(B&W)PROTECTEDBYMINNESOTATOBACCOLITIGATION.PROTECTIVEORDER
WESTMINSTER HOUSE 7 MILLEANK LONDON SWIP 3JE 01-222 1222
GCH/CA-H 27th September, 1971
TO ALL NO. ls OF ASSOCIATED COMPANIES
SMOKING & HEALTH
.1. Enclosed is a copy of the statement made by Mr. Paul
Pare, in his capacity as Chairman of the Canadian Tobacco
Manufacturers' Council, at a press conference held in
Ottawa on September 2 I.- 1971. Also enclosed is a copy
of the revised Cigarette Advertising Code, to be effective
from lst January 1972, to which Mr. Pare's statement
refers.
With reference to the last sentence of Mr. Pare's statement,
it should perhaps be pointed out that there are still
certain aspects in which the @ittati6ns in the U.K. and
the U.S.A. differ from the sittation in Canada following
the adoption of the revised Cigarette Advertising Code.
In particular, it should be noted that maximum limits for
tar and nicotine have not been voluntarily imposed by the
U.K. and U.S.A. industries.
When questioned in the Canadian House of Commons on the
day following the above C. T. N. C. press conference, Mr.
Munro, the Health Minister, said that it was,still the
Government's intention to proceed with the bill banning
all cigarette advertising and promotion, which had been
introduced on June l0th 1971. He accepted, however, that
it was unlikely that l6gislation could be effected in time
to meet the original deadline of lst January 1972. Details
of the main provisions of this bill were set out in copies
of a nows release by the Canadian government, which were
circulated to all No. ls of associated companies on June
12th 1971.
2. Enclosed is a copy of a cutting from the Financial Times
of 16th September, `71, which refers to the anti-smoking
T. V. Advertising Campaign being sponsored in the U.K. by
the Health Education Council.
G.C. HARGROVE