(~wQ,V1.1%)e Pr
P 0 R T
of re-":,' :,,-.,.ns or,
rn-,!-ting of tobn,:ro
m, p -i ns F e t -u 3 1
r,! !,t. pa rts
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BATCo document for Province of British Columbia 29
October 1999


CII)U-1.11"RY
A u s t :- n I n
Austrin
p I tr -1
rn z -4 -
f'.-) nn 1
103.1nds
uh.
D-r on
r n,4
;hin:;
K~mnyo
fla 1 .3ya
r1 a I t a
"oex i o o
PA G
I
2
3
4
4
7
8
.j
IG
17
17
-18
18
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BATCo document for Province of British Columbia 29
October 1999


COL-74TEY F A G El'
Po r r: i i - n 1
"w- -zprl,
ind
V,n.
by
J~7rustr7., or ;3.- r-3sul-, c.' ";c*.,e:*m.".,nt
I-r-islation.
Aii hlvo by the
~f E.A.T. o.- o~-*her cor,-.,-~-ts in
es
ir
not im- !i fir w-er,~ it hqs
no -.,,n -pcs.-J-t', -:eck
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BATCO doCUMOnt for Province of British COIUMbia 29
October 1999


A-'STFA-Z.j
Thf! incuszr~-: h-n:; been subjr.-(Ited to
incre3sing preszure.
As the resul 7: of a meeting between the indusr7-y
and of-" z~ a' s fr--~-.-. th-
Commonwealth D-r!portment of Healtb nnd the Broad
ca Or ing. Cortrol Boni%!
^';"0, the original television adverrizinS code of
111r-,': W.,):;
nmende,' and c3me into effect on October isr,
19?1. The ne~w code w
q
n!30 extended to include radio.
Mh-'~ provi-siorin of the code are:-
M
-;3, ---. - 'vert4 sing shall be dJr,~ctud only
-~o adult smokers
~ id
and intended to effect a ch3mFe of brand.
n -rowd r jcenes, where the backiz C-: UZI
4. - . or othe _,round is r,
th" ror---:-ol of the adv,2rtiser, no characters
shall be empIr,,.-!ed in
adverti semen t s who are under 25 years c-' axe.
No of father and/or mo,*;h(,r hanr-.;ng in
front of c"ildren may be included.
for cigarettes may irclud- person:- w%o have
acpeal f-:~r children or adolvocents. under 1~
yeqrs 0- aWe.
for cir3rottes sbould4 be br-3~-:C-3s- Or
-n :rz.)xIz-::;y to p"grnamcs for chiid:-en or ar
when tbn
-i r - -~r, - e ma y b e P xr) e c t c d t, o 4 n
c 1 u d,~ .9 rKe n um- o- c vc u nz o 7:
.r: oa- 10r, SUCh SdVl~rtig=,~nts nhould not be
'~~,Ievised br-..-waF~en
:~.CC :;.z:. snr 7. 70 p.n. on Mondays ':o
Sa~--.davs, -, -C us-ve, nor
.7 :., cn Sundays, Christmas Day or'~ood pricr,"'.
Anniu,-;c-7!,n':s wh-'ah Indicate sponsor2hip of
spc-rtinz- prc?'-r-qL-mL-S
a Man..~"i-::turer are excepted.
rot inc'Lide w,~l'--kncwn pq=t c:-
qpor--azien, -mckrix cizar"ttes nor anycn,~
s.-ck-.r:-
--s or has juct in
or athletic condi-,icn-Lnp! be-;:nC z C.- normql
r r a
7. r T: s in: n t d P i t s s u c r E: s .
'ist~nct4n:: rn~'
i.T.- . that -his .L3 du-, to ciear,~,;tc smokinr.
Adver-ri.-in.-
mav u--- a--T:ractive models or illust'r3tions
thereof, Drovi-ded th~-.ro
4.3 nc that the artrnctiveness is due to cigalette
smokinz.
Cixir~-,-- nd,,,crtisinir must. be aime,-; only
at; smokcrs, Lur muct not
~-nt-nc;-d to imply or convey that all persons
arre smokers.
m!i:3t not nhcw -1,q~I-:sfz?c-:.or from
1 C. n P. c m r,' 7-~ i Lrc,:'; ~;ry c:.zs:'QSte.
-7 :: 0 -Z C La- n Y
!n
The n '.h3' e -', s t 10 Ij I
b-i n j '3 n Sq I e I n t; h'.
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BATCO document for Province of BritiSh Columbia 29
October 1999


State Of 7-:-oria as from lst januar~ The t;%xt of
t,-,. wrj,-!!_,.-)~_-
to "',;3rnini7 - SmokinF is, a healsh haza--d".
S1*1 m j Li r 1 e z.-*~
-1 abellin;: has b!--en passed or is pro::csed
f(;:- :.:be o'
statpz as follows:-
Wectern AuZ-.ralia Labelled packets to be phased
in from
Ist January 1973.
Nc:-thern Territory
8 c Austrn:'p Cnrital)-
T-r-ritor.y (Common-
W. !j'- th)
N-W South
in )_
Austra:_-3
"a n!-. I ri n c;
Labelling rc-quiromen- as from lot januar-y
Labellin.r recuiremont as from lot -'~ay
19 ?3.
Exppcted to r~.-quirr, Ist May 19'.'-,1.
Th. Austr-q_~.-,n Ninistpr for Customs ind Excise
has nnnounced tbar:
r. P (! r.';7n.-.-ttes will havo to carry j hcq1th
ws-ninr. frnm lot
1'-_~.674_slation re-,uiring auch a worning, hAs
aLroody been
in notn,.- States. Gther Statcz had indicated thnt
th.'~j .
to be intro0ucc,_' by 1.,,,t May thi-fi ye~rlr Oon
nbovo).
'!,,rch *ntc han, b,~Pr chosen to n-:oid
unnorfsro-v Th,
C
-,i rrru.L.9~4.or wiil en::ure that impc:-ted
ci~r9r(--V:r.-.1 arc noz
f:-ntr. custc=z unies.- mark,~d w--th the
approprisL,.: warniniz.
Austral_-.in Go,.-_--n=ent hos pa-,!scs a low n
sncken (nnd v;
.-)r televis-.on) h,~alth wa-T,i,,L: for aLl radio
and z.-I.--vislon cg a t
an,'; -ady tobacco ns from 1---, JanUnr~'r 1973.
Tn'
,:,-.x- of thc wn-ning i3 - "Medicq_ Auz:',orizies
warn thnt smokinv a
.h-alth ha-,a:-:"'.
in January 7;1-1.- -,-ear it was rppor:ed in the
Austrnlian p-ress that '.17-
n':w (";o%-rnment is exoected ~3 bar, all
ad-forising of Cig3rCtt~--.-
an- that th--s ban is expected to be Imposed
durinE: the present parl-'ament's
thr,~f, y,~ar r,=_ consistent with the Australi3n
Labor Pirty's platform
which - "Frnhlbition of cigarettL: and tobacco
advorcisiniz in all
forms cour:_'~,'J with a vizorcus campaizn to
educatc the. public,
young p,op_-, ir th~: seriouz health hazards
associated with ci~Eorcttes
and jobacc'O".
In 197;? the then Government upgradec the smoking
and health educatJon
camziiFn b-; th,, Commonwealth ~y an allocation of
~1,500,000 over a thrrt%
y-ar ppr-. Loc. Conc-istent with th,-, Labor
Party's platform quoted abcv,~
it could b, oxp~,cted that this educPrion
programme. may be furthor upF7.---"i-d.
AUSTRIA
Aust.-J-:3':: LL'U'71' F.-)rry h-r:r~ pro~ucc-_~ a
bill, which was due to come u::
at tho Aut*:=n !~ncZion o. th-~ Au_,!triar.
Parlian!?nt.
This bill ::--rc-ced n -.ot3l b,,n on PIL tobac-.o
products ad-iortising.,
warn:.nE. cn packs - in add.J:-_on to th,~
pub!.-;.cation of tar and
ni-_)t1n,7 237-n- on pa':Ks.
Su'_-sP-,uPnt_*' r"t "cripoly w-:)tp ~j
rnnu'*.qctu.-e7-_1
A
ex7ortinr t ,h,~y shculd
CD
BATCo document for Province of BritiSh Columbia 29
October 1999


v,)Iintar~Iy placlnj-~ ta---/nic labc-Is on packs
ti iv.-,';4
r
7 na,~tlne- c.;* r-his Iegi3la:lon. wc-r,. in the
sir,Ie informntion had bean r,~c,-~ived
indica-,.ir-z considerable opposir'--7m
zo the propo--:d bill.
Th,--re is no advertising for Lmport-?d
cl;,7.irett~: brands.
F- LG -1 TZ.
A ,,oluntar-j nf,-,reem,2nt fcr th,~ adverti-sinC
of cizarettes and tobacco
hno oxistA oince the creation in 1947 of Fedetab
(FLki6ra''clion
'ndust,-4es de Tabar~. 1"his azroement is
re7,,-;ewe,4 regularly and
oommunicated to the Ministry of Health.
t 4 M tO* thp last r,~,;4s`cn, tho mn~n tcrms of
the agreement wrr,.:
V~ndir,- b,)nncd ir order to
e z.,- n 7h U.; t 1- reud to dl3~:cu:-awe the
inutallaCir::
y I. S
of ver.,J~'rv mnchines by retailers. No
advpr--ising on vendinir
No on 77 o- rid.--), or iire of forei;,n
T".I/rsdio rro~d4n
vn ;I, ' thoL:, .., mn C11"
fl. 2. IIM bp uned -)n I
n-*1r!t.,:'-q!,,.,;:-,-r.-; mal".7 ur.- or th;:;
rr-~~!ium for their t;:-qn,,::
-C -, 1.; .1
~n brDn(.-cisT;s !-.,eIF-ium.
W:: P, i aJ~,, h-,!:'
rr 7~;.:--- r (ns from -January "("I"
r:;.! 6- - from ?r-
;L x:. 7- F- r y r, rnz) n c n th e r T; r3 n 1!
fo r
n a i-.-a 20m~ pczr.,2-ring periodr,
leant t,,,;o mont;bc.
to among .,~ci
~n or on
9. c ri - cc:-.:;,i - n c py. N-2 prict~ curtin,-
9-. any lev,71r,
0 r 'bu
i t, ir, n .
o
-IC. A r, r-,~tniler~7 "ir no f~,-!-,-n
incentiv,-~ zch-,rv,---.
o:, to fo-low the Ff-detat,
hriv,-.- n.-ked th- Goverrm,nt
t' S ~Z~ Ln J,
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BATCO document for Province of British Columbia 29
October 1999


