PROJECT NARINERS - OUTLINE
OBJECTIVE
To monitor descriptively a large scale cohort of
UK smokers,
ex-smokers and never smokers over a period of
three years, tracking
sociodemographics, psychographics, attitudinal and
motivational stance,
quitting and switching, brand choice, price
sensitivity.
STRATEGIC AIM
To develop market segmentation strategies which
are based on
motivational/attitudinal measures and offer a
time/cost effective and
more pre(iictive alternative to traditional
segmentation measures.
RESPONDESTS
Total sample - 764
Total smokers - 359
Total ex smokers - 195
Total never smokers - 210
DATA COLLECTION
Approximately 4 month intervals over the period
January 1982
November 1984.
BATCo document for Province of BritiSh Columbia 11
November 1999