(B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER
FOR IMNEDIATI: KLEASZ-,
FROM: AD I IOC CO' 'IMITTUE OF THE CANADIAN 'TOBACCO INDUST?-Y
Contact: Leo C. Laporte, Tel: (514) 932-2211
Montreal, 27 Octobcr, 1970: Conncntinr, on press reports
about the voluntary disclosure of tar and nicorinc
i.111 iirijit advertisements by -major tobacco con-oanies in t- e
United States, Paul. Par6, Chairiman of the A@-'- 111oc Committca
'01 dic-Canadian Tobacco Industry, stated that a very
b
ob-cctive means of o tainin- an-' dissei;iinatina tn4 s
information is currently emi-ployed in Canada.
"At six ir,.ont@i intervals the Federal Department of
Health and Welfare pulses cowq)arative levels of tar
and nicotine content of all cigarettes marketcd in
Canada" -Ir. Pard Psaid. "T-iis mctnoa provicics t@c
consuming public with more Painful information and
cannot see tlat inclusionl;o.-E tile information in
advertising copy would be an improvement because it
woul6 remove the factor oE coi-.,.parison whicl,1 the present
& T.r
D. H. listing provides."
30
'-',GC COMOMITTLIE ;Mh'@Ii3ERS:
3cnson and '@Iedpcs 'Canada) Ltd
iziDcrial Tobacco Products Ltd.
ltac,`ona'd Tobacco Inc.
R o t!,.-., a n sof Pall 'fall Canada Ltd.
USZ125478