A
od-
el
CANADIAN w
CIGARETTE STATISTICS
1972 1973 1974 1975 1976 1977 1978
Ciqarette
Canswption
Total Sales
(billion units) 53.3 54.9 57.1 57.1 60.7 61.8 62.6
Filters 89.1%, 90.5% 91.6% 92.9% 93.9% 94.8% 96.0%
Per Capita
.Usage (units) 2,425 2,461 2,519 2,536 2,618 2,653
2,616
Types of Blends
(% of market)
Virainia
Menthol
Blended
Sale bv Size
(t a! market)
King Size
Regular Length
Luxury Length
120
market Share -~V Connanv
(% of market)
In>--rial
Rothmans
,Macdonald
Benson & Hedaes
Others
major Brands' market
Shares (% of market)
Imperial
Player Filter
du Maurier King
Size
du Maurier
~ Regular
Player's Light
Regular
matinee King
size
Peter Jackson
King Size
Cwn--o Menthol
Players Plain
matinee Filter
Regular
8-AUGUSTS, 1980
90.9% 90.9% 91.3% 91.4% 91.5% 91.91 92.3%
.8.1 8.2 7.9 7.8 7.8 7.6 7.2
1.0 0.9 0.8 0.8 0.7 0.5 0.5
49.2% 49.9% 50.1% 51.3% 51.8% 51.0% 50.5%
49.1 .48.3 48.1 46.5 46.1 46.8 47.0
1.6 1.7 1.8 1.8 2.0 1.9 2.2
0.4 0.2 0.3 0.3
37.3% 37.1% 37.9% 36.7% 37.7% 38.9% 42.2
25.6 26.9 27.5 28.0 27.8 27.5 26.3
23.2 21.4 20.5 20.1 19.4 20.4 19.1
13.9 14.6 14.1 14.8 14.7 13.2 12.1
- - - 0.4 0.4 - 0.3
7.0% 8.01 8.7% 8.7% 8.4% 7.5%
5.1 5.4 5.6 5.9 6.2 5.8
3.7 4.0 4.3 4.6 5.0 5.3
- - - - 1.1 3.3
1.8 2.0 2.0 2.2 2.5 2.6
5.1 4.7 4.2 4.0 3.6 2.9
3.5 3.4 3.3 3.2 2.8 2.4
4.0 3.7 3.3 2.8 2.4 2.1
1.4 1.3 1.3 1.2 1.4 1.5
7.5%
5.8
5.8
4.8
2.7
2.5 c=>
2.2 %,0
1.8 CO
1.7
BATCo document for Province of British Columbia 10
November 1999


1972 1973 1974 1975 1976 1977 1978
Major Brands' Market
Shares (continued)
Imperial (cant.)
du Maurier Specia:
Mild King Size
Cameo Extra Mild
Medallion
Players Light
King Size
Sweet Caporal
Filter King Size 1.2s-,
Matinee Special
Filter King Size -
Matinee Extra Mild -
du Maurier
Special Mild
100s -
Sweet Caporal
Filter Regular 0.9
Sweet Caporal
Plain 0.8
John Player
Special -
Buckingham 0.4
Turret -
Players King-
Size Filter 0.4
Peter Jackson
Extra Light -
Matinee Special
Filter 100s -
Pall Mall 0.3
Embassy Filter 0.2
others 1.5
Rothmans
rothmans King-
Size Filter 12.8%
Craven King Size 3.6
Number 7 3.9
Craven Menthol 2.9
Craven 'A'
Regular F.T. 2.1
Pothmans Special
Mild Regular -
Craven 'A' Special
Mild King Size -
Sportsman Filter 1.1
- 0.4 1.2
0.4 0.8 0.9
- 0.3 0.7
- 0.5 0.6
1.0% 0.9% 0.8% 0.7% 0.6% 0.5
- - - 0.4 0.5 0.5
- - 0.6
- - - - 0.1 0.6
0.7 0.6 0.5 0.4 0.4 0.3
0.7 0.6 0.5 0.4 0.3 0.3
- - - - 0. 3 0.2
0.4 0.4 0.2 0.2 0.3 0.2
- 0.3 0.3 0.5 0.2 0.1
0.4 0.4 0.3 0.3. 0.2 0.2
- - - - - 0.1
- - - - 0.2 0.2
0.3 0.2 0.2 0.2 0.1 0.1
0.2 0.2 0.1 0.1 0.1 0.1
0.9 1.6 1.2 0.7 0.2 0.2
13.3% 13.5% 13.8%
3.1 2.9 2.4
3.7 3.5 3.2
2.7 2.6 2.3
2.1
- 2.0
- 1.8
-
-
1.1 -
1.0 -
0.9
13.0%
2.0
3.2
2.1
1.9
-
-
0.8
11.3% 9.3%
3.8 3.7
3.7 3.1
2.7 2.4
2.1 2.2
0.1 0.2
1.3 1.2
0.8 0.6
ContInued on fc1lowing page
44
TOBACCO INTERNATIONAL-9
BATCo document for Province of BritiSh Columbia 10
November 1999


Canada (continued)
1972 1973 1974 1975 1976 1977 1978
Major Brands, Market
Snares (continued)
Rothmans (cont.)
