(B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER
THE WALL STREET JOURNAL
Friday, June 11, 1971
Canada Proposes Total Cigaret-Ads Ban,
Tar-,Nicotine Limits, Inspection, Warnin
gs
B y a WA LL STRFEr JOURN A L Staff Rep.rter bill's provisions would be a $100,000 fine or five
OTTAWA-The Canadian government intro- years In jall.
duced legislation calling for a complete ban on Mr. Munro said the bill would prohibit ad-
a 11 forms of cigaret advertising beginning Jan. vertising c1garets "on television, radio. in print
or by means of pre-niums or coupons." The bill
itself would make it unlawful to advertise in
any way, meaning that billboards and signs
would have to come down. The proposed legis-
lation deals exclusively with cigarets. and Mr.
Munro said the government doesn't plan any
i action against adverUsing pipe tobacco or ci-
I gars.
The government doesn't plan to try to stop
cigaret advertising in foreign newspapers and
magazInes distributed in Canada. 'Mr. Munro J
said- But Mr. Pare said the industry wouldn't! f
@use this loophole because companies wouldn't
I be able to list the advertising Costs as a tax r
b
[write-off expenditure.
-@lng "Indurez'
JEn nent" to Smoke y
Both Mr. Munro and Mr. Pare agreed that fl
lbanning clgriret advertising won't necessarily
own on ci.-aret smokIng in Canada. but!
cently he had smoked about 75 ci ets a day, cut d
but has cut down to less than 40. the health and weifare minister contended the Y
Ring Around the Butt bar. would "end the inducement to smo'-.e." 0
pac The tobacco industry I, especially con- r
The bill would have cigaret kages list
the tar and nicotine content of the cigarets and Icerned about the bill's provisions to let the Ca- r.
nadian government set tar and nicotine stan-
carry the admonition. "Warning: Danger to I
health increases with amount smoked, avoid Idards. Mr. Pare said. If the standard is too
inhaling." The bill also would require cigarets 1 !01V, be contended, "the tobacco Industry could
to be marked with a "circumferential ring" to The crippled" because low-level cigarets are t:
warn-that cigarets smoked further than this '.tasteless... V
mark emit smoke containing higher concentra- Mr- Pare. who also is president of Imperial r
tions of tar and nicotine. Tobacco Products Co.. a division of Imasco a
The maximum penalty for violating the !Ltd., said the tobacco Industry spends $23 mil-
lion a year on cigaret advertising. The ban, he
ia3serted, wou:d "result in hardships to many
Will Ross-Medical Engineering !pec;),e in the marketing field in Canada." He v
t
!also charged that the bill effect ively would pre-
MILWAUKEE-Will Ross Inc. and Medical the introduction of new brands and would C
Engineering Corp., Racine. Wis., announced 1:'-enru:-,1y restrict competition among manu-1,
the formatinn of a joint venture to manufacture ;f
c1urer3.-
and market specialty medical items made of @ Tne advertising-ban bill is considered cer- I IL
silicone. Medical En-priecring makes a variety iltain 't,, pass in Parliament. Spokesmen for the
of silicone medical products. including surgical I po;;-.ica! parties praised the bill and the gov- I t
implants. parts for cardiac pacemakers and
1, @er .' It
blood-profusion tubing. Will Ross is a health- 1;1;10@iberal Party holds a majori y in thelc
Commons and the Senate.
and science-oriented company, which makes, I The British Columbia legislature two
sells and distributes hospital and laboratory
supplies and equipment.months ago passed a similar lilrd-line bill ban-
@ninjz cigaret advertising in that province.
Also under the bill, the government would
be empowered to set standards on tar and nico-
tine content and to organize an inspection 3ys-
tem to ensure that the standards are met.
The Canadian Tobacco Manufacturers Coun.
cil said it was "overwhelmed" by the bill's
scope. "We knew the bill was coming," said
Paul Pare. council president, "but we certainly
didn't think it would go that far."
John Nlunro. health a-id welfare minister.
and a heavy smoker hirnzelf. said the govern-
ment Is acting because "most cases of lung
cancer are attributable to smoking." He said
4,700 persons died in Canada of lung cancer in
1969. and 3.500 of these deaths w re related di-
rectly to smoking.
Mr. Munro, incidentally. said that until re-
gar