-




     . ~77. 4 -- , . , . .
    A4
    iWS
    !~ . -  ~~*-. w0a
    -7
    683 , 1
    V
    C:D
    ! . I \ - " - - 11 %~,  go,
    1.000'
    110
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    Z
    t
    They cafl me Nicotine Cw% boy...
    All
    MAO-Me kiflda iU 3t ease.
    I
    -wild ~~t-
    it C~Io~et 'e lest.
    But them
    advertizIn"fees-
    -7
    Smart Promotion is a it,itir productilm of mo CIRID11. SlIC031 111.11110 W Pt:WI' TI~101-. fill' PUI-Illilsion
    Jilil hldit:S ItIld IMC illIC111.10MIZ11 to tise niitvrml Iroin WN 1),)(-k. The Smoke Ithig.
    K(ItINLIttieniverkeE
    1 Nali-nal 5W~LhSh Boili'd f0l- CMISILMIC17 1"'hCieS I, Text.- David Millwood mid I Mena Gezelitis
    -~ocijk;-, rt:!~,fn (Nationzil M,ard cif licalth and Wel- Layout: Artic 0str6m
    -'- rc;. mid IOCT ( Internati,inal Organizarkm of Con- Drawings: Eva Lind6i
    .J
    1. It is:&- ptibli'lled ill Swedi'll (g 1989 Kc)nstimenr%vrkct with David Nliliwi-d ,~k
    -.ttitivr :ht: Ettle Mikdande reklam. The :turf-.c,t-- wi~;h I Melia Gezt:JILIN UCM). With FNJ [All-J61
    ~,, ihjr'l evt-r -otie W114) C(lltI'i1')tIWd 10 file pUbit- ISBN 91--39,81-3H-2 ALLF 564 84) 8;
    luen,
    11"N ~-Ik soc.*Wo- 1) FITIlliamr:Int
    .;11 .111, 111011 4M 15'11; 1,G Tlw I
    Nn edol Sivedell Neihurhwl~
    ieiectrd Meadi",
    ll,~ -.-ki, RJnq- [I,.- !, -1, 1 K. V.A.- - Thh- : Th, M- ftbi.d it. -.%it 0- Gn, Childrir- lit t.A.
    lk-ng-' 19w,) t 1-. 1,--- W,. N-, WA~, .4112.
    D,h,- & tht, MW W-ld: T.-,,--" The Liang G-Ahyc I I . r I,,- m."'al.a.
    'A : - l I X. V.- VM4, f 1. 111n, Ilidd- P--d- I~
    Thr t ivart-ttv I Iv
    -1.111. d "'i 1.- 11" M-Jfing S-A-  & P--don
    .......... % rhe D) Inx Tmle t 1-1 1'- 1 -- F-,,.-- ---l N-0
    . .  ~. . - t;-I On Aor" It'g I I M.- I- I
    I':.- it N- V-k Itml, ...... . 1'. he  1 1". It  . .
    ......... .. . 
    ~-klnm M.M.A.1 %h-- r Em"I"
    C7\
    CD
    ---j
    CD
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    7
    PDIA
    nuMOTION
    Smart Promotion contains examples of how the tobac-
    co industry finds new forms and channels for its adver-
    tizing as i;ew rules and legislation enter into force.
    A similar development is occurring in 2dvertizing
    in other industries. We hope iliac this provocative
    material will provide the basis for 1 puhlic discussion
    of these problems and can be useful background
    information for discussions and other activities in
    schoolsand organ izat ions.
    Contents
    Do You know vdiat you need to know 2
    about tobacco?
    Nou can fool some of tile people 4
    some ~)f tile thile
    Quir smoking? Why, that's eisy' 6
    Getting hooked 8
    The Smoke Ring
    10
    Speaking tip igiinsE tobacco 12
    Buga-up says it I 11 14
    Snioltescreens 16
    Shooting stars 22
    What's missing from 'Dallts? 24
    What kind of mail is the Camel Man? 26
    'With other people's money. we make 28
    a dollar or two*
    Siliffing, Sticking and Chewing ft. tOO 30
    What (10 YOU nieln, tobacco promo- 32
    tion?
    Smoking is glamorous 40
    Is a Camel alwavs a Came[? 42
    U1110111 of theNicotine CoWboN- -15
    A word from asniart promoter Imck cover
    CD
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    Do you know what you
    need to know about tobacco?
    I. Which among Elie following
    causes the most deaths?
    AIDS 0 Heroin 0 Cocaine 13
    Tobacco [I.Mcohol 13 Car I
    Accidents 0 T You
    2. Is smoking increasing or de- ~M
    creasing in flieworld x~, a og (Ul*
    whole? rago
    Increasing 0 Decreasing 0 ~R*T -
    About stable LEI ?
    3. %X'li ich CUILI IlEries have the 00
    liiglie~tt per capita cigarctEe
    Consumption,
    4. of 100 American smokers.
    how inativ sav thev would like
    to qu it?
    10-20 El 20-10 0 -0-60 0
    60-0 0
    -opordon of El
    5. What pi lose who .. q;
    (11.1it relapse within -.I year?
    20% 0 4V60 50% 0 60% 0
    80% 0
    6. 1 1()%N- ninny ctjint rit:s
    b-.11111ed tobaccoadvertizim"?
    Less than 10 0 Abnu( 20 0
    About iO r-I Over 100 0
    7. Hovv big is Elie t0b.ICCo Com-
    budget?
    Smaller than Elie U.N budget 0 %,
    Bit~ger 0 About Elie sanie 0
    8. 111 how Many coulliries is
    nioisi S11(iff ; -5111IS") illegal?
    0 C. ' i 0 12 Cj_ 24 0 -1.9 0 90 0
    9. Of 100.1unerican tcenagers.
    -ibi mt hoim manyare regular
    smokers?
    B-20 C3 29-30 0 i5-00 EJ
    0
    10. 01.11 Of 100 ~'OLIIIgS%VCdi.%i1 Illell
    aged 16-2-+. how niany use
    lnoimsntiff~
    i C: 10 C3 25 .51) Z -4:; 0
    11, 2
    I
    CD
    --A
    BATCo document for Legal Services: Health Canada 19 October 1999

    




