STATEMENT 3Y PAUL PARE, CHA--,-~L-IAN OF THE
CANADIAN TOBACCO
MANUFACT';RL:IE COUN'CIL - PRIESS CONFERENCE,
OTTA4A,
SEPTEMBER 21, 1971
Gentlemen - Mv name is Paul Pard. i am chairmin of
the Canadian Tobacco Manufacturers Council and
President
of Immerial Tc-'-acco Products Limited. Other
me:.-Lbers of the
Council who are aresent tcdav with me are:
Charles Lcmtard, President,
Benson & Hedges Tobacco Co.
L. E. Ricard, V4ce-President and
General Manaqer, Immerial Tc'--acco
?roducts Co. Ltd.
David Stewart, President,
Macdonald Toi--ac=o 7nC.
Wil.nat Tennyson, President,
Rot~,mans of Pall Mall Canada Ltd.
The la-=:: zime : had cacasion to s-oeak tc %.cu
was on
June 10t~, w~,en t'-e Bill with, resnect to
ciaare=ze adveztizinz,
Bill C243, -was introduced in parliament.
At thaz time 1 voiced the Council's disaareement
with ar.-.-
leqislation and our ccpos-;=--'on to many o-'
0-*-a s=ecific pro?osals
in the B-411. Our position in that respect has nct
changed.
Also on June 10th I said that the date aiven for
implementation of major provisions of the Bill was
unrealistic
and that nunerous proposals needed immediate
clarification.
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On the evening of June 10th I had the opcortunitv
of
a brief telephone conversation with the Minister
of National
Health and Welfare and reiterated the urgent need
for attention
to such matters as:
a) the future of the outdoor advertising
industrv;
b) the -future of Canadian consumer magazines;
c) the future of our association with and
sponscrshin of many cultural and sporting
events
- all cf which t*,e Bill placed in jeopardy.
Since then t"ree and a half months have acne bv
and
we have had no clarifiza-:,_-on from the minister
or 'is
Decartment des=ize cnntacts wit'- Denartment
cf-ficials and
manv attem=ts to see tl-e Minister.
Most distressing Is that since June 10t.'- this
-;nd-.;str-,
has been in a turmoil as a result of B-411 C249.
Manufacturers
are caucht in t.-.e middle cf the bind. Because
the Minister has
not clarified important pronosals the
manufacturers have been
i.,npcrtuned ty their own marketing pecple, bv
advertising
agencies, Dy media and by cultural and sporting
organizations to
tell them what we would be planning to do for
1972.
In addition Canada's tobacco growers have been
equally
concerned about the future of their important
seqment of the
agricultural industry in the face of proposals in
Bill C248.
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The revised code brings the Canadian industr-Y
into line
with t~-,e situations existing in the United
K4-ncdom and the
United States.
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A recent anncuncement of possible deferment of the
Ist
of Januarv 1972 immiementation deadline is no
solution to the
chaos which exists in the industrv.
Faced with these concerns and especially with the
urgent
need for marketinc planning for 1972, the four
major Canadian
tobacco manufaczurers ha7e revised the industzv's
exiszinz
voluntarv cicarett-2 advertisina code.
The revised ccde will end cicarette advertising on
radio
and TV on January 1, 1972. A cautionary nctice
will be =rinted
on all cicarette packages. T~iese packages will
-be introduced
as early as techn ically feasible which is a'--cut
At)r-;-! 1972.
Our decision to end radic and --7 adverzisinc will
azcreciablv
reduce industr-., advertislna exmenditures 1-
measured media.
At the sa=e t--:ne t"e revised code will
allow-manufaczuzers
to support ma4cr C-anadian cultural and scortina
events.
We consider t`_~s is a lca.4ca-; sten i:ecause we
must arovide
1972 guidelines fcr our marketing divisions, our
agencies and
the advertisinc media. We must also respond to the
very real
concerns of the tc-'-acco growers.
We have attemoted to answer to the intent of Bill
C248
without placing certain segments of the business,
coruiunications
and agricultural ccrtmunit-;es in jeopardy. This
action does not
imply any change in the industry's basic position
on the smoking
and health controversv which is that cigarette
smoking has not
been demonstrated to be the cause of any disease
and that the
present indictment is based essentially on
statistical information.
CZ)
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BATCo document for Province of BritiSh Columbia 29
October 1999