a)
0
0
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0
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0
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CANADA & CIGARETTES
CALENDAR 1971- 1983
1 1971 1972 1973 1974 1975 1976 1977 1978 1979
1980 1981 1982 1983
1. TOTAL POPULATION (Millions) 21.7 21.8 22.1 22.3
22.5 23.0 23.2 23.5 23.7 24.0 24.2 24.5 24.7
1 X -vs- Previous Year 1.4 0.5 1.4 0.9 0.9 2.2 0.9
1.3 0.9 1.3 1.0 1.0 1.0
1 2. POPULATION 15 OVER (Millions) 15.3 15.5 15.9
16.3 16.7 17.1 17.4 17.8 18.1 18.4 18.7 18.9 19.2
X -vs- Previous Year 2.7 1.3 2.6 2.5 2.5 2.4 1.8
2.3 1.7 1.7 1.5 1.4 1.2
3. INCIDENCE 15 OVER (Claimed)
Total 43.5 42.8 41.9 40.9 40.7 40.9 40.1 36.7 40.0
40.3 39.4 39.4 38.7
male 49.5 47.7 46.8 44.1 45.0 44.7 43.4 40.0 44.1
44.1 43.9 43.2 42.5
Female 37.7 37.8 36.9 37.9 36.4 37.2 36.8 33.5
36.0 36.7
37.4
37.6
34.8
4. USAGE (Ciqarettes/Day)
m
Cili ed 20 5 20.7 21.2 20.9 20.8 21.1 21.4 2L.5
21.5 21.4 21.6 21.9 21.6
C. u
lated 21:1 22.0 22.7 23.5 23.5 23.8 24.2 25.5 26.0
24.9 25.8 25.7 25.2
SMOKING & HEALTH
5. % Agree Sqw3king is Dangerous For
Anyone 48 59 56 63 64 67 71 72 72 74 75 76 76
6. % Attempted to quit N/A N/A N/A N/A N/A 40 Q 42
42 43 43 41 43
7% Intend to quit N/A 23 24 24 25 27 34 36 38 40
45 40 44
8 : Actual quittirq - TOTAL 1.4 2.1 1.3 1.7 1.8
1.9 2.1 1.9 1.7 1.7 1.9 1.9 2.2
(Less than 6 months) Male 1.4 2.4 1.7 2.1 1.8 2.4
2.2 2.2 1.8 2.0 2.3 1.9 2.8
Female 1.4 1.8 1.0 1.3 1.8 1.4 2.0 1.5 1.7 1.4 1.4
119 1.6
9. STARTING 15 OVER N/A N/A N/A N/A 0.5 0.7 0.8
0.8 0.8 0.9 0.9 0.6 0.6
10. ACTUAL INDUSTRY VOLUME (Billions) 50.9 53.3
54.9 57.1 57.8 60.7 61.8 61.6 63.9 64.5 66.5 66.2
62.8
-vs- Previous Year 2.2 4.7 3.0 4.0 1.2 5.0 1.8
(0.3) 3.7 1.0 3.1- (0.4) (5.2)
11. AOJJ5TED INDUSTRY VOLUME (Billions) 51.2 53.2
55.0 56.7 58.3 59.8 61.1 62.3 63.2 64.5 66.7 65.9
62.9
-vs- Previous Year 4.0 3.9 3.4 3.1 2.8 2.5 2.2 2.0
1.8 2.1 3.4 (1.2) (4.6)
6 19 V 6 0


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L971 1972 1973 1974 1975 1976 1977 197a 1979 1980
1981 1982 1983
SHARE OF KARKET
12. I.T.L. % 38.5 37.3 37.1 37.9 36.7 37.9 38.a
42.2 45.1 46.7 48.4 49.0 50.1
% -vs - Previous Year - (3.1) (0.5) 2.2 (3.1) 2.2
