[New Resources] 

The Library and Center for Knowledge Management is pleased to announce the latest addition to the Legacy Tobacco Documents Library (LTDL). LTDL currently holds more than 7 million tobacco industry documents related to advertising, manufacturing, marketing, sales, and scientific research of tobacco products. With the recent addition of the Multimedia Collection, users of the LTDL website have access to descriptive information on more than 5,000 tobacco industry video and audio tapes (learn more).

Funded by a grant from the California Tobacco Related Disease Research Program (TRDRP), project staff collected multimedia materials housed at the Minnesota Tobacco Documents Depository, added new searchable fields, and enhanced existing information. The collection is organized so that one can limit a search to multimedia material and to specific types of multimedia. For example, the term "genre" can be used to identify types of multimedia including corporate meetings, focus groups, hearings, or commercials. In addition to improving descriptive information, staff will preserve almost 700 tapes at UCSF for future generations.

Through a cooperative venture, many of the tapes are viewable at the Internet Archive either through a search within LTDL or directly through the Internet Archive site. By the end of the year, all of the tapes acquired by UCSF will be available online.

LTDL's Multimedia Collection will interest tobacco control activists, academic scholars researching tobacco issues, public policy experts, filmmakers, journalists, and others concerned with corporate responsibility, multinational corporations, tobacco industry history, public relations, advertising, television, marketing research, popular culture, and mass media.

For more information on the Multimedia Collection, new descriptive fields, and how to access the audio/video materials, see the Multimedia Collection information page.

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