AV
PROJECT BATTALION
Impact on the Operating Company,
Unchanged roic of the Oper2ting Comp2ny:
Accouritable for delivery of rtsulLs in the local
market
- profitability
- market share
- cusiomer service
- product quality
Charnzion a strong consumer-led culture t1roughout
the organiscion
Deveiop and execute an effective competitive
strategy for the market
Drive the successfW development ofthe strongest
portfolio ofbrands to satis~,
locai consumer needs
- strong brands serving profiuble consumer
segments
- local product development to satisfy local Laste
preferences
Drive loc,31 product development to satisfy
consumer tastes
,kch]eve excellence in trade markeuriz and
disLribution to bad strong, profitable
customer relationships
Drive supply chain excellence both in-market and
to supply other BAT operating
companies
Proa=velv identif;v new business opportunities
Build strong relationships with local government
and regulators
Deveiop the best managers for BAT
Continuously improve performance including
deveiopment and adoption of best
prac--ces wherever possible
Cb2nges:
GM may report to a different region
For most operating companies, one less management
layer between the GIM and
the T.'v13 (suhject to confirmationj
Courtrf provides critical bottorn-up input to and
identifies investment
opportunities for the global stnitegy development
process
Centre provides greater clarity ofbusiness
strategy and expectations from each
country to contribute to the global gameplan
Gre?rer/more responsive support from region/global
centre:
- faster decision-making from the regioniWobal
centre
- proactive sharing ofbest practices and processes
for all ffinctions
- ciarim in priorities and fiver response firom
product development
- c;ear positions and support for Consumer and
Regulatory A.-Tairs issues r1j
- greater legal support CD
- better training and development of st~ and
global management of senior It:.
c'_ueers
Greater suppor, for international brands with
single accountability at the 0obal
cent-i-e
c0
BAT Industries document for Province of British
Columbia 3 November 1999