2.4 8.8 6.9 3.5 1.8 0.6 1.1
13. Rothmans % 23.9 25.6 26.9
27.5
2 a.o
27.7
27.3
26.3
25.5
24.1
23.2
22.7
22.0
X -vs- Previous Year
1 - 7.1 5.1 2.2 .1.8 (1.1) (1.4) (3.7) (3.0) (5.1)
(1.0) (0.5) (0.7)
14. MacDonald 23.8 23.2 21.4 20.5 20.1 19.3 20.4
19.1 17.4 17.6 17.3 17.5 16.7
% -vs-Previous Year - (2.5) (7.6) (4.2) (2.0)
(4.0) 5.7 (6.4) (8.9) 1.2 (0.3) 0.3 (0.8)
15. Benson & Hedges 13.8 13.9 14.6 14.1 14.8 14.7
13.2 12.1 11.8 11.3 11.0 10.6 11.0
-vs- Previous Year - 0.7 5.0 (3.4) 5.0 (0.7)
(10.2) (8.3) (2.5) (4.2) (0.4) (0.4) 0.4
16. SWITCHING RATE (Past Year) 9.4 8.0 10.0 i0.1
10.0 14.1 18.2 la.o 17.1 L6.3 13.9 12.3 12.6
17. % FILTERS al 83 86 89 92 94 95 95 96 96 97 97
97
18. %KING SIZE 48 49 50 5L 51 52 51 51 50 48 47 46
46
19. %FLUE CURED 98.9 99.0 99.1 99.2 99.2 99.3 98.9
98.9 98.8 98.8 99.04 99.05 98.66
20. %25's SLIDE & SHELL 68 68 69 N/A N/A N/A N/A
74.9 76.9 78.3 79.a 81.0 80.8
21. %WHITE TIPPING 33.9 32.9 32.4 32.4 32.6 33.3
34.4 38.2 40.8 42.3 39.56 40.51 41.5a
22. XVENTILATED N/A N/A N/A N/A 0.7 1.7 2.1 4.2
5.7 19.3 32.82 35.82 41.55
23. fOF BRANDS AVAILABLE NIA NIA 73 N/A 79 94 106
104 113 115 120 120 130
DECLARED S
W.A.T
24 N/A N/A 17.0 16.9 17.0 16.6 15.8 15.0 14.2 13.7
13.4 12.9 12.7
.
.
.
ACCUMULATED % (2.4) (7.2) (12.3) (0.6) (21.1)
(23.3) (27.0) (2a.6)
25. f 1-5 TAR I I 1 1 9 10 11 16 16 19 19
26. f 6-9 TAR 2 2 4' 4 4 5 4 7 10 11 14 15 18
27. #10-14 TAR N/A N/A 11 11 12 20 31 31 37 40 46
46 54
28. #15-17 TAR N/A N/A 31 N/A 43 50 51 51 51 47 45
40 40
29. 0 OVER 18 TAR NIA N/A 26 N/A 19 18 11 5 4 - -
- -
0 Z 9 8 6 0


0
0
CL
0
1971 1972 1973 1974 1975 1976 1977 1978 1979 1980
1981 1982 1983
Q
SHARE OF MARKET BY TAR
1- 5
30 0.3 0.3 0.3 0.3 0.7 1.7 4.0 5J 6.1 6.9 7.3 7.8
8.0
.
31. 6- 9 WA N/A N/A N/A N/A N/A 4.2 4.6 5.1 6.7
6.3 8.8 9.5
32. 10-14 WA N/A N/A N/A N/A WA 26.7 31.7 34.1
37.5 39.2 41.9 43.2
0
(D
33. 15-18
WA
WA
N/A
NIA
WA
N/A
64.7
58.3
52.6
48.5
45.0
41.3
39.3
0
-h 34. OVER IS WA N/A N/A N/A WA N/A - - 1.8 - - -
-
03
35. SHARE OF MARKET BY SEGMENT
9
31
8
32
0
31
9
31
1
30
1
27
0
25
2
23.3
21.1
20.0
18.4
17.3
High 30. . . . . .
- .
5
7 .
7
4 7
9 12.3 14.1 15.1 15.7
High - Lights
Mid - Regulars -
7.0 -
7.0 -
7.4 -
7.5 -
7.9 7.9 .
7.5 .
7.8 .
