lftlRno (D AMM RoTommUstolm ~BAT A' Monthly Synopsis of Public Affairs Issues N U M B E R 2 INTRODUCTION Initia ) reaction to the first bulletin has been sufficien 'I y encouraging to c 0nfirm that there is a demand for this type of product in our '%arket". Issue number one ranged far and wide introducing a serie 5of topics selected mainly because of their current interest. We continue in that vein for this issue and in particular we wi II examine why the tobacco industry, and B.A.T itself has been so reluctant to enter public debate on smoking. General William Booth, founder of the Salvation Army, compl ained that the devil had all the good tunes, and set about correcting it by commissioning some rousing hymns. The oppo6erits of smoking certainly do seem to have most of the "good tunes" - or at least the headlines. While we will not be able to set our arguments to music we can at least show that there is another side to the debate. "No comment?" most of us are aware that there is a strong climate of anti-smoking feeling expressed in the press, radio and television. The reasons for this - and despite the fact that many media people are smokers - is that smoking is good copy. It has a high interest value, for millions of people smoke, and many are concerned about the medical controversy. In this environment excessive and often unsupported statements from pressure groups such as ASH gain considerable coverage. But the tobacco industry is often reluctant to participate in the debate. Our 13-A-TCU.K. ANDEXPORT) LIMITED co 01 Uri BATCo document for Province of BritiSh Columbia 5 November 1999 Public Affairs Bullerin No. 2 ... 3 experience has been that spokesmen from the tobacco industry have great difficulty in getting our points across successfully. There is of course, no reason why we or any other group, should expect easy acceptance of our statements from the media - their job after all is to ask the awkward questions and impartially inform their audience. But is often not the case as there have been examples of biased reporting of the facts by responsible current affairs programmes. Dangers of misrepresentation or misinterpretation are heightened by the U.S. legal situation where several manufacturers, ourselves included, face product liability suits based on the allegations that people have suffered physical injury as a result of smoking. Because of this our ability to discuss the issues is con- strained. We are currently looking at ways of improving communications on smoking issues, and this bulletin is but one example. Other actions of the worldwide industry can be seen in the U.S. where representatives attempt to restore balance in radio and TV debates. In the U.K. FOREST seeks to put the case of freedom to enjoy smoking to the media. Chewina Gum A nicotine based chewing gum has been launched onto the U.K. market as an aid to giving up smoking. The gum comes in two strengths 2mg. and 4mg. of nicotine per tablet and is aimed to replace the smokers desire for nicotine. The gum is only obtainable from doctors on prescription and so far there have been no reports on its effectiveness following its general release. The industrv is currently concerned that artificially low nicotine levels may rorr-e L- 51-Ker to compensate in his smoking behaviour - by taking longer puffs, smoking more, and leaving shorter butts which can increase his intake of other smoke constituents. C) c0 BATCO document for Province of BritiSh Columbia 5 November 1999 Public Affairs Bulletin No. 2 ... 4 The propospd limits of 20mg of tar and lmg of nicotine are not the tradizionally acceptable ratio. The industry view is that if "tar" is the substance that health authorities wish to lower, simultaneous concentration on lower nicotine levels could in fact increase tar exposure. The industry is prepared to co-operate with governments in the gradual reduction of tar levels and has already done much work to -_~o this. However disruption of acceptable tar/ nicotine ratios may not provide acceptable products, and care must be :aken to ensure consumer acceptance is maintained. Malaysia Anti-smoking activities are on the increase in Malaysia and Singapore. The former is staging mobile exhibitions, radio and T.V. broadcasts and direct public meetings aimed at making the population more health conscious. Strict guidel:nes for advertising have also been issued, health warnincs appear on packs and there is increasing pressure on s.