GROUP R&D OBJECTTVFS
PRODUCT RFSFARCH
RESPONSE TO CONSUMER DEMAND
(0 SUBJECTIVE SMOKE IMPROVEMENT:
TASTE AND FLAVOUR
HARSHNESS, IRRITATION, IMPACT
EASE OF DRAW (REWARD FOR EFFORT)
PROPOSED OBJECTIVE:
"TO HAVE THE TECHNOLOGY TO ENABLE GROUP COMPANIES
TO ACHIEVE
AT LEAST PARITY WITH LEADING COMPETITIVE BRANDS
AND TO BE
ABLE TO MAINTAIN SMOKE GUALITY WHILST RESPONDING
TO OTHER
PROBABLE RESTRICTIONS. THIS WILL INCLUDE THE NEED
FOR RELIABLE
METHODS OF MEASURING CONSUMER ASSESSMENTS-"
(11) SUBJECTIVE CIGARETTE PHYSICAL PARAMETERS:
- FIRMNESS
- ENDS/COAL FALL OUT
- PUFF NUMBERS
- PRESSURE DROP
- ASH STABILITY-
PROPOSED OBJECTTVE:
"To IDENTIFY CONSUMER STANDARDS FOR PERFORMANCE
AND TO BE
ABLE TO ACHIEVE THESE BOTH EFFICIENTLY AND
CONSISTENTLY
WHILST RESPONDING TO OTHER PROBABLE RESTRICTIONS-'
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BATCo document for Province of British Columbia I
November 1999


REsPIINSE TO CON-,tIMFR DEMAND
(111) CONTROL OF SMOKE LEVELS/SMOKE COMPONENTS IN
BOTH MAINSTREAM
AND SIDESTREAM:
- TAR DELIVERIES
- SPECIFIC SMOKE COMPONENTS
- BIOLOGICAL INDICES
PROPOSED OBJECTTVE:
'To ENSURE THAT THE GROUP IS TECHNOLOGICALLY
PREPARED TO
ADAPT PRODUCTS TO RESPOND TO CONSUMER REQUIREMENTS
WITH
RESPECT TO SMOKE LEVELS AND CONSTITUENTS WITHOUT
IMPAIRMENT
OF CONSUMER ACCEPTANCE IN OTHER RESPECTS-"
(IV) COST REDUCTION:
LEAF UTILISATION
PROCESSING MODIFICATIONS
EXPANSION
FILLING VALUE IMPROVele(TS
PROPOSFn OBJECTTVE:
_r0 HAVE THE TECHNOLOGICAL CAPABELITY OF BEING THE
LOWEST
COST PRODUCER FOR CORRESPONDING STYLES OF PRODUCTS
IN GROUP
MARKETS WHILST MAINTAINING QUALM STANDARDS-'
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BATCo document for Province of British Columbia I
November 1999


RESPONSE TO CONSUMEP DEMAND
(V) SOCIAL ASPECTS:
- REDUCED SIDESTREAM
- SIDESTREAM AROMA/IRRITATION
- BUTT ODOUR
- AMBIENT SMOKE
PROPOSED 03JECTTVE:
"TO REDUCE THE SOCIAL CONCERN FOR SMOKING THROUGH
PRODUCT
MODIFICATIONS WHICH ARE AIMED AT ALLEVIATION OF
'NUISANCE'
ASPECTS-"
(VI) NOVELTY/DISTINCTIVENESS:
- FILTERS
- BLENDS/FLAVOURS
- CIGARETTE DIMENSIONS
- SELF EXTINGUISHING CIGARETTES
PROPOSED 013JECTIVE:
'TO ESTABLISH A LEADERSHIP POSITION FOR THE GROUP
IN INTRODUCING
NEW PRODUCTS APPROPRIATE TO IDENTIFIED MARKET
SEGMENTS-`
(m) ALTERNATIVE PRODUCTS:
- WET SNUFF
- NON-COMBUSTIBLE CIGARETTE-LIKE PRODUCTS
PROPOSED 013JECTIVE:
'To POSITION THE GROUP WITH APPROPRIATE TECHNOLOGY
IN THE
EVENT THAT ALTERNATIVE PRODUCTS TO CONVENTIONAL
CIGARETTES
EITHER BECOME A SIGNIFICANT THREAT TO OUR BUSINESS
OR CONSTITUTE
AN APPROPRIATE DIVERSIFICATION-`
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BATCo document for Province of British Columbia I
November 1999