8.2 8.1 7.9 7.7 7.7
0 Mid - King Size 31.2 30.4 30.4 31.0 31.2 30.1
26.1 22.6 20.5 17.8 16.3 15.6 14.9
0
" Mid - Lignts - - - - - 1.3 1.3 4.0 5.2 6.2 6.3
6.6 6.9
E Trad. Low - Regular 3.7 3.5 3.4 3.3 3.0 3.3 3.6
3.8 4.0 4.0 3.8 3.6 3.4
Trad. Low - King Size 3.9 4.2 4.9 5.1 5.8 6.3 6.4
6.4 6.3 5.9 5.5 5.3 5.2
cr New Low Reg. - 0.2 0.4 0.5 2.1 3.7 5.1 5.8
New Low K.S. 1.3 2.1 2.3 2.2 2.3 2.6 2.8 2.9
Very Low 0.3 0.3 0.3 0.3 0.3 1.6 3 2 3 7 4 6 5 4
: 5 6
: 5 7
: 5 7
:
Ultra Low - - - - - - 0:6 1:0 1:4 1
5 1
5 1
5 6
1
Z Menthols 6.4 6.5 6.8 6.9 7.7 7.6 7.3 6.7 6.4 6.0
5.6 5.4 5.2
0 Mild Menthols - - - - - 0.1 0.2 0.6 0.6 0.7 0.9
1.0 1.1
101" - - - - - 1.4 1.4 1.6 1.7 1.9 1.9 2.3 2.6
Plain 10.3 9.0 7.9 7.0 6.5 6.1 5.2 4.6 3.9 3.5 3.2
2.8 2.5
9
2 2.2 1.9 1.5 1.2 1.1 1.1 1.1
Others . 0.4
cr A.M.B.
CD
CD
CD
CD
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1971 1972 1973 1974 1975 1976 1977 1978 1979 1980
1981 1982 1983
36. MAJOR BRAND SHARES
I PLAYER'S LIGHT REGULAR - - - - - 1.8 3.2 4.8 6.6
7.6 9.2 10.1 10.6
1 2 EXFORT "A" REGULAR 17.3 17.4 16.5 15.9 15.5
15.2 14.3 13.0 11.6 10.3 9.5 8.5 7.9
3 OU MAURIER REGULAR 3.4 3.7 4.0 4.3 4.6 5.1 5.2
5.8 6.3 6.3 6.3 6.3 6.3
4 PLAYER'S REGULAR 6.4 7.0 8.0 8.7 8.7 8.5 7.5 7.4
7.1 6.5 6.5 6.3 6.0
5 ROTHMANS KING SIZE 12.4 12.8 13.3 13.5 13.8 13.1
11.3 9.3 8.4 7.0 6.3 6.0 5.5
6 DU MAURIER KING SIZE 5.0 5.1 5.4 5.6 5.9 6.2 5.8
5.8 5.7 5.3 5.1 5.2 5.2
7 CRAVEN "A" KING SIZE 2.5 2.8 3.2 3.1 3.4 3.8 3.8
3.7 3.6 3.4 3.2 3.2 3.2
8 ROTHMANS SPECIAL KING SIZE - - - - 0.9 Le 2.5
2.8 2.7 2.7 2.7
9 PLAYER'S EXTRA LIGHT REGULAR - - - - - - - 1.4
1.9 2.2 2.5
10 MATINEE EXTRA MILD K.S. - - - - - 0.9 1.7 2.3
2.4 2.4 2.4
14 ATINEE KING SIZE 2.2 2.0 1.9 2.0 2.0 2.5 2.6
2.7 2.7 2.5 2.3 2.1 2.0
CRAVEN "A" REGULAR 1.3 1.4 1.7 1.6 1.8 2.0 2.1 2.2
2.3 2.3 2.3 2.3 2.2
NO. 7 KING SIZE 3.2 3.2 3.5 3.7 3.9 4.1 3.6 3.1
2.7 2.2 2.0 1.9 1.7
MARK TEN REGULAR 3.9 3.7 3.8 4.0 3.7 3.5 2.8 2.7
2.6 2.4 2.2 1.9 1.8
PETER JACKSON KING SIZE 5.9 5.1 4.7 4.2 4.0 3.6
2.9 2.5 2.0 1.7 1.5 1.4 1.3
CRAVEN "H" KING SIZE 2.0 2.3 2.6 2.7 2.9 2.9 2.7
2.4 2.3 2.1 2.0 1.9 1.9
PLAYER'S, PLAIN
4.5
4.0
3.7
j.3
3.1
2.4
2.1
1.8
1.6 1 1.5 1.3 1.2 1.1
EXPORT PLAIN 4.0 3.4 2.8 2.5 2.3 2.0 1.7 1.4 1.2