Rothmans Special
Mild King Size - 0.5 1.8
Num1ber 7 Lights - - 0.4
Craven Menthol
Special Mild - - 0.4
Peter Stuyvesant - - - 0.4 o.2 0.3 0.2
Sportsman Plain 0.7 0.6 0.5 0.4 0.3 0.3 0.2
Craven 'A' special
Mild Regular - - - - - 0.1 0.2
Dunhill 0.1 0.1 0.2 0.2 0.2 0.1 -
Others 0.9 0.7 O.E 0.3 0.4 0.4 0.3
Macdonald
Export 'A'
Regular 17.4% 16.5% 15.9;_ 15.5% 15.2% 14.3% 13.0%
Export 'A' Lights
Regular - - - - o.3 1.4 1.6
Export Plain 3.5 2.9 2.6 2.2 1.9 1.7 1.4
Vantage - - - - 0.4 1.0 1.1
Export 'A' King
Size 1.2 1.0 1.0 0.9 0.8 0.7 0.7
Macdonald's
Menthol 0.4 0.4 0.5 0.6 0.4 0.5 0.4
Export 'A' Lights
King Size - - - - - 0.5 0.4
Export Special Blend - - - - - - 0.1
Cavalier - - - 0.4 - 0.1 -
More - - - 0.3 - - -
Others 0.7 0.6 0.5 0.2 0.4 0.2 0.4
Benson & Hedges
Mark Ten Filter 3.7 3.8 4.0 3.7 3.5 2.8 2.7%
Belvedere Regular 2.4 2.7 2.6 2.8 2.8 2.2 2.0
Viscount King
Size 0.7 1.7 1.7 1.5
Mark Ten King-
Size Filter 2.1 2.1 2.1 2.0 1.9 1.5 1.4
Belvedere King
Size 1.9 1.9 1.8 1.9 1.7 1.2 1.0
Benson & Hedges
1003 0.9 1.0 1.0 1.1 1.0 0.8 0.7
Belmont King-Size
milds 0.8 0.9 0.7 0.6
Belvedere Extra
mild - - 0.1 0.5
Benson & Hedges
100s Menthol 0.5 0.5, 0.4 0.4
co
___J
\.O
10-AUGUSTS, 1980 4~:.
N.)
BATCo document for Provi nce of B ritiSh COIUMbia
10 Novembe r 1999


1972 1973 1974 1975 1976 1977 1978
Major Brands' Market,
Shares (continued)
Benson Hedges (cont-)
Benson Hediges
Lights King Size 7 - 0.2
Viscount No.1
Ultra Light - 0.3 0.3
Tobac Leger de
Mark 10 - 0.1
others 2.9 2.9 2.8 1.3 0.7 1.0 0.6
Consumotion of Other
Tobacco Products
cigars (millions) 554 509 591 -494 508 465 438
Tobacco for Hard-
Rolled, Pipe, and
Plug (million
pounds) 18.1 19.1- 17.4 17.5 17.1 15.8 15.8
other Inforrnation I
Smokers
I Women 48% 46% 45% 44% 45% 46% 45%
1 Men 52 54 55 56 55 54 55
Retail Channels
% of Cioarettes Sold by
Vending 10.1%
10.21
10.8%
10.8%
10.6%
10.6% 90%
Convenience
Stores 7.9 6.8 9.3 9.4 9.6 9.6 11.2
Chain Stores 21.2 22.4 21.6 21.0 20.7 20.7 19.8
IMependents 60.8 60.6 58.3 58.8 59.1 59.1 60.0
Advertising Media Available*
Television No NO No No No No No
Radio NO No NO No No No No
Newspapers Yes Yes , Yes Yes Yes Yes Yes
Coupons (redemption
type) Yes Yes Yes Yes Yes Yes Yes
Magazines Yes Yes Yes Yes Yes Yes Yes
Billboards Yes Yes Yes Yes Yes Yes Yes
Cinema Yes Yes Yes Yes Yes Yes Yes
*Note: In the Province of Br itish Col=bia in late
1971 legislation was enacted to
prohibit all forms of media advertising. In late
972 this legislation was
changed to allow prin t media (with warning
label).
