(B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER
1-800-CALIM
NASHVILIE & BAYAAII TEST NARIWM
screen FonnatyScriptVDialogue
Oodes
CALL KIM - may I help you?
Base Call: Title 2= 3= 4-- 5-- 6-- 7= 8= 9=
Mr., Mrs., Miss, Ms., Rev., Dr., Sr. Mr.&
Mrs.
First Name, Middle Initial
Ta---t Name
Age@
"I'm sorry, this offer is
If caller is under 21, say:
reserved for those 21 and older. Thank you for calling."
Address
City
State
zip.
Sex: 01 = Female
02 = Male
What is your current brand?
(P6-fer to our listing for codes.)
Question: Is your brand:
1 = Non-menthol
2 = Menthol
3 = Doesn't know
Question: Is your brand:
1 = Full flavor
2 = Lit
3 = Ultra ligl@
4 = Doesn't know
5 = Plains
661116685

ROT' -0
(BS . . PROTECTED BYNIINNESOTA ATION ECTIV RDER
1-800-CALUM4 SCRIPr CONTINUED
Question: Is your current brand:
1 = 7o millimeter (plain)
2 = King size (85 millimeter)
3 = lools
4 = Longer than lools
5 = Doesn't know
Question: Do you buy:
1 = soft pack
2 = BMC
3 = 25's
4 = Doesn't know
Question: How did you hear about this offer?
ol = in-store adve-Ri'su'@xj
02 = magazine offer
03 = friend
04 = samplers
Question: vamt I your telephone number please?
Z
Your coupon for a free pack of = 25 Is will be mailed to you within 4
weeks. Mivk you for callirxj M.
211
139CIBjl
07-29-86