0 M 5 PART LIMERS SEPARAITURS M 3 PARnes CI ~* *1 01 c - - Že M00M ccoe "Sffl CI Co BATCo document for Legal Services : Health Canada 19 October 1999 The text of the rnE-isap =s- be positioned parallel to the CANADA bottom edge of *_'-~ ;_Ac~ka;e. 7he . text of the message must not be altered in --- y way'_- y --- e opening of the package. The UPDATED type size of the e:-- =essage must be 17 point. Where. using a 17, poir- 7-~-_- Size. --,e text of the message would 1990:01:08 account for more 70 ~~ :,-,Jie area in which it wou ld be displayed. a s--e- :yppe size may be used if that type accounts for not 60% of the area in which it is CIGARETTE PACKS STATUS displayed. The =--ssaee must be centered within Required by legislation since January 1. 1989 - previously the area in whir' --: _s dism-ayed. by voluntary agreement. Legal Ref: The Tobacco Products ontrol Act of January 1. 1989. Packs must carrv one offour CIGARETTE AJY ST ATUS health warnings on a rotational basis. Manufacturers are expected to comply by October 31, 1989. Required by legi~t-= s:L-_-e January 1, 1989 - Legal Ref: The Tobacco P-..d7.i= Cz=_-ol Act of January 1, 1989. All Since the introduction of the new health warnings in signage used to ote aLzarsertes or tobacco must display October 1989. proposals for the introduction of 4 new the new health S~!ective from July 1. 1989. health warnings, including two which refer to addiction and environmental tobacco smoke. have been made. The new warnings would occupy 25% of the top part of the CIGARETTE SPECIFICATIONS principal (front) surface of the pack and would come into effect in June iggi. Text in English F== "Smoking causess -i-mg --cer. emphysema and heart CIGARETTE PACKS SPECIFICATIONS disease" - 'Vuse2e cause le cancer du poumon, 1'emphyserne et Text in English and French: The following c=s -:, vaEe the placement and print Smoking is 0 the major cause stvle of messages Es =_-ca-s: of lung cancer The text ofthe -m= - =~be positioned parallel to the top edge of the s:_- -L- text of the warning must be positioned witm~= ::.~ie == half of the sign. The warning must be centered i'--- area in which it is displayed. The text of the w=-_t= ==r. account for not less than 60% One of the following four warnings to be printed on a ofthe areainw'r-r--- :z:7s d_-:uaved. Thetextofthe warning rotational basis from October 31, 1989., must be displaye~ a= area that occupies not less than 20% of the totii s=5a xnm of the front panel of the sign. a) -Smoking reduces life expectancy- - "L'usage du tabac Every sign erec=!!6 on- -_ '*fore June 1. 1989. must be reduit 1'esperance de vie" dispiaved in the language and health warning that would haveb,-_- dL--Iaved before the Act came into b) "Smoking is the major cause of lung cancer" - "L'usage force. du tabac est ]a principale cause du cancer du pounion" c) "Smoking is a major cause ofheart disease"- "L'usage du CIGARETTE PC-=, 07 S.A,_1-E %iATERIALS STATUS tabac est une cause importante de la cardiopathie" Point-of-sale aci7~ will be allowed until d) -Smoking during pregnancy can harm the baby" - January 1, 1993. _m c--_ :~_at the retailer had entered into L'usagedutabaedurantlegrossessepeutetredornmageable a space contrac -w-t-1: --e - anufacturer before January 25, pour le bebe" 1988 or that the -=a' was on display prior to that date. Underthenewreg=3atcr-s _:v:ailers may display amax:imuni Warnings must appear in both English and French. Where of four advertisa~=-~ -:>er establ~ishrnenL there is more than one principal display. the warning in English is to be displayed on one of the fugest panels. the warning in French on the other. CIGARETTE POLN7 OF SALE MATERIALS SPECIFICATIO.*~Z- The text of the message must be contained within an area that occupies no less than 20% of each of the principal Text in English display surfaces. Ali messages must be legible and prom, ently displaved in contrasting colours. Any packages "Smoking cause::- '.-ng emphysema and heart sold befor~ October 30. 1989 must carry all previously disease" - "L*us-_-e cause le cancer du pounion. prescribed warnings and list of constituents. 