RA Z I L
NswSpazers t;,,.rou;z!.out ?ra::4-.! a7e
consrarz:y reproduc4ng articles
theY rec-:-i've from inzernational wire services
and keep on file for a.--
ss f'llers. There is also coverage of docrors'
opinions expressed
durine. local medical- congreozes and publicity on
five day courses on
breaking the habit.
7*
- has bez?n voluntarily agreed' between the
tobacco COMDanies to avoic
V; adv,~--:isinr before 19.30 hours and no
advert-J, sing is placed in
'outh maz
._az4r.,!s, no promotior,3 carried out 4n schools
or among the
z~,-tlon of the population under 15.
-i- hav, !%,-,-n si7-!ersl projects prescntc,-4 by
Deru-,i,2Z and Senators
7-:-. pn~,-----~d the preliminary s-~axes 'Cut are
a long
W:1.11' frcm approved by COnFrer,:: Ond th-Ar main
provision:-,
;ar, ~)r -,ibni~io ad,,,,:rt4--4nF on rq,!-:a -ind
tv bezw---~n CC-.00 bn,'
h,-nl-.h wp.--ninp- rnnol.; on Lte
"'N',"I W,97-r,~nfr Ln tv n(j-.,,
--n ::rt,- -: nt :-et:': - Out 1,
o" toic,,,-,~,!o and n:o:~ho'-z-C pro',.;uc~::~ to
~host-
of !;!:t* ;z- o:' c--' ar
ji p:ozertJ,.,.,; 1:
r n,:1- n F I" n n
teirg
hes-Ith pr,)" vc t z.
C A: U D. A
Fc11CW.-.-.x r*.-..,;,-:nzl,;rc,',,,3r:'~on.-. for
a amou.-,7:
in "Th,.~ of the '--cuse of Commons ntnn,;-;nF--
Coz:miltee on
r, in-, ',ff" . s. ,n T,,,b,3,;Co ,;n;.-
Cit-ar,,-tze Gmokin;r", which
wn. !;W"), n bi.1i mo::t of th(:Sx:
hn! itz fi,-.,;t resdinr.. the Canadian House of
Common!;
Cr 'Ot*-
In t an' to p,-c,-,,:n'; confu!~---n
OV.. 7~r. Pau'- .-~ar,~, Cha; rmor
arn-z- Cne for-niiIntion
19-1 ,
r
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BATCO document for Province of British Columbia 29
October 1999


A vi a pou,~ nu-L-,- .3 -.-ot:--? sanr-l",
stlbs:~-qu--rz'
c~Ia=.::---,-; in Deceeb.:.- to "Wa. z:,,n
-nin-: the Depart o'
H,~,a 1 n` 'W- 1 1
ar~., a-_*II:.3eS tb3-. danger to bealth
increases. w
-2 d ".
Sim-41or on vending machines.
4. Tarnic 22-miz tar, moisture free, I.C- mg
n-icotine.
No z
-;-oretri- names to be used for cigars and
tobaccos and
~xrenditure 14-mited to 11)?! level.
N() ~-q-~: -ornum,mr in,~entive z~-.h~imvs.
..7.nr ac-irossr--; Co adults ov,
'IC "-3.h MS.
s -hloten or cei,
7,1
n-w -:xcc",t
o fan, ~ran~. to
n y i~
nn ;j:,: rwm
-;L!: I!" hsve bocom, I iw. C
7-1
r-n-, pi-oposed ~7tr,.ng-n: t a r/n iI mi t s
'-)1-1:-,winC. tk,.c fi o-' -~e Tobacco A.: .1.
In 1912, this bill wa-rt 3t tn., o7,tr r;,-
0 s Z :-,i n"w Frovin-,-31 Governmprt. nowel.(,r,
n new
A-L", w-i~; tntroducc-J to r-pln-e 1-~ lin,;' -n,,
As.:-::- o:~ -Y,;- Th-- Ao.7 rmnnw,-r,-:; the LI
L,*,-~nT:~
Govern.-.: -r rewulqt.;r)r!L7 r-rsia-Iter-, wi.~;h
the Act;
an:; c- mode under t1w.- pcw,~ro In 1-7-0mcdl to
bt:: ri-r-
0 1 e A !,nvf~ -.h-:, force c-I ln-,q.
r,~P-u'--3tions could co-:.---
an
.7
o in (b) t-rtinE.- an~! arnlysing c` tobi-.-o,
or- in th, (c) I;hF.- tikirw, of
-hc-;r r,, -zure. ]-~T:-~ntLon,
n an--:ir r Lqn-I on ~J;-srcrt!- pncksgcz
R- -,m o:' n wnrn,-nir lpb(,L in
pr:.:i, -C~::%- r,r 7." Roy.-j! Asn,~nt: tc
:0 wn -n 7:. - on vc~n,;~ng mi-~h2.n,
inclu,';.nF
t:::: - 1, IN tf ~ h,--
jd-.-e 7--, sing L,4
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rl,j
BATCo document for Province of BritiSh Columbia 29
October 1999


In November .1ir. Parle, -'c:- thin C.T.M.C. ,
announced that the Indujrr~,
had vo-'unt.)r--; agreed to insert a wnrn--ng
notice in all print.
advertising, n;tio-nal and rr-Cional. AP.-ain the
wording is to be tb3t
printed on cigarette packages.
CRAIRIEL ISLANDS
Cizarette advertising on te-levision has been
banned by the Government.
There are also certain limitations on promotions
and sampli*ng.
Jerse7
Tbe Jersey Medics'. Off'-cer of Health wrote to
the Jersey Tobacco
D4 stributors in Jenuar-y 1972 concerning warning
labels on packs.
Subsequently in October he stated in a television
interview that be
would press for local. lagrislation to control
smoking in public places,
and to enfar::v tre prinzing of warming labels
plus tar/nic content on
civ-,-,rette pncks. He added that he would
probably have withdrawn a bill
currently on the State'3 agenda dealing with the
age at which cigari-tz:e3
could be bo,ight, and have it replaced by a bill
including the above
rc:wulationo.
A bill was ~-.abied on 16::h janua,-j in Jersey
"to ennble the State. tc
make rv~~ular,;ono for tht-- purpoce of r-ducing
the rinks, 1.0 health &Ir
to smck4n:--,". 7f this bill is pa3sed it will
emnower the StateL; to
mo;,(., regulatIcns zoncerning:-
H'eqith warnings an-` content istcls printed on or
inserted -~n
cix3rptt- packets :-.anufacturpd in jersey or
irr-or':ed the:-c,.
or res:-~ictior. o,-:-
in olact.,Z- or on public rrarsporz.
:-::.sin~r of tobnCCO DrCdll'~--3.
C!:-al azi- at -w*-4,:h b,~
rn lp-
Leeislit-l'or in ^1-2 prohioited f-,mokin,4 in
c,-v~=aZ, buses. and
taxis, bu-1 ?Ycepted tour buces.
CHILE
The Public FLIqtions Of'ice of the Minist-Y of
Health published an
article in Acril '1969 statinr that the Min,.ster
was about to present
a bill which would obliFe all companios connected
with drinking and
sx;iking to :--.~ntribute to chc Ministr-j a
similar amount of money to
that which they used for tbL-ir advertising
campaigno.
Subsequently. totn~.-zo were wl,:h,!rawn from th,~
craft law.
Howc-vc:-, i:h*"-,n.9 7ai-3,:cs, '.h,- sol,:~ menu
fnc lturt~ r in Chi"o,
docided to 31- ned.;ti ad-.,ort-'sinf-, or, a
prCL.,9UtiOn,)r-j mt,3sur,,.
in or nn,; ir: rhe press was resumed on
a scn' m i--nly fc- brand lsunch-s.
C-1
BATCo document for Province of BritiSh Columbia 29
October 1999


