the Working Party determine
feasibility and submit cost
estimates by February 1, 1978 for the following
(proposals for activity
by SAP N,,s. 4, 5, and 6).
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Page 4.
4. Studv tha FcasibilicY of an International Ad
Camalkla--
The Working Party proposes to study the
feasiol-lity of retaining
an agency to develop a countermeasure advertW.ng
c:!=paign on
passive smoking aimed at international opinion
laad-!rs. The
campaign would be designed for international
px,73Lica:4-ons. (e.g.
The Economist and airline magazines).
In making this proposal the Working Party is fully
av;are of the
practical and legal difficulties of designing and
ranning Fuch
advertising. However, the need to tell. t)e
induztry's story
succinctly and to reach opinioa leader,- iq Zreat
enough ru Jusrify
at least exploring the proposal.
In Pddition to exploring the ad campaign, an
ay-~n-y r~u!--: ~,e us-'
to he7-p develop P.R. programs and support-ve
nateriLls f:z use by
NOSI nembers and their trade associationc.
5. Exr1ce Feasibiliv., of Conference.
The *2cr;~ing Party proposes to explore the
ie-isib-414-tv Qf an industry-
spons~;r:~d, international conference on pa.jiv,~
sz:kliik. Again. the
?t~te%:iAl difficulties are many, but so a-e the
benelits.
are some strong advertising and pub-lic. ZtIdLiOnS
possibiliLieS.
Reprints of the proceedings could be put to aany
uses 1-he L'm.-)a,:t
on cn'nivn leaders could be significant.
6. Stt:'-'-.- .7-!asibilitv of a Meeting of
National Trade Associar-',-:'ns,
The lr%:-king Partv proposes to study the
feasib~-I-ry of cal)j.n3 toseth:!r
rcprc!-=ntatives of national trade associatioi,s
dt a C:0rFfU'L.'%-! ',ructurc-!
int2r.;acional meeting. The meeting would be
desiened to:
a. insure that each trade association is fully
z~,ar-, ot all CCi&L.t:"*.;--'1-
#--owledge reGarding passive smoking and is usini
-.*L 1i the cc-.irtLr-
=easures programs.
b. .1aka certain that each national trade
asso,~iation is aw,re of tht--
successful countermeasures which others hav"a been
able to (;.--.,e1oi:.
c. ?i-nvide for an exchange of information about
countermeasure pecl.vities
i:lenned for country-to-country.
d. Cive the national groups a briefing o,i the
larest internation,-1
developments in the passive smoking issue.
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Page 5.
It was decided to ask the SAP to determine how
soon the following
proposaln could become operative, and at wbat
cost. The infomation
is required by February 1. 1978.
8. Analyze Current Yarional and International Data
Series.
The Working Party proposes to analyze the regular
surveys now being
made and reporteA on a naLional and international
basis. Wherever
possible, thcse CX13tiLIg report serie-s would be
incorporated into
any monitoiing mechanism-s recommendel to ICOSI.
9. Study Feasibilliy o~f Stand~-rJ -qkLq~Loi,.
S=vcys.
The Workin:g Pa.-ty pcaposes to explore the
feasibility of eeveloping
a short ptiblic- L-pinic,-: burvny on social
accepLability
issues and havine rhis survpy conducted L,
different countries at
the same time. If sucr~essf-jll, sucr~ a su--v-~y
could measure t---endz
and changes :,n -. cr~.mpatablE basis. IL also
would be of &-a:.:
in gauaing wcL!d---idc trands cend rreAsvri;ig tle
impact or couvtr-rrRZ-;ura-
over tirne. !he sur--rey co,.;-',! focue on ~ha
~,assive smokinE, bur a.Ls-)
include data o= :he "courtesy" and "soc4al c:,st"
aspects of so~-.ia3
acceptability.
10. Study FeasiLllir-~ of a Pexiodic R~,gulat~Lyy
R eview.
The Working Party proposes tci stu6y Lhe
-,,:casibility of prouucinE a
periodic revipw of changes in smcking lao- and
regulations witLoa
se-lectcd countries. U~iing a stand3rd`-zei format
for every ccunl~*.:V,
such a review could ;,eep the industry -~,-:!ast
of changing gover-.:-
mental restrictions around the world. This could
bccorne aa increzs-
inSly valuable pelanniftg tool fnr
rvqn:er-=Easures. As thi3 first
study has sho--m, a.iti-smckin& cffcrrs :-.rd
becoming interna--icra12;.---d.-
Today's developmcarzi in o,.,e count7y will %kely
appear i1a others
tomorrow.