1'emphyseme e- Where there is only one principal display surface. both The total surface B_--ea c- eac-b- sign must not be greater than English and French warning text must appear. The text of one square me=e. ~-*~_--. i=~rmation printed on signs must eachmessage mustbe containedwithin an area that occupies be clearly legibie ;==inently displayed. no less than 20% of the principal display surface of the pack-age. To be used or- POSM ~>-_aring brand name or brand advertising, of cv-- s_=we inches in size. To be printed New rules for the placement and print stvie of warnings on at bottom of PC.-:Nl =----%sting colour on white strip. cigarette packages are as follows: either centered -= -_~e :e_~ = -o the right. On materials that do not have whine_=ase. w_-_ing to be applied in contrasting colour that en=,L-_ -.. POSM displaying three sides should bear wa.--=-= = ==i -?anel. POSMwithtwoorfour C71 WARNLILB 00 V_ BATCo document for Legal Services : Health Canada 19 October 1999 exposed sides should show warning on front and back. 1. The area in wia; --- the inormation is displaye-Z =,_Ls-. not POSM consistinS of two or more "smaller" pieces should be less thar, 801c Lf:_~e total surface area of one z- ;e o- -he carry warning on largest individual piece. To be printed in leaflet. trade Gothic condensed upper and lower case bearing in mind following specifications: 2. The type size c~ -:he text must be 17 point. a) for POSM to300 square inches: 18pointb)forPOSMof 3. Where the tvt:e size of :he text would acco=-. -For more 301 to 600 square inches: 28 point c) for POSM of 601 than 70% of & area in which it would be dism:avec'. a square inches or more: 36 point. smaller type size =-av 1~ used if that tv . pe size ac:=urLs zor not less il~an 60'-,- :)f; the area in which it is dis-, --yed. On special POS pieces. such as 3'x12'window banners. etc 4. The text of the =formation must be positiored parallel size of warning should be in proportion to overall size. to the bottom edee of the leaflet. Regional specifications: 5. The text of the i::~o-mation must be centered -w-thin the a) Quebec Province. warning in French onIv b) British area in which the =essage is displayed. Columbia: additiotial specifications. 6. The text of the =emge must be displayed i:-- Heivedca Bold type style. us~=gupper-case lettering for the:Erstletter OTHER TOBACCO PRODUCTS PACKS STATUS of the text and lo-Amm- case lettering for the rerna i-~L- of the message. Required by voluntary agreement for roll-your-own since January 1, i976, for cigar products since January, 1983 and for pipe tobacco since March. 1984. OTHER TOBACCO ?RODUCTS ADVERTISIING S-1 A71US Following new regulations accompanving The Tobacco Required by volu-mrv agreement for roll-your---%-n since Products Control Act. cigars and pipe tobacco must carry Januan, 1. i976 a7__~ for cigar products since jac.- 1983. the following health warnings as specified below. FollowingThe Tcbacco Products Control Act. fr-_- October 31, 1989. all othe: ~obacco products advertising =ur, carry OTHER TOBACCO PRODUCTS PACKS SPECIFICATIONS the warnings as '_;_~_edbelow. Each package of cigars or pipe tobacco sold after October 30. 1989 must carry, inEnglish and French. one of the following OTHER TOBACCO PRODUCTS ADV-=%711S2s;G two warnings:- SPECIFICATION S -This product can cause cancer- - "Ce produit peut causer Text: Warnina. ----:---alth and Welfare Canada ad-eisw that le cancer" danger to heaft~: ;a=rases with amount smok.7-d - Avoid inh:;Iing. 'This product is not a safe alternative to cigarettes" - "Ce produit n'est pas un succedane sur de la cigarette". Avis- Saute at -3--emetre Social Canada cons,E-~:re que le danger pour la sa-Te croit avec Vusage - Eviter ~-'!nhaier. 'Readable rendering" important: colour combinations should have sufficient contrast to ensure clear legibility. From October 31. 