cn the --!.;t-ecr app-ir-: in frcm time
to ~;ow-7er, nc mentJon has evcr `---n c:' :~t,
ccmpar-~
J.t ii the on!.-,r ci;anetue
At L~in prezent t;.mF- there his nover be~,n ar
anti-smck~ni! c3mpai,,.-,n
7 -
organised by government or other responsible
irst:.-;ut:on in Chile.
P'O!".t Of tho infczmation available emanat,~s
from fore-lirn pr,~ss cable's
r,!-transmitting news from U.S.A. an" Eurc-.-.~,
especially frbm countr-1,---.7
wherp legislation exists on the adve-r-,isinf7,
and menufacture of
rii!a--ttes.
in in'--, al-11 :idv,~rl-isinr4 wns di,;continued
.:un to tine economic situacion
he company; this mc-ie hn,j no connection with
t~,e smokinz and
n-n.~.zh situarion.
R !,,A
tcb,,c,-,) wn:; w;-thout
worninC. with proposed 1,~[P-Jolntion thot .4ouid
.1 h~--iLt.~ wnrnin:-,
,)r -:obacco pro-.icts and n ail a(4.vertisemcnts
for :rem.
o
t!!.- lc~;7431=itior w.-J-~ be!d ur -1,1(1 wris
7 whizh enabled't~c 'o --ia:-,c o*i~.-r
WL-:7 3n LccreO
a
writinr of thc- w.!;rn-nE- c in un r~ T~o decre,~
wns r,~itl i :7h-d in th!
",'Sh F,.-t-rua:-Y V)7-1 , nnr; imposed ;.ouu,
~.-Iury labol L: "11-
' . - -- . a~~ "Adverten,--;
ne"ket:z (n 3~vcz -;.2cm
r pued%, ze:- rcc-vo rara -.-I
pt~,Mirlo- arotn-r wa-- pr~~!;or:'.--,!, t`ht'
r%:r-osc: of wh4;-'-
- - -(.!: : . . Th s b 4 1', hac:
w;i: %o p rohi bi c. - xi. and crir-, - -
been by l.-aw:,e,rs .n i
b-c-ckinz Of !,n-~ zres--denz. After ha-j',nF
bil', wn.-, r,:; ti-conzzitu*.I;~-Ial the c--w up
a voluntary
-:-wr-" -dh c:-. wou'fl be preo,,-.nted -41' th-~
3itU3t.J.01: LJQV(~lopcd in
I
a wa- thaT~ this was the only course would
n-c-ven~: leF~J-sla7;.cr.
'nclure,'- no -ndio o- arvc-~--:4nE b-~Iw(-en
-r-C-Mer
after
....n. ard r).=. , a-,' nc ycuth-cri--~nzv.,~--
co:r-
r eachinz the 1;1,0==4-t-~--- stage , discussion
a'--ou-- tb'-s till 1. quletened d, .,i7-.
Lati!r in a further In' L! wa5 b-, a C-ing-rossman
an(~ i.7
included T:-e
1. All advert-, I z- -'n-z for cig:.4r,~LteF: and
-q'--~~ohclic '1-e!jer-iges to
be sub to rontrol. !'rorr the Corni:;--cn Nacicnal
je Alcohol-'Smo
. nrill (,'.-.mmission ir -harg-e of
conT:-.c--1,inF7 the consumption of
'Lin t 4 0
alcoholic bevqrages).
A,:,:i-rti.-.:n!- in th,~ on ridio fin,! t,i
wit.-ou-, th- nurhnr1:-,n* ~,n
nn,l cont-ol of this Co mmi!,,,iar! to !.,~
sub.iect to fin,~:, of 0, C(JO
':~r th- f~r-t offer-, fn- th~- se,;ond
ol~i',rnr,~ snd 020,0C.0
.1'r th, thir-i nr,! -.1 qol~sequcnr o,r-nces.
3. Ail mono.,,, ':-lm the,:7--~ Cir:-57 to i~~
tow:ird- thf- funds
'If CoMM-:-:.--4-0n to sp~!rt nnt-1-smokinv
c3mnaixns --ird
C e r,~ s o ' r,:. h a c ~3 n f,-, r a : c o
c.: t--e and thr.- Commi.-ion
tl:.:: rc-z,-,s;~d .n=u-,. w~J.-h it wns
proposi-~d to
set: up a to Lh,- -r
OF, , 'I M
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BATCo document for Province of British Columbia 29
October 1999


CYPRUS
The Cyprus Censorship Code, prepared by a
Comm4t-.ee appo-inted b.-.- the
Council of Minister, probibits the following in
film advertisements
for all products:-
1. Mater4al or scenes which insult religious,
national or political
feeliLgs of any community.
2. Sexual connotations.
3. Crime or terror scenes, or scenes implying
political revolution.
4. Tbe use of models under the age of 25.
Ary ndvPr-t~u,.,r br,~aking the Censorship Code
being l'able to a fine
of 1:250 and confiscation of the advertising
material
Ad %r(, rt 41 s I n C. on t-; and radio 4-3
subject to n code drawn up by the
C-,,P,-us Broad ra rting CorporRtion. The main
provisions of -.his codr.
a~e as follows:-
'1. Advertising should not Frive the impressior
t'nat aTok--na promot,~:-,
h,~qlth or i.,; Important to the pc!r.-.--onnl
develcrment- of young
people.
"' --- -)~s, -'ricludinif sceneL;, havo to b-~
approved prior to
L_ A_
use b-,- the O.E.C.
Nc us., of' mcd-Is under the age of
\,Pclr~,!, 9-d 3 aPnlY to advertisements for all
products).
li;-ences hav~~ to be obtained from the Municipal
an~ Improvement :-:oard,7
I i
or the erc~!ticn of posters, outdoor advertis-rig
and c:.-hez P.O.S.
mpterI3.L.
,gested
7 t is fcresetn that by the ond of 1973 the C.P.C.
will have sug
that ciFaret--c ad-iertisements should only be
broadcasz at nig-t after
9.4.1; p.m., anO that the number of spots be
limited to -,b:-ee and then
two per right fo-r -the entire tobacc; industry.
DENMARK
In Decemter 19'~l the Social Democrats (the
opposit--on party) introdu,-d
a bill tc Parliament, the main provisions of which
were for warring
labels or, ci,-,aretrp packs and the inclusion in
advor,~isements of a
S~,M:Llijr warning about the dangers of smokinF.
However, this wss never-
aF~:-,~ed and therefore not put into force.
Tb,,. in-;uF-t:-y presented a rr-w voluntary
advertising code to the
Govurnment Li, P*arrh '19,12 which wculd b,~!
cCfective froo 1st June 10'2.
The main t-rms of this ag-reement were as follcws:
thc- form of ffilm.;, stills, on -:,3dio or t* ,
or
r -capes. L"i
-;.z on sltn , cumm~es in
rL;b' i oubi c ~,-n n sr~ort veh I c 1 es and
5,1-3c s, wa 4- ting rooms
BATCo document for Province of BritiSh Columbia 29
October 1999


or ;_:,_rrorts, theatres, cinemas, concerc halls
or ohe:-
commu:-.J t.-.- cen-1:1cs, pub! ic sports
g-rounds, swimming baths, kind-
Eartenc, schocls, educnt-;cnal institutions,
hospitals, nurzinic
homes, order Health St:-,vice institutions.
Advertising cn sik-ns,
posters, u;um.mies, etc. is, however, allowed at
tobacco outlets to
the same --extent to which it has hitherto been
practised.
3. No direct ma.44_1 sbors.
4. No adver-'sinir in those sections of the
dailies which deal with
sports or youth, nor in sports magazines or other
period'_~~3!s
direct-~ at youtb.
5. No ad-'-r-cicements to exceed 2000 column mms
in other dail-,- press
publi:73ricnS.
6. rot to exceer. one full pag-c in other
publirSt_'G'-::.
.1) com--i.-t4tions or frf~-snm;~.'_JnF..
~i. No moc, '.:; und(.- t.-~(- ap-- o!* 7.0, nur
rrodel:i eivinr th( imnr-0.:'!on
of bp..,:;, under Thai DFP. No w(-11 known ppople,
or doctor--,-,
.)L;.-se;-,
9 Nu con., uu~r';Cne~2 to nttrnrt the atter7,-on
of yourC.
PF~o p
in 7`-b:~u3ry urior -~j tho preser-,a-ion of this
-jul-_:ntar:,r ap-rcem;-nt,
rccommende~! the followine to al! Nor.-'ic
Gov=mrn~;s:-
ban on all tobacco producto.
ct --a _';h ed L:cr, ". I on .
C,-e:2t-_-1 C' it-XiS_'3t4on which wouli! enforce
n -;ntailed
cjr*--z7n':s:' '~3 be prinLed on all. tabBcco
produ~~t_s' packir;-2.
77.
Ear`y in Tei-~'is Lirrann (E4:%~,':, Radio an-!
'-"evisior r:tat:L:r;
ennouncqr c -,' ;ntprclpd to phoze out ciEaretto
advt w
rtising and o t.c
accept no mc- zar-!tte ad-.,ortisements for
broadcast on televis. 3 f - r
ion
31 st I'Prch 1`71-
In Decemb(!r ';'ne Irish Tobacco Manufncturcrs'
Adv-~zor-j Committee
announced th,~ details of a voluntary code of
practice for advertisinir
cizarettes w-.;ch they ha,; drawn up.
Th--~ industr-y '-id a_z_-~,ed to print a health
warninF not.4cc on cignr~?trr
pa6-2 - WarninF: Omckiner.- C,)n Damige Your
Hvnith". A roric,
drawin,~ atz;~?r:~inr: to these warnin-,-s would
also be incor-,creted in
adv-rtis-~mpr,::~. Th~~, had been approved by the
Tanaiste and
the Nini3ter ";7 Health.
The co~',-, -d!):: from Ist May 1977, and a'!
packr
and carrie,! thf- phrosp sinc'~ Ist J3'1113!'~,'
LA
CD
C)
\-0
c0
BATCo document for Province of BritiSh Columbia 29
October 1999


In rather thnn facc th.- -,ossibility of rumoured
lef-islation, Th.--
F"i Tobacco Company 3nd Carreras Limited
voluntarily acr;ed to implem',nnt
t~~ followine:-
1. Cinema ad,.ertising to cease on Ist Junr 19?2.
2. Health warning to be pr4nted on all cigarette
packets manufactur-ci
in Fij-; as from 1st January 19?3. The text of the
warning to be:
"WARNHiG BY THE MEDICAL DUARTMENT FIJI - SMOKING
CA14 DAMAGE YOUR
HEALTH" - printed on one side only.
One,, the ngrnrment was signed all imported
cigarette packs would
also be r(.,nuirL-_; to carry a health warning.
.::rarr~ttf :- :7c,10 !,hroufrh the Duty Frer,
SLore at Nadi Airport woul'!
not. bp 'co carry a health wnrninfr.
Junn 1969 th,- Finnish Tobncr,.o Mnnufncturrrs'
Annocintion ndvised
Minister of Commerre nnd Industry of voluntary
advrrtising, restri--tion:;
(,rmr u n , - - (I t
,-:~,i-n the industry proposed to institute. The,
main t of thi , gn-cm n
:I.,; follow.,;:-
11 r, tobaccc prc(_,_cts advertising on tv, radio,
cincmn or records.
No messa;r,--s aimed at young people.
No mod,%'-s under Z-.
No athletic emrhasis.
Zize of advert-' Sements in the press limited.
No publicatiorc for young people to be usrd for
tobicco sdvertir-mPriti.
No outside covcrs in magazines.
8. Only one cigare-;-z;e advert i nement per
manufacturcr allowed in
every second issue of a magazine.
9. No promotions to persons under the age of 20.
10. No outdoor advertising on city-owned property
and vehicles in Helsinki
and 17 other towns and market towns.
A Tcber,.o Council was set up by the Governmunt in
January 1970 to invrnti-
Care ways in which Cmoking could be restricted.
The Gov,:rnm nt, bnnnej tclovision and radio
ndvertising, ss from Ist January
1972.
In February 1r)?P the Nordic Council recommended
the folLowing to all Nordic
Governments:-
1. Total adv-:,rt~sing ban on nll tobacco
products.
2. Effectivc hc-nl,~',-, education.
cc
BATCo document for Province of BritiSh Columbia 29
October 1999


