SMOKLIIG AND EEAITH
FOLICUES
1. Not to Dex-r-it any new additive i= an.7
product unless
has been for=ally considered by the Additives
Guidance
Panel.
2. To exclude any existimg additives il' there is
reasonable
evidence that they are ha=ful.
7 z. To e!J-nate the use of tobacco judged to be
unsatisfactor,-;
on m1c=-ob-iological or chemical x=cunds.
-obacco substitute ma-erials, or other new
Not to use
mat er_-'B` s products for sale befo=-? the
cor-stituentS of
sucn ma'~;eria_S nave been full-.,- disclosed by
the sunplia~s.
Not to use any tobacco substi=te 1- ess
is sa-.;:s-'ie.--; that it lias no
cz.Sad-rar_-.aSes or- heal'th S--sunds
and has co--erc-4al advan-tages.
To s-lu'_47 ch=_7es in Smok-4-IR! tne -,Be
of tobacco -=-.zb St4
ltute materia-Z waer: such matezialz a~7_z
eAoDtad for -ase in D=oduct- fc-
q.% (~; : '7
'To 4'U_LLY ct'swmi'% AA"U 40 CiSWX LMIAI~nk
`=coura--e inhalable- c~--ar=.
To d__
Not -~z) ezico=age smc'--:ng .7
i-,. to excesZ.
0. Not to =alke e,-mlicit laealth C__,BJ_-s-
10. To disccuraSe unsupportable claims -f*::'Om =7
s0lazce-
11. To seelk wa.;,--= of limiting the 4--zi-lation
of sidestream
smoke in az.,7 new product.
12. To encourage industz7 attitudes which avoid
intransigence,
whica could provoke undesirable lezi;lation.
1.7. To delay (i=definitely if poss.-ble) the
impcsition. of
lslzlg' cou'Do
restraints or restrictions on ad~,rert4 ' n
trading
and other types of promotion.
CONT/ ......
C)
Z'
BATCo document for Province of British Columbia 29
October 1999


...... /COITT - 2 -
14. To contest publicly the validity of evidence
agaizZt
smo:dng only when necessary to avoid damages in
!a-.,rsuits
or to correct inaccurate or dishonest statements
or to
oppose undesirable legislation.
15. To ensure when possible that all B-A.T.
Cc--maxiies Sive
sim4lar answers to ouestions on and
IE: .To discourage any representative of the
tobacco iz,~ustzry
appea-ring on radio o;-- television i= connect:.on
smoking and health unless the alternative 4s ever-
=ore
undesireCole, in which case the prog--amme &aould
be "live".
17. To study consumer attitudes to cigarettes
conzai=~=g
tobacco substitu-.e material.
18. In principle to ag=ee that any inve-ation
conside-rel: by
Millbank 1-o be of major sign-ificance to
he,-3-7th, s'--Ould be
0. a- to ou=, co=etitors on- ter--s to be asreed.
U4
C-D
CD
BATCo document for Province of BritiSh Columbia 29
October 1999