       CL Tobacco. It is respon. Increasing - at about i Irillioll Cigarettes (five (hoti- 1983 the companies spent 1.5
       0 sible for more deaths 2 percent -.I year. But saod billiori) - or VOO for billion doffao in the IJS alone
       I* than all the others 20 ill tuost I.Vesterii each of tile %vorld's roughly oile on advertizing. if vOu iticlude
       C combined. In Brilain eigh( cotituries smi)kiog is goiiig billiullsilloWl"s. spoilsurshipaiid other forms of
       a times more people die &om dowti, oil aver~ige at about 1, 1 "hidderi"advertizirig, tile sum is
       CD
       smoking than from car acci- perccrita year This doesii't 60-80. 1 IlVe$1 Ig:L1 ions much higher.
       F+ dents, In Sweden ten tinics iiecessarily meao fewer ciga- of tile wish to (Illit
       81 IIIOCC. III 111t. Strictly speakilig, 3 --
       I's C;Irdio-vascohr aillilcills ill-C I IS. 1,01. culuplv, Irikill 1900-Ho 1)(:I%kk:cll 1%vo-third, alld foor- 11-0.111d, Israel 
       alld
       i r- [tie Illost Collillioll, followed 1w the proportioti of melt who fiftlis of Americin smokers sav 80 New Zealarid. Four if
       CD liiiigcziaicer:iiicleiiil)livseiiii. smoked fell from 50 it) 30 per- flit:v would like to quit. Orte Plurig Kong, a crowii 
       colort~,, is
       Smokijig also iiicreases the risk cem, but those who coticimied ihiog is certaiiWinost smokers iiicluded (sce p. 30).
       of ()[hot- types of Calicer, e.g. to siii0ke siiioked more, leav- waill to (it) so.
       CO Cancer (dille throat, bladder iog total US O'garetic Colisuillp- 15-20. Oviceagaiii,
       CD atid cervix Oieck of the worlib). (ioti about tile same. About 80 percent. differellt illvestiga-
       ItIvestigaliolls show that People Ill the Third World the IM-0- It is difficult to stop. 0 tioris show differem
       kiiow surprisirigly little 31)OLIE pordoo ofsruokers ill the pop- 0 (See p. 6) 2. Some sa\ 15, others10
       (D 5
       (A the dailigers of tobacco. ror ulatioll is illereasilig, it) sollie percerit. Ill Swedert, 9 percem
       example, over 30 percem of colimhesat a very fast rate (e.g. 22 plus French Poly- of bo~-saod 11 percerit of girls
       Americaiis .ire tulaware of the ill Chillit bV 10 Percelit a vear). nesia. The COUritries are regular smokers aiage 16.
       CD contiectiori be"veeri smokirig 60 are: : Algeria, Bulga- Ail iritroductiorl to smokirig ill
       4) 311d heart disease, -accordiiiq it) Cypnis, Cuba, ria, Cariada, Czechoslovakia, Swedell is oftelvvia Illoist "Ilkiff.
       X
       =r Sviiator Ittiberi Packwood. Greece, Poland, Gcriium Dt.-mocradc Repohlic,
       0 Three of the many harniftil 30 United States - in Fbilaod, Gambia, I lutigar~*, Ice- 30. The Propor-
       0) constituents of tobacco smoke that order. Coiistimpiioo of lalld, lialyjordalijklgosla, . doll is higher
       i are nicotine, tar and carbon mimufactured cigarettes orily is Mozambique, Norway, Pol 106 (hall for Sivedish
       2) monoxide. taketi hico accourit. Ill sheer Portugal, Romaiiia, Sertegal, mert as a whole;arId it doob-
       CL
       A Coogressiotial swd~- inade riumbers of cigarettes cori- Sisigapore, Spaiii, Sudaii, USSR. led ill tile 19'0s. Orily a few
       the cAcuhitiort thM.SillokilIg SLImed, Chioa easil~, le-ads the girls (less thao I percerit) use
       costs tile Uoited States at least field: tile cotuitr~- I%is Liver 30o Bigger. Everi if the it. Ill the US, moist stitiff is
       0 6i hillioll dollars a Year ill millitm soit)kers. exact S11111 is Ilot avail- promoted legall~. with free
       0 Ilicklit-al hills, pl-clil:11111-C k1c:111IS Six major Ci)fli- 7e ;,,lie - tile it ic.) sallipivs.
       r* alld little lost from %vork - or pallies (scc 1). -12) hetweell V411111%mius keep as liltich ill-
       0
       more thaji 2.10 dollars tot- every OIC111 Illalw -10 percellt of tile tol-Illatioll as possibit: it) thelil-
       Cr
       i (1) pack o(cigarettessmoket.l. (III world*s cigarelte~,;;t large pro- selves - it was esthiiatedat 2
       1988:1 pack of Cigarelle" ill [Ile pol-doo of tile rest are made by billiOll I IS 1.1011.117S ill 1)79 -
       I is co"I a little more Illal)a state Illollopolies. I' more thati ihe LIN budget for
       dollar) produclioll i's ellol-Illolls; over 19"Saod 1979 combioed. In
       Sources for thesc.ind next .1 jxigcs World I-IC3111i Orgallintioll.  Report, Niiliowl Sinuking mid M-.11th
       A.%~, 10:11it Ht Of Swctlen, hileoultiontil Ilereild 1('111"naluj'lledicinu, Tobaccu Ropoiver. rhictigo D-ibime.
       1~-ZZ000109
       L

       



       


       4
       j
       -.o
       R.I. Heynoldswas
       4A j" one billion dalissrs to
       can q
       >
       -4
       Ki
       IPPOI icdvriunsclaefs~:I,
       e
       NIP ii iiiijif I
       ~nm!~,Lrylajf I? Suits, Ilse I'voi.
       vis
       CL
       no;-Ijigajilli; PaII;6- did
       WIT
       betiari dicy are pill pts state.
       if~at th
       11,41. 1 , L a Is
       X ~ , ,
       Q
       e four! decfoli~
       CD
       SOMC X
       VI Z  i".",
       sf,
       Spacitinient egissix
       4 1
       9 w 126
       ~V PP
       * 1 1, 1
       -h M
       dig
       111C filljowina; yCU
       11 ~!~Ols!llx.SWCCPS A
       ALI& ;~PpxoniGenerid's
       I P4 0, lwqw
       ,A can iid:Tqn qlalt~ ind'm
       WW d Is Valle,
       a St Pg.,
       CA
       old
       YQU Xaft r - .,) i -.--
       tit 1 2: - ... ... ... . - , - ,
       00 the US another 1. iiiiii
       in Iq?9 SUG4-.~. 4 , 1. 11-jil
       CO) -TI! , a *, publli4plac
       j, Unhealthy Promolisihs)'Its 6dra in'Ausl6jiaasid later and 1kalus) 6
       e .

       


       (bull . tit L!Olistlni; Graffitisis ~S.sinsr
       0 law reistriding * ,I I,
       fe"Oll
       F
       V
       x; on guidelines W11 I t!se
       (.hi.h am xilldmed in 19").~ :* i
       :all 6f
       people
       Irepart Call- 1971 %cli-sison Smi,kinv, ists livaids (ASII) is,
       I,,- - i -al'-dus ih~ I IK.
       st It P-1 a"I'll 11-1 11-1.q .1lifcild - .1 Karfar!
       Lall 1111110 filllkl 1970 Se "lip Mi-ki-hinfirml,
       the time t
       T-sly-Iii,I: x's, aw I IN K.n. 11, ,t, 111. TV. Aad
       CD
       I;-  Cut for-Ii I Jdag-d I-Ii.1.1111t I-a tIIl.l 4
       Is
       h.111, This mah." in 4hc fim S~idlsh
       X state Sr2ni list infini-iiiin acia ~iucjtion
       1- unlil 1975)
       NictfiCal rcbcairch begins to make
       oil the I'sue, 6
       19 5
       Iliv fink between smoking anti \ : " .f~
       Illitahl's R,))*,,i (.'.tkSv
       141ag ":111ccr ill tile 19203and
       tnobtilb's'. and 119
       11,5111. In tile following decades tf,,,Uh'*. J.,inimsafins" at '196;
       V, I'leocc accumulates that lobac- 14,014 alIlfirlst li-le tbepublie Is ia-
       fiall'sdalm"I (bedal'se's "flaalki,28 . . . I , . . In die 1961h lb,j-p-si of,moke,jr . . . .., . , . 'i
       0 C.Alhus slot only cancer bill 's,
       Britain ba~ 1.1l,siveo ,-, ',- in lbep,,p,,I,,Ii,,,, ill rb, I!S,,,,,l be 11K
       f.'649irlir WIWI. lb" Sparl jile big p)bacco
       CL aki) he.irt discase anti other aii- ads on TV. . . ~ i . . ,
       % . .1 . . . , i . . . .: I ..": . . q 1 11 --;-
       14, isidsistries, atilt in birm-irr third Itarid;
       Coalp"ates W iM W P.,fils, it, viber
       luctits. 'I tic; major lobaccu Coul
       11.1itiC5 L011,11WIL medical exIscri. .4
       P-
       111volls (juanimalzi cortilmling that' I.:.!
       c AP
       to -11-kilig cis, cause si~allccr -:bnt
       Lecl) ~psia about the results,: 1bg 0
       : ..,:. -
       0 Is f URT! the Fog 0 tho IN is ong -
       v
       which are , 116i , revealed iiiitil
       . . t g