3. CI-e at -'-)n Of a t-'Gn Wh I Ch WCuld en f3rce
a det-ii "d9c 1g: a ri 'r
con cent. -.o be print-ad on a 11 rob prod uc -a
CK_1n(fs
Thf., Tobacco Courc; L Se
ur, ir, jonuar,
! 11j",70, nublish,-d its Rc:port inr~
Recommendat--ons "to restrict Smoking" on 21si
December 1072'.' The m3in
recommendations included proposals for lepislation
to be urg-ently
passel to enforc,~ the following:-
'I . Forbid smokin-, in public places.
2. T.,tal adv-.-rti~-inK ban - including "hidden"
advertising, i.e.
appearqnce :n tv prcgrammes, etc.
Allow r--stri-!:ed advertising for "safer"
cigaretrps.
of tobac-~c excise revenun tc be used for
in_F'o=3t_'-:r and
r,-:-,Pirch a-_-vities. ( 7f advertisJ.ng,
~--7ased - ext_"q rc-venues 0`
Lo b- pni~: by tobacc,~ companies frcr, mo
r,~y slve~ nwin;, tc
exr-lditurt.).
H-nlt-h durir:on rimpa~j7n.
tabacco prorfur-ts - -Tiount 0!' X;'1.`..
vcr."r
to tn-/nic content, etc.
n.' reoearch inr.;=aLlon )n _oLnrco proc;u~-~.-
Recent mcd ici st-ud' cs ' nummnri es to be
nublished
in all m-d iq :innually.
7!-nte Medicol s-cu',' an off:ze to plon.
implement_
--estrictions on smox:r~-.
manufactur,: of tobaccc goo,-4s in Germany is
covered by -the Foodstuffs
7.-,W -InT; Dr~,-~mter 19rP and th,~ Totaccr ~-Cor
of 19-.- 3,2C.7m,-er 1".,
w
Z 1971. r the terms o Food Stu 'Y:;
a imcn, on 20th August
L,-w anz the Tcbe,;co Or-er it is noc permissable
to offer ---acco goods
under misiendinir !J--?S:ig5nat-iors or claims,
and therefcrc al-I --eference to
the benofinial qu-ilities of smok4nE arr.- banned.
Under the 1-N,~o!--in-. e Order of i2th iay 19~;9
the words ".-o-w in licotine" M-3Y
only be L1L;(-(J' for c-'Farettes which contain no
more than 0.6%- (dry) nicorint,.
"Low nlicotine content in smoke" icay be used to
describe cirarettes whose
_;n,-- cnntt!nL -:n smoke has beon reduced to
0.17% by means of a filt-~r
nicat
.
(,? v 4. c e
or oth-
nrncndmi,nt~! to existing logiolation will ban all
F;dvertisinr
which
th., imprrssion thnt smokinC, is harmless to
hPalth or apt to
favourobly influence th- functions of the body,
etc; ban all adv~,rtJsing
likoly cc jr~.uc,- r-rsons up to tho aFe of ~1 to
smoke; ban the use of
phraspolog-;- cuh -in 'Witurall-, pure",
"naturni", etc. Ord ;nnnccj
supplementirz thene bans and decreeing furthrr
bans arc, vstrictions on
tobacco F-o,)d7,' parricularly its nature an,'
con--:~nt, can be
promulCatcd at t-.me. T-..- Fcdcral Plinisr-j of
Hcalth is authorised
to f:)rre -he indu_=~ry by mearC of ordinances
1.r) print henlth warnings L_j
on its prcducts. Tn the same -iy it is aut-horised
to pr-scrio,~ maximuri C)
c')r~r-,nts an(. rexulationo -ibout th, or
forcipm.
uin~iuies
~,ot' , 3r. Ir In nuthcrir-0,2 to rrescrib- tho
qiiality and efficacy of C)
rQ
Co
BATCO document for Province of BritiSh COIUMbia 29
October 1999


A
-2 t a a : e n r: a: -2 na r
f t
0) June T-be followin.- were banned
An,/ uz- of health claims in q~vertizirv;
reft!rF,.-)c-!s to particular qualities of tobncco
rod wrapping;
ref-?rences to the length, intensive effect or
other smecial
charact-ristics of the fi2ter;
r,~presentacion or naming of celebrities and
athletes smoking
or in-:it--'ng peopla to smoke;
all adver--ising directed specific3ily ~,~ young
people.
b) Bindirg -interpretation, December T~c following
were banned
?-e-r,-r.n-_-)t;4r,n of any athizic acrivizy,
a,;hletes and typic-,'I
at h, a-'.:; I ni,:es;
H,,pr,~s- n, :,,.;,)n of cf (-.!,)thinw-- and
apporat:(lo ty-pical
of
ReprqSC-:L1~;ion of spnre time oportin~."
rl,~-.ivity r!urinC- which I
not ~zu:,,,.ornary to smoke;
Repres-ni:.ition of persons whc appenr tc b,:
und..,r thp age
k f0 I- v: r, situations and surround`n~:7 tyn4nal
of our
y
per3cno un 21), e.(,,. bent; rlut.-,; firticl!~s
of rlothin,;- ~ypic,,',
of ycun!- prop~_e.
ccdc of
L'an !)n k_n~; of t,~lv.:~i,-n from ".s% January
ewsz;a 7-r ad .. C -t i s lri,: lim, .-, tc-i to
rtj; a C u
sue
ppr ir pcr manti
1 _~mited to on,-. page pt-.r per brand;
Prohi'- -:,n of advertisini- in all rubli:.
transrorz;
Rest in ourside adver-.isinir (Larsze spaces -
MaxifnL_z ^V!
stee7_= maximum 4/1 sh-:~,-.O - not more :nap one
per mnnufac~uror
on advertis-ing r-c--entil arx:
i-reed not to nlac- an, n.;-.,ert_-'s1n,- in
corneczi-,. w;,h
,h.- :~un-.,;'- in nl:-ou~-h _,L was not rcszlol,
c M 1; P a r -~ of th,- binding al,:-cm,~nt
cwi,-,i:, to Germany's
cart-1, 1 WU .
In :;rcem`1,::- industr-; -Jrew up n bird
-)Lr~~emort cover_-'rF:
manufncture of filter cigarettes. Thle terms of
this agreement we:-e 3r,
follnws:-
Smok. =.; moistened quantity of tobacco:
co--
4 ne content; in smoke rot core thon 0.:'%
'Inximum quantities of dry smokp condensate not
more tL-nr 3.2%,
11
Max==: fiicures in mg p..-,-
-ontent in smoke no- ro! - m
t~nn 1.~
~;cio-e ccn~enzot- ro,~ mor,~ than mg
m.,)y 'c- r-~fprrqd to bo-fig C=)
-n hich do nit t*-e follo-,;'ng f;-.-zur-L; ~,ht
en iz)j
n I L~n t
C=)
of tt- Gruler):
BATCo document for Province of British Columbia 29
October 1999


Smoi-f; mcisrer:~-~: z
." ./ 0:
,Uar: - ;z
Nicot:-e con:=-ns in smok,~ 0.17:,,o'
in mg per cigarettq:- I mg nicotine in sooke
819--ainst all the restri.--tions which are part
of a BJndinF
must be dealt w-th by a Court of Arbitration which
is empowered rc
fines of up to DfI "00,000 in in,!ividual C3Seg.
Furch,!r voluntozy ngrce=-~nts in(.--Iu(--e a ban
of give-awn.y:. and ad
with --omr--rition5, except where tobacco goods
are actually on sale-.
f'iiikiA
-n Julj -11 '0 -j of Foriinin--rt calle,11 on the
Gnvpnmen-t, to bar
c4
7,-, -Q sd,.-(~. r-, .; s 4rp-. Howover, the
llinint~!r of irformar-Jon so4-,-;
nor th. ~!:tonti r) of th- to bnn or other-disc
rpstrict
!3 d'-W!-%-L31nJZ.
G' ; Y AN A
.L= r-piy t:-, a P-4r.11,,imont in Sept--zb(,.--
Sylvia
of thn- D4visior, of
b;.-,.n ~;n lectures thi. dangers of rigarctz:-~,
.: r. -.n F
that t!i,, Wnn -x..Loring thf, c, r, n~
P sihi 1 J ~7
.:-L,-j~-Ion for czqu-onary Lob,~Iling of
--Lvarrttf, pni,k.; and th,~
of pt:*.,Fr-.-,s,-n,-7.
in tlir :'(-IIowir,.- ')r. T-91bo", in,.v 9 rnd;~.
r wh
thnt: ,j
ty wn!- q !,,cinion
V ::ill- an~: w,,3.1
her f-~~- !,-wt ~-,Iation wou -*,-; not b,% v,.--
Ca-,--bt;mar; L;.,ol-,h ~!:.n:Lsters Con'-renro
was
"Thc, conf!~-F*-n~-.:
of toha,,--co jmn*1--nF and mq,,!,, fe- q
bv and workero in the of c"ucn--on an:: 7-.1..
e;p~c al-y for -.n~ purnccc of -z;
amok,,~ nrc for adverzIsements of tobacco
smo'.I.--~,-,,,-?'.
IMLIAN D
T~ e M., t;,.h V,~, - r-- i n r Co t; r w h c o n
t ro 1 . i a (I v P rt i!; i nr on
and r~~d:o, h-,.-- L;):int-,d th!~ of tobq.:!cc
pro--4ticts. on Du-.cn tv
.:nwcz(-r, the in,!uOrry rqr still usp t~(,
-,x-territ-in-,
station- whoso rrorramceo ,)rp r,!~ceiveo in
Holip-nd.
The hI.7 q .rnlun-a.--,, 7---m-nt, th, t(--ns of
-dhi-h nr,~ as !oIllow~-,:-
. 1.
1. Nc i-ir, o; t-, 1,~v~ z;2.cn 5r:(! cxc v in cin
ep at; C C, n e M.)
perfo:inan~-.%:
2. No u:;p r), !
in, Th;~7 hij 1)-2t~n
1 e., W-.~h Co
,T a n a,~7oe=ert.
T're Tax thn, th-
may ro 1. rnnrin in r r.?~;,. t~i7,
is pot
produc!;~ Or -zon..*u,-.: w n
tbc. sally of'
(-D
BATCO document for Province of BritiSh Columbia 29
October 1999