1.1 1.0 0.9 0.8
CAMEO 3.6 3.6 3.4 3.3 3.2 2.8 2.4 2.2 2.0 1.8 1.6
L.5 1.4
N9 ~/8601


1971 1972 1973 1974 1975 1976 1977 1978 1979 1980
1981 1982 1983
o.a
1.9
0.8
1.2
0.2
0.9
0.5
1.0
0.1
0.2
0.1
0.8
0.9
0.4
0.3
0.5
1.1
2.1
0.3
0.3
0.5
1.4
0.5
0.9
0.6
0.3
1.5
1.4
0.2
1.0
0.4
1.0
0.6
0 7
0 :2
0.8
1.8
0.7
1.3
0.2
0.9
0.5
0.9
0.1
0.2
0.1
0.8
0.9
0.4
0.3
0.5
1.2
2.1
0.3
0.3
0.5
1.4
0.6
0.8
0.7
0.3
1.2
1.3
0.2
1.0
0.5
0.8
0.6
0 9
0 :2
0.9
1.8
0.7
1.5
0.3
0.9
0.5
0.8
0.2
0.3
0.2
0.7
0.9
0.4
0.3
0.5
1.3
2.0
0.3
0.3
0.5
1.6
0.6
0.7
0.9
0.3
0.9
1.4
0.2
1.1
0.5
0.6
0.5
1.0
1.8
0.7
1.7
0.4
1.0
0.6
0.7
0.2
0.3
0.3
0.7
0.9
0.4
0.3
0.5
1.3
1.9
0.4
0.3
0.5
1.8
0.7
0.6
1.1
0.2
0.60
1.3
0.2+
1.2
0.3+
0.60
0.4*
1.0
1.6
0.6
1.7
0.4
0.9
0.5
0.7
0.2
0.4
0.1
0.6
0.9
0.4
0.3
0.6
1.2
1.7
0.4
0.4
0.5
1.9
0.8
0.4
1.3
0.3
-
-
-
L.3
0.9
1.3
0.5
1.7
0.5
0.7
0.3
0.6
0.3
0.5
0. 1
0.4
1.2
0.4
-
0.7
1.1
1.6
0.4
0.4
0.6
2.0
1.0
0.3
1.5
0.3
-
-
-
1.4
0.8
-
-
1.5
0.5
0.4
-
0.6
0.4
0.6
-
-
1.4
0.7
Lo
1.4
0.5
0.5
0.7
2.2
1.2
0.2
1.7
0.2
-
-
-
1.5
0.6
-
-
1.4
0.4
-
-
0.5
0.4
0.7
-
-
-
0 .9
-
-
-
0.5
0.9
2.7
1.7
-
1.6
-
-
-
-
1.9
1.2
-
0.5
0.8
-
-
0.9
-
-
-
0.5
0.8
2.8
1.9
-
0.7
-
-
-
-
2.0
1.3
-
0.6
0.9
-
-
1.0
-
0.4
-
2.6
1.8
-
0.3
-
-
-
-
2.1
1.3
-
-
-
-
0.7
1.0
-
-
-
-
-
1.0
-
0.4
-
2.7
1.9
-
0.3
-
-
-
-
2.1
1.4
-
-
-
-
0.9
1.2
-
-
-
-
-
1.2
-
0.3
-
2.4
1.9
-
0.3
-
-
-
-
2.1
-
I .5
-
-
-
-
1.2
L6
-
-
-
-
-
1.2
-
-
0.3
-
2.4
1.9
-
0.3
-
-
-
-
2.1
-
BRANOS
CAMEO EXTRA MILD
OlU MAURIER SPECIAL KING SIZE
OU MAuRIER SPECIAL 100's
MATINEE REGULAR
MATINEE SPECIAL KING SIZE
MEDALLION
PETER JACKSON EXTRA LIGHT KING SIZE
PLAYER'S LIGHT KING SIZE
SWEET CAPS REGULAR
SWEET CAPS KING SIZE
NJ. 7 LIGHTS REM"
NO. 7 LIGHTS KING SIZE
CRAVEN :A" SPECIAL KKING SIZE
CRAVEN M" SPECIAL S.
CRAVEN "All ULTRA LIGHT KING SIZE
EXPORT *A" KING SIZE
VANTAGE.KING SIZE
EXPORT A" LIGHTS REGULAR
EXPORT "A" LIGHTS KING SIZE
8 & H MENTHOL 100 Is
BELMONT KING SIZE
BELVEDERE REGULAR
BELVEDERE KING SIZE
BELVEDERE EXTRA MIL:O REGULAR
VISCOUNT KING SIZE
V15COUNT 01 KING SIZE
DU MAURIER LIGHT REGULAR
EXPORT "A" MEDIUM REGULAR
EXPORT "A" MEDIUM KING SIZE
MIARK YEN KING SIZE
ACCORD KING SIZE
DU MAURIER LIGHT KING SIZE
ROTHM46 EXTRA LIGHT KING SIZE
EXPORT MILL) REG.