00
Continued on follo.ing page
TOBACCO INTERNATIONAL-1 1
BATCO document for Province of BritiSh Columbia 10
November 1999


CANADA-from preceding page ROTHMANS
Rothmans K.S. 8.4
CALENDAR YEAR 7;7- Rothmans SpC. Mild K-S- 2.5
Rothmans Spec. Mild Reg. 0.2
Craven K.S. 3.6
CIGARETTE COrSLMPTION Craven Reg. 2.3
Total Sales (bln.) 63.9 Craven A So. Mild K.S. 0.9
1 Filters 96.0 Craven A So. Mild Reg. 0.2
Par Capita usage 2693 Craven A Ultra Light 0.2
Craven Menthol 2.3
TVFES OF BLENDS Craven M So. Mild K.S. 0.4
01 of Plrk.tj Mo. 7 K.S. 2.7
Iffryi.i. 92.6 No. 7 Lights K.S. 0.6
Renthol 7.0 No. 7 Lights Reg. 0.1
Blended 0.4 Sportsman Filt. K.S. 0.5
Sportsimfo Plain 0.2
SALE BY SIZE Peter stuy!esaat 0.2
1'. GO rarket) Ounhill 0.1
King size 50.1 Others 0.1
Regular Length 47.6
Lu-w7 Length 2.3
IIACOMLOS
120- ---
Export 'A' Regular _11.6
P,qKET SHARE BY COITARY Export 'A* K.S.
0. of llrk.t) Export Plain 1.2
1 45.1 Export A Lights Reg. 1.7
R
t? 25.5 Export A Lights K.S. 0.4
":
cd..Id 17.4 Export Ked i um 0.1
Eenson & Hedges 11.8 Vantage K.S. 1.2
Others 0.2 Macdonald Menth. A.S. 0.1
Macdonald Menth. Reg. 0.4
Winston 0.1
MAJOR SRA;DS' KARYET BENSON A HEWES
SHARES (I OF r.Rr Mark Ten Plain 0.2
Mark Ten Reg. 2.6
Mark Ten K.S. 1.3
PI.Yer*s Filter Reg. 7.1 Park Ten Lights K.S. 0.1
Player's Filter K.S. 0.1 Park Ten Light, Reg. 0.2
Player's Light Reg. 6.5 Belvedere Reg. 1.9
Player's Light K.S. 0.7 Belvedere A.S. 0.8
Play.,', Plain 1.6 Belvedere Extra Mild K.S. 0.2
du!-rier Reg. 6.2 Bel,,de,. Extra Mild Reg. 0.4
du~-rier K.S. S.7 Belmont K.S. 0.5
duVaurier Saec. Mild K.S. I.f B&H 100', 0.7
dr--i.r Spec. Mild IDO 0.6 BAM 103's ~!entho) 0.4
C-0 2.0 B&M Li;hts K.S. O.z
Carto Extra Mild 1.0 B&H 051t~ 103 - 0.1
Peter Jackson 2.0 B&H Liq,ts 100 - Menthol O~l
Peter Jacks- E.tr. Light 0.5 Viscount K.S. 1.3
?1.tinte K.S. 2.7 Vi-unt R.5. 0.1
1160,11. Reg. 1.7 Vi,c..nt No. I Reg.
lltinft Extra Kild 1.7 Viscount No 0.3
Ktfiee S.eci.1 Filter K.S.
0'. nth. r
Vi,ejnt M, .S.
0.2
Matinee Social Filter IDO 0.2 Others 0.2
Sweet CaporaT K.S. D.C
Sweet Caporal Peg. 0.2 CONSUMPTIO!-. OF OTPE~
S-t C ... r.1 Plain 0.2 TOBACCO FF'JDUCTS
John Player SDeCiAl C.2 Cigars (,]-,) 420.3
Pled.lli- 0.9 Tobacco for H.-d R.11,d
0
2 Pipe A Plug (mlh. lbs.) 14.5
Buckingn.. A,;. .
Turret 0.1
1
0 OTHER INFORItATIM
Pall !!,]1 .
E -1 ...y -C.1 S_k1 cc
Others 0.3 wo~ 48.2%
Player's Extra Light 0.1 Man 51.8%
12-AUGUST 8, 1980
BATCo document for Province of British Columbia 10
November 1999