1989, the following warninm In the case of cigars. a message in English and French must "This product - cause mouth cancer" - "Ce pur-ocuit peut be displayed on the largest principal display panel. The causer cancer de '-- "Douche". text of each message must occupy not less than 20% of. A message in and French must be disula-. ed on the 1. 75cin of the area of the principal display surface of a largest principai asplay panel. The text of ea-_ =essage package having a largest principal dispIky surface less than must occupy no-:ess than 20% of- or equal to 100cm. : . . 1. 75cm of the azea of the principal display F:-z-5ice of a 2. 200cin of the area of the principal display surface of a packagehavine a:anest principal display sll]!V~'IeSS than package having a largest principal display surface less than or equal to 106c:_- or equal to 300cm. 2. 200cm of the Frva of the principal display ----.ace of a 3. 450cm of the area of the principal display surface of a package having a L-n-gest principal display sur~hce less than package having a largest principal display surface greater or equal to 300c- than 300cm. 3. 450cm of the marea of the principal display sz=-.'~3ce of a 4. The text of the message must be displayed in Helvetica package having =-:.argest principal display sur:'ace g;reater Bold ty . pe style. using upper case lettering for the first letter than 300cm. ofthe warningand lowercase lettering for the remainder of the text. 4. The text of --:e =essage must be displayed -- Helvetica Bold type style, -.~kng upper case lettering ior t~_- -am lerter How the health information appears depends on the size of the warning;,- 4 lower case lettering for the -airder of and type of packaging involved. Where a tobacco products the text. package is smaller than 20cm. a locin leaflet must be placed inside the package. It must contain appropriate new health How the health i=~brmation appears depends xi 'he size warnings and a list of toxic constituents and their quantities. and type of packA-4ng involved, Where a tobac= Dmducts package issma:ue::h~an 20cm.al0cm leaflet mtz--,:)e piaced Where a leaflet is required. the information displayed must inside the package. It must contain appropriate =e-A- health be legible and prominently displayed in contrasting colours warnings and al_-~ of toxic constituents and the-;- =uantities. 0-1 as follows- C'\ co CANADA 2 WA~V%_LAB co CIN BATCo document for Legal Services : Health Canada 19 October 1999 Where a leafle,.;s.equired. the information displayed must be legible and pno-ninently displayed in contrastingcolours as follows: 1. The area in w.-ich the information is displayed must not be less than 8o9. of the total surface area of one side of the leaflet. 2. The type size of the tex, must be 17, point. 3. Where the -%-De size of the text would account for more than 70% of t&e area in which it would be displayed, a smaller type size may be used if that type size accounts for not less than 60% of the area in which it is displayed. 4. The text of the information must be positioned parallel to the bottom edee of the leaflet. 5. The text of the information must be centered within the area in which the message is displayed. 6. The text of the message must be displayed in Helvetica Bold type style. using upper-case lettering for the first letter of the text and lower case lettering for the remainder of the message. OTHER TOBACCO PRODUCTS POINT OF SALE MATERIALS STATUS Required by voluntary agreement for roll-your-own since January 1. 1976 and for cigar products since January, 1983. OTHER TOBACCO PRODUCTS POINT OF SALE MATERIALS SPECIFICATIONS Text in English and French: "Smoking causes lung cancer, emphysema and heart disease" - ŽL'usage du tabac cause le cancer du poumon. l'emphyseme et la cardiopathie- Regulations relating to point of sale materials, specifically vending machines are as follows: 1. The information being displayed must be clearly legible and prominently displayed. 2. The area used to identiR any one product and its price must not exceed'-! 