BENSON & HEDGES - GUIDELINES FOR PHOTOGRAPH
    Models:
    Models should look aged 25 (no more than 30). They must not look too young.
    The majority of the models should be men.
    The majority of the models (including main characters) should look western,
    however not too blonde/fair.
    Some of the models (not main characters) may be black (not too dark).
    Talent must not be Asian.
    Wardrobe:
    Models must not wearjeans.
    Women mky not show bare shoulders (should wear long sleeves), no tight-
    fitting costumes, no swim-suits (unless swimming). no bare thighs. Skirts
    must be at least knee length.
    No alcoholic beverages may be shown/implied.
    Food (if shown) should look international. It must not be food that could upset
    cultures who require special diets (eg. Kosher'foods, halal etc.)
    Rolex disapprove of being shown in conjunction with cigarette advertising
    (Omega or Seiko, OK, TBQ
    General
    Two people of the opposite sex must not be seen to touch each other unless
    it can be very clearly established that they are manied to each other.
    >_ Never hold a cigarette or anything that is consumed orally with the left hand.
    >_ Always offer a cigarette with the right hand.
    Never touch anyone on the head.
    Always be careful about showing the soles of feet. It is generally discourteous.
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    BATCo document for Legal Services: Health Canada 18 October 1999