       


       I - Wq -1 .1 . I .
       Cr i,  RK
       bilill larifrall 11'saill vi har.
       17i
       Nis lid :1
       Alf
       L
       AC C
       ~(7/000 109

       


       601000725
       'Quit smoldng?. Why, that's easy, I've done it m4ny times.,
       Whell tilt: 1 1; Sillgo'll-Gc1lural pl."Llaillied illE%ell it ~,,Il llovol't exilclivoccd %%Iml it i~ likc
       Mav W814 Ilial moaittv %%as ;I, addictive as hero. to kick v t, I ask ill- ~,c
       I he hallit. ~'Itl "fill lio% CY)
       fit I),, cm:m iv. file mlictoig rc,p- -iiw ~ -I tilt! vtlIqt llal.v done ill ..rder it I 11110cr.,lalld " 11% T_
       I
       Tubacco limilow. villich repre,um, file tobacco MO purmiA ill iliei:f relapw within :I I Cat
       fildustry. I Ct It ivl"`~t W
       lot fit(? fill,
       "SmOking cast lie stopped if and when a per- AV,4ioll I
       son decitIcs it) do so." I 1 0
       Illstalif Fix
       0
       ifile. It lakes on1v ~eveii ~,eomtls 1,,i itikoflne
       I ill It I I I'
       k ITIC
       fill I"" * it) reach the brain : its elfecr k almom M
       ~. . ~ : , I Zrcf
       , Jill, , life "ll, * Ivill, for i1i'millailema, V_
       I"I", "Jilif V I, till
       '11"'I In - I liet",  JjtTA
       lit" .. jectilig -Vilet. Nicotine fulfills all dirce lyisic c.mji-
       i Ill% for.1 driqz to lie cImq,t:d:"mIdic-
       Of
       it liwe~
       ptilt C
       I 1 4 of :ive. accorkiiiig it) the 1988 1 '1~ Stirgum.
       OKA 1,1111101,1 (Wilerils Peport
       lint lit,. kil'%Z o,Ill", , -f 1,1$k? I
       m5k till" ' -if 1111SE - t is used comptilsi,viv (;I user wlio
       I 4J. walits to 'plif Nis to liglil .1 Ifllllt!.
       CtIt Olit
       "IS M 1943 W/ e"Il, V!P Jitli-I illt-Amil,le J."wel
       qem4 fill, title"
       qiq I I to
       0"' dixt0r.9 jjj~!. lit', -,JTA - italfef-1, file braill fil wa%, 111.1t dimig'.
       ~Ilwl;IIV, tVvo IN
       [lie Will
       1,mg I.I. (I'lillf. - itgivesa "Feward effm I , "me lilt-
       IS1, MAI 1,11 Oia 1,11 - -ral" &
       +10V v m , S Iii, I grctlc~ '1110 - I , otiler-
       X to yeal's "Oupis. ~",Ir 'NO Ofte, 41) ~4 pf ag Ikeil let . tic 1 (1)
       jj,kc, ~11% vitc I , lot, lie lit
       fe It i'llre Vp,,l  is reaelied. (TIiis hellis it, v\phfii w If%
       it, J,j5 Ii
       'fit /117,1 Irint jille'g, I AIIII fl lie ~nu
       x Ito IIIIIIE
       -Or' W "'ji(IIAC lew, smokers smoke less th.m litt,
       I, %t A%O ikit. (I. tilt OpIrlot , 'joilaf,

       


       olv % %A elill bill lir,, (Iddid it 7 Ike V 11101C Cilzat-elles a tkly.)
       i10 w4l , to slnsf~v. It I(Pt IMIt"If 1,,, jeolit I 'Call,. I
       k- 0 , 111, 10 . t1lit , I 100a serioljq I for 111, Ill it" t,
       %0"0 Ole XCI tIld"1101 1, 'pillice,  J,it 104
       JIVOC I ll~ fiF1,11111 i tVI - -ioll V. I  'I I'J"re
       -i% kw., . 1911 1,411T
       130 %Ilt, Jk ~Vc* , %trilOv . jh1;j)jL- I knoti, liltollie Illst
       ~Ce -1~1110 1'0601,1, e to quil.
       Will (,lot
       . 0,01 .10%
       wot
       U)
       4)
       I'd walk a mile lilt I camvl _j
       Even willimit :I If(.- 16.
       Hill wim's if degridin' 0
       AlIll 110% killd of mi'lli, Al-a
       illy Od brand 11 Ill, C
       E
       0
       L)

       


       601000726
       41 thillk all %vil" wt,rk, I I 1- (1)
       Ge " Hooked
       Iftilig
       11,1"Wit 111111 die %I lit Ile
       I., lit create iww
       `i..Il d"ll I wil cigarullc~. ~,tll
       wil ;I Mild illil'i"It lillavit
       .1 11:
       :III It.-Hilig
       ,11 k-C. Yoll havo m package it
       -Lcssalr~-;l pro- L-
       A
       1111;Irclu Inc
       it, pill inti, will-
       t.jr.,. (:kpiarvile girlatid what- ll;tiliv, 11 c five 1. ~ Imit Illc ho. 4~
       tho It 111CIL. mv 11 "0
       110t. I Owt- .11
       1! IL "dwl k-1111-1 r_
       A ......
       I ]n the 1 1, al"11c. the i:l- PLAZ 4 .. . , E
       I , Nuill-l" m I-o' k-A, h wm :111-tm
       Ill.- 4 lh-~ m,mv t"111-It
       qllil --f dic Ow, :11v Ivi'lacc-d b~
       whi, it file I,.Nl A-m
       .... .... I., It I t"gt -1 1-, ~kv,
       -T
       ;111 lip -kvt 'wil 1111
       It  20
       AN-9 . .
       1, -Ill 11-c ,-1, 11"
       iO it -!%k -~O
       h t .1 1 w- -I.-
       14
       i~EZYA2
       aa , "' It,- lliddvii I1vi,imdvr,. ~111- A . li- - ,
       ~I 'A~l - -- - - m ~4 ;::- . ~~M L

       