00cm. 0 01% cr*~, WARNL~,B CANADA 3 BATCo document for Legal Services: Health Canada 19 October 1999 UNITED STATES CIGARETTE ADVERTISING SPECIFICATIONS As of October 12.1985 one of the following statements: LPDATED Text: 1989:02:28 a) SURGEONGENTRAL'S WARNING. Smoking Cau:-_ Lung Cancer. Heart Disease. Emphysema. and 'Ma- CIGARETTE PACKS STATUS Complicate Pregnancy. Required by legislation since January 1. 1966. Textamended b) SURGEON GENERAL'S WARNING: Quitting Smoki-;i in 1969 an~ rotational warnings required as of October 12, Now Greatly Reduces Serious Risks to Your Health. 1985 - Legal reference: The Cigarette Labeling and Advertising Act of 1965. Public Law 89-92. 79 Stat. 33 c) SURGEON GENERAL'S WARNING: Smoking (codified at 15 U.S.C. Para. 1331-1338 (1966). The Public Pregnant Women May Result in Fetal Injury. Premar=s Health Cigarette Smoking Act of 1969, Public Law 91-222, Birth. and Low Birth Weight. 84 Stat. 88 (amending 15 U.S.C. Para. 1331-1338 (1966) and the Comprehensive Smoking Education Act (Public Law d) SURGEON GENERAUS WARNING: Cigarette Smoirz 98-474) (1984). Contains Carbon Monoxide. General specifications : Listed specifications CIGARETTE PACKS SPECIFICATIONS approximate measurements. All warning stateme- (typeface: Univers condensed 22-14. stvle: boxed ty ' = pe. Text in English: {Sample Reproduction) behlackonwhite. ForCategories 12-14.wamingstateme= to be centred horizontally at bottom of advertisement. SURGEON GENERAn WARNING: at least 3 inches of white space at end. Warning statemenz Ciprom Smolm Contains Carbon Mo=kk to be displayed on two lines for Categories 1-11, and on rae line for Categories 12-14. Where width of advertisement '-- a) SURGEON GENERAL'S WARNING: Smoking Causes Category I or 2 is too narrow, warning statement =x.r Lung Cancer, Heart Disease. Emphysema, and May app n three lines. as provided for in the 1981 Conse- Complicate Pregnancy. jud;lint, Schedule A. b) SURGEON GENERA.L'S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. A CATEGORY AD'~TRTISEMENT WARND:G STATEMENT SIZE TYPE SUE RECTANGLE ~2Z- c) SURGEON GENERAL'S WARNING. Smoking By Pregnant Woifien May Result in Fetal Injury, Premature I 0-65sq in 10 Pt 1/2 X 2 51 Birth. and Low Birth Weight. 2 + 65-110sq in 12 pt 5/8 X 2 7 S 3 +110-180sq in 14 pt 314 X 3 3. F d) SURGEON GENERA.L'S WARNING: Cigarette Smoke 4 +180-360sq in 14 pt 13/16 X 3 Contains Carbon Monoxide. 5 +360-470sq in 16 pt 7/8 X 4 6 +470-720sq in 28 pt 1 3/8 X 6 :~ _- Warning statement shall belocatedin "conspicuous place" 7 + 5-10sq ft 38 pt 2X9 on everycigarette package. appearing in"conspictious and 8 + 10-20sq ft 50 pt 2 3/4 X 1Z 2. legible type in contrast by typography. layout or colour 9 + 20-40sq ft 72 pt 3 7/8 X'I 7 S with other printed matter on pack." 10 + 40-80sq ft I in 5 1/2 X 2.1 Phrase "SURGEON CM%-E1ULL'S WARNING" to be printed a 11 + 80-160sq ft 13/8 in NIA in upper case. Label statements to be rotated quarterly in b 12 + 160-350sq ft 5 1/2 in N/A alternating sequence on packs of each brand. c 13 + 350-1 200sq ft 6 in N/A d 14 + I 200sq ft 8 in N/A CIGARETTE ADVERnSLNG STATUS (a) Size of first letter of each word: other letter to be I L=c-:_ Required by voluntary agreement since April 1, 1970. All advertisements are required by a 1972 voluntary agreement (b) Size of first letter of each word; other letter to be4 inr',,- to include a -clear and conspicuous disclosure" of the warning statement prescribed for packages by the Public (c) Size of first letter of each word, other letter to be 4 Health Cigarette Smoking Act of 1969 (Public Law 91-222) inches. - Legal reference: Comprehensive Smoking Education Act (Public Law 98-474) and 1981 Consent Judge stipulates that (d) Size of first letterof each word; other letterto be 6 inc~:-:_ the term "advertisement" shall be limited to cigarette advertisements in the United States: Specifications for periodicals: I ) in newspapers. magazines and other periodicals: A) A double full-page or a multiple full-page advertise- 2) on cigarette vending machines. in any non- tabloid newspaper shall contain a separ=e 3) on billboards-, warning statement on each page. A double full-p 4) in or on public transit facilities or vehicles; advertisement in