Imperial is given first UK
sanction for consumer
tests. of tobacco substitute
By Maurice Carina
Industrial Editor
Anglo-American COM-IL10111
To ccept-it to-
b.cc.uItsefor c;g3tetres
intensified yester
ihacco
er al Tannor.-d i,
p
had
obtained off.icial, Cie3rance
ED :esr its mat riat on niok,r,.
.ii rival , UnitedaciStai,?s pro.
d.c,. t e!.mt, o -. Uie
C~ C-p-n-, n'3 v':
to receive cri-em for --orsurner
reaction -dics by Imnerial i
it-pen-s. G.H.h- -ci C,i
T,,in% adeline, [aid Jr-
b..
:I,,- G-rnmerit i Hurt-
L--,ee ,,. :n~ if -
bacco substitutes are --, being
di~closed.even rhaiigh Im-
perzAl's marketing -per's -11
o,e _text i %~ morti)s
r 1h,e
begirt consumer aczell--
D00
Iokess usiug unr6. 0
I,nrnutt~iour Brim-
IT is uncerstood That Gd].
larie:. %vh:cn has acor'.
;r-c with C-inese."T.'I seek
s `
san-on. C -il ja nese's
hrinited -tinq of Cy" arno" L;
L,ect 5-te, ..k 'is nas pre-
-All, not bl!el eno fLnr
,h.
.1 11-er C?--i,,e, ~hi
..'ises Ir;Listle. ~ecre(ar,
ze
State for
'social ' `ic"~
ois15
a,,d h, 11 ur --', ju,"id
,,"t Uni,ed Ki..d.m.
I., h Their eyes on aluable
exriort buiin- as we:] is rc-
placing it least 10 per bent of
expensive dollar leaf imports,
Imperi .1 is confident thm
brands containing its grev sub-
-1-pulmad% iromn Finnish
-d be o
,ale
Thbtrial Imperial Deve.
lopmenoripr
e'pi e, . i,o p.ny, fo med to
.i in dai research done bv
Imperial Chemical,al ridustries,
hits iin%v been re Tried Ne %v
in K, %tar erial, Ltd. The
S.,nk
Is , , ,
snareholdine. , _3 !` dICI
and one-third ImpeIh
ri' -"it
the former holding The patem,
Tind th. joint concern eirning
bulk
Production of Ehr, 3rirnh
material is sched ul ed To b"gin
M"t Year ., anImper,,I To-
baccofac'ory being b.,,t .,t
Artie- AYrshire. at a cost of
PIlion 1b
--flyiH b;0mTd'e under
v
Z S.
licence from C, li~ T. qate.
and ve jointly
invested E4.5m in rcseart:h and
deveiapment. t4e results of
-1-n. h-e been -eencri b,
e per, Hun,,,- L.mm,,,eL
The,
for Octendal nealth h.--s.
Dr Her berr Beirney. 1-
Pei s resear,th di:-,2c,,- s., J
.'esterday We beheve N S,% I
is he first -b-,tici, smoking
rna-i "Ii"he _rld to
-:2iVe clearan- tor rnnstirner
acceptance "u-s troa
g-e-ment-appciriLed bodT
Se_._ '.
. eai s of resaircri ''1u
s".1- "'co-agins: The
mace-1 was consideraoly !`11
in tar cor~ten r man equivaier..:
wei~nrss or,obacco. a tar, with
rnuc i reduced biological, activ.
ity. 3nd a [- irritant smoke. .
Dr Bentle, aid that,
'ould _rh-bee pr.re, To
Procle- -11 obtaining
smokers rea,rions .v thout ,, e
-
H..r Co., -es-enr
Of reseti"ch d.,,- TI- [5.pe-L~
nnw abie to move ro-ar
Dash age ior
ndevelopmen9
hi '
rriirkeung Plans %vas gh ly
encouraging ".
" Th- cl-elopments; can
cleariv be seen as a breal~-
through for British enterprise
he said. "The sale of NSM
in
the 'niled Kingdom coud
.L
'a,aluable foreign currency,
an dale, . overs "' -rkL
could contribute
to improving the Uriile~
Kingd~~n balance if paq
merits.
was Dr Benrl
it st aca chope
that the ted"'Id even.
.allv be pubk~' hed for the
.11 sc,-c. mmunity.
genert en,,,.L
3 E the preenr
B" Ei.'! TL
H-., C.m ee had VI.
quesced thir its safety guide.
lines be kept coniidLn,,.[.
%Ir Sid Duc~harn, Imoerial's
marketing director. explained
that results of consumer sam-
pling to be taken throug hour
The United Kingdom wouid be
evaluated by the end ~i Nov.
ember. The mixture ., NS%1
ivi Th
,Tobacco in agareries useci
for e tes 's will range up to
50 Pe r. cent.
1, is .,,der,..d
p-~n~ Thinking is That. g ve,
--factory. consumer result,.
r., brands will be developec.
Mike Cvtrti. which has beei
..-,ed toeit . golden
colo ur (and gi3 therefore t less
simple product tor Hu ter to
evalu e), NSM wil Ibe mixet:
in -in real leaf in its originai
grey form.
Celzineses wai product .'s
available in g ey. but it seem
r
hopes are pinned to mariceting
the America supplement in a
iorm %viierebv smoke r$ cannot
tell any differencL. Gallaher
and Carreras are cieariy im-
--ed with Cela.e,e
e nego tating their ri-
geyr id-nis to be Supplied fr.!,
I plant no wbeing buil, in
America. with an., her sche-
dW,d ,, Europe as markets
r
build up.
o,h NSM and Cvtrel are
delr3ived from modified ceilu-
lose ~ah -d a., Th,!
hp.IpL
source. Aftboug th. rivals
have ri!,rg,.y e , , dP'
,C material s ci-I,
protect ed on the heirr trel'-
men arr ricements-neither
Ebe c'
can ertain rbat disputes
may not irise.
'Ther companies are also d~
0
al_s, including
"e" '
C.-ti.16, which ~... cri,.
icitcd last year for resting
garert~ The Mid-
Flnagt achi-ii o,' Hinn Corn.
Ter
-
mittee ipproval.
NS?vI has been sent to labor-
at"r es i Germany arid the
United ',rates for further eval-
uation bv the scientific com-
muntiv
CD
U,
BATCo document for Province of British Columbia 29
October 1999