I'll
WESTMINSTER HOUSE 7 MILLBANI-r- LONDON SWI %V-M
VED
9 th Mlarch 1 9( 10 MAR 1971
71)
STRICTLY CONFIDEKIALT 1A R-V3 -
TO ALL NO. lr~ OF .4--SSOCIATED COMPANIES
SMKING -45 D 1EALTH
CIGARETTE ADVERTIS22IG
ADDendix A o' the strict-ly confidential
r-ocu-m-ent
on Smoking and He 4-.ra circulated to a-11 No. Is
ander
111r. Dob-.on's letter of 25th Ma--ch 1969 se-,
out some
az,guments against 'chia abolition c-7-
restriction of
cigarette adverti-zinx.
!-a recent diScussions -.,,--:th the Mlmistry o-'
Heait'--
in Germarrj the Ge-flazi As:-,ocJ atJ on of
Maz,-u-'ac7:.:,S-rs
n n~s whic', it is
Dut forward certa- addiriona sume-
felt be of interest -vo No. Is.
the;:(, A-Ssocia-,~-on con--.=`ed
fr-om bo-'nF
ha,4 i 'ac~- furthe-ed the a4mc of those concernea
JUD171c hea-lth in Gei-many. i-: based thi-; S
contention on
i.-- u
,,.e -rounds that without c'z-are=e advertisinz
i~; would
:io,?: hlivl~ ieen uossibl(, to influence German
smoker--- to
~- Z. F- 1-
.iovo ~-o :-.i.-nif-icant Ly from to f- te ci a e
I
,10L' W0'11(i it have bo~)ri vons-i',)-Le co bidid
up and ex:)and
so nozabiy the share of the market held by low
r-icotine
conten,~ cL:ra-,e-.
T'he Association quoted t.~,-e followi=x as
evidence:
Share of ilarket
1960 1970
Filter cigaretzes r C)9/" 84.00%
Low nicot-A.ne content
ci-arettes 21 CIS
C)
BATCo document for Province of BritiSh Columbia 29
October 1999


The filter share of the market in Italy, where
there has been no cigarette advertising since 1962
is currently only 41%.
The German industry is of course in a ----oec4al
situation as regards the low nicotine content
evidence,
since German brands below a certain nicotine level
are
so designated on the packet and hence in their
advertising.
Nevertheless evidence regarding the influence of
advertising on the filter share of the market
could
perhaps be quoted by the industry in other
countries
where the Government is con-lemnla7inrz the
restriction
of cigarette advertising.
L
G.C. --:-AaC-RCV-E
GCH/FRD
U4
CD
4-11
(-n
BATCo document for Province of BritiSh Columbia 29
October 1999