-oking in public places. Singapore has become even more aggressive, banning smoking on buses, elevators, cinemas and other public places. Although anti-smoking measures have been in force for some ten years, 19EO has seen an increase in tempo with government employees and teachers forbidden to smoke in the presence of the public or students. Sponsorship A major venture into arts sponsorship has been launched to back du Maurier in the U.K. The company will spend C600,000 over --wo years to back some 60 concerts by the orchestra. The managing director of the orchestra welcomed it as a "lifeline" and U.K. Arts Minister Norman St. John Ste~as added his enthusiastic support. ASH director David Simpson for reasons best known to himself called it "absolutely sickening". Mr. Simpson took over the directorship of ASH last year from Mike Daube, whose usual reaction to B.A.T sponsorship was "grotesque". Which As forecast ir --he first bulletin "Which" magazine carried an article on smoking which also picked out carbon monoxide yields of cigarettes. CZ) LTI LrI BATCO document for Province of BritiSh Columbia 5 November 1999 Public Affairs Bulle:in No. 2 ... 5 The article was broader in scope than anticipated dealing generally with smoking and how to stop. Its treatment of carbon monoxide as relatively low key but it did contain the unsupported belief that carbon monoxide "increases the risk of heart disease". In fact the increase-- level of carbon monoxide in smokers' bloodstreams has not 5een shown to be harmful. The one experiment which linked carbon monoxide in tobacco smoke to the blocking of cz-onary arteries in animals has proved impossible to repeat. The scientist concerned has since withdrawn the claims. -1 t is accepted however that increased levels of carbon monoxide in the blocd can put increased strain on an already damaged hear-. Anything that increases this level, even by a slignt amount, should be avoided. Smoking does increase the le-,e] of carbon monoxide, but factors such as pollution from traffic fumes can have a far greater effect. I-, Low Tar Brands Considerable interes: is being shown in the media about the move to lower tar brands in the U.S. Marketing initiatives by most manufacturers have resulted in an ultra low sector (below 5mg of tar) and the latest, Cambridge 'from Philip Morris, claims to be :he lowest of all with 0.1 mg of tar. General comment seems to be that the cigarettes in this category lack "that certain something", and in one series of blind tests subje--:s found difficulty in identifying if the cigarette was alight or not. What is often ignorec; in covering the launch of low tar brands is the work o-;' scientists such as Gori and Auerbach in the U.S. which postulates that the reduction in tar levels over the years has reduced the incidence of smoking related diseases suc;; as lung cancer amongst smokers of the low tar products- &Gori in fact went so far as to say that a smoker of cigarettes of the l5iEO's could smoke two a day without incurring the risk Tactors. 5-A-V L -J-,'3 ciq2-2't9C the smoker could smc.-ce 10 ur 15 and still not increase the risk factor. The nL=6er of cigarettes "allowed" obviously varied according to the tar content. We are not in a posi-ion to expr either on the work e of scientists like Gcri, or of t earc rs who suggest that there is a proven associati f and disease. It is interesting te note however t there * contradictory J4 evidence in sclenti~~c circles and that the issues of smoking and health a--a not so clear cut as our cippnents would suggest. ... L,-4 OD (ZD U-1 CY\ BATCo document for Province of British Columbia 5 November 1999 Public Affairs Bulletin No. 2 .. . 