CAMPBELL-JOHNSON LIMITED
16 Bolton Street, London, W1Y 811X 01-499 5511
3 `:GKING MI) 1: --.'A _171i
Synopsis of Vress. tiadio and Television
Ccvera!,-e Received
Tuesday, 27nd "ay. 1?73
A: NATIONAL
1416 Safer zmokos war ooens
All national nc-spapers except the ilorniri.-
';tar, Cave extensive coverage
to Imperial Tob-iccols announcement (1410, 1412)
of the production of New
Smoking Material in commercial quantities and the
company's plan to build
a ElCm factory at ixdeer, Ayrshirp. ?sports notpl
th.t all sales of
in Britain and ove:sea.-. will bp h,"illed by
Imperial Developments, a
company form-id jointly by ICT and Imp(-rinl
Tobacco. This co,,pany will
al3o be responsiblp ror ths, fartlier developmpnt
and exploitation of NSM.
A spokesmar for ImperinI T,-!)acco was moted in
most r-?por-ts as saying
that h,? believed thai there would be considerable
world demand for *SM
but he could nnt spe n-itural tobacco being
di3placpd in the rorseenz
-ture. 'ie k.xplained that the company would
introduce U7.1 in mixtures
of up to 2CF.-,-, with natural tobacco in
cigarettes already produced by the
jKrciip, and each packet would cn.rry a
description of what the cigarette
contained. Dr. ".R. Fentlev, research rFrector for
JMDerial Tobacco
was n1co qiotcd in many reports az sayin,7 that
the substitute tobacco
had abzut a quLrter of the t= y-ield of ordinary
tobacco although much
ae:!Pnd1?d on how it w-18 !1lended and f'ilteretl.
He pointed out that the
niture of thi ~:'TI tar -,nade it:i carzinok-enic
properties and irritancy
tll-.C-3 1---r than th,- nor--..al tobacco tar3.
ur t;kiild!s ;1: ns to . _n I)pr
tost .!arke- i %i i 1- ~t brar,!; in (1155) and
:-*r. Al- Sha--;'s s,-awee,: ci~ar-tt,~s (1,115)
-~rn 1nentionei in nore reports.
LT. ;ALnwoody's acoptical re:icti,~n (1410) and
t1r. Alistair Mackie's comment
W,'3iC0L-&g any tii inic that reduced the smokers'
int.-.ike of tar were also in-
C _: ud e':
--,e 6-::,.rdian a:!,,e the co,=~nt -nzl uai6 that
iL r-- -dw,
~cbacco sub~t'tue poss,-i the ,o~,,7,7nr,.2nt1s
tosts t..en a -na.;or step would
h.-Ive L:een taxeri iti mr,rr-ing the milie's
iv---.1th. It noted that last
ye:xr ~0. or mules tieqths ~Lnd 40, of femalc
le~tiis from lung cancer between
tii-~ ;,ca -)r 35 .1,nd 75 werp to cig;-rettes.
t;iv~n the profit
that t--baccr comkinies have ma-je in the part,
the -tain re.--ret is that
it has taken so lon- for them to produce a
substitute. Phe company
accountri fcr tw-thirds or th, i-larkpt but It
believes that the maximum
ar;i,,xu:t of tobacCe 3ub3tI*tute it could use in
one brand would be 20,%'..
Lo use it in lirrcr quantitiesp t a cornpany
1-lieves, would be to force
!.vople to s-Lteh brands. Ilp, Gov -nrnent should
examine thio Claim Closely.
The Times pu,,Ii.;hed a len6thy article by Vaurice
Corins callF-0 'V.ile8tone
on the ro,d to a smoking revclution",analysins the
various uroblems that
the company producing substitute 4robacco may hnve
to resolve, such as
--nsumc,r acceptabilitY =d tA;Urt1,,1-- The
;!.rticle, based mainly on the
Imps ani 1.7ourtaulas rezie;-rches, notes that
ever. if smokers. accepted
wt-.al looked a promisi~r mixture, miuch depended
on the skill of 'the pro-
-otion that has traditionally distin;~uished one
brand from another.
^omment in sorne city (--"nns ~peculatnd rbout
fresh growth in cigar-tte
7,inufact-,iring, -and riot only -for Imperial.
:;,-vvt-.!l of the more oopular
p:~pp.rs pulblished canual interview opinions on
ci~=~ttes mA -e -with NSM.
ili?se ran~-ed from the enthusiastic to the
unfavourable.
(,'.11 National-c f-c-t Ncrninr .'t:-r-, 2.2n.1 :
ay)
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BATCo document for Province of British Columbia 29
October 1999