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STATEMENT BY PAUL PARE, CHAIRMAN OF THE CANADIAN TOBACCO
MANUFACTURERS COUNCIL - PRESS CONFERENCE, OTTAWA,
SEPTEMBER 21, 1971
Gdntlemen - My name is Paul Par(-- . I am chairman of
the Canadian Tobacco Manufacturers Council and President
of imperial Tobacco Products Limited. Other members of the
Council who are present today with me are:
Charles Lombard, President,
Benson & Hedges Tobacco Co.
L. E. Ricard, Vice-President and
General Manager, Imperial Tobacco
Products Co. Ltd.
David Stewart, President,
Macdonald Tobacco Inc.
Wilmat Tennyson, President,
Rothmans of Pall Mall Canada Ltd.
The last time I had occasion to speak to you.was on
June 10th when the Bill with respect to cigarette advertising,
Bill C248, was introduced in parliament.
At that time I voiced the Council's disagreement with any
legislation and our opposition to many of the specific proposals
in the Bill. Our position in that respect has not changed.
Also on June loth I said that the date given for
implementation of major provisions of the Bill was unrealistic
and that numerous proposals needed immediate clarification.
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On the evening of June loth I had the opportunity of
a brief telephone conversation with the Minister of National
Health and Welfare and reiterated the urgent need for attention
to such matters as:
a) the future of the outdoor advertising
industry;
b) the future of Canadian consumer magazines;
c) the future of our association with and
sponsorship of many cultural and sporting
events
all of which the Bill placed in jeopardy.
Since then three and a half months have gone by and
we have had no clarification from the minister or his
Department despite contacts with Department officials and
many attempts to see-the Minister. a
Most distressing is that since June loth this industry
has been in a turmoil as a result of Bill C248. Manufacturers
are caught in the middle of the bind. Because the Minister has
not clarified important proposals the manufacturers have been
importuned by their own marketing people, by advertising
agencies, by media and by cultural and sporting organizations to
tell them what we would be planning to do 1972.
In addition Canada's tobacco growers have been equally
concerned about the future of their important segment of the
agricultural industry in the face of proposals in Bill C248.
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A recent announcement of possible deferment of the lst
of January 1972 implementation deadline is no solution to the
chaos which exists in the industry.
Faced with these concerns and especially with the urgent
need for marketing planning for 1972, the four major Canadian
tobacco manufacturers have revised the industry's existing
voluntary cigarette advertising code.
The revised code will end cigarette advertising on radio
and TV on January 1, 1972. A cautionary notice will be printed
on all cigarette packages. These packages will be introduced
as early as technically feasible which is about April 1972.
Our decision to end radio and TV advertising will appreciably
reduce industry advertising expenditures in measu--ed media.
At the same time the revised code will allow.manufacturers
to support major Canadian cultural and sporting events.
We consider this is a logical step because we must provide
1972 guidelines for our marketing divisions, our agencies and
the adverti sing media. We must also respond to the very real
concerns of the tobacco gro, ers.
We have attempted to answer to the intent of Bill C248
without placing certain segments of the business, communications
and agricultural communities in jeopardy. This action does not
imply any chanqe in the industry's basic position on the smoking
and-health controversy which is that cigarette smoking has not
been demonstrated to be the cause of any disease and that the
present indictment is based essentially on statistical information.
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The revised code brings the Canadian industry into line
with the situations existing in the United Kingdom and the
United States.
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