.,r, -Ix.- I Wo r
U:; ~~ rl-~ICMM~T. : ~') - ~- ,
nz --n:~ 7,
0 V . "r M ., n t
Sc fnr. t~w- )n'-.-.- 20Mi C!'!~,
bqn on rhr- u-,e of h-alth claims.
2. N,
.7 outh-).--ienLaT:e,l jd,--ertisinx.
C U ~ r: q
)rd radio 1 d to-i
t i on n,
;'RA5
A rr! n in itlly
s renorted to haw. be-, push_4r~ prc
a -,l*..-!-, to thm iocal radio !!tn:40n~,. I'wr
ra".'') !37;,It_or:T
~o !1:; -9n, ~. -smok i nV n rong iz:, n(! P n P,;
rr~'. q("
n werk t'-c anti--mok-rw campaiFn w;;:; i
0
pq
ad*,re-7:if7.JnF
n,, T.-!.',)r or 7h- "'V Au-thor.Lt.-; Cod
Of =:.Mc- !7tipU.!a,_4cr)s Ouc- a3 no
p.m. ,cr wirelw~s_- V,") ano no t:rizes of in
com-7-
A~,ivt-r- zi n,- anda v4.:
d` t s v _- s u a zie- r, amendmcn
A,; t
th. nn e :- c ci,;zp;7-7-1~1_7 on t e 1, a
3- 'ic
y nroh Jr; ts le ~nt3 wh. i C.,
f"i D r ::,-n, P,-OKInk- a.., n which
T h
n S 11 C 8d,i unc,~ t::
rito force whp- secir,(~ C.;.q t e 1 i-:_
-Y t')
in
T'n e .2. on "):"C: whir'- W,_~ uz
Golj_~rn.=-2n- h;!~ -i-kp,.! !7h,2 t7C lpze3:-
dur n;z, Fe.rui-- io n - n .7. A to :.-,p 0, t':,
Commit-.ee some E.7uii!nnce ac t:- qursr--.on_.T
'.c be 35ked n3s
been sent. it j s not cons, -1 - rf-d Iha r n n-,-
=mediate concern. by tho in;lu--,
-is justifi-d, 7;nc,, che Cr~mrrittre is currpntly
only taking PwIdenn.., -9.-,
indic-it'on MLnor-it-v of mor in Ler-_'.-;lative
that l,.j-:--n::;ev' ire "not joinp.- cothing". q
pr-snable that th.- C--,r=~
Mny, ir L,,,p cr,tr-lu, ;33ke 3-.-;nor to zht~
ef,"ect thau srn,_-
a 11 i~ in p u b L i .-- pl a c e s , c 1 n em a s
a n,-; pu 1; 11 c t ra nspo rt i "no smo k -; n
P~r
4. ic, 113:;.ii., Ln w en
cf a wi,=.np T- x t; o f
f .3 :"%:., - .*7~0~~'.:-,.: :nl' a U f-7 L:.' 7
47
'c;llowz: ",w-' -
d i se-i s,~ , I ~: -r wr,!-n.-:z -_-?~.r_ wAS
t h p p ri n
S w a r! n c, w. i o a n
71 :1 C t, 8:7 d h ~! Ll r-.
~:ropp,-.d from
ILA
C)
NO
~i :3
')?l .;enuar-
P. n ~n~n
BATCO doCUMent for Province of British ColUrnbia
29 October 1999


An amendment was passe-4 by che Althini7 -n Apr~~
1972 co t`-- o-`i-
z
-
Act erforcini.7 warning 1,-;b,!1.3. Thin am
endmer
z ncmnPllcd the
and Tobacco fiuthority to r!ontribute ' per. mille
0-1 tho gro,;o
tobacco towaris an ant-smokirg ad'vertisi.-F
camn,,qi~rn sr,; advor:
on radio, tv, cin~?mas ;nd outdoors was banned.
In February 1972 the Nordic Council recommended
the following to 3.~l
Nordic Governments:-
I. Total advertising ban on all tobacco products
(already carried
out in 1,~eland).
2. Effective health education.
Creation of legislation which would enable a
deta'led "dcc,1-3r3t_,--:.
of contonts" to be printed on tobacco packinRs.
Tn May 1910 the Union Deputy Ministor Health
nnrwrr,~d a qu,*s~:4 -,r:
'
in Per'isment, disclos'nc the recommendnt-iins
which had followp'! itho
_
Z~_ th Sessi,n
.f the W.H
-0. in Geneva in Jinuary 1q70. Hn reported
that the 7~ndian Government was taking the
.1ollowir.F steps:-
Fubl~.q'hin;, the harmful effects of tobacco usawr
as part 0~ Lt,
beg- ucation prcErairme.
2. ~'ost SzAce Governments had impose,-' a tan on
cmckinz in
theatres and nublic places.
Legal prcvisions aza4nst juvenile smak-nz: in some
of the S',StES.
6"r. Gecr-ge Fcrnandez, M.P., sought to
intr-)--ize 8 pri-.9te membez'F b-':'-
.'n Parliament for the inclusion of a wa_rninz
clause -in a!-' cigarzet-,e
advortisim.: in July 1~70. Th e M i ris r n, f
11r; e a I th, p ro m - :3 ec t on It e S -I I
6r"; 7
'
_
7,-:~
the posslibl
lit.y of legislation. However, t-e bil-_~ %;.ed"
with tte f
General Elections in 1971.
October 1970 - T~e State 6ov,:rnment of jar=; and
Kashmir-2 in'rcLlu,::!~d P
bill to bave th- foilcwing warning clause
inco-rporared in 811 cigare77-
sdvertisin~r ri--culated within the State-
"Warning: C;j,3:-~tte smokintc is dangerous to
health an-; =ay cause dea:::7
from Cancer, Coronary Heart Disease, Chronic
Bronchitis, pulmonary
emphysema and other diseases".
The bill was referred to a Select Committee who
bad not soproved i,;
by the time m,w elactions were belJ and it became
a deal bill.
The indian Medical Assccintion urgcd t1-,,
Go-.-~rnmert in Dpce!nbe-. 1070
to 1-gislalr- on henith warning labels on packs
snd to have a code evo-'-:-d
on cigare-,te advertisinK.
in j..;1Y 1:1'.- ;.n r-ply tc in 7'rion
i),,,,)ul:y
~!iri~3zz~r for lnformoc'4on and affi-mc~,' tho-,
Governmen: d-.
no-, inten.1 t,- ban cizorer:-;, advertisin;- ~ut
the Ninistry of Health
~nten,`ed` to mount a MU1-_;MCd_`,3 C8MP31F-, Z3
d_~Scourng!- smCking. CD
The D_`re-ztz:-,j-- of Al'vertisin;- and
Viou:~.*;. pc_nted out, I
that suc-2 c c3m;lii-7 W;:u1-.' b,-
ir,3-,pr-,pr_=-:~- --n tk,-- !`j-~~ of s;x Stat
rQ
BATCo document for Province of British Columbia 29
October 1999


~;ov-- rnm-n ts ' in,.-:-, ion ta embark on c
ifrjrL tte manu factur-? (JnL-.:.;.
Fashin-'re, Purjab, Assam, Madhya Pradesh, Kersla
anj T3MJ_l
Another ;upst'on -.1 Par.14
_amen,~ in April 1972 was anjwer-d Uy
for Tran3port and Shipping, ~ibo stated that
cigarette adv,.,rt,*.q4.'1g "'n
buses was accepted in the same way ns for other
com.mernial product.-:,
but the rovernment was aware of the harmful
effects of smokinS and
intende,` to educste the public about them.
Another quesr.~on elicited the answer that
Government were examini-
the feasibility of health warnings on packs.
A oass circuleted Tamil I.-inguage periodical from
Madras publiohr~.'
anti-smc'~:.Lnr art.4-cles and placed an embargo
on cigarette adverci`-.
7
In June 197".~ two eminent heart surgeons
cautioned the public asai.-=
smoking-. Th,- szatements were given wide
publicity in the nat4ona" P
Th- Manufacturers' Association considered thr-
problem ;j,- 2n
thr~!nz; for the first time. The basic iecision
w1.,,
n sn.,irn, watchiriz brief on Government action
and thinking
sur.,-commirtn- locoted in New Delhi.
of the problem, and Governmr-nt conc= about it,
',ik,-I-; to in~:resse. A mnjor contributor will
b,-~ tbo k7rowth or r
I)-*i Flrr,'. !y inly Delh 1 but now in Sombny and
SrLnn[,-,ar and Ll:%
to F-et ~D Cnicut-.a in 1974).
Th, wa=-r:- c:-, pnzks has b,--,:!n 9
oompnrn-,i,;nl.-,- eas-Y
,c offo- ir r~- in India, wher,- illit r ny C-41
P A 1 !7 _- h-i:,.-,.
th... rur~_: ircrjr, !:he ef:C.-t of t"te
warnini:~ clou_,~ or r, n 1 --~ sma*'-- '-u r7,
Out to Z., 't zelevan-. tba based smck-:~
t the rurol
-:--e in
a q":-rnaz_. bi r4 s.
iTALY
'io%---nmen-, -n.3sed a law in 11')E2
prohibiti.-,~: i-'-
.ol-acco nrodiict's adver:::isi.-)F.
J A.:'-' IC A
Or, -r~tn K_Jngs-:;n and St. Andrew Corpcrazio-r
Council 3
resoLu-iz-n r-acommending that the Council, in
conjuncti0r, with, thw~
Jamaican Government, take steps tc prohibit
"public," advertisint.,
ci,zarpttes and enforce the printing of warning
labels on cigar~!Lt:t pi,:kz
In Au,-uc!r the Minister of Health publicly
ref--~rr-d to this
an(I stated that be had not considered rhe
introduct:"'r
su-~', legislation necessez-f.
J A F'A 1' J
In At)r' . 1" 1 thp Japar, Corroration annourc, d
that. Crom
AUF-Us- 00--lirz would AppeOr On 311 -:i(-nrPtte
pa?-ks manuf:icturr~d
in v~.1,-r. ;3panez:-' wnrn-n(-, c.1r) L-c
t--;unr;1nr,-d --Ir: foilow:;:
car,?fu'_ stdokinr for the sak,~ Of you: health".
~'.'nopoly ::UPZ)'_.LP!':-,
to -nrir- t- on ciEnretz.,~,s, exported
C4 E:3rC'tte.' !0
The wn-:,ing CD
CD
NJ
BATCo document for Province of BritiSh Columbia 29
October 1999