    The Smoke Ring
    If tobacco is a killer and wideiv dassified under "Food".
    Other counti
    smokers are drug addicts. Jes Followed suil.
    why is selling mid promoting 1~111 ll,% lvdgeah"Llt tile Llall-
    tobacco still allowed? gers E)f 1. ll%lccospreads. its
    llleawswcr is iti 'Me Smoke 1'01.111LI the 12"'MId fl.1111
    Ring.a huck 111.
    llue;- It I'I'llil-Li NXIWILI
    111.1de the l"illl). DCUL11 1);19C.% 16-21).
    ill tile West (.wc p. +i I. Mit Ise luff.,11:11 inc(nilt: is oftell
    Thc slllol~c Ring is ;III Ali- ~ll)allcl- ( 11.1:1 (lit: snlvs (If' ilidi-
    :lllkV ]'1 11' hOWL-L-1 1 1*1 '111-
    111crt-1.11 illiel-csLS
    jlwllt.~. which filld (I -hac,-, I ~XNCN
    o
    'elliOlt % ';L%' 01'11'.11.111M
    .1 C4 IM X , Ill .
    t2:11WIM)LIS ~tlj- - . .
    j?
    pwtvd Al It- , 1~ '. .. - -,~_. _ - -, D. -.L: ~ i.l. - - - - , 1'. - I I I  1, -r, m I, I
    A . I - ;~ .
    111.1 It 1  .. . ft. -if, mv Ill. kcl-,
    "(:I*.'i,*Ill" zi
    pet jl,ie's lack of knowlL:J , u t!
    :16"Ill t,,h;w, it" liji-till-0 "N' , 1,
    :11W. :,I,[ hU1 tl(,( lellM. !ML~4!!1e
    Thu Still Ike Hit ig gi-c%v t 1,; 1
    11cmevil
    a 1), .11tical 11-11-111cl .~_, 13 :)%-1 mt%. i Nallilm - .; 11`4 jt!
    alld Ill.tilu. _I 1 :1, mi" dnv
    LIC11wers ill file I ~S, S,
    LF
    'I-' III 1.1W." P IWI-11ilIg 111V ':[it: I It'
    vt
    I- i\lt' ILIIIS(3110:~ Alld il -11 If
    a
    "lot
    i MVA 161. . 2
    01r,
    1 4 - - -r-An CD
    !tA
    CD
    CD
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    -Me kids: thafs who they're
    after in their advertizing", siiLl
    US Svcrevary l6r I lealth and \Vcl-
    -ire I )h Calif.
    fi .(.-;cl  ano. who presse I
    the Illimcco hithistry hard ill dic
    "YoWre driving these tobacca,
    pc(ple crAzy",111) O'Neill. Slic-A-
    Cr E If [I It: I It RISC Of RCI`13-VSCIIf:I- 1 1.141, % - - '. ~. !;', -. . I I
    five'. hijil. "'Illese guys
    are vicious - they're out to
    destroy you.-
    .4
    Am[ Ilicx- diLl : viciLlilig It) poliliq:-11
    pl-Cs,til.c. Ill-c'idem.1 ill Ifm C
    .1) Ivil Mr,
    Tht.
    iverillix-Ill. -% Ill.
    cludc Sir6otrut: Ymitig. 11;ilrick
    Jetikiti alid Dr. 6erard %1ILl"11:111.
    The tllaitw olilwallie% Ila% C 1)(:Clv
    101'CCO t( Allilit w hrilics aml pay.
    fliellis alld Collipailies Elley Coll- .9i
    Ind. R.J. Reynolds Im., omfe,~vd
    it l t wcr i I I I i it it )I 1 (.14 )11;11-.% 11 iLl Ph j-
    lipMorristo 1.-i Illillitifil thdiars ill
    TIIv poistrirthe public llt~ergof fo5M It '%;I'
    Ow GAL11".3"
    died ill (Ile scarch for vold." fit it 11 Mild I Itli Ahi Itit I IIC I" "It:r.11 Id L 1 1111-
    s.l."fard, Tlw
    Opting out of that tillic 11L. Ilit'l-calld
    X III\ fildit.-I. .11-c :li[ -I 1 111.111 jt%%.:,. I ii it we 0 IlWi I 11, Qd ( IMI I It: 11; [it ;I )
    speak i,,h~icco. N,,-- lie
    theSmolceRdng
    tillic lit: 11:1d IC!t - Ims ~(fld Ills ill 111k. i 'llilil-
    Patrick Reynoldswas arl heir tit falho. died ;I( lili: firill. C:Iillll:ll.L,11, *, Igm., 'IlAv lit the
    the tobacco empi re of R. J, Rey- age If C.Mlk, JIld dl-(::lIll:, it
    iii)kls. which iricludes such bratids :I ~,1111 ~kc-frcc  w!v M. flic
    its Carnel and Winston. His gratid- llatricl~ hilil'Of.li- i'QCmilc a 200).
    father. who foutided the firm. wis if) I It-m /,I fit. " I'd 1,4 "ah I"
    .I iioii-smoker. but his father years I,, wi, mid dkii i:i--
    I I
    UN
    CD
    CD
    CD
    cc
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    I
    f
    Speaking up against
    tobacco
    People have had mativ years to get
    tised to tile lightfilg-SUckirig-and-
    pUffitig ritual. Otte result is that
    maii~ stiffer it agaiiist their will.
    evell Without protest.
    Isn't it time for a change?
    There are maily possibilides:
    smokc if vou lik - but
    tiowliere ticar tile. please. I
    4DId VOU kiimv your face is im fire? I
    cifvotl light ill) Ii.-hile hil catilig. i - . .. -
    V, M Wt )WE Milid MC I-RQ011" t Lit
    turd , Ill Elle Eable %% MIQ vulf're
    vmill'.z. kvill vou? I , 1. 1 A
    11, Lii~.ior( tokick-oal A 1.wt,.S aild
    it) Stfiikitig) i.-; 011Q W.[~' Of LIL)illg 1E.
    BUGA-UP ill ALIstralia has showii
    It(]%-,. - ~ee the examples oll page CA free sample? I low ititere~rii,.,q!
    I H. othemise: DoWt they put a warilhig ii(xice
    0 You c-.iri protest iii more law- hiSide tile Cig:INLECS iiow? Let'4
    abidiiig ways as i member of aii opell theril up 111d see 
    oq,4.mizxioii fighthig for ium.
    sirit,is r I t
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    Y"til call bit%- a hatwr% - Pro/,' AL
    Operated fw. Larry Hagman hzts rith, Od a P%tiers - e
    oliv, III retaurallu; lie ailus it ;u foOd SlIal,
    ar" conIp
    V, 0119 f1t, 4.71 , es. .7 'Ved I) 'Ic rien"', gsi(f, &J, I
    -~kvrs who pollute his airspace C Worl fly % 17 r of Ole I
    !1br 111, 4,170S
    41 -  it.
    sjuoke back at Prefer"ed ,
    and hlovvs their Ods t1, ore fl, Pa.
    then). el'smelya",
    e(I 0 bad rand Ok  OT
    0 %,,it t:an make vourself(or have at 11), 17P ofCd. 7y ' Of
    4 1, Par, the Ott, le
    f0t, aNt Off" be  er
    III-ade) .1 tobacco-free T-shirl and
    vvear it wheve it can be seen. Oke A',,.,
    Pubf,. 8
    You can use vour wits - and zIf, i'le
    1,5i"Iorsk~ , CS Pra "I'Aa
    vour wit - it) self-defence as and /,, 9 a(f, aeb crive p":T Our.
    Cr it,, Se/" , )a/-
    PPe,?  el?iz.
    cfep~ X flia, filp
    when [lie occ;Lsj,.in ;irise,,,,. I( ljt:lpN. 't r'sk
    a rr"ef, the? Cpej,
    for t:xample. to think out in -.id.
    , S j, Ott"J7. Irt
    Cflj,, erv - for,, t06 IZ,
    Ori, . Z' io I .
    vance aw,%vers io questions like a,7,f a/M 1'7 ?cf,. all 0CG 119 Ish", 1) "N,
    cl, ef,"'11, after a I Or, R , eilw  I
    11"t PC.-?r Ogn, 9 f/le, fol" 7 ptitq- 'Rev, -
    I- tit 111111d if I hre -Tof, 11cir, Vric 11 , Cau Ic', - * 11 tit
    III . cr %',)it .1 cigarctw,-- Pat. 4.1; (/(JW 01;04, If, 10 it. Qfj, 6cht.,  it 16" 10 re 0
    .7t It. 7~ k. I. ft". Lw "IN. M.Idc
    Li%v wit ;I zh '117 OIL.
    Ip,  feve"
    "Calth
    Ite eq Cie Ijhft tO fbr rabj- (re
    art ,, * a4l)jq V. "? 19? 10,/ tob,* "Tbed - '4CdjC,,,j/7
    , rp,
    C,~af( bad -'rh to p (Ir/c r Ccofr, f V Cr
    0 P h C 7f
    I J( -
    L
    d, llr~ Ofek
    'tj , DON r Di rE Opp.,j". (C, '7P'Cff_ "t. 1h efDi,, 17-T
    kin if.
    50Y5, W/fo '7nj x W-Ston
    tile 01dvt
    7(
    J. 514OKE
    hie, a
    Ild
    50
    1 .1 '_ PIA SuRE
    W,
    10
    AN
    e,
    it-, -iwarions liktf moking.Si imeone offers you a
    e~epj
    ~Aet
    , ed
    fO/'a
    of It
    free sample ... A restiurant has no
    -,w I-!. -tx , -nioke in your ~mt ike-free tables. .. A tobacco
    f.IC!, Yr IU -_J(Cll 1UI* (:I',I it.[ advertizement offends you.