._entific U dates.
11. Study Feasibil_itv of 01 Re ular E~;i
The Working Party pr.poses to vork %-kith TCOSI's
research Workin,! learty
to devise a simple report form. I-- wou)d be
designed to alert all.
ICOSI members about any new scientifir iindings
related to soc4-::
acceptability issues.
12. Keeping Trade Associations Informed.
The Working Party proposes to carefully ronsider
the informatioa needs
of trade associations when recommending monitoring
mechanisms to ICOSI.
Also, the possibility of using trade cssociations'
resources tu gather
and disseminate data will be considered.
13. Social Acceptability.
Examination of the differen'ces in ar:itudcs and
feelings betwcen ::mcke~-s
CX-_
and non-smokers. RJR and PM are a!,. nvc5ent
working in this area and
will provide the results of their wrzk to the
Social Responsibility
Acceptability group.
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Page 6.
Fo---Iovin~t further deliberations by ICOSI,
action reco-,mended by the SAY
w2 il cover dcsi7w.ted areas of North knerica.'
Westcrn Europe ai,d Austrilla.
,z
..:L2 will ru';-nit, bv F~~ruary 1, 1978 list of
countri'es to be considcred
far by the next ICOSI meeting.
CO
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October 1999


ICOSI TASK FC_RCFS
The necd for uril,011L -ICtion in Oree. cvitical
area-.; was recorniz,~d by
T.COS1 and lod to che foruiaticii, of task forces
to h:-.ndlc the followil1r.:
1. EEC-Mr. D. von Specht of )'Af, Germany, will be
asked to lead a task
force to deal with prcpos.41% Sy tha EEC Consumers
Consultative
Committee Working :'arty or ir-hacco --
specifically the proposals con-
tained in the docusient entitlad"Opinion. ai the
Consumers Consultative
Com;nittee on CaLimanity LegisDitive Measures
Concerning the Harmful
Effects of Tobacco" (attached).
The task force 4-,.l1 also be asked to_,4ea2 with
EEC proposals concerning
"Misleading and UiLi_'air Adverti3ing".
Since this is a matter of some urgenzv. remlier
companies underrook to
nominate 2ppoincees (eenioz F_;xec-itiver)
eire.:.--ly to Mr. Von Spcch.' zo
reach him by no later Lhan Noveiber Z1.
Mr. von Specht and his Las'. !~~rce wil) be asked
ro come up wit".! -21.1
acticn plan as so,,~a as pos.7:Lblc.
Member companies -;-.Jtrtc,,,% ro peruse the
accion rlan as a priority.
Mr. von SpechL .,is sz-pooerc:d Zr- comme-ce
iM71.'E:!1Lntation of Z1110 actic%
plans forthwirh. To avoid any delays, task ferce
members wtll report
directly to their oum compani,,~, on a contin,~el
basis.
2. Product Liability - ITL agre-!d to organize Lhe
proposed prcduct 1ir-b.;.:_;ty
task force. The terms of reference are:
a. To state the prespnt. oosition with regard to
product liability
in the countri.-s represented.
b. To state what changa~. in thu ZEC proposals, we
wish to se-!
enacted.
c. To propose the means by -;h--*,ch the~,e
changes will be a4apced by
the EEC Cor-aission and the dates for norination -
December 1, 1977.
3. Proposed Swiss Referendum - The Swiss are
proposing a referendum o,s the
advertising of tobacco and alcohol prod,icrs. PM
agreed to lead tha --sh
force and requested nomination to the ta=k force
from ICCS1 member
conpanies to reach Lausana-:t by no later than
November 21. The task
force will weet at the earliest given
oppurt~:nity, draw up an action
plan and co=ence its implementation.
As In the case of the EEC task force and far the
sake of expediency
m
individual task force members will report d4rectly
to their o,6,-n cn'~anies,
on a continual basis.*
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BATCo document for Province of BritiSh Columbia 27
October 1999