was to be incorporated on packs supp--ied on
orders issued by thV JMC
in the second half of July, pnd was to be printed
on the left-hand
of the pack in a frame. The colour was left to the
manufacturers'
discretion.
Details of the Japanese advertising code are as
follows:-
1. TV advertising may only be used for brand
launches and then
advertising during programmes for minors should be
avoided.
No advertisling in publications intend.ed for
minors or women.
No endorsements by cclebritie3 whose major appeal
is to the
young.
No appeals to women.
No Premium offers, sampler, or F-,iv(:-aways which
in fact are price
reductions.
No prizr! competitions.
r7. Any free gifts Or SAMP10 schempo to be
approved by J.M.C.
F. No ccmm izsion, compennation, rebnte, etc. to
wholesalers nr retni:,-r
over thf- agreed sales commissions.
~Z- V A
..efore Rothmnns ceased tradinK in K#nyo they had
signed an aFreemew.
with B.A.T. K,7nya Ltd. to the effect that neither
company would use TV
for their cig9rette advertising campniens.
Th-z code was evolved for financial rather than
controversial reasons
and -;s still observed by B.A.T. Ken.ya, who beve
also undertaken not
to mLke health claim..
MALAYA
late in 19?^. the Director General of Health
Services called a m,-etinE.
in connr:ctirn with the possibility of a
Covernment ban on cigarette
advertisinE. The tobacco industry was invited to
prepare a case for
the Director General on this subject, and was
given two to three
months in which to do it.
Rothmans advised the rest of the industry that
whilst it was prepared
to withdraw from tv advertising, outdoor
advertising, sponsored sport,
giveaways and direct mail, they did not feel that
voluntary restrictions
would work and wished to ask for legislation to be
passed.
At a meetinF, between the industry and thn
Ministry of Information and
Broadcanting in Dece=bcr 19112,tbe following
points were discussed:-
1. A token -;ur-charge of not more thnn 21% on
cirar,~ttc tv commercials.
This matter to be considered further by the
Ministry.
2. Limitat"on of cirarette advercisinC. on tv to
evening proCrammer.
only actual time to be finrilised at a Inter date,
but most
probatly will be 8.30 p.m.
CD
CD
N)
_~o
_fz:-
BATCo document for Province of BritiSh Columbia 29
October 1999


Roardings (billboards) are to be removed from the
high-speed roads
fincluding biphwaysl viaducts, etc.). However, it
is not yet kno-,;:-:
when this law will become effective and if there
will be any ezcepti,;.n,-!
that will allow the placement of such boardings
within any given
distance from the roads.
NEW ZFAIAND
Cigarette and all tobacco products advertising has
been banned on :-odio
and tv by the Broadcasting Corporation since April
1963.
In early August, 1972, following continuing public
pressure, the indils%ry
wnv invited to n meeting with representatives of
the New Zealand
:*;L-ve-nment to discuss various restrictiv,~
measures which the Gov(,.rnm(.:;.
was to reque:;t the industry to introduce
voluntarily; legislation beir)(--.
possible if no suitable voluntary agreement was
reached.
Tb(.- draft agr,ement presented in November 1972
for signature by th-
industry and thf, Government, incorporated the
following main provizionn:-
1. WarninC, Inbel on packets: "Government warning:
,-.mokinF may d,1m.)L:,-
your heqltb".
2. No cigarette advertising, or advertising for
niCars carryinF,
cigarett,! brand names on radio, tv, cinema
slidos, and films or
hoardings.
r;3X-;MUM :;ize of press advertisemonts 72 column
iyj(-.*.-)es.
No endorsements by athletes, celrbrit;cs or
oth,,r.,-. with epr-sl to
those under the age of 18. No mod,-Is who arf,, or
appPar to b,,,
under thn age of 25. No health claims.
Advertising to be implemented over a period of G
months;
warning notices 9 months - from the date of
siCning.
C- 71rpcrted cigarettes to car-zly an " equiva
lent" warn:ng.
7. costs for warning labels to be met by the
industry.
8. The agr,.-~-ment to cover requirements the next
tnr.!,e years.
NORWAY
Cinemn hos not been used as a medium for tobacco
products' ndv-ticinj,
by the Norwegian industry for 3ome yearn, end
there in no advertisini-
ror any product at all on tv or radio.
A question scked in February IqC-4 in the Storting
(1,o,-degian Parliament)
resulted in n representation being scnt to the
Government requestinf.',
that s Committ,~f~ be appointp,l with the moin
task of p1nnning "A campnig-n
against the hnrmful effects of smoking
cjj.-nr-ttcq". After a Conferenct-
betwe-en the Min.Lnter of Socin! Affairs and tb(.
interr-strd members of
the Stor-tim- 4t was agraej that it was not
nPc,-ss.7ir7,- ro appoint an
of--cial comr-'tt-ie in the usual manner, nne the
Norweixtan Canc,~~r Researcb CA
Campaign was azked to appoint such a CotrTittee.
This Com=ittee'6 CD
rcport was subz!itted in March 19,70, and wnr
dnbat-~d in tbe Storting
on 7tb April -9?0-
Following t*,i.~ on july 31st '~'170 on t:1., of
thr of SocinI
U-
BATCO document for Province of BritiSh Columbia 29
October 1999


P'I
-'~-'Ifare the appcin-ced thP Comm--t-e. The
mandaz,;
to tbis COMMIttee WaS a-- follows:-
To propcsals for a law rest;r':ct;r,;- rho of
tobacco
advertis,ing as far on zf- way to a tor-,!
advF-:-,c-: .sing ban as
would in practice be possible to enforce.
2. To draft propcsals for a law enforcing the
morkin,- of c4garet'--c
packets with a text inL!Icating the health hazards
involZ! in
the smoking of c;-Earptzes.
To draft proposals for provisions r,~13tlnLz to
tobacc:) adver-'s'n--
in acccrdnnce with the law of 111th May 1933 on
the supei-ii-.9-40:)
of foodstuffs, etc., should it not prove
necessar.7 to issuo a
sllparat't! law.
107^ che E:.3tholm Committee f,
-ubmitr,od the'r propnsa';.3 for rr
- -warcin~; to~,acco produc---- T-hr- mAin 's
wer,~ b
-;3.3.or, , -; roposs.
C141.1 'Lt~te bnr, or nd-.r--rtiainF for tobacc
r-!uctc, nl~'nretl.~- Pnr"-:-
r,~-I'ers and plpes; warning labels poinr4niz out
the of
on 311 pack- sold in Norway; Prohibition on th,-,
sn1r, of :obn~:co
tc~ nerscns un.";-r t-*-;.- age o.- the Department
of !;-9It*'-: to bt-
rules ccn:ents, weights, filt;prg, psckingq,
et:,:.
t~--~!cco goods. In rhe Repor: there was !so the
reco=menlazinn, -o, o
-'r-=cent Totacco Counc4l s-ould be set un and
this was subscnu-~ntl--
~,zzaolished as the Sational Council on Tobacco
and liesith.
A a law bas,--; on re-omm,!~rdnticns of the.
-=:-,itzee wF:..- prxser-t-d by th#-
Gov-~---.nment -o Stcr-c--r.Z
in Jur,~ 1972. However, the full pro;osir.ion was
not published until
T-,-, main provision3 were:-
t
o, --o ;: .1 -
~-ar -oducts' adver-.4s~nx ;,:-oh-bJter, ro~- r9n
-c-,-y be
irclude-~ in :Ice adver-cising of other gcods o--
se:-vices. (Sbop
s4,-ns, e-.::. -Cossibly being exempted).
'rob4----d tc 4mport into Nor-oa- , sa-- L)r.-:
tobac--o
prodt.,-t which: is not r-arked with a symbol an:
~cx~ :f,--nzinF cut
r''-'e risk to i-e3lth. Pcrsons producing or
sell.:ng tclbacco prcoduc-,.-
May nct su-,.olv their own information or, the
consequenc-~s u:
Mok--=,r.
~o be empow(,red to iszue --ncern-ing ccnt-I-,,
f~'Iters, packaFing, etc. of tobocco proJIuc'z:--.
P-ohi'--ited to sell or hand over tobpccc
product:? -- thei:-
t:- p--.-r!7r,ns under the 9,7e of 15. Fowever,
th-:~y nny t,~ handed cver-
t:;,. minsr has a writt,~n or~:,,~r (vn,i,- on
on.. ca-cesion onil)
.rotr an idulz over 20, or where thf or--r hss
been tele;honed the
samp d-i.-.-.
"-d't*- surh
9 ~ M37 Of.- ti:', CouriiI to fulfil Its
-.i4*:h tho A,,-"
-7--- n 2 -)r: un c P n h to in ~..- :;z ate th,-
ef `e- 3
7
m,= a s I -m o n c%; .n w;.tn thw Ai-*-
CD
:L wa~ ia--f:
be
A,-t, whic'- --,:-~;w to conl---;-ue, -ind C)
BATCo document for Province of BritiSh Columbia 29
October 1999