    




    13
    C7%
    CD
    CD
    CD
    CD
    BATCo, document for Legal Services : Health Canada 19 October 1999

    




       601-000731
       r
       BUGA-UP says it all
       a)
       BUGA-UP Ims tit) members: it'q not cycle became cltmr.and I said: " lhis has
       :I grotip butmi Iden to whiq If I-.,VIv got loqtill, if I lim.c. lo'lip it InyNCIf"
       stiliscribe.Theyart, Itillhomd I hilizing All.,-i :I fitistiotiog iiitl,! wrililig 1,:11ets 4fe.~- .
       Grafritists Against Unhealthy Prom, I- to piliticialls. lie Chose dilect actioll.
       [ions. - I would take my sfirly-cans with file
       -rhev began their work Ili Ati,tralm and do :I few Nm'rds . lit my way I v 0
       ' %
       in 197~. Improving billhoords mid file from work. Eventually ont! of i'l ile
       7 messages on them with inventioli, wit filings 11111 113ppens* happened to nie,
       r and a spray-can. and I was catiplit red-handed. I
       ks tobacco adsare prooliticin mtiong The press, rodio mid Tv gave him
       those crying out For improvement. they I)ICII(V if Ct)Ver:IRe VVIICII lie (:;title III)
       get a lot Of-.11telltion. Some improved fit colirt. During questioning, lit! said:
       Australian ads are shown here. - If I sl%v Someone pouring cholcra
       hactcria front :I ILA imil ;I wmermip.
       Dr. Arthur Chesterfield-Evans i% all Alli. Illy I Woold if v to still him, oveo if fill%'
       trallan surgeon who its(!,% :I ~%Iiray.c:m ln~ant I had itfsteal tilt! llask.'no paim
       In his spare time. Fle explains how it cipirelte billhonrds is file smile filing.
       beg3tv
       Dr. W:1s found g11111%
       i - -let six years ofstirgery, I could and filled 71) Atismillan dollars. I'lie
       accept d;at pcopicstifferand die, bm I judge fuld-him! "A with v mr 0
       I I", , IC J,~
       . Ir had real trouble coming if) terms with integrity call take the verdii;tmi'ati 'S
       M the fact that cigarette disea~es were tilt! It
       Cheilpe,.
       .v - result of a cold-blooded ;it id systematic
       ta~crtnipaign of deception waged by mo-
       nied interests against less-infornied
       consurners.
       Bug*-Up strikes a Ntfrlhomsd
       The widomrofa 1):itjellt wlio 11:1d died
       of astmoking-related disease asked wit%
       04 heA died. -'It's just oncof thost! Illillg.,* OORKUM
       that happen", Dr
       L
       Pif"
       Is
       replied.
       I thought for .I inomem :tilt tilt whm
       hads:1id. I Was forced loach"it flutt I
       had become amither  fir file
       VIC S.OW, Tobacco C  V: y's it k Ifill
       tolvicco indtistry. Ile ilied bec:m~e lie
       N.m."Iling "IPC I,, I,,- PS) 11tv m IV
       Imilsmoked,and by nitminoinjog if, I :. . .: -0 16.

       


       ism,q.- . h I .  ... SI, P, i t ,
       %vms inirt of file coos'pinicy )I silent c 'I UPW 0
       1<111t 4-
       upol, which file tollacco Indosiry relics
       -1 hat 101,111. 1 went to tilt! h,oking Im, kill if:tll o.m. ifit-dov.
       11' ~ follittill niv mly thrit'gh :ill III(: I I-it-m - tit :I%N: . -7-
       'low
       -S&( yermid lift Old Iink I did more for file lic;oltli ,I
       oldsmiloitiog In the it)%
       7a :1 scal inside The lights d;mmeki,am.1 it,
       Akism~:'h decormbiga fe-ads thaii Ili
       rt Kle site Mai Ill, iro Mail. illy molical vateer OQJJ
       cm
       e,all
       it,
       'm lombw-kdwm
       WS h-;~ PI-hilAlvda ~VITOV(Vm~ onm~- I- VWldtv,,. I., flugm-t'l, id"I I I.,nd Im, 1".-J 1"'d min
       CS, e SVI-led Rc.div
       mad-ml I .  ........ j.h., I  .....
       14

       


    SMOkeSCreens
    I MAZIL: .1 coullow of 120 million A still-wililed beauly lealil oil (,; ads (4) t"Ille. all if) 11W salile vvill
    J)cl 1111C. St 1117.3 CRIZ. _; J)el'Cellt it SUrfl)(MI'd MId I-OUIlged ill[0 tile andswiv: 1114WI-c bvilkitiful yining,
    )wned by British Allierican Tohac- lxaves. Another stirfer swept into po ?pli: riding dutic huggics over
    Co ( BAT). has 80 pel-cen( (if tile theshore to the bent of (fie int isic. the sand. driving ,;leek llorsches
    i cigarette markcr: its, top-sciling Another beattriful girl drew t and ridit kg inc Ire waves. im their
    brand i- Called I jollyw-,od. packet of cigarettes from the side sill-lb"ards. (The Ills[ conlillercial
    i
    of the briefest of hikinis. Another C()Iltaitled .1 Illenlorable shla (if
    Cl)riving, ill Fri )Ili the airport ill slid n cigarette fi-om her hoy- lilt: carl-Ictiler 111.1king tile surf
    S510 PAII(. I 5.1W Ili Me Of tile Ci~` friend's lips. h,).ird wearing a inask across hi~.
    arette lloardings which usil-311%. sticcess Con Ile'dil-11-ood!" - face t( , keel, 11 IC J I USE t ILI 1 0 1 hiS
    w;illpaper most highways leading, "To success, with 1-follvIxoml!" w;ts hings.
    geon-Gencril h1d IICVCI' Pill I)CII with I lolkxvood". appeared ill
    from airport to city I thoti,0, it per- the message. If WV; I.- if tile SUr- The smne slogm. '916 succes~
    11:1ps I had colne to [lie wrong
    place - 1111til I all-Iled on tile lele- to Paper. huge lcller,4 n) lill: hase lille of
    visioll ill Illy hotel roolli. There were more I tile Davis C.Ilp tennis 111:101 hu-
    IT
    I ~ . , V
    R-7,
    '0
    pp,
    CD
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    1%li I 1 .11 ILI VI40 I I I I -.i V- 11 iL-11
    W3N I)CiI 114 '1)' 111" W0.1 h~ I I- dl~--
    W04 ILI :I I I d C3ITiVLl I WC1- 11W
    I I.It i ( III 's tt: It: vt I I )I I ~(: rec! I,
    fkwi I Ig I I I( I'll d Ic
    I
    %VVIV OVI"-A-11VIV,
    ztnwd willi
    - I IX I ; -~:
    [hL: .11;dlt"11, V , M
    sillokilltz..1ccol-dilig I'? 111C World
    Hcalth ( )rpiiization. is I lit: i:oniniont-st
    Cause of dc.1111 ill Brazil.
    , 1. 1.
    I Of-
    AIM
    WOO-
    00,
    Fr
    R 44,m-
    ,smash,
    C71%
    BATCo document for Legal Services: Health Canada 19 October 1999

    




