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BATCo document for Province of British Columbia 26
October 1999


ZVCc1jV1xt- -g w I A-,,,~ s;s- if 1~+ L C--f L~j
"Jr
05--'3-1993 1S:20 502 S68 8335 INTEnNATIONAL P.02
LUCKY STRIKE Biker/Sonst Nichts Holland
Share of Market
Bik., Sonst Nichts
09%
01%
07%
11190 1191 3/91 5/91 7r9l 9/91 11/91 1/92 3/1P2 "2
7M 9'92 117
IV90 2191 4191 6191 1/91 IGMI 12191 2192 V92 6192
91V2 10M2 1.
Unaidod Advertising A-areness
Biker SO.= Ni.hts
3%
0"
.1110 191 319 t 511, 7,91 919 t I 1 1 1192 3192
5/9Z 71912 9M
12,90 7,91 "91 6191 9191 10,91 12/91 2,92 4/92
6192 .1. "9'
r- ~~, - 4,~, pt~
A~-f~ 44- ;,)P~
Shara of Voice
Biker Son.t Nichis
10.8%
.0.6.
10.:%
11,90 1191 3191 5191 7191 9'9' ""9' 312 "92 71"
9192 11192
12,90 2191 4191 6,91 8,91 .0191 .219. 2,92 .192
1192 8192 10/92 12M
" , 4"V
r7 y
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BATCo document for Province of British Columbia 26
October 1999


os-io-1993 IS:20 S02 S68 833S INTErNATIONAL P.03
LUCKY STRIKE - Mikerigonst Nichts Noland
AVERAGES BIKER CONST NICHTS
90 Nov-91 Oct 91 N-92 D.. Va,
Vol... (M) 8,441 10,275 21.7%
.SOM 0.66% 0.78% 0.13
! Unaided
i Advertising Awareness 3.3% 3.4% 0.2
SUPPORT 1991 1992 Var
:Mkt Sp.nd $MN
i 5.6 6.1 8.9%
ISOV 10.2% 11.2% 1.0
LM
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Fli
Ln
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CD
BATCo document for Province of British Columbia 26
October 1999


05-10-1933 15:21 502 56a 8335 INTERNATIO~AL P.04
LUCKY STFjKE - 81k.,/5-V Nichl. S-ItzeI-d
Shars of Mwket
U~idvd Advonizing Awwoneas
Rik., 5- Mi.h,.
4"
7-
Share of Voice
IM- Sonzi N;chu
4':
CD
Ili
I_n
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(Z)
LA
BATCo document for Province of British Columbia 26
October 1999


OS-10-iS93 IS:2i SOZ SGS 833S , I NTEPNAT I ONAL-
P.0s
LUCKY STRIKE - 81k.,18-at MI.M. 8-k-d..d
AVERAGES RIKIR SCINST NICHTS
90 Nov-92 Feb 92 M-92 Oct V.r
.Volume IM) 9.801 11.750 18.9%
:SOM 0.75%
I 0.8A% 0-09
I Unaided
:Advertising Awareness 4.796 4.8% 0.1
SUPPORT 1991 19a2 V.r
JMkt Spend IMN 5.6 G. 2 10.7%
;SDV 4.4% 7.2% 2.8
NOTE:
s6 = M~6 IM. IAclr7 S~iho Fri- poia 6-10 S-6.
F~ 6-.6- Nd-h-
CD
r"i
CD
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LA
BATCo document for Province of British Columbia 26
October 1999


as-10-i993 IS:21- S02 SGS 8335 INTERNATIONAL P.0's
LUCKY STRIKE - 81k.r/Sanst Nichts D.nmork
Sh.,. W M.,k.x
S-, Ni.h,.
Unnid.d Aci-fising Awarmoss
CD
BATCo document for Province of British Columbia 26
October 1999


