6
Companies/Deots
Concerned
4. Advertisina
4.1 We should resisc restrictions on media All
Companies
advertising but should recognise at
the same time that an intransigent
attitude could hasten a total ban.
4.2 No implicit or explicit health claims All
Companies
should be made except as permitted in
paragraph 4.3.
4.3 Where our product development has (C.A.C.
Cos.+
resulted in a reduction in deliveries (S&H Cos.
of smoke constituents which others (All other Cos.
consider harmful, reference is (refer to
permitted in advertising providing (Territorial
there are good competitive reasons for (Directors
so doing and competent legal advice has
been taken.
5. Declaration of Constituents
5.1 We should resist for as long as possible All
Commanies
E.A.C.
Cos.
any requirement to put figures for the except
Yi1lds of smoke constituents or tar
groups on packs or in our advertising,
but such requirements are preferable to
restrictions on advertisina. In anv
case, before any voluntary agreemeni to
print ficures or groups on packets or
advertising is made, Millbank should be
consulted.
C. RESEARCH AND DEVELOPMENT
1. Research plays a key role in our reactior (All
Comoanies
to the attacks on smoking. It is (Territorial
incumbent on a responsible manufacturer (Directors
of smoking products to understand the
allegations against smoking products,
and to acquire on a continuing basis
as mucb knowledge as possible of his
products and their interaction with the
consumers.
2. We should examine diligently all All Companies
suggestions, from any source, which are via R&D
claimed to enhance the safety or
diminish the hazards of smoking.
3. We should accept responsibility to R&P
ensure if we can that Droduct
modifications do not lead to a reversal
of the effects intended because of a
change in smoking behaviour.
CD
ON
BATCo document for Province of BritiSh Columbia I
November 1999