7.3 Recommendations
To defend our position, we recommend the following
action:
7.3.1 The resources available to NMAs in the areas
of
quality of personnel and level of funding need to
be
closely examined. It is vital that they have
sufficient
strength to compete adequately with the local.
anti-smoking
forces.
7.3.2 A recognition that the anti-smoking forces
are
national as well as international and the attacks
on
smoking have to be defended at both levels.
7.3.3 At international level, increased activity
in
research into smoking issues, particularly the
passive
smoking.question. A drive to recruit more
scientists to
contribute to the pool of knowledge available to
industry.
This could include more input from scientists
employed by
companies in the product development areas.
7.3.4 The consideration, of a mechanism which will
enable
statements on behalf of industry to be made by
people in a
leadership role, both association and company. We
are
simply not responding to unfair accusations and
blatantly
inaccurate statements.
7.3.5 The absolute necessity of creating a
credible
advertising stance and not leaving the industry
open to
accusations of by-passing government regulations
and
voluntary agreements in the marketing area.
7.3.6 Employing public relations techniques to
gain media
exposure of information favourable to the
industry.
7.3.7 To mobilise allies more effectively in the
areas of
Leaf growing
Advertising
News media
co
c0
October 1983
BATCo document for Province of British Columbia 27
October 1999