6 Voluntary Agreements with U.K. Government Negotiations with the government still continue but there is no sign yet that agreement is close. ot ot The industry has under-:akeM,Zn 11 Dvea details of the negotiations, so we cannot e e. h, ? Iv - :1 ~~(, . package is yet. It is useful, however. to ~11 - the possible scenario if agreement proves impossible. The industry does, of course, continue to hold the view that voluntary agreement is possible and certainly the best way of managing our affairs. If the talks break down the government could legislate. This would be a compleze u-turn of government stated policy - but that is not unknown in political circles. gislation would probably T, ov p t ion, p at is lowering tar levels le x me ith ob x and changes to ke-a I I., wa rn i ngs. penditure reductio The industry view is that jul&t& is totally unnecessary as it has previously de.,mnstrated its willingness to apply this type of curtailment voluntarily. in fact in the face of threatened legislation the industry could well impose its own code. This would effectively defeat the need for legislation and might well prompt parliamentary questions as to why the government was bothering. qr The trouble with legislation is that it is inflexible. Each "infringement" either real ~D perceived would have to be tested in the courts, which are already clogged up with more iTpa~nt business. The end result would be a bureacra a, snowb~jl that took more and more l i d ;( me an r e. t ~~untang Any law generally has loopholes and whilst the industry An y is happy to apply the spirit as well as the letter of ish voluntary agreement this might not be the case if legislation v.1u C were forced on it. we,e The results therefore would really be self-defeating. We can only hope that common sense prevails and the voluntary option succeeds. 00 __4 BATCo document for Province of BritiSh Columbia 5 November 1999 Public Affairs Bulletin No. 2 ... 7 Not only criticism There are times hen it seems that no-loves us. and all the news is bad news. Occasionally though, there is an indication that some of the views of the tobacco industry have been listened to and met with an unbiased reception. Reproduced on the following page is an article by Edward Taylor, M.P. in the Daily Telegraph of August 25th. Middle East Distributor Conference A successful two day seminar for our Middle East distributors was staged in the U.K. at the beginning of August. Following reviews of smoking issues from the scientific and public affairs standpoints useful discussion and working sessions continued on the current Middle East pressures. These are cen aQrr!P6 wtwo major areas: the imposition of a new health w ith reference to specific diseases and delivery limits of 20 mg of tar and mg of nicotine. One of the conference objectives was to develop proposals _~ti based on th--- --ptime-nts ~o enable the industry f I!! ~ac present its case to governments and allow them consider their position. As a follow up to the conference ial on r _r /X~ the major issues has been prepare Lb$p~.4 f.irs and will be supplied to conferenc t b assist them in arguing the industry's case. Here we go again ... "What California does today the world does tomorrow", is, at least, what the Californians say. Well, let's hope not. In 1978 Proposition 5 was introduced to Californians. It advocated severe restrictions on smoking in public places with fines and even imprisonment for non-compliance. The results could have been partitions in shops, restrictions on ki ki at jazz concerts, but not rock concerts and a whole eries f regulations and restrictions that a group aptly er, es ame4 C lifornians for Common Sense were successful in m C na r U. ersu ing Californians to reject the proposal. e o CD 00 C) Un BATCo document for Province of British Columbia 5 November 1999 .ae trouble. with smok.1119 111,15 T IS NOW several months since equivalent td the total benefits suit in . red,:c:ion in tota, demand. i discussions sta rl ed beween of North Sea Dil." There is. in 'a-,. ample e,idLnce I 'he Z and Goverrmen the. But what of the ind.st'Y's from countries like Fr3nce. baCCD industry over the renewal social oblizariazs7 There are few !O Poland No"'a, and Finland th't .d revision of the " gentlemen's 11 industries which spend so muc " ~he im~osinz of a to:al adverzis- rieement under which the all sponsorship. And in an indirect ban b 5 not In - only failed tobacco ;odurtry agrees to a self- way there is little doubt the enor- " a curb demand. bu, has artu lly denying a nance on the scope mous amount