anytabloid newspaper, magazineorot 5) on any point-of-sale promotional materials exhibited periodical shall rid be required to contain more than to cigarette purchasers and containing an advertising warning statement the type size requirement shall ':p display area of more than 36 square inches-, determined by the total aria of the entire advertisement- 6) in non-point-of-sales leaflets. direct mail circulars. advertisement which occupies one full page and par- :if book inserts Find programs. another page in any newspaper, magazine or other period51-_-' shall not be required to contain more than one war_-__X statement, but the type size requirement shall be determ c7N 0:~ cc co BATCo document for Legal Services : Health Canada 19 October 1999 by the total area of the a6vertisement. and the warn;ng is nz-arest to lh,~ machine's coin slot. Vending machint~-_- statement shal! appear or: 'at page which contains~ the wh~cn contain only *brand i~dentifiers' are not required cc S!eaier (or greatest) part of :he advertisement. disp.a.-.- the warning statement. B."'Thewarningsiatement I:r.;tsrectangieinan%.newspaDer. cl P--:)iic transit vehicles advertisements shall include a magazine or other periodical advertisemen'( shall be a war-ing statement conforming to specifications for the separaleelement in each advertisement and shall notcontain advenisement size Category 5. or to the specifications fo- or include an , v part of anY picture. design. illustration or the ~a:-,er advertisement size categories. !extwithin theadvertisemen-. The warning statement in its rectangle shall not be contained or included as an integral part of any specific pictorial design or illustration: in As of October 12, 1985, warning statement shall be locatea particular. it shall not be made a constituent part of a in-c=nspicuous and legible typeincontrast bytypography. reproduction of the package of cigarettes. The warning ]avoui or colour with other printed material in ad". Except statement in its rectangle may be printed or superimposed fc~r foilowing changes, current format for label statements upon any pictorial background portion of any will not be changed: advertisement.- Use of package or carton depictions or mock-ups as point-of-sale advertisement materials is not precluded by this subsection. al Ph.-.se -SURGEON GENERAL'S WARNING" to beprinted in upper case. Q "The warning statement in its rectangle in any newspaper, magazine or other periodical advertisement may be b)."a ofrectangle enclosing warning will be5O% largerin positioned anywhere within the trim area of the size --han was previously required, with corresponding advertisement, but shall not be positioned in the margin of increase in size of type in label. any advertisement. The rectangle shall not be positioned immediately next to, or immediately contiguous to, an) rectangular designs, elements, or similar geometric forms cl Width of rule forming border around label will be twice (otherthan a picture ofthe cigarette package) orimmediatelv that currentlv in effect. contiguous to any textual matter appearing in th'e advertisement." dlWaz-ains! labels maybe placed at distance from outeredge Distance between the rectangle enclosing the warning of ad whi4~h is one-hitif distance currently permitted.- statement and the rectangle designs. elements or similar geometricforrns (otherthan a picture ofthe cigarette package) or textual matter appearing in the advertisement "shall be New Specifications for outdoor billboards. as great as the distance between the outside left edge of the rule of the rectangle enclosing the warning statement and the top left point of the letterw* in the word 'Warning'in a) Statements to be printed in upper case height of tallest the warning statement." letter on outdoor advertising and ofsame dimension under current requirements. D) For "run of press" and -run of , paper- newspapers. warning statements in advertisements shall conform to b) Statements to be enclosed bv black border located within following specifications: perimeierofcurrentlyrequirecfforinatinoutdooradvertising