Cigarette
A dvertising .Code
of the
CANADIAN
TORACCO MANUFACTURERS
COUNCIL
Effective Jinuary 1, 1972
C10AI'l I. TIE ADVERTISING GODE OF I I 1E
CANADIAN 1013ACCO tAAIAIJFA(; I ORERS
1 'UnPORF AND IN F ENT Of I I 1E CODE
Fite putposn (it lhis rode is In establish and
con-
firm unilofin standards of cigarette adverlisino
io Canada.
The,inlonl,,is Ilint Canadian lobacco imintilar-
hire S vol., Imily c ..... Ifly will, It,, cnde.
ADVERTISING IIIEGUI-AlIONS
Mile I Tlwrn will lie tin 6(jar(Ile advertishiq
aller Df!cvnib(!r 31, 1971, on radio
a ... I teleOsion.
Flifle 2 -- All rigarelle pa(:kages pio(hiced
after
April 1, 1972 shall bear, clearly and
piominently displayed on on(% side
Ilieteol, Me following words: "WARN-
ING: EXCESSIVE SMOKING MAY BE
!,IAZARDOUS TO YOUR IlEALTH" .-
AVIS: FUMER A L'EXCES PEUT
NUInE A VOTnE SANIFE".
nwe 3 After April 1, 1972, labels carrying lite
waining noted in paragraph 2 shall be
made available to operators of riqa-
"Me veriding machines.
lljik! -1 A-iafln lar aod nicriline confeW of
smoke hom any btrind of
hall iud -F:,!ed 22 milli-
is "c' w:~Iclhl'
I !
1 .6 liq .11 is of
n,.:oline per cijaielte.
lhile 5 No citinf(Ale hiand oanins sliall lie
on Itiltire ciclar or pipe Itibacrn
1-0"cls nor sl"I'll ,, pipe I-
I"'ux" I- I be ."vd m, ful f!
c-glarcile pmduclls'
Ride 6 Itic indusiry will limil ad-flising ex-
pi-ndihiF(,-s iii remaininq inedia to 1971
I-els
fiodf, 7 No ciqarelfe brind shall be. promote(]
by mcentivr, pro(iraitis olletinq to It,,,
ronsia-.r (.'ash or other prizes. Ellec
ii- January 1, 1972, coupons I'-
.1 corl"Ible lor wIts and "'lalpd 1,11
'.11alogi.es will Wit I". nd'e'lisvd.
Ride 0--Disiribulion of cigarettes free of
chafge or on a sobsidized basis to
constimers will be limited to now
brand introductions after December
31,1971.
The foregoing shall not preclude free
distribulion of cigarettes by manufac-
turers to their employees lor their
personal use, or to consumers in
answer to complaints.
ntile 9-Ail advertising, the purpose of which
is solely to Increase Individual brand
shares as such, shall be In conformity
with the Canadian Code of Adver-lising
Standards as issued in 1963 by the
Canadian Advertising Advisory Board.
Rule 10 - Cigarette advertising sball be ad-
dressed to adults 18 years of age and
over.
u e 11 - No advertising shall slate or Imply
that smoking the brand advertised
promotes physical health or that
smoking a particular brand Is better
for health than smoking any other
brand of cigarettes, or is essential to
romance, p(crinineoce, SUCCOS5 OF per-
sonal advancement.
Rule 12 No advertising shall U58 05 endorsers
I
ath eles or celebrities in the enter-
lainmont world and other persons
whose major appeal is to childreii or
adolescents under the age of 18 years.
ntile 13 All models used in cigarette a&pr-
tising shall be at least 25 years of age.
Rule 14 - No cigarette product shall be pro-
moted on posters or bulletin boards
located in the inimectiale vicinity of
primary or secondary schools.
SEPTEMBER 15, 1971
nENSON & HEDGES TOBACCO CO.
IMPERIAL TOBACCO PRODUCTS LIMITED
MACDONALD TOBACCO INC.
ITHIVIANS OF PALL MALL CANADA LTD.
1 ~/60 1 O~


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Code de Publicitl6l
du
CONSEIL CANADIEN
DES FABRICANTS
DES PRODUITS DU TABAC
relativement
la cigarette
Date d'enlr6e en vigtieur: le ler janvier 1972
~260 1 O~
conE DEPII[31 ICITt DIJIGONSEIL
CANAI)IEI,I I&S FABRICANTS DES
PrIODtill S DI I I'ABAG RIA-ATIVEMENT
A LA CIGARI. 1'l E
BUT ET OCJ.IEC1 IF DII mtsFNT CnDE
th.l: elahl., Aconl.,,nord~-s us wflilorm.sdu
A la cioL.I.Ilu a'. Canada.