spent an t b a a"a contributed to a slawing down in of its a6 ~emisinx `-'lc e"", Of roduct advertising makes a P the movemen, towards the can- t permit ed sponsowbip and the Ina jor contribution to the survival s umption of filter and low-tar publication of health warnings on ' of local cinemas and some of the cigarettes. In the United Kin,-dom as products. more marginal ne%-spapcr& and for example. more than 90 per 71 tie tobacco. iDd.stry and the magaxines. In short. if the 1*accp cent. of cigarettes smoked are filter citarettes and in Australia St Minigtrv of Health botb have the indu ry di5appeared from the and S%vitzerland %vhicb dofft have I ca s United )Gngdom tomorrow, the reputation of keepin. th6r rd. ponsequences would be dt%-4stat- close to 116r ohests but eve , ad%;ertizins! bans. the percentage n , has Ing. this preference for pri,,ac is near 100 per cent. However in ' y not prrvented ru mours; emerging 71he depwde.oce of the econ- The countrie% with a ban. t),e per- centize'tends to be in the 70s. from behind closed doors omy on the tobacco industry And this basically. is the crunch . that the discussions 'have been creates a maic- problem for a . of the arguments about advertisinC More diffictill than before and Government wl'zich is 0156-11Y . restrictions. I'Lle industry contends that sozoe unob-aracteristic -strong commi ted. -to persuading people that as the advertising is almost Cords have been exchanged. ' exclusively brand advi;,Ssing and Some put the del&y in a volun- ~not dver-rising directed to in' tary agreement down to the fact Crea total consumption. a : that the enithusiaric and hard- working Health Xmirzw Sir EDWARD TAYLOR AIP -"In" or a fur:her restriction -- w ly ov l ld si d h , . , George Yount, is more eV2ngel-. ou o s n t e m e ow mp towards lp,;-tir'cigarettes which. ical than most of his predecessors on the Government, the although there is no compl,.te in wantiog to curb cigarette medical agrrement. was regarded .532oking. But just as likely is itobacco industr-y and by the Hunter Committee as likely that the lack of harmony srtms to be less harmful than high-tar, from the tobacco industry feeling advertising cigarettes.- that tu -hie-e.t. ad can- On health warnings, it "Mrs tribution to the economy have that ibe Government is. an"Ous been rather taken for granted. to persuade the industry to have WhIle indus:::ries and major to stop smoking altogether and a series at health warnings in " Arms m the United Kingdom have i~hjch lost year- spext about Cigarettes plac at the standard e Pen collapsing under the Pres- E40%000 an propagazda de_~igoed seriously damage- Your Q " In short the Government health sures of high interest rates and to -achieve this. The problem is, . . wants the indon" to go further inflation and whiie the zrational- of cours4 that if the propaianda . along the path -of advising its ised industries have cou!d - been report- actually succeeded, there ' customers at to buy its products- .Ing re6ord -losses in bundr-e& of :be devestati.9 Co. in 'Sequ' ces ' slow progres ic di=s- e s =06ow, *e . tobaccti industr7 reveAUL Imployment and tax which carries more burdeas-than sion has led bservers to conclude So far tte Government have and 'seeles no 'Yoecial help - that the industry is beginning ZCrOSS this tilettrope by from Goverannent funds base a walked to argue that there is a limit to record of achievement stc .ond-to 'Jneaus of valacrary agreements ibe volantary burdens iyhiob they they with the-Jodustry which seem. ' none. By all the usual tesU are prepared to accept. , bave served Britain'.Mrei largel-y ded-gned to persuade the ' paganda - cam- A MASSIve in.6us: -adopt . -policy of t;ry :to ' gn - and vrrnment res- r P ~ _ and admiesing ItAs 69ozzleIns that its While the Nime.Mnister =Ons on adverdsing allied . otters hare beeiL stressing that products 'are.bad 'aad harmful. to bealth warnings has P;oduced Britaic's -problems stem from a The M3rch 19ri agreement with almost 'no change in adprette lack of competitiveness and an the industry did. for 'ample. consumption at all. In 1969, Brit- inability to cope with Imports, the -oblige the tobacco fxr= 10 Place isb consumers smoked 124,900 tobacco industry -can point a health warning on L11 their cig- million cigarettes. In 1979, the proudly to the fict that the in- a.