of same dimension and width, i.e. twice width of verticai ADVERTISEMENT WARNING element of any letter in label statement within border. STATEMENT TRPvI SIZE TYPE SIZE RECTANGLE (IN) Labe'- statements to be rotated for each brand in accordance Not more than 65sq in 12 pt 518 X 2 7/8 with --ubmitted plan to be approved by Federal Trade Commission. More than 6.5sq in. but not more than 110 sq in 14pt 3/4 X 3 3/8 CIGARE= POINT OF SALE MATERIALS STATUS More than 1 10sq in. but not more than 180sq in 14 pt 13/16 X 3 1/2 Required by voluntary agreement since 1972 and rotational warninsts required as of October 12, 1985 - Legal reference. More than 180sq in 16 pt 7/8 X 4 Comprehensive Smoking Education Act (Public Law 98- 474). Specifications for other advertising materials. excluding POS., 1: CIGARETTE POINT OF SALE MATERIALS SPECI.FICATIONS a)Non-point-of-sale leaflets. direct-mail circulars. paperback As of October 12. 1985 one of the following statements: book inserts and programmes shall contain the warning statement in the type size and form specified for the nearest Text: advertisement size category (see "General Specifications-). L: a) SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer. Heart Disease. Emphysema. and IMay b) Vending machines containing cigarette advertisements Cornpiicate Pregnancy. shall display the warning statement (Category 3: ty pe size. 14 pt. rectangle. 314 inX 3 318 in). "to be located reasonablv contiguous to the edge ofthe panel or advertisement which C\ C~ UNITED STATES 2 CC N-0 BATCo document for Legal Services : Health Canada 19 October 1999 b) SURGEON GENERA"; IVARNING~ Quitting Smoking OTHER TOBACCO PRODUCTS AD%'z_~-F-=__NG STATUS Now Greatly Red~_-::es Se.!ous Risks to Your Health. Not required c) SURGEON GENERAL'S WARINING: Smoking By Pregnant Worrien May. Result in Fetal Injury. Premature OTHER TOBACCO PRODUC75 .-.::VERTISING Birth. and Low 3'nh We;sht. SPECIFICATIONS None d) SURGEON GEENEIL-kUS WAR.NINQ Cigarette Smoke Contains Carbon Monoxide. OTHER TOBACCO PRODUCTS OF SALE MATERIALS STATUS "On all point-of-sae promotional materials exhibited to cigarette purchasers. which have a surface containing an Not required advertising display area olmorethan 36 square inches," the warning statement shall be included in the type size and form specified for the nearest advertisement size category OTHER TOBACCO PRODUCTS OF SALE (see -General specc- n- cations -under heading "Advertising", MATERIALS SPECIFICATIONS sub-heading "Specifications-). None Where the "adver-ising display area, on which any printed or graphic material appears. exceeds 36 square inches, the warning statement within its rectangle shall be placed on one of those pages and proportionalised to the size of that page" in accordar Ce wi&. the warning advertisement size category. Functional promotional material (e.g. matches. cigarette cases) -offered. givenorsoid toconsumers and intended for their personal use. regardless of whether that material contains or consists ofcigarette advertising". is not required to bear a warning statement. Warning statement shall be located in "conspicuous and legible type in contrast by typography, layout or colour with otl;~r printed material in ad". Except for following changes, current format for label statements will not be changed: a) Phrase "SURGE-ON GENEINUS WARNING"tobeprinted in upper case. b)Area of rectangle enclosing waming will be 50% larger in size than was previously required. with corresponding increase in size or :ype in label. c) Width of rule fforming border around label will be twice that currently in effect. d) Warninglabels; -maybe placed at distance ftom outer edge of ad which is one-half distance currently permitted. Label statements to be rotated for each brand in accordance with submitted p. . an to be approved by federal Trade Commission. OTHER TOBACCO PRODUCTS PACKS STATUS Not required OTHER TOBACCO PRODUCTS PACKS SPECIFICATIONS None C__ 0- STATES 3 c1~ OD %.0 BATCo document for Legal Services : Health Canada 19 October 1999