acr-:s to in news:;aF,~rs, pr-r.J.- :t -a's tha-.
n
7
n ,Z nc -d m, r--- sraz :.r:.z -r! - 7r-. c r =.I
tl_lb:~c-:-~ pro~ucz no '_onger ~-.-ini-1-cle
Wcul'; nc~. .1 e
information or sugzesrive copy).
The Tobacco Law was debati-r! in the StorrinF on
.7-,th FebrUary 10-~
acc,~pt~-d by 68 votp-c to 1P.. It was proposed
during the debate ~hnt
detailed proposition sbould be worked out so that
tbti Law included --or-7n
of the exemption clause (above). However, the
proposals were pos se(!
thev stood and there is still a great deal of
uncertainty as to wnaz
final situation in Norway will be.
:'or infor=s-lion, a Norwegian Law has -to !--,-
accePted by ~wo ppars c-1 t`.-
Starting, (the OdelstInget and the Lagtirzpt). Th
e Lazzingat has nn,:
icrppted thF Tobacco Law, although it ir not
arricipatec' that ir W-'-'.-'
any ampn~!memt::.
in a re7)rt tc the Social Welfe:-e De~artmenr,
N'ar--cn,11 CouncJ'
iLZo r!-~CGMMPr,;~-d t-at some regulations should
br- mpde to reducc- hop.
(i an, rer-9 to "prinsive" smok!-rs. The Council
rf~covzmf-ndec! n bar on :-,:r(; .i, - r
At Public board meetinzs and ronferences, and t,`e
segre6rit-ion c, sano`(-:.~!
!7,nd non-smokers in colleges ~teachern), public
tronspnr-. and waitint-
Tcb;,r7rr) Ccuncil s'.,-,o recommend!,- n
rna)DA44"n whic!; would
r:~- PL:::Iic volunzar~ly nereed not Lo sr-okc in
co-mmon roomn bu'.
T~e mn;.n ob :ect being
s,- a! s=oking rooms for s-moker-.
5 :Pr-~ szoking F,2rerqlly "ant:I-social%
th" of
r d o 'flevision
7, s4r:.- )' : -mn o-he:- rob-9cco prnd,~;crs,
Oar'n-C
In')-rammes s-onSor--~--; by c-zor L; - rs, 10 __
,
. __ :e d p.m.
wtis repor-.-. ir April that th,
--2r-_~se some contrcl over the advertis;_nz 0f
c:zare:z:es or t-.* nnc _n
new-papers, and thn: ter ane n4cot4ne ccn:en?-
-;:.sclosure was 1-:'.'ely
be made mar-JAtorv in all Advpr~jsements. A
C~Mrlet'L, --Fn of te-_-V-_s1or-
adverr:isinz wns q1_=c repor-,ed to be unde:-
_uns;.Jer13T;_0r.
After the lc~.-s c-' 7-zer Pakis:an and t~--.e
restiltan:; fail in tv revenue
the =%-~ to bn.- tobacco product adver-.'_'s_'rF
is no lorlzer being
considered.
Rad'~: P3kisran bpcnme a Corporation in Dec-.mt-!r
11971, nrid, In or.!cl- zz'
bec.m- self-sufficient, is looking for ndli-ional
revpnu~-s from the
of :!oznmercia_: time. Vnere is a like.-_hoo~-;
thnt- cigzarert.- advertizinF
may arain be pernitzed and this is presently under
considerstion.
PHi ___,FP0ES
It was repo:--,-(~ in A:;ril V; . - ".99t a hqr
t--n -resertpd to th~
Gom=ittee on H,~ qlth of tt,e c;
'-',-pre~-ntatives, whi-h would r~xqui:ro
a warnina tc '-r- prz.-r -1 on box .,f clznro ,
pnck of
end pi-,- cf c~ ;-ar wr9pper - "Caution: Smck-i7
tobacc o may be hazar-douo-
to vour bea1z;b"
. Lr4
CD
z r o n i n un 0-: C-J.1r3nCf- 'Mann_
i- s
City. A! u.. e-rely affected
,
the advqrt4.,:-.n tne b .-,-
3 n relv.-ed to a
pzocu--ts 3r'' Wli .~
BATCO document for Province of British COIUMbia 29
October 1999


to %han 7 p.m. ~'7r4z wa~ arz-nc-~-d to ;' p.m. 4n
by thr!,a!;
was pr n of legai ncricn by th- Minizt-r ~f
t'-3n, and w;;s ::.,rt of an overall agreemcrz;
betwe-.-:~ Lhf- Pr:-,-ztc-SC r,
(particularly tnF- liquor/cigqrette the T.V.
stc~tion--
the Chamber of Commerce.
in AuFust 19-71 the Government announced that they
were preD3:--4nz ;c' . y
guJdelines to improve the quality and content of
1oc9I T.V - 7) r0 eramz ... :-
and 3dvert-isinx. A rev-i sed draft decree
outlininv the pr6vosedl T. V. q:i
Rid4o restrictions was issued in June 1972. The
main pz-ov:-sl-ons w"-:- as
foliows:-
Total ci!-nrette advertising on 'I.V. to be
restricted tz) -10 m-,.nut,-!:
per day -zer channel, of which a max~m-um of 3
minutes c~-uld be us-:
o -, any nnze brand. Commercials to be approved by
Minis-tries of
:Rvelopirt,nt and :-.:ealtb.
No televisior ad-.,ertis4niz of civaret-ces bofore
7 p.7.
9 nd ciF.'srett,i adve7-~4s4ng IJT.Jt(%.d t,~
'11,~'7 -,f t'-.,-
time o" esch radic otation.
U~:Ics',,-., Fnr-!Jamenr r-lszw.; A 1-1-4
prohit'":~7:e
and aicc~oliz bevf--:-9ge--x J-r newsrapfzrs and
-:~n
7,e S r
7 A
P:-71:~'=!~n-' Was - -n w P
z~ t. ed bet --:~ T3~.iza're ar.
--i an t e := s a f t'- s a iz rers r f0 C'~ a
of newspa-per ad-ier-tispmen*~s 'nalf pa-ze.
cas"n incentive
7-h 4- saare~menz n3v t,~ zer=~-r3zed by
wri-ttpn nozic
L-4
CD
C--
BATCO document for Province of BritiSh Columbia 29
October 1999


A-- the presenz ti== two priva-.e member's bills
-.ropos'-n,,- th-! banrin~z
Of all cigarette advertising are before z-e
C,)mmons, bu-. rbey are no-.
likelY to get far.
UNITEL STATES OF A.C-::R!(;A
Thle Federal Cigarette Labelling and Advertising
Act of 1965 enforce,` th,,-
printing of a warning label on all cigarette
packets as from Ist janunr*,,
146: "Caution: Cigarette smoking may be hazardous
to 'hesltb. " ',The Act",
bowever, placed a four-year moratorium on all
regulation of cigarette
advertising by the states or Federal agencies.)
:r, -June 1567 the Federal Communications
Commission ruled that the "Fairrt~ss
(concerning controversial broadcAst material)
anplied to cixnretre
ertising, requiring that "a station which carried
cigarette commercialn
t:,, Provide a sii7rificant amount of time for the
other viewpoint'; this
rui;nF., ga-!e rise to the anti-cigarette
commercials on television ard
radlo stations.
:n Anr'! 1970 t-e ?resident 3igned a new Public
Health Cigarette SmokinF.
An--,.' A,7t prohibited all radio and tv cigarette
advertising as from
st January 1971, and amended the werning clause on
cigarette packs to
"The Surgeon Geners! has determined that cigarette
smoking is dangerous
ro Ycur healzb." This new warning label to be on
all packs from lsz November
:._-tober !II7C !.,*-.,= Tobacco institute
announced that a!'. but one of th,
C_'zarett- companies would voluntarily !-.;sc.-ose
tar/nic content _n
i-.z- paic consumer-d"-'rected cigarette
edvertising in the 'U.S.
-n Tobacco Institute anncunced, on behalf of seven
of t`e
:nq- from that time a!'- their mec-'3
major c_Jz_3-_et--e manufacturers,
idvr-rzining woul-4- depict cigarette pac .Kages
showing the health warn:.ng
th-q-t Conzress on ciF3rette psckages. Tie Toba:co
institute also
;cin-e_ out thst alvertisements containing tar and
nicct'-ne informst-.ion
.tegin 9;:pearing '_n ?eb--uei-I 197-1.
-In 'InUlry the F.T.C. 9Mn0U-.1Ced 8
'101-Unt;3-7., ac-reement by
cJFPre-,-e r:u` onsn-cuous -.n
to print a bealth warn,-;mg in a c
all their adv. r,~4_Semenrs. Wording: "Warning:
;Fe SartcCon-General ba-=
determlne,_~ tht)!: :ixarette smoking is dangerous
to your bealth."
e
F.T.C. rec~).r=ended to Congress in the summer of
1972 t'-st a mc7e
strong1j wor-e~~ --egitt warning would be in the
public intel-?st. 0-,ber
recommen-atirnS included the inclusion of tar/nic
content disclosure or
. i c ' -
cie,3r,~Zz,, pac:~ :3 r; zm all advertising, and
that the PLb.- Health Cizq-.e,;-.e
Smokin,7 Act Shzn;'_j be amended to enforce these
requirements.
Later in 9b1- criticism, bncke~l by Spnatcr Moss,
w.99 ~~,k!e
of tel--!isinn :,:-;-,rtisinF for
"ci,7are-:te-sizze~" cigars. Senator ;'o9z
st3ted chat -r),~ w-u'd propose enac-.ziert of a
sm.91-1 cigFir. sdvertisir,- bin
early ~n 71: is thcuizht that the releV3nt
ConE--essional hesTinzz-
will be on .~:7th and 28th,
V L LA
---s, -ousume
r pr _,;t~
on schemes fc. q-1 p:,od zrou,
bp-!e been sub,jec-, to the approval of both the
'_;~-_ice and "-~nlth. CZ)
In !"E.5, _n.:_:V:7y Lqzr:2-,_; to or --,r -n-;
Nj
1-C
110
BATCO document for Province of BritiSh ColuMbia 29
October 1999