-Me packets and advertising. todal was 324,900 million although dustry satisfies 98 per cent of 7be iod~stry also agreed to speFd this unchanged total 'bides Lhe UIL demand and has a VDIendid more an advertising low tar 09- haot that fewer cigarettes were , .X,port irecord, with over -arettes thau would be justified in smoked bythe AB groups in the 050,D00,000 oting earned abroad ter=s of sales. And there was common ty and more by women. or_* leer. also a Provision that the content It appears that all the efforts and of newspaper and cice= advert- As far as employment 'S' ton' endeavours by Government wiii ising woWd be such that. younger ' Cr4med not only does the Indus. not'pezsuade tift public to stop , members of - the - eqximunity try employ direccily about 40,000 spooloing. would not be given theAmpre-9. almoa ImIf of thedr ..people, but - The facts se- em to *nt~ to allow. . vion -tha smtokm g cigarettes -Or ' emplayems work in development Ing the industry to go ahead with 1 Farticular branas would be more areas in Scotland South WaJ`es unfettered advertising so long as , I , kely to ensure that tb--y would MerseysEde the North East and they accept the ob!igati6n to steer . , grtrapt more clamorous boF or ' trouble-torn, Northern. Ireland. gifl-friends, mix in 'more- exciting advertising towards low-tar cigar. ' - -i h- tt hi b . Apart from - this direct - employ- - any:'of. enjoy better career COMP ' ; e as c . an ap;)ez alance~ to be less harmf l - .men t in the actual manufacture - prospects--.1hich appeirs to be . u of cimettes and pipe tobacco, the mesmge of game advertise- n Certai ly it is d.5cult to justify some 30.0M people w-ork in indus- ments for alcchol. And apart a plicy based on advertising and tries nipplying the tobacco firms from this agreement the other restricions which won'- -it.h. pack.ging, pria-Enz and DHSS ' the ird-istry also agreed work. which could delay a trans. i , other mne- s. to Proposals to lift^ sporlsoship fer to 60, e ttes, and h hi h - In t~e fie of ta=ton too. the in a separate t1hree year zr w many ~t c v'e is simpl, ' . indtur.-~*s can-b.tion is a--ton-. ment %,ilh the Department of 'be I ees:ure bv Go-;e--.-neat to abs l -e its conscience ia" tbe full k0 nov- isbiog. Ei;`se duty, VAT. cor-pora- Zn%ironment. ~ ledge that success would be enor- tion tax, :c., resuh it t~t ;zdus~ .. Amajor s-.;Z:b':z4 b!ock rr-3--siy io revenue and try con tr; b -i I i It l; 9 k*Jt A~Pt3r$ to be the ' erPIOYZ-=~ te=s -1 he si rns are MOD0.0"!2.000 z=ually to the sh to ad,. -s. . _ th a! be indiLs'n, `a~ 1.d about as - co Tmaspi7. 71,4 is 91owrr:v des- ing. On this tat izd=~rr cor.,tnes mLch as it cin' I. ' ake prd is jus- : ~i , r. - oe c tbe ind-. rtry's bed _; . that there is no evidence that beg'=ning to e:;a;! ;a peaceful l - Ln recect p-Lb iutions as xr--g~0v curbs am re: BATCo document for Province of British Columbia 5 November 1999 Public Affairs Bulletin No. 2 ... 8 Californians voted_ on Proposition 5 just two years ago and it was defeated. Now there is Proposition 10, wh i7h seems to have avoided some of the excesses of Proposition 5 but has the same ~,,asic effect of restricting smoking in public places. Another group ha 5 ~eenrforced to combat Proposition 10 called Californians Against Kegulatory Excess (CARE) which has the sup.-.ort of the U.S. Tobacco Industry. We believe that restrictions on public smoking are not a matter for 'vegislation: for example should hard pressed po)iceforces really be going around fining people for smoking when --erhaps they would be better employed pursuing serious crime. Equally non-smokers should be able to go to places that are free of cigare--te smoke if they wish. But usually the problem is no: so acute that an average air conditioner or ope-1 window cannot cure. Smokers should ac=ept that, as a matter of courtesy, there are times .en they do not smoke, and non-smokers should accept the individuals right to smoke if he so chooses. The issue can be resolved by common sense and courtesy without resort to legislation ... we shall keep you informed of the California,-. verdict. Smoking and Healtn Booklet r_~ A booklet on smo a for yees is in la on preparation by t ~s ptment. The Ce I a) booklet will set ~.e n yi 'o n on various n smoking issues and attempt to explain some of the medical and scientific issues in plain language. Publication is scheduled for the Autumn. NEWS IN BRIEF Germany After two years of negotiation the German cigarette industry and government have agreed on a wording for health warnings to be printed on :ackets and advertisements. CD C7 \ C) BATCo document for Province of British Columbia 5 November 1999 Public Affairs Bulletin No. 2 ... 