05-10-1993 IS'.22 S02 56a 8335 INTEnNATIONAL P.07
LUCKY STRIKE - 1111k.06- NIht. DenMark
AVERAGES RIKER SONSTNICHTS
91 May-92 Feb 92 Mar-92 Nov Var
Volurn. (KA) 528 553 -33.3%
SOM 0.75% 0.10% -0.05
Un.ided
',AdvartWng A.-ness NIA 0.0% NIA
P1071E- 16-
C:)
Uri
CD
CD
BATCo document for Province of British Columbia 26
October 1999


OS-10-1903 IS:2-1 SOL- 568 633S INTErNATIONAL P.08
LUCKY 6TT-t3KE 81k.,rMD13 ... t NI.ht. 8.196- &
Lu-bo-g
Share of Market
Ili-, TMD Si-t Nichta
7 M I- A
Un.ided Ad-tf.inq A--ais.
TMO So- Nichm
'41
Share of Voi~
TMD S-1 -1.
70%
Im
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BATCo document for Province of British Columbia 26
October 1999


P. 09
OS-10-1993 jS:23 S02 See 833S I NTEnNAT I ONAL
LUCKY STRIKE - BAWTMD/Sonn M"Is Belgium &
Luxemboutg
AVERAGES BIKER . TMD SONST lyrCHTS
90 No~-52 Feb 92 Mar-93 Jan Var
V.I- (M) 5,042 5,590 10.9%
SOM 0.35% 0.39% 0.04
Unaided
Ad-MI..g A ..-- 2.2% 2.5 'A 0.2
SUPPORT 1991 1992 Var
.Mk, Spend SMN 2.7 3.9 A-4.4%
Sov 6.2% 7,6% 1.4
NOMS:
PA- pob. dLff.-W b- L..ky Slr&. .d M.N-
19.1,;- F-
D-9- 1") pri. dff.-W dw...d 2 we- F-
a 9n -W-. P-y.
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BATCo document for Province of British Columbia 26
October 1999


OS-10-1093 S02 SGa 8335 INTERNATIONAL r. to
LUCKY STFUKE - Biker J.P..
Sh.r. ef Mrk.t
)"A-
7-
Unaided Advertising Awareness
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BATCo document for Province of British Columbia 26
October 1999


05-10-1993 iS:Z4 soa sse 633S 1 NTEnNAT I DNAL_
P'Ll
LUCKY STRIKE - g1le- J.P..
AVERAGES
Vol- (MM) 242
SOM 0.91%
Unaid.d
Advbrti21ng Avvarenn33 10.7%
SOV 4.4%
Vi
C:)
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',D
BATCo document for Province of British Columbia 26
October 1999


05-10-1993 IS:24 S02 568 833S INTEnNATIONAL P.L2
LUCKY STRIKE - Dik., Parsousy
Sh- W AA.,k.t
U..idd Ad-rtii.g A--
119, - -1 In 12M
Sh.r. W V.i-
Ln
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LM
CD
BATCo document for Province of British Columbia 26
October 1999


05-10-19G3 ISt2S S02 56.3 8335 1 NTEnNAT I ONAL.
P.i3
LUCKY STRIKE - Biker
AVEAAGIES
Volume (M) 32.202
SOMI 12.38%
U-11ded
Advertising Awarenegil; 61.9%
N)
Ln
I J,
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NJ
BATCo document for Province of British Columbia 26
October 1999


OS-10-1993 IS:2S S02 568 B-335 INTErNATIONAL- P.14
LUCKY STRIKE - 13fker
Share of Market
002%
Share of Voice
20.
15%
5%
2 A, .19, I'll .11, -9,
Ln
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BATCo document for Province of British Columbia 26
October 1999


05-10-L393 IS;2S SC2 S68 83:35 INTErNATIONAL P.15
LUCKY STRIKE - 81k., 2-111
AVERAGES
Volume (MM) 11.3
SOM 0.10%
SUPPORT 1990 1991 1992
150V 3.9% 13.2% 10.7%
CD
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\10
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BATCo document for Province of British Columbia 26
October 1999


OS-10-1993 ls:26 S02 s6a 833S INTEnNATICNAL P.,G
LUCKY STRIKE - Biker
Spain
Share of Market
Totaf Adverhaing Awaren...
1710
Share of Voice
M
C1
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Ul
BATCo document for Province of British Columbia 26
October 1999