Objechl: iricitur lus canadiens
tie labac A su conlormer volonliliMMCF)l A CeS
........ !,
1,111i1 wilf,
Al,,6, le 31 d&u ... In. 1971, it n'y
1,.,. d. '1. 1. oqw.ll.
6 la wd.u 0 & la 1616visin.
1 `16gft: 2 Tous les piquLts de cigarettes ma-
n,.Iacl,,,6s at) ,6s le ler uv(11 1972
5., e I
[:wleron I' il,r I un (I sc6 ds, cidife-
,ient indiq u6s et en 6vidence, les
111 ols suivants: "WARNING: EXCES-
SIVE SMOKING MAY BE VIAZAHD-
OUS To YOUR HEALTH" -AVIS:
FUMER A L'EXCtS PEUT NUIRE A
VOTRE SAINITt".
Role 3-Apr6s 1e ler avril 1972, des dti-
qoelles portant I'avis inentionnd all
li,magrapho 2 seront mises A [a dis-
pmoliott des exploilants do dislriliu-
Ificus auto 111alill lies (to cigarettes.
R~qle 4 - Le conform moyen de goudron at de
i6 coline (to la him6e do cigarette do
Wi;llpolle qf,UIIt3,marqIje no d6pas-
~(., a pas 22 inil igrainwes dc goo-
dron. poids s,,os htunidit6. el 1.6
millilltaininus do niculinu par
li~(Ilu 5 - - L L. null
:13(1,jtlctlllu Inairlwe (to ciga
e
115 6L
"it Upph(jud, aux fillur.8
du Cigilles oil (10 Idt)acs a
A I- ti do do
I;IfNIUs .11 do I.b.cs A pipe -
-uni pas appliclu6s aux hiltiies
gar.1h,s.
R6!II,: 6 1 ',odwiftit; 1,. laba. it ilera ses dd-
I,.- I hli,116 dami les aul'.5
du ,0 1 I.-lion all IlIv.-
Ou 1 9_1 1.
R69le 7 - On n'tililiserd pas. ato, lins de pro-
molion (to marclijes do cigaieli6s,
du plo9j.111m.s d. stimulation, ol-
loaril Uli Lonsornmalutio (1, vgefit
;,,ilil,tiiit,)Ijd'aultubl)rix.A roplur
du ler janvier 1972, les coupons
dchaiigeablus contra dos pfintes o
les catalog.as do pralles
no scront plus aitnunc6s.
Rdgle 8-Apr6s Ie 31 dAcembio 1971, la dis-
Ifibulion de cigarettes aux consom-
malol.116, gralijitement ou A rabais.
sera Iiiiiii6e all lancement (to rini,
vullus 111al(illus. Collie 1601U. luilloulh,
Weinp6chera pas Ies labricants tie
distribuorgialuilernent des cigarettes
A leurs employds pour lator usage
personnel. oil A des clients on ri-
)I
') -- -, -s p1,.,ini i.
!,-0.1o p~ blicid sera conlorme all
Code d*ansionce all Canada prApat~
an 1963 par le Canadidn Advejusing
Advisory Board et son setil but sera
la mise an valeur. par les labricants,
do leurs propres marques comme
lelles.
F16gle 10 - La ptiblicild do la, cigarette sera
des-
tin6e aux adultes do 18 ans ell phis.
Rbgle 11 - Aticune publicild ri'allirmera ni ne
donnera A enlandre qLle l'usage do
III marque annoncde favorise la sanI6
physique ou qu'una marque pailicu-
h6 ro do cigarettes est meilieure
qu*une aulte au point de vue sawd,
ou est indispensable aux idylles, a la
popularil6, au succbs ou A Vavan-
cement personnel.
Rbgle 12 Aucune publicild n'Invoquera 1e Id-
moignage d'alhl&les ou do cdl6bri-
16 s du monde du divertissement at
d'autres petsonnes dotil le prestige
s'exorce surluist atipi6s des enfanis
0. des adolescents ag6s (to moins
du lb ans.
R691a, 13 Tous les figurants apparaissant dans
to publicit6 do la cigarella davfont
61 re ag6s Wo.j mains 25 ans.
11,591o 14 Aticitti pioduit A cigarette tie sera
annoncA stir des allichas ou des
pannoatix publicilaites dans to voi-
sinatia iminadial d'6colus primaires
oil sucondalres-
L. 15 Soplumbro 1071
BENSON & HEDGES TOBACCO CO.
LES PRODUITS IMPERIAL TOBACCO LIMIT~E
MACDONALD TOBACCO INC.
ROT1 IMANS OF PALL MALL CANADA LTD.