EXPORT MILD K.S.
*3 MONTHS
.6 MONTHS
9 V 19 6 0
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0
0
c
0
0
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37. % USUALLY BUY BY CARTON
38. ADVERTISING EXPENDITURES
Imperial Tobacco Limited
Rothman's
KacDoneld
Benson & Hedges
TOTAL (Index) ($21,520)
39. I.T.L. TOTAL KARKETING $
(Index) ($12,330)
40. C.P.I.
41. T.P.I.
1971 1972 1973 1974 1975 1976 1977 1978 1979 1980
1981 1982 1983
. .
N/A N/A 46 46 50 51 50 49 48 48 46 47 47
% X
35.7 24.1 26.5 29.8 26.1 33.2 30.4 31.5 34.1 .
31.8 27.0 27.7 26.2
18.9 24.1 23.9 24.4 21.9 28.6 29.6 33.6 32.8 27.5
27.8 27.5 27.5
23.3 28.1 28.5 26.5 26.3 20.0 16.3 17.2 16.6 26.5
24.3 21.8 22.2
21.9 23.3 20.8 18.9 25.4 18.1 23.7 17.8 16.5 14.2
20.9 23.0 24.1
100 61.1 66.8 80.2 109.8 117.6 141.3 128.2 130.2
155.5 188.6 142.0 170.0
CALENDAR
I
i FISCAL
I
I
100 72.6 78.1 89.6 - 100.6 123.0 132.7 141.7 153.6
189.3 219.4 240.2
100 104.8 112.7 125.0 138.5 148.9 160.8 175.2
191.2 210.6 100.0 110.8 117.2
100 101.9 106.1 110.8 123.8 04.5 144.8 159.9 167.6
183.0 100.0 115.3 135.6
Twelve (12) months print; nine (9) months outdoor
H9 ~/960 i


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PROVINCE OF ONTARIO
20 KING SIZE CIGARETTES
42. Feb.179 Dec.179 aine I BO Nov.180 Apr.181
Sept.181 Oct.181 June'82 Sept.182 Nr.183 Sept.183
Apr.184
RETAIL PRICE $0.84 $0.89 $0.92 $0.95 $0.97 $1.06
$1.11 $1.19 $1.26 $1.32 $ 1.58 $1.63
PROV. TAXES (Ont.) .2200 .2400 .2400 .2400 .2400
.3000 .3100 .3700 .3aaa .4100 .6000 .6300
MFG. SUGGESTED .6200 .6500 .6800 MOD .7300 .760[)
.8000 .8200 .8800 .9100 .9800 1.0000
TRADE .1247 .1293 .1340 .1386 .1460 .1516 .1575
.1609 .1741 .1786 .1942 .19"
DUTY
FED 1000 IOOU .1220 .1220 .1258 1362 .1362 .1362
.1571 .1571 lam .1820
.
EXCISE .1200 1200 1200 1220 .1237 .1339 .1339
.1339 .1546 .1546 lM .1790
lzg SAJ F TAX .0398 :0425 :0451 :0479 .0488 .0503
.0540 .0556
- .0585
- .0611
- .0644
- .0662
.2598 .2625 257
.2871 .2899 .2Y85 .3204 .324T .3 702
.3 .3
728 254
.4 .4272
MANUFACTURER .2355 .2582 .2589 .2815 .2857 .2880
.3184 .3334 .3357 .3584 .3604 .3762
Federal Taxes: Revised annually on Sept. lst in
line with increase in T.P.I. (,Uie 30/.bne 30).
JUMRLNI rKUVINLL 1AXL51
This change put Into effect April 81. Previously
changed by Budget announcements. N
$ 21 -
W
MT -
Provincial Taxe s: Quebec and Ontario - Ad Valorem
Tax based on review of cigarette prices quarterly.
YOKON 16.00
B.C. 22.40
All other Provinces - Budget Speech announcements.
ALTA. 14.80
SASK. 26.80
Nfld
PEI
Ont - Provincial Sales Taxes apply on Tobacco
Products. MAN. 26.Oa
.
.,
, ONT. 25.90
QUE. 22.60
N 0. 30.100
N:S. 20.00
P.E.I. 15.01)
NFLD. 47.80
9 V 18 6 0 1