BAT INDUSTRIES PLC
Summ,arv of Business Content of Current Chelvood
Programmes
Manazemen- :raining Course (MTC)
Overview o~ the Group's Tobacco Business/Key
Issues and Objectives.
Tobacco Business Political and Economic
Environment.
Xarkering:
- Basic Principles and Concepts
- Brands, Imagery and Communication
arket Trends/Perf-mance
croup Issues, Plans and Approaches
Finance:
- Vocabulary, Technical Terms and Basic Principles
- Profit and Loss, Balance Sheets and Cash Flow
- Management Accounting, Capital Appraisal and
Costing
- RONA and Financial Performance
Management Controls:
- :he Individual Manager's Role and Responsibility
Understand--ig Leaf and Blending
Cigarette Design and Development
Cigarette Production
Safety and the Work Environment
information System and Technology
Understand '-':zg Smoking and Legal Issues
Public Aff-irs
Human Resource Management
Management Development Practices
I
Most sections make extensive use of cases and
exercises to reinforce
the class-om teaching. The Course also provides an
immediate
opportunity to experience the inter-relationship
of the functions and
to put inci practice the concepts which have been
taught through a
computer based Business simulation which runs over
2J days.
In total, :he Business aspects of the MTC extend
over 2J weeks.
CD
The MTC is aimed at high potential managers aged
under 30 at an early CD
stage in tneir career with the Group. CZ)
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BATCo document for Province of British Columbia 25
October 1999


Management Development Programme (MDP)
Overview of ::he Group's Tobacco Businesses/Key
Issues, Strategies and
Object,.--s.
Overview of ::.ne BAT Indusrries Group
Developmen:s in the International Economic
Environment
Managing the Business and Political Env--'-:)nmenc
Marketing Management:
- Overview of Marketing Manage-nent:
-The Tobacco Business Environment
Managing the Product Portfolio
Marketing Management in a Tobacco Business
International Marketing
Marketing Strategies in BAT Industries Tobacco
Businesses
international Brand Management
Building Competitive Advancage
Financial Analysis and Performance Appraisal:
-Black Book Contents and Concepts
-Financial Ratio Analysis
-'ash
Flow Measurement and Reporting
-:he Capital Investment Decision
-Shareholder Satisfaction
-The Role, responsibilities and major functions of
BAT
induscries' Finance Department
-Financial objectives, guidelines, planning and
control in
,obacco Operating Companies
--e specific forms of financial guidelines and
controls
at Operat--ng Company leve:
CD
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CD
BATCo document for Province of British Columbia 25
October 1999


Excise Management - Marke:ing and Finance
Perspectives
Management Controls in BA- Industries' Tobacco
Businesses
Strategic Aspec:S of Leaf and Blending
Strategic Aspects of Product Development
Strategic Issues in Cigarette Manufacturing
Safety Management
Understanding Smoking Issues
Planning in BAT Industries
Understanding Legal Issues
Understanding and Managing Public Affairs
The strategic role of Management In.-ormation
Systems
Understanding and Managing Total Quality
Strategic Issues in Human Resource 4anagement
Management Development in BAT Indus:ries' Tobacco
Businesses.
Extensive use is made of cases and exercises to
reinforce the classroom
A key feature of the programme is the business
project which entails
delegates working on the current business plan of
a tobacco operating
company. The project occupies about one week of
the programme and
a:lows the delegates to experience -,he
integration of each of the
functions in a tobacco business. Total programme
duration is three
weeks.
I
.he XDP is designed for middle managers aged under
35 whose future
development will include appointment to more
senior roles requiring a
broad understanding of the business and the key
management
disciplines.
BATCo document for Province of British Columbia 25
October 1999


Business Manager Programme (BM?)
The content of the former Business Manager
Programme was as follo.s:-
Background to Corporate Strategy and ?Ianning:
- The building blocks of sz:7a:egic management
-Modes of strategic thinki-ng
-Planning frameworks
-A model of strategy
-Matrix Analysis
-Directional Policy Matrix
-Competitor Analysis
Skills in Environmental Analysis:
- The Challenges - Type, Frecuency and Intensity
-Intelligence Systems
-Risk management - analysing and assessing risk
-Linking environmental fac--ors, business
objectives
and management responses
-Organisiag for effective environmental scanning
and
analysis
-Issue management and risk reduction/control.
Plann-ng in BAT Industries
Financial Management and the Business Managers'
Role:
Essential financial tools
- Ratio ana'-ys4s, cash flow, capital investment
appraisal, segmental repor:ing et::.
- Financial objectives and oPerating group
guidelines.
c-::
BATCo document for Province of British Columbia 25
October 1999