REF: 7.'ESDAY 08,40- USA / MLR B&W RJR PRODUCT Best es::4-mates place introduction of this product in late 1988 or early :989. Key to the delay appears to be pending decisions on whether or not the product is subject to 70A regulation; another factor zould be smoking quality. RjR are continuing to make public certain product performance data - biol=gical and chemical. We con:'-nue to gather information about product construct4on, compos--:4.on and mechanics. Specifics wil: be presented at the meeting. C-, BATCo document for Province of BritiSh Columbia 29 October 1999 '.'A R'-, E T I NG TECHNTCAL DESCRIPTION REGULATORY STATUS PUELIC RELATIONS PROGRAM SPENDING PHILIP MORRIS ACTIVITY C:D C', BATCo document for Province of British Columbia 29 October 1999 ~IVIKETING . L., 7-7 MARKET _~ON-1-H ON SEPTE~_-K_"~ 19, 1988 TEST MARKETS IN PHOENIX, TUCS:-_ AND ST. LOUIS PREMIUM PRICE ABOUT $0.30/PAC,' ABOVE NORMAL MARKETING MESSA":E7 IS: A CLEANE~ CIGARETTE RED-CES MANY 0.17 T~.E' '_-DrJTROVERSIAL COMPOUNDS It,, 7L4Z ! 7 1~3 .- SMOKE OF Trl:-Z-*----O BURN, CICARETTES A CLEANE_~ St-!OKE ALM--,ST NO SIDESTREA". EX'H"*'__7D SMOKE DISS::-'-z-S ALMOST INSTAi%TLY NO 'MESSY ASH SATISFYING FLAVOR SMOCTH:ER, CLEANER Tl~]-E: EASY TO DRA"'I PR C!-'D T I ON S T BUY TWO - H, TWO FREE W-L--, FREE BUTANE LIGHTER S3.00 OF; COUPON FOR PUR~'-"SE OF FOUR OR MORE PACKS EDUCATION WILL TAKE A WEEK TO LEARN -iOW TO SMOKE IT SPECIAL PROCEDURES FOR Ll~_:~~TING SAFETY CAUTIONS FOR HANDLIN:G BURNING PRODUCT SHELF LIFE IS 5 MONTHS SUSCEPTIB~E TO MOISTURE P':KUP PROTECTIVE: PACKAGING BATCo document for Province of British Columbia 29 October 1999 PREMIER DESIGN 0 min 14 D mg, 10 mm length - 6 mm exposeJ. 6 mm S 64 mg. Two layers of fiberglass. 10 Mn C 148 mg puffed burley with 2.5% alkalc_-ds. P F ' 67% Floa ts on IN Probably conta::-is a _ g. of hollow tu'-- - 0 binder to all w Af F F E F D 4.5 mm diameter aluminum, tube (12r- -.z 17 with two exit slits at downstream end. Packed with ca. 250 alumina spheres (1.1 mm) weighing 330 mg. Loading levels are. 0.55% Alkaloids and 20% glycerin. 3 6 mr. 38 mm 0.15 In. P.D., 100 mg. Made by TOBACCO paper filter process. Brown Ir. nonmenthol, blue-grey in menthol. 48 mm - - - - - - - - - - 66 mm - Laser perforations (20% Vent.) through three wrappers. POLYPROPYLENE FILTER 210 rc 1.3 In. P.C. Made by paper filter process. 78 mm C" C. I 4-1. BATCo document for Province of BritiSh Columbia 29 October 1999 KANUFA=:RE Insulaticn Tobacco '-:cllow Tubes C 0,--z i n e Recon. Polypropylene Filters conbine Combine Tipping via. FTA 45 mm Tipping Insert Cartridge (Done Earlier?) Details of fuel/granules/tube cartridge contained in European Patent Application No. 0, 257, 230 (to Robert Bosch GMBH) BATCo document for Province of BritiSh Columbia 29 October 1999 PR:_,,~IER SENSORY q S`APEP PIRCFIL' :.IRLY z_::FS FOREI~__,% TA-S-1-7/StIELL -DDLE _jFFS TCBA'1-_CQ REDRYER TASTE -4-E Pl,~:~S ~-.,EAK ~-,"Td SLIGHT TOBACCO RE-~-~`ER _~STE IN "-JH. FEE- OF TOBACCO SiMOKE ,_01;:7,_`S._10N Or. ICOTINE IMPACT - COMMENTS RANH E MODE---'TE IMPACT 71,' MIDDLE PUFFS F0 RZ_:1_:'~ NOTE _`N LIGHTING IS DESCRIBED AS INCE';_S:_:1 FRL117t, MALT,"-, CHOCOLATE BATCo document for Province of British Columbia 29 October 1999 SA ~:__) FOR '.ONMENTHOL EXCEPT FOR MENTHOL: ::AR1 Y P'~z7FS - Sl..i;7E- PERSIISTENT VENTHOL 7 HAT 1S DELAYED. "":T"'ESS AND TOBACCO NOTES ARE 'BSENT. DIDDLE :-JFFS - CAMP- jRAC EOUS MENTHOL TASTE WIT~ E,~Y LT-TLE TOBAC-CO TAS---- -.ATE Pl_::~:7,S - WEAk" SIALL MENTHOL COOLING BATCo document for Province of British Columbia 29 October 1999 S U 7 S S Mi 0 R E TABLE I Composition of I R4F and NEW CIGARETTE Total Particulate Niatter I R-4F Rcfcrcn~c NEIA C16-kRETTE Am-,., c,gl % o( TPM Am..,,[ (.&Ic.g) % of TPM TPM 11 5 100 12.3 100 Nicol- 0 F ? 03 2.4 W., C, 1.3 11.3 6.3 51.2 Gl~ccrol 1 1 9.6 4 6 37.4 Prop0cric Gi....-ol 00 0.0 C 4 3.3 oth"-: 8 3 72 2 0 7 5 7 '10b:aincd b~ subtractin g the nicotiric. glycerol. -tc, and p rcip~lcn: gj~col %21ues froni the TPM B ~,l E X P R I E N C E IS 711 N7 S,",