       6010007-)Il
       pit,
       CD
       CD
       It
       .... .. ...
       Am. log theattract it Ins mn hig, %k jtj,l T
       -do- at the roi% mitt (If 11MLIAll: ollIv i, Iwlic -~1:11%
       sim,kingaittl drinking compeli. io;6d bt*:ifim-f?rk-.A lm,itiw rca- V-
       film is. 'I I ic Niicria Tolxtco - C.,,m- S(,Il ftm* Ficlich sch"Adlildrell it,
       g
       pany lielped tospottor (lie evetil. qtnokt~. fi,r mimple. is the helief
       (lut it slitlittlates fliolight I's -I- I , -e-1 cc
       is a collstaill ad l1willu illAffic:l cc~,Csalid intellectual ciforts.
       hich ole:111, univer,itv. I, But mt Almudent-; think, so. A /* XN
       .. I ~l ll,,pul;ir braod Tir dgmetic, groull at Zar-'ll"oss.1 Ulliter,io. ; . . u
       -I f Spain. recently complained 4
       licadachesand 1)roblems Ili coo-
       i S ceitirmingas many teadiers 3111d At &
       g r -- a t soidenissmoked during lectures.
       and even duritig exami. Am.
       Money goes tip in smoke
       011:1 recuill %N1 it, N-Lili, herrv
       Vradcl\jIld. froill %itzerhod. p;tLk~a Jay om iiia %varmicl
       S i ! ,! V I vgall udkillf, 1(,;l v"Illig Ill I,-. dwil'.)II impuke. 1c:lcht:1I im., hi~ i
       ~hioe I'll% Ill Nl-)pli ulvl %%a, pul,c mid pulled .,tit Al Ilk Ill"ll. fill'. , If .111.1 ill, it
       sinokinga cig:trette. I hm inam V% 11111dilIg Olit !Ile MAI 14 Imnk- g;ll hill"'It' 111til I-JI I'll ldtll Ul -11
       did lie Slill,ke ill a (1:10 'T-ive-. ooitfs. If,: asked till: %ming man it, c(ItmAclit
       2P
       ans%%ered the b,,k
       ; III - i 'cl light to theill ~\Imf i CIO
       J
       After smile (lit: k calckdati-ol,, 11TWIV d- liog'. 'Aid ViVITV "Ittifil- At N1 )NAIANI, the limi.,11:11 I.,
       llivitc3slonl lie knew If,,,% i1w up ~"Ill ...... 111p:mv. Ilirm-All'All!"d .1
       lifudl lie Imid tor Clpafcflc~ ill.1 I lc;ldlllit~ tIlv gl.-Still.c. \,n, :1 hil dt.t.lilt-d
       year. Ile luld 1), - idell Whell lie till .1"d 1-ml kill ik. 11111 it %~l ketj ITT.
       :lc;ll.(l the 'Llill. the bm,~ cw~,, lc:,Ll 0 vili1q. lit-C v, life halik-
       lipped. 11 wok somc lime ill ,k 11"IVI.
       it I I it- mil I, it IvOcak-1. Am,f-l. I I  I'M m"I 1:, 4-
       . It Whell it dkL lie %.metl thm he Imodcd Ilivi rv hi~ ligh(ci iml Ili, 1,111"kvf, 'p-ld dm-,I .1,
       %%-lld ov-1. ~le;lill it I "
       llw 1-111' 11 .-- 11,16. V.--w- w -.1 It'll I 1 1--.! 1.1. .-1 
       111C aillv uunt, ,IT ill . ~l - of, IT  . .
       cluding'a MAH11,1111 i, pIc %I.III d h\ Ow Iml ,I \ E
       "P
       11-:11cl ht- Tillqm hi, 11"Icl 111v I
       un
       e
       ;l:;Ill %:fill If.,. I, .11LIlit fill,-,- 1'.1. 1" "1 If-. 11.1,111111wil
       -opt Pivilc Illic'. I'll 1.11 r\ll, I'di

       



       


    Ji:
    56
    tz A
    CYN
    = - ~ - j - Z, L CD
    -. - - z ~ - ~ = ~ ~ CD
    - - ~ = .- = -j r I
    BATCo document for Legal Services : Health Canada 19 October 1999

    




       6 0 10 0 0 7 3 6
       7r~.
       16.
       CD
       11 . -- --- -- - I 111KV t~J-. , - - . .  -IV
       nrry. agman 0
       Suirs who smokc sell tobacco) -
       Whether they NN"Int to ()I* I]()(
       C
       I'm4hict lilact-mcm, III,,- I-w-i Nklt 11'. .1" W.111111. I-A, 1,  1 1
       'llip .1 '%;ly 1, - ~'.Cl .11, Mild 1.1.41il, Ivd mid ':w "till III,, -it
       ill"lls tol :Ill% "Ill"iliq. I, hnotilt
       m I cri"'I In 'II'm lit. m. v%.Imph, i, dw
       d, .\If vNirt-Ill.- t.161-:1 Jw %-Il 111t. 11"A
       :111114'. i, Ow 111,1111ph. fill mi'lli, al Wil'll'Ic'I'm If I -w III,-
       .1 NI;Il ill ill,- lilm Sillier. Jvswri mid (1 4, -,it 1 :1, Kim. .1
       111:111 11. I'lle t.allicla lillgvl.' "\,:I. 111'elf,
       '~tiperimm'i girl-fricittl Lid, Litic's hillildled,11
       ...... . . W
       U)
       W, w
       it'ki-fled,
       rvy
       0
       j7 E
       cj
       0
       pill: 0

       


    What's missing from
    'DaUas?
    FP
    i the sk revii Jurin~! Dall;Ls. t1miik,
    zir-114-
    .1111i'liflu 011.1ill. I R. - (lie
    to L11.1t .
    V
    zictor I.;ti*i-%- I I:t umm.
    I el. llilllwll~ I k. w. 'n't :III, tt il.
    Wilcl) lit: lo.  I Oftered
    I
    1; to let hilli louch her blv:lsl il-he'd
    1~ixlectl vc:lr, 1.11cr [Ilk. 11%. -4'[he
    0 -TIVL' lt'.111
    L
    s'
    A
    _70
    w1lat's inissing from Castro?
    0 e
    r
    ith a bis, cl;L~ar. ~l lit tw-, .]d I"'l. Twill :,i~Eers skis.1111le :111d Yv( laille
    L(, 11011  hi Trance Dance aremi(mg,
    deghtmourize ~niokimz. 1w Swedish ruck smv:who luive
    1 017L,
    S
    &~Pah! ~, wl~,~
    ZT-
    A
    ill puhlic. Theii, xs:w vx.1111111t: to co. "We waot to he ThiN ft~w JX` `
    fellov- cklball~. -a-h() Lirt mil, nig, is soniethiiig chat gjve~ prol)IL-ms
    the world's lie:tviest w, -kers. lie to ilixiny girls. They put oil ;i tiizisk.
    (itut mnoki(ig himself. aild smokitig is p~irt 4 it."
    24
    CD
    BATCo document for Legal Services : Health Canada 19 October 1999

    




    Brooke Shields. teenage Him !-tar
    and 1110del, is agminst smoking
    - it killed liofli tier grandfintlicrs.
    Silt:  llave 'larred 111 .1
    US "ovel-11111olt k:;I111-
    ZlillICLI ;If I cellagc gi rl~, ) __ 4W
    'werv smoking more Ulan zcvtuge
    btw~- ill (lie V.11,1k 19.80S. hIle ;IA~cd
    (1111%, a slonlill.11 let: ()folx- d(311.11-
    for tile It-se oflit'; pictitre.
    Ti6acco politics killed tile (%im-
    paign befrorc it llvgall, 111talgil
    material I . rt mi it was taiwn m er
    .111d LISCd IW dit: Americin Long
    Nsm Icialioll.
    Ik.
    A:
    14.
    w
    A tradenmrk t)I'Lucky Luke. Ow
    Gtri, It Ill (:t)%% N I%% 11is dn"'pri I'L,
    cig:11-clic. 'FlIen 111, crenlor.
    ice de Bcv~re. dC;:idCLl Ile 114) FOT AVGKIQ~ Mad IWlg;1/,iIlC IMN ?
    longcrWOUld prollIOLe smol~jng ~Zotld IMIgIlS
    and replXed tile Cig-111-MC "k-11111 ~I
    4, Tile (Elimcco in
    0, --,. - -7-- - - "I
    low
    $%Act
    Lots
    01%
    I V4,
    C:)
    BATCo document for Legal Services : Health Canada 19 October 1999