9 The warnings are new in Germany although there has been a ban on cigarette adver:ising on TV and radio for sometime. The warnings which bec-n from November Ist read, Federal Health Minisrr-! : Smok~.nri endangers your health Belaium A new regulation covering tobacco advertising took effect on 10th October )980. Forbidden media are radio/TiV, films, -7 children's periodicals, samples, stickers, boats and airshops (outdoor ads ill stop in January 1,082). Forbidden practices are testimonials, extracts from scientific texts, or texts related to hygiene and health. Mandatory health warnings are to be printed on packs, with mandatory ingredient information on packages from April 1981. Also effective from Oc::ober 1980, will be the limized use of media per brand: newspa:)ers, one half page; weeklies, one page. Canada Tobacco advertising in Canada is subject to a ple-.nora of codes and general reccanendations. In addition to neeting the requirements of the basic Canadian Code of Advertising Standards, it must comply with the Manual of General Guidelines for Advertising (based on the work "Truz.-i in 17 Advertising", the Toron-- Srhool tif ThealQgy's Syroosium published in 1~72), the Cigarette and Tobacco Advertising and Promotion Code, and the Code of Ethics and Stan-`ards of Practice created by the Canadian Direct Mail/Marketing Association in 1978. -01Y i France '11'arisla 21authorities have imposed a fine of 30 000 -rap . s on the Director- General of R.J. Reynolds and 4 it for presenting in v - sing Reynolds is reproached S ad . a camel "smoking a cigarette with some enjoyment." The law permits only the use of the registered emblem of the brand - a camel without a cigarette - as be ing an integral par-, uF the paCKeE; Rev.-iolos dipl,ea to cnang. their emblem - The Camel lighter, however, launched earl ler this year, is classified outside the tobac--3 product _category and can be use--; with --l-e --vs avo,a,ng ad Daae auotas imposed on all cigarette manufacturers in 1976. C) co C) BATCo document for Province of British Columbia 5 November 1999 Pub] ic Affai rs Bul letin No. 2 .. . 10 Reynolds have appealed against the fine, and the ou-.:=.,ie this might set for other brands. Hol I and The Minister of Culture and Recreation now has assu,-.e--' authority to ban certain product commercials on radic and T.V., and reasserted the advertising ban on cigare-es and tobacco. Ireland The Ministerfor Health in Ireland has launched a :7.as-z:ve anti-smoking ca - . tha ress, on radio and :elevision, mpa n 'n to induce lreland'rs8OOOOO a ult smokers to gibe u-'. The campaign is be-g ri., Ly the State-sponsorec nee Z n VIP Education Bureau * Part of the campaign consists Of a cigarette package-] ike 'N i p-top pack, contai ni nc 2= c= '-ds giving details of the srmking habit, its alledge: il effects, and how it can be stopped. Israel A draft law will soon be submitted which will ban ~~e advertising of tobacco on radio and T.V. and rec.L;ire a health warning on packets. Portugal The National Commission for Tobacco is pressing 'Fcr *.ecislation to abolish the advertising of tobacco on radio an" T."-.. and to require health warnings on packs. Tobacco adver:isin: has now resumed, after a six-year hiatus. Switzerland Outdoor advertising of tobacco products has beer, ~.an.-.e~_ by the municipality of Murten; the temperance group Gooc 7emplars is gathering signatures for a popular initiative and 7:ational referendum to ban such advertising, probably due in 1,53-1. Berne, Basle, Lucerne and St. Gall have banned tz~aczz ads on municiple property. MGC/JT/IO.80 c0 CD ON r1 j BATCo document for Province of British Columbia 5 November 1999