Project 'VISA
?RCjT-C-, V:SA ADDRTSzTz 7-H7 033CF-1:7-7 =.:R A
PRODUCT
.... .. ;G Z:*S--:-7::1,4S (BOTIH SCC-AL zuNE
CAP7TALIZES CX Tt.-----
LEGT-SLATICN; TIHAT FICT-S CN USE OF
C!Gz6--F--x--7-%'3-.
The opport-.Ln' my fcr s,-c*- a ver-
.;. - . y jarge. Smokers are
ccn-r-ronted w1-:h art-2-smcking presst;re = an
ever incre-asing
basis. Our V-7-KT-N,'G da::a reflaczs z'--==
scc-ia! concerns are mcre
frequently ment-ioned as --~-~s-!-;kes wit'
=especz to cigarette
smok-Lng. Awareness c-f tass-~7e smckinq, among
smokers, has r-zsen
to 71% ii '28 frcm 3Z% -4- 11M6. of those
sr,-,okers, 21%
now beLieve =assive smcking is cne c--- the most
ser--cus hea-'--',
hazards. A-'-4cst 1-alf c-= aLL smckers =-=a
ccnfronted with
reSt=-'Ct-CnS 4n -'-_ *,=7 =Ce. *-,;'ez, z7.
s-pi--e of these seem.4ngi-,
- - - -3 Wo::,-
insurmcunta-'-le barriers, 36% of a:- smckers
sr-411 f--'id smck-'::=
enjcyable.
An in-Lzial wave cf- resea:=', ind-4cazed a
reduced side stream
orcduct would be a small solu-:icn. :t was
ioerceived as a
step in t,e =iahu
social problems. =0";eVe:,
z-is azaa, a
st=eam prcd-..:=za w-'-71 '--e
'K.S. d*.~
le-,els; arzun-4 9=7 ar.-`
'=-.:t r-cm a si=iifi;can~- sclut--on
omrocs-4ticn
L-e-acy" s-:z--zeqy for red
_ucec size
developme:l--
e t-=r
--'-e r i 0 r
BATCO CONFIDENTIAL- CATEGORY 1: MINNESOTA TOBACCO
LrrIGAnON
C,
BATC* document for Province of BritiSh Columbia 2
November 1999


=equla: length ve--sion followed 4mg 7-c'nza Mild.
A
su.;Dsecuenz wave of research will e-xal-line
z:.z:erenz Wa1113 cz
-a---scutlng mhe du Eaurier reducec s-l'--e
sz:---am =::ncezz:. "It that
-=c-4.qt, we will adcat a "wa.": ana see*'
szz-z-:-3c-.-. !.-,e
-44-11 a:sa '--enefit fzcm rese-zzch BLW w-41-
res=ecm to
Vantav-e Z'x=ei.
As red-uced side stzeam ap;eazs za be a 37-all
there
sz*--,! ramains a s-4-,eable v:51
orztez t= pursue alterna--e scluzicrs, -we '--e
ex=-or-'ng new
-=r=d:uc= ideas which ha-.;-e as oc,:~=ns. New
aZeas
`e exm'cred and remafn4ng cigaretme-';.ee w4-"
r.=-: be a
c =.-. s t =z: .The ex=2.orazc:7--,- fLeld will
f=-, Smcking
"aids" smcking subst-ituces. A", Z`is we =-:-a
rema-4nlng
C=en zz -innovative soluticns whia- wi-1-7 -~-e
=9seaz='ed -4n z"e
umccming mc.,iths. ~evelc=.ne=
ence, as =-e rsducad S-de smrsa=
-ds d=wn, we will czrr-neaca an znas-a
aativizy.
2 rziec': %77-SA. is not, at t',-is szacre,
dire-c-zeZ z~:wazd a.--7 szec-;fl;.c
Przducm !a---nc*, bum rather, ims f=c-..zs is zne
zf
BATCO CONFIDENTIAL- CATEGORY 1: MINNEsoTA TOBACco
LITIGATION
CD
BATCo document for Province of British Columbia 2
November 1999