    




       0
       0
       CL
       0
       0
       What Idnd, of man is the Camel Man?
       CD
       -h
       Smoking the
       >
       .. .. ......... trees away
       ....... .....
       I- t
       Bra/d i, oi-f th, %-rld
       flt,
       x I parl .I 111c
       (D ."% , herc 11". clop 1,
       1, .1) k, ., I cm I h. \,11:11 ,  W..,
       V-Ri 1"I dw i Ill 111L 1,1111. v
       ,I dw map-c".1", Im".
       0 ...... AwId 1,~
       0) eA ". *:~
       CL . 8 '1.- ~ 4 16 .. . I 1 .111, 11 11 J! I , .'I I  I
       0) it -
       to
       L
       0
       (D (~ , ~ " F". . , I , 11 ": I ; -MV9 . I
       IL
       2-
       CC
       0 0 0 10 9

       


       0
       0
       CL
       'Witti other people's money,
       we make a dollar or two
       rill,
       i . 11 - --
       III Kvnya firinbil ARICrICAU'All-JO farmers what to (Ill. It,)%%- Ill plalu IJAT- unlike inarry ho) 'erb of
       Vo OKI') ba'a Illollopoly Th'. and lend tile crops. what fertili- ollicr crop., - pays Ill,, fjoln,r
       CD t ChM, Inall of IIAT(kVill'a), Mr It 61 xvr. to appli- Und sic on - a Coln- prollifilly (ill dulivcry.
       Gecaga, explains 111C support pleteexten x1service. In J981 BAI (Kelly ) calplove
       $14 a . 1)
       policy. The Ci)nlp2ny also 2drainisiers; 190 cutosicin workers its suppon
       11) 1 1, 1 .--- ----N
       -)XIC as a company do not grow and guarantees loans to encour- SAM farmers - one for every -;6
       tobacco. it i,% 1101 ULIF IXJIICV 140 age farmers to make the nectssary farniers!
       CO acinally owl] plantations. illut .0 invesunents for I
       (1) ubac cc) curing 111t. nu.-Viv ~4~ -d. I., Mike
       i do is a, ~ cricourage and assist barm, pesticido. fertilizers, and
       farmers to grow thi: crop ()tit M. On. Ak.
       -d a.- 7b,rd vi./di
       field stall thun go in anti show it.,: when tile irthami crop is ready,
       C. -4
       L It III
       -(0
       0) , " 11 11 ~ . 0 -\k \ 1 111 ;,. , t 1.1 Jilt - L I
       J\\ \\ 1\ 'X,
       lit. 1\11
       0 tit
       10
       year tit New Zealand could pave
       TAR holl, ClgarVII-.111111 oil
       CL I - As 11"Ited Nations aid it) in. 5.5 km of highway, says thi: Coun- smoke, you lose a lot of the to-
       crea~c tobacim production While tryb'b Act On ill Smoking &I lvah h bacco taste at the sarrie tirne. factory floor sweepings and 
       other
       ,tile I Wagency. the Torld Malth (A.' U 1). Thv tobacco industry iries it) waste ill he sold a., -fine tobacco
       Organiiadon. It:-, luxii warning Sinolivis' health vvorric:~ have solve lhi~ problem by adding blcnd~'
       hou'-I, I It,- havv I'vol akint it,, 'Luir"r., it wha"'o, I)CII)ed tile ind-Wo.alit'a I'll alillitial flawntring, %I.ow lar- or 
       "low nicotine'
       -P:. 4 1. 111.11 1. 1 ta, "'ll'A all . ,-,I .4,1.1.11ing I xl,aYvIS- 11 l"r aol-11M. tile F-I :11111 AgotlihIlle I ~ will, filivi., 
       a-I 'n"I'l , o' l1voI.IV ..flvo llillale Ill.mi, don'l owwi les, oll a 11-1111 hap
       " I , "Id fln, purl",- Olg.l;izanon. ba., been suppoll. , light" Cigar.11C., I Ivi, toba"o. 'Itonglyand deeplyosl "Inild" ard. 
       Les., ol the niato poomi., I lat.
       [-nj-I vo::nva vvm. 1119 M MCC,, gF.-ing In A.,ia. AloO hishvr pric.s). cigarette, and thcrch, cheat durin- Illcoline anti Caftion 
       monoxide),
       Owl."I apanim cono"I., ..fajq - In die I IS, as subsidivs I,, grow- and kilill Anwriv;i 'lar and in-line are rOnced in -I,- it Is 
       po."ible io inhalv a., pcrhap~. bill rcsiduv-,fpc;.,6-
       Lmd Vr, and ill orkl,r I-, exp,,ri i,6.nwo processing and by vei'll- niudi tarand soon from ;I 'tinid" cid- used ill grot"inj4 
       lilhanxt,
       0 Ivn-ij it. ;I mrong Sni.,kv ltw~g 31 "aid" to 'Ile Third Wolld 01-r I - As Third World stale loans tit lalcd filters chat lei in 

       


       ;tit and so a. front a "strung- cigarette - if and all Lind. ofoilicr divinical,
       Cr t-L-1- 111) hilloWto fJfloVrN chat UC goaran- "Clilutc- I lie inookc. I-lie onli you Challge your way (if sluoking used in 
       manufacture are there.
       ern is Illal U-11C.1 to I New lvChnolo*- allow5a Clienli- loo. Tht; safe cigarette I% slillan
       tit'.  t%cl
       tit I )tIk*%%C%
       \ %tjol~' \
       All. %0 1:
       lie., nlllmjllv~ p"fel not I" W, been li~ On. "oull'alliv, Olvill- LI
       n,v nivir -o nwoi:, I,, uplu,n , F-J Im, K-;I,'v-! Mit tile polsollsol dill IV lie vA intiAt of lolmccomcin,. NlAk.,.illumon.
       29
       I CD
       0 V, z 0 0 0 10 9

       


    colluill, ~!- "lilt] 1111mck-lilwd will) Water.
    I., ltilt'll dilt . , %
    r lit to."Iflas mal, N: added
    14 tilt dillovill fll;ll k,.f, 111V 101JIM-11A WJ% t'li ttNe It Is 14f
    Pr-~ s(Ille 4the til-m mixitirt: tnto- a Itinip henvuen The Sniffimg,
    file pic-
    ture! Y- Illvil let 111c :lictifiriewel, hirti yinir liltxitl-
    strt:;Illl. 171le Illideril .111criniii%-e is the portion pick. Some
    dedic;tled users Lcei, i'lic ill all Illizilt, Sucking Cand
    chewing it too
    -1. - - :f3l I
    K. Swedisll meii - e"PCC i 3 11%'% QLI rig M C11 - U.Se 1110 ist
    7 511I.Iffmore rhaii wivothers. so farcvomeii haveiVit
    shoxvii much imerest: less thaii I percerit ill S%ve-
    -P ticti use it.
    Before all ad campaigm at ilic eiid of the 190O.S.
    YUCKY  ? 1110i.St 51)Llff (Or, as Elie Swedes call it, srius) was
    associated inaitily with older workineii. The
    Swedish Tobicco Compaliv's campiigti ("Itsnice
    toit.5e.,;)zits!")cliiiigedificiniiget)ftliesntisuicr
    alld lllo% arket. I iorts stirs as well as
    --ed him up-ni. 51
    binik direct"t-satid other --nice'"people appeared
    III the mls.
    Thajilis to the riew portiuti-rackagiiig, moisr
    SIlLIff doesiVE SeeIrl So imsty iiiy more. The id
    cmiipaigii presetited it as healthy arid sptiriv.
    Whell chis type ()f advertizilig forbiddell ill
    S-eden. iodirvcE advurtivitig Took ovcr mid the
    This is how the ad presents it Swedish Tobacco Conipairy gave out free sup-
    plies to the natioi-fil ice-hoCkey Eeain.
    What sells better chill a goal-maker imer-
    This is how it looks when you open up viewed oil TV with a wad of stiuff 1xilghig utider
    his lip?
    muff") are ill fact riot
    Mitii-por(iums ("itivisible s
    us-ed by dailv.,iniffers. They hIlICEirm rather as all
    introduction Ec).Niitiffand cigm,ettes. "Every third
    persoii ti-ho uses 511LIS starts smokiiig". says Lirs
    Rahimstrom of Sivedeti*s Natiowal Smoldog atid
    I 1c:11111 Axsi,cim ii'll
    I I I Shice 1984) the Swedish Tobocco Couipatiy has
    beeil a intilliflotiortal firm 1-0 percetit of total
    SAM W1, W
    5-iles ill 198- were 1113de OLIT.Side.Swedeii.) Today
    Sivedish Tobacco atid TIS Tohacco. makers of
    Sko:i1 Baodits.arf: the twt) Icadir.9 mainifacturer';
    ttid timi-keters of in, jistsiniff As well if.,; puslihig it
    ill Elie US. thejare iiolv expioitirig iiew markets ill
    Europt:. Asia tIld ALIstmlia.
    STINKY ... ?
    30
    C>
    CD
    -CD
    cz
    au
    BATCio document for Legal Services : Health Canada 19 October 1999