06--,0-1993 15:26 S02 SGS 8335 'INTenNATIC)NAL
P.L7
LUCKY STRIKE - 8&er SP.In
AVERAGES
Volum. IMM) 246
SOM 3.6%
T.W
Ad-tisl.g Amr.nds- 35.0%
SUPPORT 1989 1990 1991 1992
ISOV 2.9% 9.6% 6.2% 13.1%
CD
V-1
BATCo document for Province of British Columbia 26
October 1999


LS:26 S02 SGS 833S I NTERNAT I ONAL.
LUCKY STRIKE - Riker
07%
10 M
24%
Vo...L.J.
She- of M.,k.t
Total Adwerti.inc Awareness
Share of Vi..
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BATCo document for Province of British Columbia 26
October 1999


05-10-1993 IS:27 SC-1 56a 833S INTEnNATIONAL P.19
LUCXY 3TRIKE - Bike ...... 1.
AVERAGES
SOM 0.83%
Un.id.d
Adv.nW.g A~-..s 48.3%
ISOV 29.2%
U-I
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co
BATCo document for Province of British Columbia 26
October 1999


0 s-10-1393 IS:27 S02 SGS 933S INTEPNATIONAL P.20
LUCKY STRIKE - 81ke, ChRe
St.- W Malk.t
2.3.
Nj
U-1
ID
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CD
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ID
BATCo document for Province of British Columbia 26
October 1999


OS-10-1993 IS:28 50:~ see 6333S INTERNATIONAL.
P.21
LUCKY STRIKII - Rd- Clift
AVERAGES
Volume (M) 29,039
SOM 3.43%
Lp
CD
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CD
(Z)
U-I
BATCo document for Province of British Columbia 26
October 1999


OS-10-1993 LS:2B Son SSS B33S INTErdIATIONAL P.22
LUCKY STF41KE - Biker P...-
Sh.r. 0 Mrk.2
U1
CD
LM
,~D
(-n
BATCo document for Province of British Columbia 26
October 1999


OS-10-1993 IS;28 SC2 568 F333S INTEPNATIONAL P.23
LUCKY -RJKr. 81k.,
AVERAGES
Volume (M)
SOM 8.22%
Ln
C)
CZ)
Lj-;
BATCo document for Province of British Columbia 26
October 1999


OS-10-10G.3 i5:20 S02 sse 8335 1 NTErdIAT I ONAL-
P.24
LUCKY STRIKE - Son= Nichra W-1 G.-..y
Share of Markel
a OIL
Unaided Advarti.ing Aware-
A V
Sher. of Voice
Ln
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BATCo document for Province of British Columbia 26
October 1999


05-10-1393 IS:20 S02 568 633S I NTEr$,"7-:)NAL
P.25
LUCKY STPJK9 - 8-01 "1.M. W-t Q.-Y
AVERAGES
SOM 0.72%
Unaided
Advo"Ising Awareness 4.9%
SUPPORT 1989 1990 1991 1992
Mkt Sp!nd
M.111on DM 12.2 11191.4 23.1 27.6
sov 3.69% 4.83% 13~2.8 %0.33%
CD
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BATCo document for Province of British Columbia 26
October 1999


---10-1993 15:Z3 502 s6a 833S INTEnNATIONAL
LUCKY STPIKZ - C.-i Nich,. Arg-tin.
Share o( Mvrxet
U-.1d.d Ad-1djrvg A-.In...
33
23,
20.
,3. 12M
p.--G
L.T!
Ln
BATCo document for Province of British Columbia 26
October 1999


05-10-~-=Ga IS:-30 502 S68 e33S INTEnNATIONAL P.27
LUCKY STRIKE - So~st NI,-ht. A-g-J..
AVERAGES
SOM Un.id.d 0.38%
Ad,-ligi,19 A ... 29.0%
cn
CD
Un
10
CD
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Ln
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BATCo document for Province of British Columbia 26
October 1999