s
regards 4mzorted Cig3rettes (about 1%5 c?' the
market), rhe indus:::-i
has requested the importers to arrange wa_-ninz
labels and most have
complied.
2. Press and poster advertisements to carry 9
message reading "Every
packet carries a Govermcent health warnimE" and
occupying from &6
to 10% of the area, according to the size of the
advertisement.
3. Appointment of a Committee (subsequently called
the Standing Scientif".
Liaison Committee) composed of scientists from the
industr-j and
scientists and doctors appointed by the Department
of Health.
4. The publication of information on the tar and
nicotine content of
c4 garetre brands sold in the U.K., if the
Secretax-j of State so
d;cided - on advice from the Standing Scientific
Liaison Committee.
C'the-r recommendAtions contained in the Report
wbicb have not yet been
acted on by the Government or incorporated in nny
subsequent voiuntar-.1
8 greement are:-
All forms of cigarettp advertising (excluding only
displsys at pli)int
77-sale) should be prohibited.
All e-ft coupon schemes with cigarettes should be
prohibited.
Statutory upper limits to the tar and niccrine
content of cigarettes
should be imposed.
~.'xher r3t- of ta*t on c_4garetzes t_~',sn on
c4-ga:-:; and pipe tobaccoj.
No c4 Ea
rette vending mac~Jnes in public placec
in Auzust 1972 a Reporz by the Standing
Scienti.'Jc 74!3-son Comm--ttee
on the pub!-,:st-on of tar and nicorine levels was
published. WDen tatling
t',e Report ;h- m9in points mad,~ by Sir Keith
Joseph were as follow-:7:-
1. Piblication of league tables would now be
arr3nEed and testing
arrangements were already in band.
2. The indust--rf bad agreed to print advice by
H.M. Government on safer
saok.nE habits on the back of coupon;. (h'xpected
introduction end
of August 1973).
3. '111he industry had agreed that advertising
films in cinemns and
promotional leaflets sent through the post should
carry a health
warning.
The industr-
y bad agreed with thp health authorities that
cie.,,arettp
advertis,ments at sporting events likely to be
televised frequently
or for long periods should be obscurpd - whether
the events were
sponsored or not.
The pu'lication, cf the first set of Lar nn,!
nicot~n,~ lengue tables is
in Apr--, for the period jully z; L 11)'771, and
will include
expec-.-oa A -- . a 1~~:Cer::er __
a r ad -.- -_ sc~ ry -ext from the Dersrtment of
!:eelth. These f-4gures will not
be band-~.d' (h--E:h t3r, low tar, averaFe tar,
The second set of CD
tables coverin,-r A-.)ril to Seczember 1973,
o-xpectod in December, will be
banded and the bnn~ d-?.!.'n79ti,-ns will be
printed on packs and CD
brand adver-,::-,,!=-. ts klt 4cut ,bou,7h?- that
the Gcvprnment will ins4st
s
on the sctua f I ;-u r,:.
BATCo document for Province of BritiSh Columbia 29
October 1999


no fu rtber move on the p8:-t Of the Department of
Hea Ith since the
0' the quest4.onnaire three years ago, the tobacco
inclustry docu=ent z;
being held in abeyance and upd-sted as necessary.
The National Cancer Association of South Africs
bas at-tempted an anc-.-
smoking campaign but due to lack of coordination
and funds the affect
bas been negligible.
SWITZERLAND
There is a Government ban on all tobacco
productsadver-tising on tel-pvi:;-4on,
wbicb has been in force for some years.
T~e main terms of a voluntary agreement between
the manufacturers 9-,;
tbe4r Federation level, are as follows:-
1. No use ;o be made of lesgue tables (the latest
publication was
in January 19?3).
2. Advertising may not be aimed at young people
below the age of 1P,
nor may sports or popular "idols" br! display,~d.
3. Press ad-:t-rtisements are Limited to three
quartors of one page.
4. Slogans employing comparatives may not be used,
nor may the
superist-J.ves of words such as "mild', "light"
bf- employed.
Tbe use of words such as "nicotine" and "t3r" is
forb-dden.
UVITED KENC-ZON.
twn Y.~ars o_;nce 1st Janua:-j 19?1 n3ve seen
developments in the smul.-in.:
nn,! health finld of vital importance to t-e U.K.
in,4u:7t-,j. Prior to
the indus,~rj had experienced the impact cf the
Royal ColleFe of
F~-.-s`cians' Report in 19E2, the banning cf
cig3ret:e ad-,rer-.-:s'.n;z cn t"
il. i96-5, Government anti-smoking adverti-s-'ng
c=naigns and suqtained
attacks f-zom the medical establisbment a=d
anti-smokinx elements back-'
by a hostile press and other media.
The second F-:--rorz of the Royal College o:
Fhysiai3rs was -L;blislrje~ 4.n.
January lc7i. in a press release accompanying this
repo_~t it was
w o - ring a new Organisation to be named Act-on
that the C s s n o
on Smoking and H ,a th ASH) to coordinate the
activities of the o-~b,~r
L
bodies alreadY engaged in influencing public
opinion about smoking and
beaT-th.
In April "9771 details of an industry vo-'untary
agrepment on advertizin,-
and labellinF, embodying some of the
reccmmendations of the Report, wer,-
announced by Sir Keith Joseph, Secretarr--- of
State for Social Services, in
the House of Commons. The main provisions of this
agreement were:-
1. WarninF ia~els on all cigarette pazks - on one
side only if framed
Pffec1._`,:e'_i.7. The wonl-ing subsequAntly
agreed was "WARNING by H.M.
Gove7nm,,nt - SMOKING CAN DAMAGE YCU.R ~MAILTH%
A'thoup-h not .-xnr(,Ri1y statet' at t"- t4m,, the
wgrn,.nE lab-21 LN
.4.) t -:~- - C)
Tsrot nppli~-.,,ble to *Pxported c:gqr--tes -
other th-ir thcse golnE.
t
N.A.A.F.:. an,~ H.M. ships, on wh-_;~- expor ing
U.K. msmufacturers
have voluntarily aE7r_ePd to print tre warn._,ng.
BATCO document for Province of BritiSh C01UMU3 29
October 1999


FORTU-iAL
A group of dQruzies have pr,~sented -4 t~_!' to
rh-! Po:-:-~,-uese
after it had :been approved b.-,- a
Pqr~'iaav-nz~ar., Comm_,::~--2e*, Which Calls
for legislation on the follotiing main points:-
1. As from 1st January 1974 it will be forbidden
tc advertije by
radio, television and cinema any tobacco concern
or br;,d of'
manufacture or shredded tobacco, irrespective pf
its origin.
2. The advertising of tobacco products through any
oicher medis or
channe' .to be controlled by regulations from t~e
Minister of Heal-.
No tobacco products to be sold in Portugal re is
Pr:nti=,`
unless the .1 -
on the packing a warming that their consumption is
dangerous -,,.)
health, that the smoke should noz br~ inhaled, and
the level of
~ui sut-tances". These warminF:! to occupy balf
or' one of t~-
largesz sides of the pncket, and the text to be
di,~termined by h,.
:14-rister of Hesltb. (This would not apply to
tobacco msnufac-:ur.-!-~
'or ex- - ships or n,-*rcraft).
I
ort or for consumption on bon.a
4. General health education.
Si.1_'A.F0Fz
"No Smoking" si-tns were instsIled in a'-'- ninema
9rd in
-.::F.-8:crP cr Ist October 1070. From -.-ch
November nnycne found
smoking in tnese premises was liable to a fin,~!
of no-. mcre than
T~~ Govern=-nt; banned cignretre 9dver-*;'_s,_rg
on radiC 37:d -:eIe-:-.;oicn
,_-n 1st Januar-., 19'tI, and from Ist :lr,.r,7h
1971 this ',-ecqme a total bar -.7
3 :1 al-,,ertising. The MinJs-,vr Cultur- :11c--,
stntod thn?.I.
ad-.-er-.1~sing on Malayan tv received ir
SinCapore was fur-rhc---
'Le6c-_,_-Iat4;.on would be possible - i.e.
waiming labels on psck-_,~s in fcu-
,a,
_cz 0 ""' L 1 A
The Somali '5,.j-iernment has barned all
adve:-tis4-ng
SOUTH AFRTCA
7 he tobacco indust.-I in South Africs Inno a
voluntary a-;-reement as fo-_.
No coupons.
No -!ertis-;nE aimed ot young people.
, ad -
No health claims.
-n with many ot'.ar countr_--:- ',h,~s situnriur
is virr.jally dozmar
in Scut- Af_-i-a, and an7i-s,-~okirF, putlicity is
still spcr3dic and,
cor 'ine~ in thp main, to items taken ov-r from
ove7oens publications.
So=-- thre- ic~,e thpn Mirisz,,~-- ?` lieglit'n
_:,~nr :-, questLonnii- to
c C- P s k - r; ~7 f 0 -, th e 4 - s -_qn d r,-, n
t c n th e
:n~Us7r-.- Cc:itrol ~Aoard
an(, qu-~.:.:icn and sl.-~o for stazistic- cn Z;he
contribu-ion
y ,f tn,, rourzry nr.-' State income.
of the tob-i-- JIX~ustry ro the ecor-i-
-sz tobac-i- sL!,~-.-.ttPd th~:a nf =-'.i,on tc;
n:: 9*: -,h,,! -:Me 1 Co='..rtee waf! Whic'!
40,:,r-:~nz s-%.rI...z the ca.-,e &I; ob~ectiv--,-
-)c s q As t'~ere hio
~ 0 ~ Z 6 0 10
BATCO document for Province of BritiSh Columbia 29
October 1999