    




    -niciv., i1cctic activity it) I)ring new smoke-frec
    0 tobacco pox.1ticts 14) Illarket. In S%vedcii, tfie ~;%ve-
    N
    S disli Tobacco Company's.lackpot (small (01-MeCt
    U S picces) art., .111-Vady rw saic, It., M;Istelpiect: Ib-
    bacs. cilitiallioll or pepperillint flavotired tablets.
    are being laimclictl in thc 1:.% by its stjb,idi:try.
    Pinkemm, %Nliit:li Aw lofig lias sold divwing (o-
    IMCCE) ill tile I ~Ilitckl "Wtcs~
    YUMMY-?
    SAT
    OL,
    JACb.
    MINI rs
    .00
    Stuftnu. moonlight as
    tobacco pushcrs
    -0 - \Ccording '. - Per-rrik I.indqvist. Vice President
    I'tlr IIIEcrt-..:_ iial Marketing of US 'I*oba(:(:o 'c
    firnl'~ --- i~to lattiltji theprokILICt
    'ilell follow with
    01,01-IN Stich as
    Tl%a',!-. --v it'~ done ill iliv U~to: stm.1cm-sam-
    pIers-li.it,._: Lit freesittiff it) oti
    01111)US "I101-tSMILIS00,11 CVell(S. ReSUIES
    have I)t!e:-. 4pecinci.ilarly sticce~,sftil: now the
    same met" - Js tre beijig . Used it-. flic rest of ffie AND D UWAY?
    world. Uk4
    What's is "ediicatioii and awareiiess-
    I)WILling.- -orai tobacco". accordiiig to
    Lill(Rivist. -zt was HIC 111311 bdlilld (11C S%VediSlI
    Tobacco C
    njxinys id camIxiiun, 'W's Wce lo
    f1st'SlIffs lic i0i I led  1*1 d%wo 1.
    A hat ~,:- ~.--Jcd. ~ikxordiw, it? the World I Ivalth
    Org:11liz.11: -. is (4. Nill tile illIpIwE.Ition.."ale
    at
    C01.11)(1-iCS WIM-C it
    iwt . -lie. I ltmg Kong. [rclatid. fisracia,
    have taken theadvice seriotislyat
    J'Mk' jzi,i ' -i Tiv., Allstrali.111 Smws have also
    I'aimcd i: -1d
    1~
    Wbizz-kid fr,,- ?tornofion Little Tempters are their rianie -
    Came up wft~. ~)niethine new:  Their uste is really keen
    40
    It gets ein it, - ed fm cv(-r The number line ingredien,
    fleftire the 2_- if Ilvo. Good Al nicniine!
    3). MR
    z~I
    CD
    (::D
    IINJ
    BATCo document for Legal Services : Health Canada 19 October 1999

    




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       always a Camel?
       fMP
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       s~dw, I
       A".s. 8 .& 1". ~W,. of y. wtoll-
       r, .11 :.".It, grool-A ;IIII A-J ~ If, FA OX, "
       It: ob-1, lmn,h An  . 11M I
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       111c..1-1 -40,
       IMP 11, ".h.
       It, inall, 1114"1 ond -1 IIJVN.  fie
       allmog 101.1t I, 11co-1141110 IN -.100 1~;, i mollol~
       aao.hm q ~ ~ ", 'gesi ps.,31V flott,
       A, lot I Iw I  1, Jw, -W I'mc-I "Hiv - IS,
       .11- Slaw  ..I
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       601000749
       I ; '. 1,0 . . * . - I . . . . - -
       "Ito
       Come to Marlboro country
       Conic to where the Gavour is LNENT OF 111ESIC01,1m: cm,1101
       'Flie flavour of the world's -,m, I,, NUrlit-m- C-Imm
       i, I I.-II -.lilt It, it. INA 'Ad Wit 11 h. Im illp %m. 11 1 k m I.,-Alh
       I :i Best-selling drug of addiction: R1.1 III , j I filor. III, I mcn-IT.-It. I ovir berl. It I ~k Ill, ipp-mv
       It doesn'talways kill you, %it klml, II Imt ;lit I r A. I'll ;tilt 1 Itr( I, it, t!.,l I,,,- -
       1), "11.1trwr %m, hum 1,11W.hl I'm Iv flime kinds III Ill. III  I mill
       W, I Z 9 But it.sureas liell will try I Ilk( III(-, i:lid lar WwAv'Witirohit, I "el It the CD
       A lim.4. I N I , I - mt I , . I, I I - , ", ~ . 'r 11 ' " - 1"'. 11 1 [;"Ll'l ""I I"r 11 111 C,.I ~, I .011.1t, . I, x
       Dit,21.11 In dil, itt'"t W dw \,. m 1 1;1 1, 0 Is f it,,- 'him.% k1l"Lt .11 .11 .-.w '.111d III,,- KO .1  ".1
       lx-NIO IN- lip ,,I ". "'I'm vI p. wvm I ill.- IN Ild \\,.,I . .  . .  .....
       "I ol  Ill--
       W., wit
       p:jl'
       :1, "oh
       ..gh ... ......... I I I I
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       m- It, In, u0t,-,
       !"ph, 11 ho I du
       110
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       %VC %%mild Ilitl lie ill tilt- ImIsilleq%. Wv'rca very lllor:tlistit: t-i)II11%ill~ F
       ...... lie
       VS
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    f
    iL
    7- , , . I 14f, -r
    A word from a smart PrOMOter
    and we have understoodwe
    ~4,7;'
    c'c
    an go out and say, "It's not ZiE ail
    dangerous to smoke - everyone
    who sxvs so is scupid". Noz,, we
    must worlk,~vkh warmth and hu-
    mour and sav smokers and non-
    smokers should beable to live
    side bv side. We should ernoha-
    size cooperation ...
    It's never been so socially unac-
    ceptable to smoke. And those who
    produce cigarettes have never
    previously been considered such
    big crook-i.
    7
    SEig Carlsonof Philip Mo-r:~
    S 'k, 2 . in Stockholm. quoted it.
    Z magazine ~Noveniber
    LIM*?
    L11 q;
    "A %
    ri .
    091-0001091
    BATCo document for Legal Services : Health Canada 19 October 1999