Preview of Panorama film at Wood Lane on 11 Aoril
1980
Present for BAT: Messrs Haddon, Brookes, Kidd,
Ely, Miss J Watling.
Present for BBC: Messrs Gau, Holmes, Taylor.
After we had viewed two parts of the programme
lasting approxi-
mately 22 minutes we withdrew to consider our
opinions on
what we had seen. We subsequently agreed with the
BBC
representatives after considerable discussion the
following
points about the film:
1. Holly-wood Advertising
In addition to advertising films that we gave them
they
had taken two Hollywood films from TV broadcasts
without
advising us in advance. Subsequently they had
discussed the
inclusion of parts of these films with Mike Heath
by telephone
(see separate note dated 11.4.80 by RLOE).
We complained about the fact that they had broken
their
written undertaking in filming this material. They
countered
by saying they would not use it without our
permisston. It
was finally agreed that they would take out one
section of
the film which had been used slightly out of
sequence but
that they cou-Id leave in the second section. The
only
proviso was clearance by us with Brazil that the
Producer
would not put any copyright objections on the use
of the
material.
Note: BBC said they consider these film excerpts
had to be
included, to illustrate the interview with Long
about
advertisLng to youth. If we objected to the
inclusion of
these excerlis altogether they would make a
statement explaining
the sort of material that we use in our
advertising. We
consider that such a statement could be more
damaging than
the showing of the film.
2. Charm Advertising
The Charm advertisement on the back of the
magazine was shown
and was immediately followed by a comment from a
Brazilian
doctor. He commented on the attraction of the
advertisement
and then indicated that the conclusion to smoking
was
emphysema. The way the material was presented
could well
suggest that smoking Charm caused emphysema. We
objected to
this-,after considerable argument it was agreed
that this was
a legal point concerning trade defamation and that
it
would be discussed by Nick Brookes and the BBC
lawyer Glen
Delmedico by telephone. Delmedico was originally
to attend
the meeting but was not present.
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BATCo document for Province of British Columbia 5
November 1999